Zeropozitive Publicis Credentials
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ZERO POZITIVE, Zona Industriale (Fushe Kosove - Prishtine) 10000 Prishtine, Republika e Kosoves Tel. & Fax: +381 (0)38 601 900 +381 (0)38 601 902 +381 (0)38 601 903 +381 (0)38 601 904 [email protected] www.zeropozitive.com
zero pozitive publicis
ZERO POZITIVE, Qendra e Biznesit EUROCOL, Rr. Murat Toptani, Kati VI Tiranë, Shqipëri Tel. & Fax: +355 (0)4 274 531 [email protected] www.zeropozitivealbania.com.al
Three leading creative brands: The Kaplan Thaler Group (New York), Beacon Communications (Tokyo), Marcel (Paris)
Two multi-hub creative agency networks: Fallon Worldwide, Bartle Bogle Hegarty*
4th largest communications group worldwide Three global advertising networks: Publicis, Saatchi & Saatchi, Leo Burnett
– Events and sports marketing: Publicis Events Worldwide, Relay, Emotion.
– Multicultural communications services: Burrell Communications, Bromley Communications, Lapiz, Conill
– Publishing and production: Mundocom, MarketForward, Capps, WAM
– Corporate Communications and Public Relations: MS&L, Publicis Consultants I Worldwide, Freud Communications
– Direct marketing/sales promotion: Arc Worldwide, Saatchi & Saatchi X, Publicis Dialog, Solutions, Betterway
A complete, global range and recognized expertise in specialized communications
World’s leading agency in healthcare communications Publicis Healthcare Communications Group: Medicus, Saatchi & Saatchi Healthcare, Boz…
World leader in digital communication With Digitas, Denuo and several agencies specialized in digital and interactive communications
A management board serving the two networks: Publicis Groupe Media
No. 2 worldwide in media buying and consultancy Two global brands: Starcom MediaVest Group, ZenithOptimedia
Marketing Communication Company
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Integrated Marketing Campaigns - There have been unprecedented changes in the global marketplace in the recent years. New technologies, new methods of communication and new ways of doing business have forever altered the way consumers connect to brands/products and services. In all of the contemporary business contexts, integrated marketing communications are repeatedly used. The sheer complexity of brand-building across different media, and of communicating
Multi-door operation gathering: Specialised Communication Services; Creative solutions, Media Services, Direct Marketing, Digital Print & Promotional Supply; allows us to devise the professional, innovative and compelling solutions that most of the communication companies are simply unable to match.
Zero Pozitive Publicis have brought together the strategic, creative and technological expertise in order to achieve communication excellence on a national and international scale. By offering strength and depth in disciplines as diverse as communication strategy, integrated marketing campaigns, brand building, systems integration, B2B, CRM, advertising (traditional & Guerrila), media, public relations and direct marketing, we provide the combined services to ensure client’s communications are effective in all media and across all markets.
Creative – Our company’s creative business is conducted by the high–profile creative team. Services span all aspects of design from initial planning of visual identity to multi layered creative architecture.
Multicultural Communications – Communications to meet the challenges of cultural diversity are a particular strength and value considering the multicultural challenges in Kosova.
Branding / Consulting – Zero Pozitive Publicis provides specialized consultancy services in brand and business strategy, well ahead of any operational decision concerning communications tools.
Media Zero Pozitive Publicis is the key national player in Media Buying and Consultancy which is linked to the media services giant ZenithOptimedia. It offers a full range of media buying and consultancy services to provide clients with solutions tailored to their specific needs.
Advertising Zero Pozitive Publicis includes an operating team connected to the worldwide creative networks, and several regional agencies with special creative flair. The advertising team is positioned in its own way and has its own culture. The service offerings are also distinctive, meeting different client expectations to the final advertising production (TV, Print, and Interactive).
marketing messages effectively, requires skills, methods and approaches that simply can not be achieved without the integrated methods of communications.
Shopper Marketing / Incentives – Building Business requires a sales force motivated for effective action as well as a comprehensive approach to the retail environment, often in less conventional distribution channels. Zero Pozitive Publicis has thus developed specialized expertise to raise product and brand profiles and reinforcing the needed sense of direction. Production / Publishing – Whatever the media, creativity needs to be backed by production expertise.
Corporate Communications / PR – Getting the message across the narrowly targeted, diverse groups in key positions calls for specialized know-how, available from our companies. Our companies’ service offerings range from product and brand promotion to institutional and corporate communication, plus crisis communication and issues management.
Events / Sponsorship – In this area, Publicis Events Worldwide is a leader for international and corporate conferences, and an expert in large-scale and top-level events. Our Zero Pozitive Publicis event-management team is another of the many Groupe entities organizing targeted, high-quality events.
Direct Marketing – Zero Pozitive Publicis has created the first ever direct marketing services in Kosova and Albania, which together with international partners, provides solutions tailored to individual brands.
Digital / New Media – Creative teams within our multi door operations have the talent and experience with Interactive technology to anticipate new developments, and regularly enhance the effectives of new media communications.
Our recognized success in the strategy and management of local, regional and national public relations campaigns is one
Public Relations
Tunheim Partners delivers that perspective, discernment and innovation every day to achieve desired outcomes for our public relations and public affairs clients.
Perspective, discernment and innovation provide the clarity needed to reach an audience in the midst of a dynamic, often fractured environment. Perspective to see the big picture. Discernment to recognize key elements. Continuous innovation and creativity to assemble the pieces in a compelling way.
Like a kaleidoscope comprising myriad bits of color and light, the right twist of context brings clarity.
1100 Riverview Tower, 8009 34th Avenue South, Minneapolis, MN 55425
A s t ra t e g i c C o m m u n i c a t i o n C o m p a ny
Tunheim Partners
• Strategic communications positioning • Community relations • Crisis communications • Financial communications • Internal communications • Marketing communications • Media relations • Sponsorship • Event Planning
What we do
• Strategy - We understand your strategic intent and define goals and objectives • Plan - We develop comprehensive timing and action plans with measurement criteria • Execute - We execute aggressively and deliver results on time, within budget
How we Work
of the hallmarks of the agency. As a full-service public relations agency, we help companies and organizations to articulate and promote their visibility and prominence in the marketplace. In partnership with our clients, we know how to use our expertise to reinforce brand building, leverage publicity, capitalize on market trends and educate target markets. We think outside traditional boundaries. Whether you’re concerned with market share, credibility or making your business plan a reality - we know how to shape public opinion, influence decisions and create lasting reputations.
