13853095 Marketing Presentation On Amul Retailers
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View 13853095 Marketing Presentation On Amul Retailers as PDF for free.
More details
- Words: 909
- Pages: 14
STUDY ON THE ROLE OF RETAILERS WITH SPECIAL REFRENCE TO AMUL
ASHER JOSEPH 8NBGG175
11/25/09
What is retailing ??? Retailing is a business activity that involves selling products/services to customers for their non commercial, individual or family use. Normally, retailing is the last stage of the distribution process.
Over the past few years, industrial giants like TATA’s (Westside), Eureka Forbes, RPG, Pantaloons, Big bazaar, Shopper’s stop and Lifestyle have made a foray into the Indian market. The association of these 11/25/09 big names
Types of Retailers
11/25/09
On the basis of ownership Retailing based on ownership primarily includes independent retailers, where a single retailer owns only a single retail unit. In India we have lakhs of retailers owning a single retail unit.
Chain Retailership: These retailers own several retail outlets. Purchasing decisions and activities are carried out centrally for these various outlets. Examples of Chain Retailership are Food world and Pantaloons.
Leased Department: A retailer takes a portion of a major store or outlet on lease or rent and is responsible for decorating his section of the store. In return for the leased or rented space, the retailer pays an equal amount equal to a percentage 11/25/09
On the basis of ownership Vertical Marketing Units : A vertical marketing unit comprises all the levels of independently owned businesses along a channel of distribution .In a Vertical Marketing Unit all the three functions of business
Manufacturing Wholesaling Retailing
Consumer Cooperatives: They are retail outlets that are owned and operated by a group of consumers. The representatives of these consumers look after the day to day operations of the retail outlet. Anand Milk Producers Union Limited (AMUL) and Delhi based Mother Diary are examples of consumer cooperatives. My Project is covering the live example of AMUL with11/25/09 reference to
Extent of Products Lines Handled Specialty Stores: Specialty stores offer wide a wide selection of specially chosen goods pertaining to a single product line. Thus these stores provide a narrow product line but a wide assortment of choice within this product line
Department stores: Department stores are the general merchandise retailers with considerably large retail space with separate sections allocated for food stuff, cosmetics, clothing and so on.
Discount Stores: Discount stores are similar to the department stores, except that these stores offer products at less than retail price. The purpose of doing so is to obtain profits on large11/25/09 volume sales.
E x te n t o f P ro d u cts L in e s H a n d le d Supermarkets: Supermarkets are retail outlets that are based on the concept of self service. The customers can pick up products they want on their own, from a variety of products displayed on the shelves. Food World and Trinetra are examples of Supermarkets. Hypermarkets: Hypermarkets are a recent phenomenon In India. These are very large supermarkets with the shop floor area between two to three lakh square feet. 11/25/09
Based on the service vs. Goods retail Strategy Mix Retailing business can be classified into goods and services. In goods retailing, physical products are sold such as groceries. In services retailing the consumer does not get ownership of the product. However he has the access to the services such as travel agents. Service retailing can again be further subdivided into the following categories: Ø Rented goods services Ø Owned goods services Ø Non goods services 11/25/09
Non –store based Retailing
11/25/09
ROLE OF RETAILERS Retailers have significant potential to affect change in society like no other industry, as they are located in a key position between suppliers and consumers.
On the one hand, being in direct contact with consumers, they exert significant influence on what products consumers want to buy, and how they use and dispose them.
On the other hand, they reach out to suppliers worldwide. In a way, they act as gatekeepers determining which goods and services to be offered and how they should be produced.
11/25/09
ROLE OF RETAILERS Retailers operations are increasingly complex, multifaceted and international structures. They act as intermediaries between producers and final consumers, and many have the power to exert influence along the entire vertical chain, everything from the manufacturing process to consumers’ purchasing decisions
The guideline manual for retailers towards sustainable consumption and production consist of 12 steps – one for each month. The starting point is to present a business case for sustainability, including financial opportunities and risks, as well as to overview11/25/09 the process
ROLE OF RETAILERS AT AMUL Ø Developing demand
Ø
Ø Introducing higher value products
Ø
Ø The distribution network
Ø
Ø Managing the supply chain
Ø
Ø Coordination
Ø
Ø Managing third party service providers
Ø
Ø Establishing best practices
Ø
11/25/09
PRIMARY DATA FROM RETAILER AT AMUL Mr.J.B.Baldia who is working as a
Amul retailer for 1 ½ years at the sector 23 Dwarka Branch New Delhi 110077
Retailers at Amul are known as APO’s (AMUL Products Organser)
The main office is in Delhi, Janak Puri C Block New Delhi
His main role as a retailer is :
ü Developing Demand in the are for AMUL Products
ü
ü Sell and stock High quality products
ü
ü Establishing best practice 11/25/09
THANK YOU
11/25/09
ASHER JOSEPH 8NBGG175
11/25/09
What is retailing ??? Retailing is a business activity that involves selling products/services to customers for their non commercial, individual or family use. Normally, retailing is the last stage of the distribution process.
