09 Dmc English+0921

Digital Media City

Contents 1. Project Overview 1-1. Project Outline 1-2. Vision and Target Facilities 1-3. Development Concept

2. Status of DMC 2-1. Land Supply 2-2. DMC Tenants

3. Digital Media Street - Leading sub-projects

4. Expectation Effect

2

1. DMC Project Overview 1-1. Project Outline A future-oriented high-tech cluster, occupying approx. 570,000 m2 of land, dedicated to digital media & entertainment (M&E) industry

 Project Period : 2002 ~ 2015  Location : In northwest Seoul  Project Objective : World-class digital technology cluster and the best business center in Northeast Asia  Target Industry : M&E + IT service/software  Development Method : Leading investment by Seoul City + participation by public/private sector Investment Promotion Division

3

Easy Accessibility Pyeongyang, Beijing KTX

Airport Expressway

DMC

Downtown Seoul

Yeouido

Incheon International Airport

Incheon

Investment Promotion Division

Busan, Japan

4

[Aerial View]

New Millennium Town : Approx. 5,700,000m2 Digital Media City : Approx. 570,000m2

Eco Village (834,000 ㎡ )

D M C (570,000 ㎡ )

Multi Terminal Complex (463,000 ㎡ )

World Cup Park (3,630,000 ㎡ )

World Cup Stadium (214,000 ㎡ )

Investment Promotion Division

5

DMC (1998) DMC Gallery

DMC (2002)

DMC (2006. 11)

DMC (2008.08)

9

DMC (2015)

• DMC Landmark Building Project Overview - Lot # : F1, F2 - Lot size : 37,280m2 - B/D height limit : up to 640m - Floor Space Ratio : 1000% - Building Coverage Ratio : 60% - Designated Utilization Ratio : 50% - Main Facilities : a department store, a convention center, a hotel and residential quarters -Scale of investment : About 3.4 bil. dollars - Developer : Seoul Landmark Consortium

Investment Promotion Division

16

1-2. DMC’s vision and target facilities Vision World-class digital M&E contents production center

Target Facilities Digital M&E production center(studio, etc.) Venture cluster facility

World-class center of digital M&E technology & industrial-academic cooperation

R&D and educational institute Technology management and IT training center

Leading business center in Northeast Asia

Hotel and convention center Other general urban functions

DMC division

8

1-3. Development concept of DMC

M&E (Contents)

IT Service

Software

Differentiate from other IT complexes by specializing in M&E industries Target 5 major M&E industries of broadcasting, game, movie/animation, music and cyber education Maximize synergies by bringing together closely related businesses

DMC division

7

2. Status of DMC 2-1. Land Supply

Total

Sold

Unsold

Lots

Area ( ㎡ )

Lots

Area ( ㎡ )

Lots

Area ( ㎡ )

Total

51

335,134

42

275,155

9

59,979

Core

12

121,767

10

104,266

2

17,501

Recommended

24

119,914

22

110,319

2

9,195

General

15

93,453

10

60,817

5

33,283

Investment Promotion Division

15

2-2. DMC Tenants

Seoul City-related

1 DMC R&D Center Construction of a 27,000 ㎡ rental office building on lot # E3-2, Move-in Period: August 2006

1

14

Seoul City-related

2 DMC Ville (Rental Housing for Foreigners)

2

Construction of a 175-unit apartment complex on lot #A3 Move-in Period: March 2008

1

15

Seoul City-related

3

3 Hi-tech Industry Center

2

1

Construction of a 135-unit apartment-type factory on lot #G with 2 floors under and 8 floors above ground Move-in Period: May 2008

16

National government-related

3

4 2

Nuritcum Square (Ministry of Knowledge Economy)

4

IT Complex building Move-in Period: November 2007

1

17

National government-related

3

5 2

5

Culture Contents Center Digital Magic Space

4

(Ministry of Culture, Sports and Tourism) Move-in Period: Mar. 2007

1

18

National government-related

3

6 2

6

5

Electronics industry Association of Korea

4

Move-in Period: June 2007

1

19

Private-sector tenants

3

7 2

6 7

5

LG CNS

4

Move-in Period: Dec. 2006

1

20

Private-sector tenants

3

8 2

8 6 7

5

Trumpf Korea

4

Move-in Period: Jan. 2007

1

21

Private-sector tenants

3

9 2

8 6 7

5

9 Pantech

4

Move-in Period: Apr. 2007

1

22

Private-sector tenants(R&D)