Organizing - We are filling the void in grassroots organizing. Many organizations claim to provide this service but fail to do so within the context of a larger public relations strategy. We
Influence - We are defining the term grasstops influence. No other firm has our reach into the spheres of decision making in our region’s business, government and nonprofit sectors.
Experience - Combining the experience of former elected officials with that of client-side senior staffers, we have great capacity for analyzing and formulating viable policies that advance our clients objectives.
Our people make the difference:
How we Work
Smart, results-oriented and value-infused communications - these are the cornerstones of our public affairs practice. Clients depend on Tunheim Partners for timely solutions from our experienced team. Our staff of elected and appointed officials from various political philosophies and government bodies lends clear insight to client issues. Our media relations experts have walked the halls of government with notebooks and cameras. Our grassroots organizers have implemented successful campaigns. Together, we provide the most comprehensive continuum of offerings in the region aimed at helping our corporate, nonprofit and public sector clients achieve their objectives in the public policy environment.
Public Affairs Capabilities
• Access • Policy formulation • Grassroots planning and execution • Media relations programs • Community relations programs
What we Provide
Coalitions - In an era of debilitating political conflict, we are bringing together some of politic’s strangest bedfellows, building coalitions that frame issues and provide solutions for our clients.
Connections - We are a firm known for stellar earned media work, which directly plays into all of our efforts on behalf of our public affairs clients.
energize campaigns that deliver results at the grassroots level.
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Genc Meraku, one of the leading authorities on marketing communications in Kosova, is the Chief Executive of the marketing communications company Zero Pozitive Publicis. He graduated from Westminster University, and awarded with the degree of Master of Science in Marketing from University of Huddersfield. The recipient of the United Kingdom Institute of the Direct Marketing (IDM) Education Certificate - Distinction, and the IDM Postgraduate Winner of the first prize for the National Marketing Competition, London (2003); Meraku is the author of the creative paper as contributor from Kosova at the World Creative Forum in UK (2004). During his career, Meraku has been appointed as an academic associate to Professor Irwin Metzger, thus bringing his marketing and business experience to develop curricula for the New Venture Development course at the American University in Kosova (2004). He devised and presented the project in Washington D.C. and New York (2006) “Kosova Open for Business”- an economic development plan for Kosova. The recipient of the decoration from Multinational Brigade East US KFOR 7, presented for outstanding performance (2006). He was a candidate for the mayor of Prishtina (2007) and served as an advisor to heads of state. He serves as a board member to Kosova American Education Fund and as a vice president of the board to The Group of Industry of Electronic Media in Kosova. Genc was the initial steering committee member of the American Chamber of Commerce in Kosova. He is 34 years old, lives in Prishtina - Republic of Kosova.
Tunheim Partners Kathy Tunheim co-founded Tunheim Santrizos Company in 1990 with four colleagues from Honeywell, Inc, and has served as president and chief executive officer throughout the firm’s evolution to Tunheim Partners, Inc. With her own areas of specialization in corporate communications and communications strategy, she maintains an active role in many of the agency’s client relationships. Another area of distinction is Kathy’s significant experience in governance: she has worked as communications counsel to numerous corporate boards of directors, and has served as trustee and board chair of numerous large nonprofit and philanthropic organizations. She is also a well-known crisis communications counselor to senior executives, and is honored to have had the opportunity to provide support to clients in their most challenging situations. Prior to cofounding the agency, she gained experiences in both the corporate world and the political arena that profoundly shaped her approach to creating value as an agency counselor. She worked at Honeywell, Inc. for 10 years, rising to the post of vice president for public relations and internal communications. In that role, she led a global team of professionals with ultimate responsibilities for media relations and employee communications. Earlier in her career, she handled media relations and speechwriting for Wendell R. Anderson - both when he was governor of the State of Minnesota, and during his tenure in the U.S. Senate. Collectively, these experiences cause her to be particularly intrigued by the challenges of helping clients navigate the intersections of business, public policy, and the media.
For the last three years Ilir established and operated one of the most successful brands in London within the hospitality and entertainment industry ‘The Paper’. As the Chief Operating Officer / Founder of Paper Club, Ilir organised and hosted some of the London’s most prestigious events such as WMA (World Music Awards hosted by Prince William), EMI music, Sony, PFA (Player of the year Football Awards), Goldman Sachs, and also some of the A list celebrity parties for eminent artists such as Madonna, Jay Z, Puff Daddy, David Beckham, Kate Moss, Helena Christiansen, John Travolta, and many more…
Ilir has extensive experience in event organizing and management for several different industries.
Joined the Zero Pozitive team at the end of July 2008, as Managing Partner. Ilir graduated from Westminster Business School in London, in the field of Business Management, specializing in Marketing Communication and Strategy.
Ilir Grapci
What can you say about Creativity living and working in a country with an arch-traditional, nationalist and patriarchal culture? Where being in the border between the East and the West has been a curse rather than a blessing? Where it is considered “creative”, if you get purple from mixing red with blue ? Where creative is something mystical, unexplainable and from the other side?
Creative Director
Bujar Kabashi
Not so mystical, neither technical, creativity is everywhere – It’s all around us. It is the ability to create a connection between the irrational and rational, the ability to send the right message on the right time, in the right place and the right way. Creativity is the power to express original qualities, imagination and innovation – our unique selling proposition, our problem solving tool. A popular misconception is that creativity happens in a flash of inspiration, while just the opposite is true. It’s a way of thinking and approaching a problem. True creativity and originality is time-consuming and above all it is a process. Creative work without strategic planning doesn’t make for a good ad, no matter how fantastically creative it is. On the other hand, a strategically immaculate ad without a creative idea or execution runs the risk of not being noticed or remembered, and just won’t do anything to build relationships between the intended audience and the brand. Being creative for the sake of being creative doesn’t serve clients’ needs. Creativity needs to be always understood within the context of the brand and the intent.
