00. Benchmarking Analysis Tool State Of Citizenship In Morocco 2009

A 4-stage Benc

Scoping - Gathering In

1. Scoping Needs Identification Understand the social & environmental case promoted by companies in Morocco

Objectives We propose to undertake a best practice benchmarking with the assigned objectives: > Bring awareness on outstanding practices happening in the CTZ space > Emphasize on the value model generated through the CTZ programs of benchmarked comp > Research metrics that positively differentiate Microsoft from other players with the potentia > Use the benchmarking conclusions as a pointer to formulate recommendations on the futur

2. Gathering Information

Selection of companies benchmarked: 45 companies selected read here from - how come 45 Tapping the Info Literature (annual reports, CSR.environmental or social reports, web site, case studies, other

Capturing, Storing & Retrieving Info The CTZ Facts sheet includes metrics collecting the substance from the wealth of info tapped The CTZ facts sheet & analysis briefs will be stored under a one-stop excel document. A Libra

3. Analyzing

The CTZ facts sheet and the analysis briefs are the final products of our work made available > The CTZ facts is a sheet with comprehensive metrics collecting the substance from the wea We consulted 2 main sources namely (1) the Global Reporting Initiative G3 Guidelines and (2) Commending attention will be required from Sidi Ali or the appointed manager to adjust/valid access the CTZ facts sheet and the metrics used

> The analysis brief is a report detailing any outstanding best pratice, be it a community prog access the analysis brief template

4. Sharing

How come 45 companies, why 3 months? How come 45 companies? We used several sources:

On the world level - Innovest Global 100 (1) and CRO 100 Best Corporate Citizens (2) 2008 ra On Morocco level - Label CSR CGEM (1), companies engaged in the Pacte mondial Morocco (2

On the world level, 13 companies (out of 200) with significant level of operations in morocco ( 8 companies part of the broader Information Technology Industry allowing peer industry revie 5 from other sectors exclusive of IT (1st selection layer: randomly chosen on an alphabetical On Morocco level, we dropped out all companies that did not currently operate any CTZ progr

Then, the 45 companies have been divided into 2 tiers: Tier 1 companies would be issued an automatic analysis brief - concerns the 8 companies fro READ ME FIRST: IT companies were automatically included in the benchmark list w Tier 2 composed of the remaining 33 companies to be screened through the CTZ facts sheet access the full list of companies to be benchmarked

Why 3 months?

3 months equal 63 days equal 576 working hours full time running from 16th March to 15th Ju > 16th March-15th May: Tier 2 companies litterature reading & rating on matrix = 39 Cos x 3h/day 1 1/2 working days for litterature reading on social/economical needs in North Africa >15th May-15th June: Tier 1 companies litterature reading & analysis briefs = 12 Cos x 6h/day 3 full working days for analysis briefs & key findings report writing > End of June Submission of key findings report

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A 4-stage Benchmarking Process Scoping - Gathering Information - Analyzing - Sharing

es in Morocco

signed objectives:

ams of benchmarked companies r players with the potential to be publicized mmendations on the future of our programs and building synergies where it matters

ead here from - how come 45 companies, why 3 months?

b site, case studies, other web portals…); phone calls; field visits…

the wealth of info tapped into. Analysis Briefs for tier 1 companies will also be provided. p excel document. A Library of all documentation used will be made available from my laptop station (

our work made available under a single document: the Key Findings Report he substance from the wealth of info tapped into. tive G3 Guidelines and (2) Innovest metrics for environment, social and governance rating which prov d manager to adjust/validate the metrics

ce, be it a community program, a strategic or a management approach .

orate Citizens (2) 2008 rankings which are widely accepted rankings on corporate citizenship; a total l Pacte mondial Morocco (2), companies indexed on the Casablanca Stock Exchange (3) and some offer

of operations in morocco (e.g. subsidiary level) were selected: llowing peer industry review hosen on an alphabetical basis [2 in A, 1 in B, 2 in C, 1 in D…..until the letter W] with a discriminative ntly operate any CTZ programs or did not made information on CTZ publicly available (e.g. on their web

cerns the 8 companies from the IT industry and 4 others companies which demonstrated outstanding p n the benchmark list without a background check of the CTZ work level they undertake in M ough the CTZ facts sheet only

rom 16th March to 15th June included. We suggest to use 238 hours (39.76%) dedicated for the bench