3

9 2

8 6 7

5

10 Korean-German Institute of Technology

4

10

Move-in Period: Aug. 2007

1

23

Private-sector tenants

3

9 2

8 6 7

5

11 KBS Media

4

10 Move-in Period: Nov. 2007

11 1

24

Private-sector tenants

3

9 2

12 8 6 7

5

12 Woori Technology

4

10 Move-in Period: Mar. 2009

11 1

25

Private-sector tenants

3

9 2

12 8 6 7 13

5

13 LG Telecom

4

10 Move-in Period: July 2008

11 1

26

Private-sector tenants

3

9 2

12 8 6 7 13

5 10

4

14 CJ Media

14 Move-in Period: Sep. 2009

11 1

27

Private-sector tenants

3

15

2

12 8 6 7 13

5 10

4

9

15 MBC

14

Move-in Period: 2013

11 1

28

Private-sector tenants

3

9

15 2

16

12 8 6 7 13

5 10

4

16 Sangam IT Consortium

14

Move-in Period: Oct. 2007

11 1

29

Private-sector tenants

3 17

2

9

15 16

12 8 6 7 13

5

4

17 Woori Bank

14

10 Move-in Period: Sep. 2009

11 1

30

Private-sector tenants

3 17 2

9

15 18

16

12 8 6 7 13

5

4

18 Standford Hotel KOREA(USA)

14

10

Move-in Period: Jan. 2010

11 1

31

Private-sector tenants

3 17 2

9

15 18 16

12 8 6 7 13

5

4

14

19 DMC Land Mark Building

10

11 1

On lot #F with 9 floors under and 133 floors above ground Move –in Period 2015

19

31

Major Tenants

Private-sector tenants

3 17 2

9

15 18 16

12 8 6 7 13

5

4

14

20 Chosun Ilbo

10

Move-in Period: Mar. 2008

20

11 1 19 31

Major Tenants

Private-sector tenants

3 17 2

15 18 16

12 8 6 7 13

5

4

9

21

14

21 YTN

10

20

11

Move-in Period: Mar . 2011

1 19 31

Major Tenants

Private-sector tenants

3 17 2

15 18 16

12 8 6 7 13

5 10

4

9

21

14

Onse Telecom

22 22 20

22

11

Move-in Period: Mar. 2011

1 19 31

Major Tenants

Private-sector tenants

3 17 2

15 18 16

12 8 6 7 23 13

5 10

4

9

21

14

Pan Entertainment Move-in Period: Mar. 2008

22 22 20

23

11 1 19 31

Major Tenants

Private-sector tenants

3 17 2

15 18

24 12 8 6 16 7 23 13

5 10

4

9

21

14

Dragon Fly Move-in Period: Oct. 2008

22 22 20

24

11 1 19 31

Major Tenants

Private-sector tenants

25

3 17 2

15 18

24 12 8 6 16 7 23 13

5 10

4

9

21

14

SBS

22 22 20

25

11

Move-in Period: Jan. 2012

1 19 31

Major Tenants

Private-sector tenants

25

3 17 2

15 18

24 12 8 6 16 7 23 13

5 10

4

21

9

26

14

Dong-A Ilbo Move-in Period: Oct. 2008

22 22 20

26

11 1 19 31

Major Tenants

Private-sector tenants

25

3 17 2

15 18

24 12 8 6 16 7 23 13

5 10

4

21

9

26

27

14

Seoul Daily News

22 22

Move-in Period: Oct. 2008

27

11

20

1 19 31

3. Digital Media Street (DMS)  The first-ever ubiquitous street  Size - West to East : Length 815m, Width 20m - North to South : Length 325m, Width 10m

Experimental Park

Media Plaza

IT-Art Park

Exhibition Plaza Investment Promotion Division

13

Cyber pond

Info Booth

IP-Intelight

E-board

10

4. Expectation Effect

• Production inducement : 13 billion dollar • Economic Value added : 7 billion dollar

Tenants : 2,000 companies Employment inducement : 121,255 people

National tax revenues : 117 million dollar Local tax revenues : 380 million dollar

Thank you !

http://dmc.seoul.go.kr