ONTAGIOU
CONTAGIOUS Contagiousness it’s a way of building brands sustainably through great experiences that get people talking positively about the brand. And far from being an internet phenomenon, it’s actually the original way of building brands, pre-dating not only the internet, but even the printing press. In our definition, the role of contagiousness is to ‘change the conversation’ and the brands that do this best are ‘conversation leaders’.
Innovation Pioneering ideas combined with the application of technology, to achieve lasting improvements in performance for our clients;
Quality
Collaboration
Thought
Outstanding teamwork and partnership with clients and colleagues, retaining exceptional people and creating trust-based relationships that succeeds.
Adhere to the highest professional standards and superior quality;
Recommending the best solutions through the most rigorous thinking process.
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Account Management DirectMarketing Operations Procurement Promotions Research
Account handlers have described their role as being a jack of all trades: in order to do our job properly, we really need to have a good knowledge of everyone else’s job as well as our own. Handlers need to be all things to all people: a spokesperson and team leader, a negotiator, salesperson and diplomat.
The job of the Account Handler is to meet with the client and identify their needs. A good Account Handler is also a good project manager; Keeping the client informed whilst ensuring that all work is progressing to meet deadlines. The Account Handler is the face of the agency; he is the first point of contact for the client and is the one to report on progress.
Account Management
• Coordinate and supervise Promotional, Media, and other activities related to specific brands/clients as planned in various projects.
• Manage projects and implement media strategies, events, promotions, having a close cooperation with internal departments of the Agency.
• Play an active role in the process of drafting project proposals related to Marketing campaigns for various brands/clients.
• Manage enterprise customer relations, keeping up to date with enterprise clients and their needs, research and analysis of market place, and project documentation.
• Coordinate between the Client and the Agency’s side, coordinating resources for different Marketing campaigns.
Some of the main responsibilities of the account handlers are to:
• Anniversaries and Holidays, • Corporate Meetings, • Conferences, • Team Building, • Trainings.
Corporate Events
• Corporate, • Promotional, • Grand Openings, • Other.
Types of Events
We give each event its character, mood and adapt them so that they meet the objectives and financial capabilities of the client.
Events & Promotions
• Thematic, • Entertainment, • Sports’ Events, • Multi-Activity Days.
Other Events
• PoS (Point of Sale) • HoReCa (Hotels Restaurants Cafe) • Launches, • Product Testing, • Prize Games.
Promotional Events
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Artwork Copywriting Digital Marketing DTP Editing Planning Production
Video Video is a powerful medium. And we bring you solutions that communicate all your messages in a clear and concise form. From TV ads, to video presentations and DVD compilations, all you have to do is choose your “video weapon”, and sit back and see the results.
Does your target market want to hear your messages? We will find the optimal audio solutions that meet your project’s objectives, and that fit your target market’s preferences.
Audio
Whatever your printing needs may be, we will come up with creative solutions that leave you and your clients dazzled. From catalogues, billboards and megaboards, to bus advertising and product packaging - we’ll help you find the solution that meets your objectives and budget limitations.
Print
From company logos, primary colors and typefaces, to exact guidelines of how to use these in your marketing endeavors We will create solid corporate identities that stick in the mind of your clients, and will be associated with whatever your company wants to be associated with.
Corporate Identity
Creative we are. Creative work we do. From the creative concept all the way to making it happen, the Creative Department ensures high quality of production that brings-in results. Our services include, but are not limited to:
Creative Department
We find The Contagious Idea, and then change the market conversation in our clients’ favour. This method, coupled with our team’s hard work and constant involvement in the decisionmaking processes with our clients makes us unique planning machines guaranteed to succeed.
This contagious approach helps you find answers to the following questions: Where are we on the path to conversation leadership? What conversations are going on? In what way do we want to change the conversation? Who is important in the conversation? What is our brand’s point of view? What are they saying? What is causing them to say that? Where are they talking? What do they really want to talk about? What do we want them to talk about?
Contagious planning is what sets Zero Pozitive Publicis apart from all other competitors in the market. We have gone through conventional work methods to more advanced ones that are more customer-oriented. The days of mass communication are nearing an end; now different media channels are used to reach different individuals. Publicis follows these guidelines worldwide.
Creative planning is done by the creative department and is based on the Contagious Ideas Concept. These Ideas take on a life of their own and drive consumers to do our work for us.
Strategic Planning
Is your company online yet? We will design your website so that it is trendy, intuitive and logical. We can also add interactive flash solutions to spice it up a bit.
Web
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Electronic and Print Media Out of Home Media New Media
Z’ Media as part of Zero Pozitive Publicis multi-door operations is one of the largest and fastest growing media services companies in Kosova. With many of its staff having studied and worked abroad, we are quickly gaining a reputation for ourselves as a highly respected agency who carry out their work effectively and efficiently, on time and on budget. Z’ Media ensures top level services whenever our clients require them. At Z’media we currently offer the following media services: Media Consultancy, Media Planning, Media Buying, Media Monitoring, Media Clipping, and Campaign Analyses.
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Print Services Through partnerships with some of the finest printing service providers in the region, Zero Pozitive Publicis ensures that the materials we create come-out at the same quality our clients want. The company offers full range of commercial printing services, handling high quality printed marketing materials, as well as various office communications printing. Zero Pozitive Publicis creates printing solutions - design, pre-press, quality control, printing, and delivering - all at the same pace.
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Finance & Procurement
on time on budget
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Market/ing research Base your business decisions on solid data. Find out what your business needs, see if it is what you thought you needed, and then act accordingly. Never stop learning about your clients. • Customer Satisfaction Measurement • Job Satisfaction Measurement • Pre-ad testing • Advertising Awareness and tracking • Mystery shopping • Corporate and brand image studies • Blind Tests • Concept Tests and packaging • Business 2 Business surveys • Shopping Habits • Brand tracking • Pricing Surveys • Usage and Attitude Studies (U&A)
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CRM Telemarketing Prize Games Monitoring and Clipping
Prize Games
SMS/ MMS Marketing
Viral Marketing
Interactive Development
Teleservices • Telemarketing • Telesales
Customer Relationship Management - CRM
Loyalty Schemes
Direct Response • Direct Response TV (Drtv) • Direct Response Print (Drp)
Mail Marketing • Direct Mail • Non-Addressed Mail • E-Mail Marketing
Services
Direct Marketing
Media Monitoring & Clipping Z’ Media will monitor and oversee the campaign to ensure that clients’ objectives are being achieved. Our media monitoring service is based on using advanced cutting-edge media monitoring equipment. We also perform media clippings, helping you create an archive of the key publications that have mentioned your company.