39 Cos x 3h/day cal needs in North Africa

Cos x 6h/day

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be provided. e from my laptop station (and possibly stored on the CTZ sharepoint)

ernance rating which proved partly useful and the analyst added his own contribution

porate citizenship; a total listing of 200 companies change (3) and some offered expertise (4); a total of listing 130 companies

W] with a discriminative criteria of 7 companies figuring on the same indexes; 2nd selection layer: to available (e.g. on their websites). 32 companies out of 130 were selected

emonstrated outstanding practices (expected to be split between moroccan companies and other sect evel they undertake in Morocco. As we learn when conducting our research; it became evide

%) dedicated for the benchmarking and split as follows:

Go to Cos Benchmarked

ntribution

es; 2nd selection layer: to have significant operations in morocco)

companies and other sectors world level). search; it became evident that Dell and SAP do not operate significant or any CTZ work in

ant or any CTZ work in Morocco so did NOKIA and HP offer too little information for solid an

information for solid analysis. We decided to write richer company profiles for each of the

profiles for each of the 45 companies benchmarked and offer a detailed analysis of the best

led analysis of the best of the best practice among the pool of Tier-1 companies. Best prac

1 companies. Best practices have then been evidenced among 8 companies: Cisco Systems

mpanies: Cisco Systems Maroc, Ericsson, IBM, Intel, Intissalat Al Maghrib (Maroc Telecom),

ghrib (Maroc Telecom), Meditelecom, BMCE Bank and Attijariwafa Bank that are presented a

nk that are presented as case studies in our final findings report.

Companies Benchmarked

MOROCCO - SUSTAINABILITY RANKINGS LEADERS

Information Technology/Computer Hardware/Electrical Components & Equipme Computer Hardware Cisco Systems Inc. - Cisco Maroc Computer Hardware IBM Corp. Electrical Components & Equipment Information Technology Dell Inc Technology Ericsson Telephone AB - Sony Ericsson Information maroc Information Technology Hewlett-Packard Company Information Technology Nokia Corporation Information Technology SAP AG Other Sectors Utilities Acciona (Transmediterranea) Consumer Discretionary Consumer Staples NABC Coca Cola Consumer Discretionary Inditex SA Consumer Staples Unilever Maghreb S.A.

MOROCCO - OTHER SOURCES Eramedic LAFARGE MAROC LGMC Industries GFI MAROC TANGER FREE ZONE Norsys Afrique Office National de l'Electricité - ONE Office National des Aéroports ATTIJARIWAFA BANK BMCE BANK BANQUE CENTRALE POPULAIRE CENTRALE LAITIÈRE CIMENT DU MAROC COSUMAR EQDOM AKWA HOLDING (AFRIQUIA incorporated) HOLCIM (Maroc) ITISSALAT AL MAGHRIB MANAGEM ONA SONASID SNEP SOTHEMA Meditelecom GTR (Colas) LYDEC (Suez)

Veolia Environnement OCP AXA Maroc TOTAL Procter & Gamble Company

nents & Equipment

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Innovest Global 100 CRO 100 Best Corporate Citiz Label RSE CGEM (CSR Label Pacte Mondial Maroc (Global Bourse de Casablanca Valeur Experts Advice Companies listed in 2 or mor

Global 100 Best Corporate Citizens E CGEM (CSR Label CGEM) ndial Maroc (Global Compact Morocco) e Casablanca Valeurs Côtées (Casablanca tock Exchange)

es listed in 2 or more indexes/lists

(E) Educati on, (IT) Pillar(s) Matrix CSR Description Informa of tion Core Sustainab Technol Companies Busines ility Terminolo ogy, (W) s/ evidence gy used Women, Sector d in (F) Citizenshi Foundat p ion, (R) Reflexio n

Citizens Citizenshi hip p Overvie Signature w

publiciz ed / Mainstr Citizensh eam ip Green Program Manageme Educatio Other Product Citizensh Citizenshi s on way nt n, IT Main E, Citizens (s) or ip p Themes to be Structures related IT hip Service Budget for flagship( for Program partners Program (s) (FY to Morocco s) or Sustainabil s s made specify) with ity availabl high e since potential the last 2 years and promot ed in Morocc o

