1. Jack Kerouac: ‘On the road’ 2. Jane Austin: ‘Pride and prejudice’ 3. Bert Dodson: ‘Keys to drawing’ 4. Ruedi Ruegg: 'Basic Typography: Design with Letters' 5. David Jury: 'About Face' 6. Willi Kunz: 'Formation + Transformation' 7. Willi Kunz: 'Macro + Macroaesthetics' 8. Alan Cooper, Robert Reimann, and Dave Cronin: ‘About face 3 : the essentials of interaction design ‘ 9. Karen Holtzblatt, Jessamyn Burns Wendell, Shelley Wood: ‘Rapid contextual design : a how‐to guide to key techniques for user‐centered design’ 10. Scott McCLOUD: ‘Making Comics’ 11. Norman: ‘The Design of Future Things’ 12. Norman: ‘The Design of Everyday Things’ 13. Norman: ‘Emotional Design 14. Xiaotong Fei: ‘Rural China’ 15. Xiangming Chen: ‘Qualitative Research in Social Sciences’