• Based on the AVAYA system • Most advanced Call Centre technology • Provides 24h support without 24h staff • Phone system with hundreds of features • Messaging server • Conferencing solutions • Branch office solutions • Up to 360 extensions; • Displays Phones; • Desk and IP Phones; • VoIP; • Voicemail; • Call recording; • Full Synchronization with Microsoft Exchange; • Private Conference Bridge up to 64 people on call; • Network Up to 16 Offices in separate locations.
Our Technology: The Call Centre
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Video Production Audio Production Editing
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General Manager IT Director
The
Size: 40 people; 150 part – time. Offices: Prishtina and Tirana;
Result . Marketing services are valued – some of the biggest national, regional and international companies, GO and NGO’s have trusted us for their marketing needs. Now, we offer the widest assortment of marketing services and have the highest number of clients in Kosova and rising accounts in Albania – hiring us to help them solve all sorts of business and organizational issues.
Vision. Educate business about the importance of marketing – put marketing in its deserved place. Zero Pozitive was established in 2004 (a direct successor of the first marketing agency in Kosova – established in 1999) with the mission of creating a full service integrated marketing services to businesses in an ever-developing business environment.
The small number of companies offered nothing more that ad-hoc commercial production services. The need for integrated professional marketing services was there, but it was unfortunately matched with lack of understanding for its importance
introduction of a free-market economy in Kosova and Albania, impoverished by more than four decades of socialism, opened new private business traditions. Lack of marketing tradition and lack of understanding of the importance of marketing was evident.
N°1 marketing company in Kosova (estimation) according to:
* Our wide range of services – marketing & advertising campaigns, from the initial planning right through the implementation and analysis of success; * Staff qualifications and international experience. Many of our staff have achieved qualifications and gained valuable work experience internationally;
* Number and size of projects and clients. We have established an excellent reputation with our clients, both locally and internationally, managing and producing more successful projects and campaigns every year. We’ve also kept a great working relationship with past clients and thrive on new challenges and gaining new clients, the list of which is constantly expanding; Our team seeks a thorough understanding of the client’s business and marketing objectives - devising and implementing the marketing activities on time and on budget - composing the great end result; Rather than separating different disciplines, our marketing masters, technology, creative, and strategic teams work together to find solutions to client problems. It is this focus and pooling of thought that allows us to find the professional, innovative and compelling solutions that competitors find hard to match.
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BACKGROUND
KFOR-i donte diçka krejtësisht të re krahasuar me fushatat e tyre të deritanishme, dhe se bashku me Zero Pozitive Publicis dëshironin qe për 2 dite te japin mesazhin me te rëndësishëm për shembullin e jetese ne mes te gjitha komuniteteve qe veprojnë ne Kosove.
CHALLENGE
Urrejtja e madhe etnike në mes shqiptarëve dhe serbëve ka bere qe te dy palët te mos kenë jete te përbashkët.
INSIGHT
Edhe pse njerëzit nuk kane jetuar bashke, janë lodhur me urrejtjen etnike dhe dëshirojnë ne te ardhmen një jete normale dhe pa brenga.
IDEA
Ideja ka qene t’i bashkojmë fëmijët shqiptare dhe serbe rreth një interesi te përbashkët si lojërat sportive. ËSHTË KOHA E FUNDIT për të LUAJTUR, FITUAR SË BASHKU
RESULTS
200 nxënës të nacionalitetit shqiptarë, serbë dhe të nacionaliteteve tjera kanë luajtur në dy gara TË LUAJMË SË BASHKU, Askush se ka bërë pas të 90-ave
www.zeropozitive.com
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BACKGROUND
In 2006, Rugova Water from the deep mountains of Rugova came into the market, representing water that doesn’t undergo harmful chemical processes and is believably the best water in the market.
CHALLENGE
Inform the general population that the best water in the market is available to everyone now.
INSIGHT
A launch this big needed to gain valuable media publicity to properly inform consumers abort the new clean bottled water.
IDEA
Have the formal inauguration be held at the water well in Rugova, following old Rugova traditions. The media conference was held at the prestigious restaurant “Hani i Dy Roberteve”. The high class attendees were accompanied by the Rugova Ensemble.
RESULTS
Since the launch, Rugova water has gained more than 50% of the market share in Kosovo.
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BACKGROUND
In 2007 Zero Pozitive Publicis had won the bid to create advertising campaign for the privatization of enterprises in Kosova through bidding process. This was the year where all the enterprises were expected to be privatized.
CHALLENGE
Communicate tons of messages, and be as creative possible. Convey the message to the recipient in a format that would be clear, concise and understandable.
INSIGHT
The bidders needed to be attracted in a way that would make the communication to them simple, beautiful and without worries. They needed an experience which would place certain enterprises in a level way above their expectations.
IDEA
Communicate holistic campaign through the TV ads, leaflets and Brochures, adding extra value for the money given.
RESULTS
Most of the enterprises were sold and the response of the bidders was higher.
www.zeropozitive.com
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ipko
IPKO – Mobile Company
IPKO – Mobile Company
BACKGROUND
In December 2007, the second mobile operator (IPKO supported by Slovenian Telecom & Mobitel) wanted to launch itself in the Kosova market.
CHALLENGE
Convey an image of change towards the better and a European-style company in a market ruled by a sole telephone company for years.
INSIGHT
Consumers were tired of how they were being treated by the previous mobile company in Kosova, always requesting a more responsive, European and cheaper company.
IDEA
Inform the people that this new era of telecommunication has arrived through a major launch event and unparalleled media presence – everywhere and at any time.