Over the past few years, industrial giants like TATA’s (Westside), Eureka Forbes, RPG, Pantaloons, Big bazaar, Shopper’s stop and Lifestyle have made a foray into the Indian market. The association of these 11/25/09 big names
Types of Retailers
11/25/09
On the basis of ownership Retailing based on ownership primarily includes independent retailers, where a single retailer owns only a single retail unit. In India we have lakhs of retailers owning a single retail unit.
Chain Retailership: These retailers own several retail outlets. Purchasing decisions and activities are carried out centrally for these various outlets. Examples of Chain Retailership are Food world and Pantaloons.
Leased Department: A retailer takes a portion of a major store or outlet on lease or rent and is responsible for decorating his section of the store. In return for the leased or rented space, the retailer pays an equal amount equal to a percentage 11/25/09
On the basis of ownership Vertical Marketing Units : A vertical marketing unit comprises all the levels of independently owned businesses along a channel of distribution .In a Vertical Marketing Unit all the three functions of business
Manufacturing Wholesaling Retailing
Consumer Cooperatives: They are retail outlets that are owned and operated by a group of consumers. The representatives of these consumers look after the day to day operations of the retail outlet. Anand Milk Producers Union Limited (AMUL) and Delhi based Mother Diary are examples of consumer cooperatives. My Project is covering the live example of AMUL with11/25/09 reference to
Extent of Products Lines Handled Specialty Stores: Specialty stores offer wide a wide selection of specially chosen goods pertaining to a single product line. Thus these stores provide a narrow product line but a wide assortment of choice within this product line
Department stores: Department stores are the general merchandise retailers with considerably large retail space with separate sections allocated for food stuff, cosmetics, clothing and so on.
Discount Stores: Discount stores are similar to the department stores, except that these stores offer products at less than retail price. The purpose of doing so is to obtain profits on large11/25/09 volume sales.
E x te n t o f P ro d u cts L in e s H a n d le d Supermarkets: Supermarkets are retail outlets that are based on the concept of self service. The customers can pick up products they want on their own, from a variety of products displayed on the shelves. Food World and Trinetra are examples of Supermarkets. Hypermarkets: Hypermarkets are a recent phenomenon In India. These are very large supermarkets with the shop floor area between two to three lakh square feet. 11/25/09
Based on the service vs. Goods retail Strategy Mix Retailing business can be classified into goods and services. In goods retailing, physical products are sold such as groceries. In services retailing the consumer does not get ownership of the product. However he has the access to the services such as travel agents. Service retailing can again be further subdivided into the following categories: Ø Rented goods services Ø Owned goods services Ø Non goods services 11/25/09
Non –store based Retailing
11/25/09
ROLE OF RETAILERS Retailers have significant potential to affect change in society like no other industry, as they are located in a key position between suppliers and consumers.
On the one hand, being in direct contact with consumers, they exert significant influence on what products consumers want to buy, and how they use and dispose them.
On the other hand, they reach out to suppliers worldwide. In a way, they act as gatekeepers determining which goods and services to be offered and how they should be produced.
11/25/09
ROLE OF RETAILERS Retailers operations are increasingly complex, multifaceted and international structures. They act as intermediaries between producers and final consumers, and many have the power to exert influence along the entire vertical chain, everything from the manufacturing process to consumers’ purchasing decisions
The guideline manual for retailers towards sustainable consumption and production consist of 12 steps – one for each month. The starting point is to present a business case for sustainability, including financial opportunities and risks, as well as to overview11/25/09 the process
ROLE OF RETAILERS AT AMUL Ø Developing demand
Ø
Ø Introducing higher value products
Ø
Ø The distribution network
Ø
Ø Managing the supply chain
Ø
Ø Coordination
Ø
Ø Managing third party service providers
Ø
Ø Establishing best practices
Ø
11/25/09
PRIMARY DATA FROM RETAILER AT AMUL Mr.J.B.Baldia who is working as a
Amul retailer for 1 ½ years at the sector 23 Dwarka Branch New Delhi 110077
Retailers at Amul are known as APO’s (AMUL Products Organser)
The main office is in Delhi, Janak Puri C Block New Delhi
His main role as a retailer is :
ü Developing Demand in the are for AMUL Products
ü
ü Sell and stock High quality products
ü
ü Establishing best practice 11/25/09
THANK YOU
11/25/09
Related Documents
Marketing Presentation On Amul Retailers
April 2020 4
Amul Marketing
June 2020 5
Amul Marketing
June 2020 4
Presentation On Marketing
May 2020 5
Presentation On Green Marketing
June 2020 9More Documents from ""