Percenta ge Citizensh ip Budget vs. Net Result or Consolid ated Result (FY to specify)

of ESG strateg Participati y on in integra national ted to /regional the Awards sustainabil core /Recog ity or strateg nition social y or value part of working the groups longterm strateg ic plan

<<< >>> Other relevan t web Comment Contacts links / s literatu re

Best Practice Brief

About the Best practice The Value model Impact & Long term approach Review of lessons learnt (victories, failures, expansion, analyst observations)

bservations)

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http://www.global100.org

Company Name Acciona SA Accor Adidas AG Advanced Micro Devices Aeon Company Limited Air France-KLM Alcoa Inc Amazon.com Inc Atlantia Atlas Copco AB BASF SE Baxter International Inc BG Group PLC BHP Billiton PLC British Land Company PLC British Sky Broadcasting Group PLC

Country Spain France Germany United States Japan France United States United States Italy Sweden Germany United States United Kingdom Australia United Kingdom

GICS© Sector Utilities Consumer Discretionary Consumer Discretionary Information Technology Consumer Staples Industrials Materials Consumer Discretionary Industrials Industrials Materials Health Care Energy Materials Financials

United Kingdom

Cable & Wireless PLC Cairn Energy PLC Centrica PLC Coca Cola Company Credit Agricole SA Daikin Industries Limited Dell Inc Deutsche Boerse AG Dexus Property Group Diageo PLC East Japan Railway Company Eastman Kodak Company Encana Corp. Ericsson Telephone AB FPL Group Inc Fresenius Medical Care AG Geberit Genzyme Corp. Glaxosmithkline PLC Goldman Sachs Group Inc Groupe Danone H & M Hennes & Mauritz AB Hewlett-Packard Company

United Kingdom United Kingdom United Kingdom United States France Japan United States Germany Australia United Kingdom Japan United States Canada Sweden United States Germany Switzerland United States United Kingdom United States France Sweden United States

Consumer Discretionary Telecommunication Services Energy Utilities Consumer Staples Financials Industrials Information Technology Financials Financials Consumer Staples Industrials Consumer Discretionary Energy Information Technology Utilities Health Care Industrials Health Care Health Care Financials Consumer Staples Consumer Discretionary Information Technology

Hochtief AG Company Honda Motor Limited Iberdrola SA Inditex SA Intel Corp. Kesko OYJ Kuraray Company Limited Lafarge SA Land Securities Group PLC Lend Lease Corp. Limited London Stock Exchange Group PLC Lonmin PLC L'Oreal Michelin Mitsubishi Heavy Industries Limited Muenchener Rueckversicherung AG Neste Oil OYJ Nike Inc Nippon Yusen KK Nokia Corporation Novo Nordisk A/S Novozymes A/S NTT Data Corp.

Germany Japan Spain Spain United States Finland Japan France United Kingdom Australia United Kingdom United Kingdom France France

Industrials Consumer Discretionary Utilities Consumer Discretionary Information Technology Consumer Staples Materials Materials Financials Financials Financials Materials Consumer Staples Consumer Discretionary

Japan

Industrials

Germany Finland United States Japan Finland Denmark Denmark Japan

NTT Docomo Inc Panasonic Corporation PG & E Corp. Pinnacle West Capital Corp. Procter & Gamble Company Prologis Prudential PLC Reed Elsevier PLC Ricoh Company Limited Roche Holdings Limited Royal Bank Of Canada Sainsbury (J) PLC Saint Gobain Saipem SAP AG SCA AB Scania AB

Japan Japan United States United States United States United States United Kingdom United Kingdom Japan Switzerland Canada United Kingdom France Italy Germany Sweden Sweden

Financials Energy Consumer Discretionary Industrials Information Technology Health Care Materials Information Technology Telecommunication Services Consumer Discretionary Utilities Utilities Consumer Staples Financials Financials Consumer Discretionary Information Technology Health Care Financials Consumer Staples Industrials Energy Information Technology Materials Industrials

Sekisui Chemical Company Limited Sims Metal Management Ltd Smith & Nephew PLC Sompo Japan Insurance State Street Corp. Statoilhydro ASA Stora Enso OYJ Swiss Reinsurance Company