RESULT
Incredible media coverage for the launch day – launch event and press conference + consumer response to IPKO launch is looking to make IPKO a Kosovar love mark.
www.zeropozitive.com
zero pozitive publicis
sheshi 21
BACKGROUND
In 2007, TV21 continued its tradition with the inauguration of the cultural-artistic centre “Sheshi 21”. Zvero Event was commissioned to come up with the concept, organize and implement this unique event in Kosovo
CHALLENGE
Represent TV21’s high values that are interconnected with the latest technology, as well as diplay warm hospitality from its staff, in an inauguration of the cultural and artistic centre.
INSIGHT
The atendees would probably deeply enjoy a historical view of all development stages TV21 has gone through; a fine coctail and a rish cultural program.
IDEA
Have the guests experience TV21’s development stages through guides and documentary programs, and lastly to relax with calming music and delicious cocktails.
RESULTS
We received excellent feedback from atendees, telling us that they really had a chance to see first-hand how TV21 “traveled in time” to reach where it has.
www.zeropozitive.com
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BACKGROUND
Ne vitin 2007 prodhuesi i njohur i wisky Ballntines filloj me ndertimin e nje imigji te ri. Kampanja ishte e quajtur “ ballantines leave an inmpression” perbehej nga nga nje stil londinez ku jan perdorur ftyra te njohura te botes se filmit. Nje pjes e kampanjes ishin edhe nejat “leave an inmpression” ne te gjitha kryeqytetet e botes.
CHALLENGE
Informimi i target grupes urbane mosha 20 – 30 vjeqare per imigjin e ri permes nejave te ndryshme me teme te klases se lart ku promovohej nje jete luksoze dhe argetuese si dhe promovimi i shijes se viskit Ballantines.
INSIGHT
Organizimi i nejes “ Leave an impression” ku do te gershetohen teknologjia e re (lojra shperblyese te punuara ne flash) muzika house dhe njerze urban te Prishitnes.
IDEA
Koncepti leave an impression party ka qene informimi i njerzve uraban duke e theksuar Ballantine’s eshte trendy cool brand dhe tash e tutje ka ndrruar imigjin dhe do te jete cdo vend ku ju e kaloni kohen tuaj. Eventi eshte realizuar duke perdorur trand setters, sms campaign, direct e-mail, flyers dhe party promotion.
RESULTS
Nje nder nejat me te sukseshme ne vitin 2007 promovimi efektiv i wisky Balantines si dhe nje krijim i imigjit te lart por uban ne syt e konsumatorve Prishitnas. www.zeropozitive.com
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BACKGROUND
Zero Pozitive was appointed to carry out activities of a well known kosovar producer of juices and soft drinks Tango.
CHALLENGE
Create a prize game with attributes of fun, simplicity and interesting prizes for the consumers. Convey the message to the consumers in a simple and understanding tone of voice.
INSIGHT
Tango juices are popular in Kosova. The producer had not carried out prize game campaign until 2005. Tango also needed to increase market shares.
IDEA
Link the campaign with an endorser who is already known as funniest actor in Kosova. Create funny ads explaining the prize game mechanism. Convey the message through ATL and BTL activities. Engage the actor to go to the Point of Sale Activities and spend time with the consumers explaining the prize game.
RESULTS
The prize game had 30 % more respondents than expected; it had created a huge talk amongst the consumers.
www.zeropozitive.com
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BACKGROUND
BACKGROUND
After carrying out a successful campaign in year 2005 Zero Pozitive Publicis was appointed to carry out communication activities of a well known kosovar producer of juices and soft drinks Tango for the year 2006.
CHALLENGE
Covey the message in comprehensive and simple way by create product bundling prize game.
INSIGHT
Tango consumers had experienced prize games in previous year. This time the product bundling took consumers to better prizes, emphasizing Tango as main product.
IDEA
Link the campaign with an endorser; create straight to the point ads explaining the prize game mechanism. Convey the message through ATL and BTL activities.
RESULTS
The prize game had uplift in sales margins, giving the company higher share of the market.
www.zeropozitive.com
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BACKGROUND
BACKGROUND
“Leave an Impression” – Party qe duhet organizuar per te kthyer imazhin e Ballantine’s ne Kosove. Te informohen shtresa urbane per kete eveniment.
CHALLENGE
Krijimi i kushteve per informim sa me efikas te shtreses urbane, mosha 20 – 30 vjet.
INSIGHT
Pergatitja e SMS dhe E-mail Marketing fushates per informim sa me te pershtatshem per nje eveniment ku Marketingu Direkt do te gërshetonte fushaten informative me flash lojëra.
IDEA
Informimi i target grupes per “Leave an Impression” me SMS dhe E-mail duke pasur parasysh faktin se mosha e dëshiruar ka qene shtresa 20 – 30 vjet dhe këto kane qene dy mediumet me te mundura përmes te cilave ka qene e mundur te informohet kjo shtrese.
RESULTS
Rreth 400 E-mail dhe 200 SMS janë dërguar te kontaktet e përzgjedhura te cilët kane pasur rastin te jene prezent ne nje nder evenimentet me te suksesshme te vitit 2007 ku lojërat flash kane ofruar shpërblime për pjesëmarrësit e evenimentit.
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BACKGROUND
In 2005 Zero Pozitive was appointed to carry out communication activities for well known kosovar producer of alla turka and Espresso coffee Princ Caffe. Princ Caffe had already established itself on the espresso coffee segment. It needed better support on alla turka.
CHALLENGE
Prize game campaign was not carried out earlier; the concentration was on brand building. Linking brand building and prize came was a challenge which needed to be carried out.
INSIGHT
Kosovar families are consumers of alla turka coffee. The quality, taste and the flavor that Princ Caffe alla turka offers is different to other coffee producers.
IDEA
Hire a well known trusted endorser in a comic advertising campaign, explaining the prize game mechanism, and further develop the brand building; through ATL and BTL activities.
RESULTS
The sales and significantly increased and kept the sustainability even after the prize game ended.
www.zeropozitive.com
zero pozitive publicis
baby center
BACKGROUND
BACKGROUND
Baby Center was active in region, entering Kosova in 2007. It was known for some of the consumers but not to the wider population. Zero Pozitive Publicis was hired to communicate the first ever real center for kids to Kosovars.
