1. Design Process

Introduction

Unit 1: The Business of Design and Fashion

Fashion Illustration and Patterns

Fashion Design

Fashion Illustration

Fashion design and Fashion illustration are an integral part of each other

Merchandiser: and need of the subject  Design and product development is an integral part of any organization.  A merchandiser should be able to understand and communicate with a designer in a comfortable manner  Both should have a common lingo  Since both the merchandiser and the designer work in close proximity, hence there should be a proper understanding among the two.

Merchandiser and Designer

Fashion Designers perform the following tasks:

Sketch their ideas. Draw and cut patterns to create sample garments. Select fabric and trimmings. Combine basic dressmaking and tailoring principles with flat pattern work and draping techniques. Fit and modify the finished garment.

Fashion Designers perform the following tasks:

Arrange showings for press and buyers when the sample garment line is ready. Compare merchandise with those of the competitors. Keep current on trends by reading trade magazines and attending fashion shows. Visit textile showrooms to keep up to date on latest fabrics.

Fashion Designers frequently use the following skills, knowledge, and abilities: •Design - Knowledge of design techniques, principles, tools and instruments involved in the production and use of precision technical plans, blueprints, drawings, and models. •Idea Generation - Generating a number of different approaches to problems. •Active Learning - Working with new material or information to grasp its implications. •Operations Analysis - Analyzing needs and product requirements to create a design.

Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. Visioning - Developing an image of how a system should work under ideal conditions. Coordination - Adjusting actions in relation to others' actions.

Organizational Structure COO

Head Designer Sample coordinator

Asst. Designer

Embroider

Pattern Master Checker

Cutting Master Tailor

Breakdown of the Fashion design process: 2. Fashion Market Research 3. Fashion Trend Forecasting 4. Fashion Design 5. Sourcing 6. Drafting 7. Sampling 8. Apparel Production 9. Fashion Marketing 10. Fashion Buying

Importance of Research

Fashion Market Research

1. A designer must know who he or she is designing for. 2. A target market has to be determined in order to meet customer expectations and produce a garment that satisfies their needs. 3. Market research for the apparel industry is an interesting field of fashion. 4. From how much money the potential consumer makes to the functional aspects of a garment that they are looking for, details become essential. 5. This data helps designers to make design, cost, and construction decisions, which can dramatically shape their creation. 6. Once target market research is completed and demographics, values, and lifestyles have been considered, the project can move forward.

Fashion Market Research

Research Color trends

Selection of colors that make the line unique and salable.

Fabric trends

Can be sourced from manufacturers or customization of fabrics can be done. Can stick to one kind of fabric or can experiment.

Styles

Hot numbers can be reused or re fabricated

Fashion Trend Forecasting

Forecasting Producing and selling fashion merchandise to consumers at a profit is what fashion merchandising is all about. Fashion Forecasters must: – Distinguish current trends – Estimate how widespread they are – Determine when these fashions will appeal to the firm’s target market

Fashion Trend Forecasting

Forecasting Identifying Trends Determining if the trend is moving towards or away from maximum fashion acceptance has a profound effect on the number of units produced and stocked by manufacturers and retailers Interpreting Influential Factors Sources of Data Timing

Fashion Design

Sources of Inspiration Street Fashion Niche Market Printed Sources

Internet Films/ Television Lifestyle Home Furnishing trends

Newspapers Magazines Catalogs Fashion Publications Color Standards Historical publications Scrap book Sketchbook

Fashion Design

Creating styles Re-fabrication Constraints of the category: Target market Price Product line

Fashion Design

Knowledge of Customer Who is the customer? Where does the customer live? What does the customer do? What clothes the customer wears and at what times? Why buy a garment?

Fashion Design

Importance of Price Price: Quality of fabric Garment’s construction

Garment should give good value for price A designer usually works backward from price point. Retail Price->Commission-> Manufacturing Price ->Overheads-> Actual price of garment

Fashion Design

Importance of Aesthetics Garment should be attractive to the specific customer Hanger Appeal The elements and the principles are the dominant factors here.

Fashion Design

Importance of timing Requirements change on the basis of seasons. Also the life cycle of the particular fashion trend is an important consideration.

Fashion Design

Importance of Fit The garment should flatter the wearer’s figure. Should be pleasingly proportional Sizing is an important consideration

Sourcing

1. Once the designers have chosen the trends that they would like to utilize, someone must find the materials. 2. Sourcing materials such as fabrics, threads, buttons, zippers, trims, or other notions is usually the job of the production or design assistant. 3. This may seem like an easy task, but take into consideration that this means working within a budget while meeting the desires of the target market.

Drafting

1. Pattern drafting used to be a task done entirely by hand, but is now often completed using computer-aided drafting and design (CADD) technology. 2. This is a very technical process .When the pattern is finished, a prototype made of inexpensive fabric is constructed. 3. The person who does this is called a sample sewer and is vital to detecting design flaws and solving construction issues. 4. Once the pattern is perfected, the production can begin.

Drafting

Sampling

 

The process of making the working model from the 2 D sketch. Types: – – – –

Prototype: First sample Size set: 1 sample in each size                                                         PP sample: Pre production sample Shipment sample: sent just before the dispatch of the shipment.

Ok: Approved

Sketch OK Size set OK

Preproduction sample

Prototype

Not OK Rectifications Rectified Prototype

OK Production starts

Shipment sample

OK Shipment dispatches

Apparel Production

1. Production of a garment can be approached in many ways depending on the market that it is intended for. 2. Jeans that are sold nationwide in department stores would likely be produced in a factory, whereas in-house tailors would create a couture jacket.