Japan Australia United Kingdom Japan United States Norway Finland Switzerland

Telus Corp. The Capita Group PLC The Walt Disney Company TNT NV Printing Company Toppan Limited Toronto-Dominion Bank Toyota Motor Corp. Transcanada Corp. Unilever PLC United Technologies Corp. Vestas Windsystems A/S Wartsila OYJ Whitbread PLC

Canada United Kingdom United States Netherlands Japan Canada Japan Canada United Kingdom United States Denmark Finland United Kingdom

Consumer Discretionary Materials Health Care Financials Financials Energy Materials Financials Telecommunication Services Industrials Consumer Discretionary Industrials Industrials Financials Consumer Discretionary Energy Consumer Staples Industrials Industrials Industrials Consumer Discretionary

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http://www.thecro.com/node/615 Company Name Intel Corp. Eaton Corp. Nike Inc. Deere & Co. Genentech Inc. Corning Inc. Humana Inc. Bank of America Corp. ITT Corp. PG& E Corp. Dominion Resources Inc. State Street Corp. Dow Chemical Co. Cisco Systems Inc. Wisconsin Energy Corp. Progress Energy Inc. Entergy Corp. Norfolk Southern Corp. Sun Microsystems Inc. Public Service Enterprise Group Inc. IBM Corp. Pepsico Inc. Aetna Inc. Baxter International Inc. Burlington Northern Santa Fe Corp. Allegheny Energy Inc. FPL Group Inc. Marathon Oil Corp. Xcel Energy Inc. Staples Inc. Southern Co. Exelon Corp Raytheon Co. Goldman Sachs Group Inc. Starbucks Corp. Ford Motor Co. PNC Financial Services Group Inc. Applied Materials Inc. Lockheed Martin Corp. Agilent Technologies Inc. Sunoco Inc.

Target Corp. Intersil Corp. Safeway Inc. FirstEnergy Corp. J.P. Morgan Chase & Co. Phillips-Van Heusen Corp. Colgate-Palmolive Co. Tiffany & Co. Walt Disney Co. Motorola Inc. Freeport-McMoran Copper & Gold Inc. Seagate Technology LLC Fairchild Semiconductor International Inc. Constellation Energy Group Inc. PPL Corp. General Motors Corp. Union PaciFc Corp. Bunge Ltd. Black & Decker Corp. Gap Inc. Cummins Inc. Citigroup Inc. Eastman Chemical Co. Stericycle Inc. Corrections Corporation Of America McKesson Corp. Offce Depot Inc. American Electric Power Co. Inc. Xilinx Inc. Guess? Inc. Goodyear Tire & Rubber Co. Avalonbay Communities Inc. Temple-Inland Inc. Waste Management Inc. Hess Corp. Gilead Sciences Inc. Integrys Energy Group Inc. Reliant Energy Inc. SBA Communications Corp. Verizon Communications Inc. MeadWestvaco Corp. Weyerhaeuser Co. Edison International Alliant Techsystems Inc.

Cypress Semiconductor Corp. El Paso Corp. Monsanto Co. Merrill Lynch & Co. Inc. General Electric Co. Kraft Foods Inc. Cooper Industries Ltd. Morgan Stanley General Mills Inc. Coca-Cola Co. Freddie Mac Alexander & Baldwin Inc. Avon Products Inc. Wyeth SPX Corp.

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MAROC Company Name Label RSE CGEM Eramedic LAFARGE MAROC LGMC Industries FEED AND FOOD ADDITIFS GFI MAROC TANGER FREE ZONE Jet Sakane PACK SOUSS STOKVIS NORD- AFRIQUE ILAÏCOM CHANTIERS ET ATELIERS DU MAROC LoGimaG

http://eramedic.com/ http://www.lafarge.ma/lafarge/index_lafarge http://www.lgmcindustries.com/ http://feedandfood.com/ http://www.gfimaroc.com/pages/page-accue http://www.tangerfreezone.com/ ! ! ! ! ! !