CHALLENGE
Communicate specific products to the specific target groups divided in gender and age. Attract parents through kids; consumers are the kids, parents need to have enough money to fulfill their needs.
INSIGHT
Kids need a place where they would feel just like grown ups. Do their own shopping of the clothes, toys and gadgets for themselves, spend some time in the milk restaurant, and play in the outdoor park.
IDEA
Emphasize the Baby Center through holistic campaign including advertising and promotions in specified areas (with the reach of higher TG). Highlight the idea that the first center is opened where kids could be kids.
RESULTS
The grand opening week had 50% higher response than expected.
www.zeropozitive.com
zero pozitive publicis
james blunt
BACKGROUND In 2006, Zero Events was commissioned to organize, manage, and implement huge performance by James Blunt.
CHALLENGE
Main challenge was to cater to the needs and requirements by James Blunt’s production, and do so on time and on budget.
INSIGHT
British Troops and liason offices in Kosovo would probably like to experience concerts and events as if they were in their own countries.
IDEA
The Idea was to organize the concert in cooperation with the British Office. The venue chosen was the same place where the singer James Blunt served while on duty in KFOR.
RESULTS
Zero Events offered the audience a wonderful experience with James Blunt’s concert, and ensured that whatever James Blunt’s managers do in the future in Kosovo, they will do it through Zero Events.
www.zeropozitive.com
zero pozitive publicis
kipred
KIPRED – Media Monitorimi
KIPRED – Media Monitorimi BACKGROUND
In October 2007, KIPRED needed to conduct a media monitoring campaign during the pre-election period. Zero Pozitive Publicis was commissioned to provide KIPRED with the needed reports.
CHALLENGE
Everyday, recording around 9 hours of material from TV programs, saving them on DVDs, and submitting them the next day so that the results can be put to use as soon as possible.
INSIGHT
The Media Monitoring System needed to be prepared for high quality data processing. The technology at our disposal was up for the challenge, as well as the responsible staff.
IDEA
Record 9-hour TV materials during the whole pre-election campaign using our METUS technology, in orden to provide KIPRED with the needed reports.
RESULTS
Three television stations were recorded for 23 days, and the materials prepared until the early morning, were submitted to the KIPRED staff.
www.zeropozitive.com
zero pozitive publicis
europeanevropian comision - direct mail komisioni – posta direkte
BACKGROUND
The European Comission started its activities during the end of the year 2007 by distributing brochures to governmental institutions, NGO’s and internacional organizations.
CHALLENGE
To identify and select quality contacts, and to personalize the message and packages to be sent.
INSIGHT
The labour was divided between our staff, which meant that some of them took care of finding the selected contacts, while the others were engaged in preparing the packages and the personalized messages.
IDEA
Z’Direct would organize the Direct Mail campaing, aiming to distribute the European Comissions’ brochures. The prepared packages were distributed using the post service in Kosova.
RESULTS
Around 107 envelopes were sent to the desired destinations. The envelopes contained brochures in there languages, while the contacts that were gathered will be used for smilar future activities.
www.zeropozitive.com
zero pozitive publicis
podravka game podravka loja
BACKGROUND
During May 2007, Podravka wanted to organize a prize game for its customers.
CHALLENGE
To organize a prize game where the interactive participation of the consumers during all times (24/7), be made possible by the Call Centre in Zero Pozitive Publicis.
INSIGHT
The early image of Podravka products will be overturned through the organization of a prize game where loyal customers will win selected prizes from the Podravka company.
IDEA
The call centre enabled consumers to participate by answering game questions, posed by our call center system. The answers and the callers’ personal information was be stored automatically by our system, while all this information was later verified by our call center agents. Winners were announced every Sunday during the “Diçka Po Zihet” TV show.
RESULTS
Around 6000 calls were taken, numerous rewards were given out, and a considerable number of registered contacts was recorded in our database, facilitating the organization of future promotional activities. www.zeropozitive.com
zero pozitive publicis
podravka promotions
BACKGROUND
The Podravka company wishes to communicate directly with its consumers, while it aims to set itself aparat form the competition through continuously rewarding its loyal customers. Zero Events has pledged to convey the company’s message towards its customers in a profesional mannner.
CHALLENGE
The PODRAVKA company aims to gain new customers, as well as reward and maintain existing ones.
INSIGHT
Increasing the market share for PODRAVKA products.
IDEA
The idea is to maintain close relationships with existing customers, and to attract other potencial customers through dedication and building a strong image. Customers that were consuming products from PODRAVKA have received various rewards in promotions organized in numerous Podravka points of sale.
RESULTS
The organization of 10 promotional campaigns has ensured 497 successful promotions with 54634 consumers.
www.zeropozitive.com
zero pozitive publicis
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ZERO POZITIVE, Zona Industriale (Fushe Kosove - Prishtine) 10000 Prishtine, Republika e Kosoves Tel. & Fax: +381 (0)38 601 900 +381 (0)38 601 902 +381 (0)38 601 903 +381 (0)38 601 904 [email protected] www.zeropozitive.com
zero pozitive publicis
ZERO POZITIVE, Qendra e Biznesit EUROCOL, Rr. Murat Toptani, Kati VI Tiranë, Shqipëri Tel. & Fax: +355 (0)4 274 531 [email protected] www.zeropozitivealbania.com.al
Three leading creative brands: The Kaplan Thaler Group (New York), Beacon Communications (Tokyo), Marcel (Paris)
Two multi-hub creative agency networks: Fallon Worldwide, Bartle Bogle Hegarty*
4th largest communications group worldwide Three global advertising networks: Publicis, Saatchi & Saatchi, Leo Burnett
– Events and sports marketing: Publicis Events Worldwide, Relay, Emotion.