Global Compact Eramedic http://eramedic.com/ LGMC Industries http://www.lgmcindustries.com/ Norsys Afrique http://www.norsys.fr/ http://www.norsysfondation.org/ Office National de l'Electricité - ONE http://www.one.org.ma/ Office National des Aeroports http://www.ona.ma/ Groupement d'Enseignement et de Recherches G.E.R. ! S.A. Involys ! M2M Group ! MIFTAH SA ! Réseau Espace de citoyenneté ! Union Générale des Travailleurs du Maroc (UGTM)! Union Marocaine du Travail (UMT) ! Fédération des technologies de l'information, des! télécommunications et de l'offshoring - APE FEDERATION DES CHAMBRES MAROCAINES DE COMMERCE, ! D'INDUSTRIE ET DE SERVICES Confédération Générale des Entreprises du Maroc!

Bourse de Casablanca Valeurs Cotees Marche Principal ACRED ! DOUJA PROM ADDOHA ! ALLIANCES DEVELOPPEMENT IMMOBILIER ! AGMA-LAHLOU TAZI ! ALUMINIUM DU MAROC ! AUTOHALL !

ATLANTA ATTIJARIWAFA BANK BALIMA BMCE BANK BANQUE MAROCAINE DU COMMERCE ET DE L'INDUSTRIE BANQUE CENTRALE POPULAIRE BERLIET BRANOMA CREDIT DU MAROC CGI CIH CENTRALE LAITIÈRE CIMENT DU MAROC MINIERE TOUISSIT COLORADO CARTIER SAADA COSUMAR DE TRANSPORTS AU COMPAGNIE MAROC DARI COUSPATE DELTA HOLDING DIAC SALAF DELATTRE LEVIVIER DISTRISOFT MAROC EQDOM FENIE BROSSETTE FERTIMA AFRIQUIA GAZ HOLCIM (Maroc) HIGHTECH PAYEMENT SYSTEMS ITISSALAT AL MAGHRIB IB MAROC.COM INVOLYS LAFARGE CIMENTS LABEL VIE LESIEUR CRISTAL LES GRANDES MARQUES ET CONSERVERIES CHERIFIENNES LYDEC M2M Group MAGHREBAIL MATEL PC MARKET LA MAROCAINE VIE MEDIACO MAROC MICRODATA MAROC LEASING

! http://www.attijariwafabank.com/Pages/default.a ! http://www.bmcebank.ma/front.aspx?SectionId= ! http://www.gbp.ma/ ! ! ! ! ! http://www.centralelaitiere.com/web/articles.asp http://www.cimentsdumaroc.com ! ! ! http://www.cosumar.co.ma/site/articles.asp?id_ru ! ! ! ! ! ! http://www.eqdomnet.ma/information/index.aspx ! ! http://www.afriquiagaz.com http://www.holcim.com/MA/FR/id/1610645807/m ! http://www.iam.ma/Engagement.aspx ! !

http://www.lafarge.ma/lafarge/index_lafarge ! ! ! ! ! ! ! ! ! ! !

MANAGEM MAGHREB OXYGENE AUTO NEJMA NEXANS MAROC ONA OULMES PAPELERA TETUAN PROMOPHARM S.A REBAB RISMA SAMIR STE CHERIFIENNE D'ENGRAIS ET DE BRASSERIES DU MAROC PRODUITS CHIMIQUES SONASID SALAFIN

http://www.managem-ona.com/qualite/ ! ! !

SOCIETE METALLURGIQUE D'IMITER STOKVIS NORD AFRIQ SOCIETE NATIONALE D'INVESTISSEMENT SNEP SOFAC SOTHEMA REALIS.MECANIQUES TIMAR TASLIF UNIMER WAFA ASSURANCE ZELLIDJA

! !

EXPERTS CONSULT Meditelecom COLAS Suez Veolia Environnement OCP AXA Maroc

http://www.ona.ma/ ! ! ! ! ! ! ! !

http://www.sonasid.ma !

! http://www.ynna.ma/snep/1/index.asp ! http://sothema.com/en/rubrique.php?id_rubrique ! ! ! ! ! !

http://corporate.meditel.ma/jsp/responsabilite_so http://www.colas.com/home.asp http://www.sefifrance.fr/theme4.htm http://www.archives-suez.com/fr/developpement http://www.veolia.com/fr/citoyennete/default.asp

http://www.ocpgroup.ma/ http://www.axa.ma/axa/corporates/view/16

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