– Multicultural communications services: Burrell Communications, Bromley Communications, Lapiz, Conill
– Publishing and production: Mundocom, MarketForward, Capps, WAM
– Corporate Communications and Public Relations: MS&L, Publicis Consultants I Worldwide, Freud Communications
– Direct marketing/sales promotion: Arc Worldwide, Saatchi & Saatchi X, Publicis Dialog, Solutions, Betterway
A complete, global range and recognized expertise in specialized communications
World’s leading agency in healthcare communications Publicis Healthcare Communications Group: Medicus, Saatchi & Saatchi Healthcare, Boz…
World leader in digital communication With Digitas, Denuo and several agencies specialized in digital and interactive communications
A management board serving the two networks: Publicis Groupe Media
No. 2 worldwide in media buying and consultancy Two global brands: Starcom MediaVest Group, ZenithOptimedia
Marketing Communication Company
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Integrated Marketing Campaigns - There have been unprecedented changes in the global marketplace in the recent years. New technologies, new methods of communication and new ways of doing business have forever altered the way consumers connect to brands/products and services. In all of the contemporary business contexts, integrated marketing communications are repeatedly used. The sheer complexity of brand-building across different media, and of communicating
Multi-door operation gathering: Specialised Communication Services; Creative solutions, Media Services, Direct Marketing, Digital Print & Promotional Supply; allows us to devise the professional, innovative and compelling solutions that most of the communication companies are simply unable to match.
Zero Pozitive Publicis have brought together the strategic, creative and technological expertise in order to achieve communication excellence on a national and international scale. By offering strength and depth in disciplines as diverse as communication strategy, integrated marketing campaigns, brand building, systems integration, B2B, CRM, advertising (traditional & Guerrila), media, public relations and direct marketing, we provide the combined services to ensure client’s communications are effective in all media and across all markets.
Creative – Our company’s creative business is conducted by the high–profile creative team. Services span all aspects of design from initial planning of visual identity to multi layered creative architecture.
Multicultural Communications – Communications to meet the challenges of cultural diversity are a particular strength and value considering the multicultural challenges in Kosova.
Branding / Consulting – Zero Pozitive Publicis provides specialized consultancy services in brand and business strategy, well ahead of any operational decision concerning communications tools.
Media Zero Pozitive Publicis is the key national player in Media Buying and Consultancy which is linked to the media services giant ZenithOptimedia. It offers a full range of media buying and consultancy services to provide clients with solutions tailored to their specific needs.
Advertising Zero Pozitive Publicis includes an operating team connected to the worldwide creative networks, and several regional agencies with special creative flair. The advertising team is positioned in its own way and has its own culture. The service offerings are also distinctive, meeting different client expectations to the final advertising production (TV, Print, and Interactive).
marketing messages effectively, requires skills, methods and approaches that simply can not be achieved without the integrated methods of communications.
Shopper Marketing / Incentives – Building Business requires a sales force motivated for effective action as well as a comprehensive approach to the retail environment, often in less conventional distribution channels. Zero Pozitive Publicis has thus developed specialized expertise to raise product and brand profiles and reinforcing the needed sense of direction. Production / Publishing – Whatever the media, creativity needs to be backed by production expertise.
Corporate Communications / PR – Getting the message across the narrowly targeted, diverse groups in key positions calls for specialized know-how, available from our companies. Our companies’ service offerings range from product and brand promotion to institutional and corporate communication, plus crisis communication and issues management.
Events / Sponsorship – In this area, Publicis Events Worldwide is a leader for international and corporate conferences, and an expert in large-scale and top-level events. Our Zero Pozitive Publicis event-management team is another of the many Groupe entities organizing targeted, high-quality events.
Direct Marketing – Zero Pozitive Publicis has created the first ever direct marketing services in Kosova and Albania, which together with international partners, provides solutions tailored to individual brands.
Digital / New Media – Creative teams within our multi door operations have the talent and experience with Interactive technology to anticipate new developments, and regularly enhance the effectives of new media communications.
Our recognized success in the strategy and management of local, regional and national public relations campaigns is one
Public Relations
Tunheim Partners delivers that perspective, discernment and innovation every day to achieve desired outcomes for our public relations and public affairs clients.
Perspective, discernment and innovation provide the clarity needed to reach an audience in the midst of a dynamic, often fractured environment. Perspective to see the big picture. Discernment to recognize key elements. Continuous innovation and creativity to assemble the pieces in a compelling way.
Like a kaleidoscope comprising myriad bits of color and light, the right twist of context brings clarity.
1100 Riverview Tower, 8009 34th Avenue South, Minneapolis, MN 55425
A s t ra t e g i c C o m m u n i c a t i o n C o m p a ny
Tunheim Partners
• Strategic communications positioning • Community relations • Crisis communications • Financial communications • Internal communications • Marketing communications • Media relations • Sponsorship • Event Planning
What we do
• Strategy - We understand your strategic intent and define goals and objectives • Plan - We develop comprehensive timing and action plans with measurement criteria • Execute - We execute aggressively and deliver results on time, within budget
How we Work
of the hallmarks of the agency. As a full-service public relations agency, we help companies and organizations to articulate and promote their visibility and prominence in the marketplace. In partnership with our clients, we know how to use our expertise to reinforce brand building, leverage publicity, capitalize on market trends and educate target markets. We think outside traditional boundaries. Whether you’re concerned with market share, credibility or making your business plan a reality - we know how to shape public opinion, influence decisions and create lasting reputations.
Organizing - We are filling the void in grassroots organizing. Many organizations claim to provide this service but fail to do so within the context of a larger public relations strategy. We
Influence - We are defining the term grasstops influence. No other firm has our reach into the spheres of decision making in our region’s business, government and nonprofit sectors.
Experience - Combining the experience of former elected officials with that of client-side senior staffers, we have great capacity for analyzing and formulating viable policies that advance our clients objectives.
Our people make the difference:
How we Work
Smart, results-oriented and value-infused communications - these are the cornerstones of our public affairs practice. Clients depend on Tunheim Partners for timely solutions from our experienced team. Our staff of elected and appointed officials from various political philosophies and government bodies lends clear insight to client issues. Our media relations experts have walked the halls of government with notebooks and cameras. Our grassroots organizers have implemented successful campaigns. Together, we provide the most comprehensive continuum of offerings in the region aimed at helping our corporate, nonprofit and public sector clients achieve their objectives in the public policy environment.
Public Affairs Capabilities
• Access • Policy formulation • Grassroots planning and execution • Media relations programs • Community relations programs
What we Provide
Coalitions - In an era of debilitating political conflict, we are bringing together some of politic’s strangest bedfellows, building coalitions that frame issues and provide solutions for our clients.
Connections - We are a firm known for stellar earned media work, which directly plays into all of our efforts on behalf of our public affairs clients.
energize campaigns that deliver results at the grassroots level.
zero pozitive publicis
Genc Meraku, one of the leading authorities on marketing communications in Kosova, is the Chief Executive of the marketing communications company Zero Pozitive Publicis. He graduated from Westminster University, and awarded with the degree of Master of Science in Marketing from University of Huddersfield. The recipient of the United Kingdom Institute of the Direct Marketing (IDM) Education Certificate - Distinction, and the IDM Postgraduate Winner of the first prize for the National Marketing Competition, London (2003); Meraku is the author of the creative paper as contributor from Kosova at the World Creative Forum in UK (2004). During his career, Meraku has been appointed as an academic associate to Professor Irwin Metzger, thus bringing his marketing and business experience to develop curricula for the New Venture Development course at the American University in Kosova (2004). He devised and presented the project in Washington D.C. and New York (2006) “Kosova Open for Business”- an economic development plan for Kosova. The recipient of the decoration from Multinational Brigade East US KFOR 7, presented for outstanding performance (2006). He was a candidate for the mayor of Prishtina (2007) and served as an advisor to heads of state. He serves as a board member to Kosova American Education Fund and as a vice president of the board to The Group of Industry of Electronic Media in Kosova. Genc was the initial steering committee member of the American Chamber of Commerce in Kosova. He is 34 years old, lives in Prishtina - Republic of Kosova.
Tunheim Partners Kathy Tunheim co-founded Tunheim Santrizos Company in 1990 with four colleagues from Honeywell, Inc, and has served as president and chief executive officer throughout the firm’s evolution to Tunheim Partners, Inc. With her own areas of specialization in corporate communications and communications strategy, she maintains an active role in many of the agency’s client relationships. Another area of distinction is Kathy’s significant experience in governance: she has worked as communications counsel to numerous corporate boards of directors, and has served as trustee and board chair of numerous large nonprofit and philanthropic organizations. She is also a well-known crisis communications counselor to senior executives, and is honored to have had the opportunity to provide support to clients in their most challenging situations. Prior to cofounding the agency, she gained experiences in both the corporate world and the political arena that profoundly shaped her approach to creating value as an agency counselor. She worked at Honeywell, Inc. for 10 years, rising to the post of vice president for public relations and internal communications. In that role, she led a global team of professionals with ultimate responsibilities for media relations and employee communications. Earlier in her career, she handled media relations and speechwriting for Wendell R. Anderson - both when he was governor of the State of Minnesota, and during his tenure in the U.S. Senate. Collectively, these experiences cause her to be particularly intrigued by the challenges of helping clients navigate the intersections of business, public policy, and the media.
For the last three years Ilir established and operated one of the most successful brands in London within the hospitality and entertainment industry ‘The Paper’. As the Chief Operating Officer / Founder of Paper Club, Ilir organised and hosted some of the London’s most prestigious events such as WMA (World Music Awards hosted by Prince William), EMI music, Sony, PFA (Player of the year Football Awards), Goldman Sachs, and also some of the A list celebrity parties for eminent artists such as Madonna, Jay Z, Puff Daddy, David Beckham, Kate Moss, Helena Christiansen, John Travolta, and many more…
Ilir has extensive experience in event organizing and management for several different industries.
Joined the Zero Pozitive team at the end of July 2008, as Managing Partner. Ilir graduated from Westminster Business School in London, in the field of Business Management, specializing in Marketing Communication and Strategy.
Ilir Grapci
What can you say about Creativity living and working in a country with an arch-traditional, nationalist and patriarchal culture? Where being in the border between the East and the West has been a curse rather than a blessing? Where it is considered “creative”, if you get purple from mixing red with blue ? Where creative is something mystical, unexplainable and from the other side?
Creative Director
Bujar Kabashi
Not so mystical, neither technical, creativity is everywhere – It’s all around us. It is the ability to create a connection between the irrational and rational, the ability to send the right message on the right time, in the right place and the right way. Creativity is the power to express original qualities, imagination and innovation – our unique selling proposition, our problem solving tool. A popular misconception is that creativity happens in a flash of inspiration, while just the opposite is true. It’s a way of thinking and approaching a problem. True creativity and originality is time-consuming and above all it is a process. Creative work without strategic planning doesn’t make for a good ad, no matter how fantastically creative it is. On the other hand, a strategically immaculate ad without a creative idea or execution runs the risk of not being noticed or remembered, and just won’t do anything to build relationships between the intended audience and the brand. Being creative for the sake of being creative doesn’t serve clients’ needs. Creativity needs to be always understood within the context of the brand and the intent.
ONTAGIOU
CONTAGIOUS Contagiousness it’s a way of building brands sustainably through great experiences that get people talking positively about the brand. And far from being an internet phenomenon, it’s actually the original way of building brands, pre-dating not only the internet, but even the printing press. In our definition, the role of contagiousness is to ‘change the conversation’ and the brands that do this best are ‘conversation leaders’.
Innovation Pioneering ideas combined with the application of technology, to achieve lasting improvements in performance for our clients;
Quality
Collaboration
Thought
Outstanding teamwork and partnership with clients and colleagues, retaining exceptional people and creating trust-based relationships that succeeds.
Adhere to the highest professional standards and superior quality;
Recommending the best solutions through the most rigorous thinking process.
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Account Management DirectMarketing Operations Procurement Promotions Research
Account handlers have described their role as being a jack of all trades: in order to do our job properly, we really need to have a good knowledge of everyone else’s job as well as our own. Handlers need to be all things to all people: a spokesperson and team leader, a negotiator, salesperson and diplomat.
The job of the Account Handler is to meet with the client and identify their needs. A good Account Handler is also a good project manager; Keeping the client informed whilst ensuring that all work is progressing to meet deadlines. The Account Handler is the face of the agency; he is the first point of contact for the client and is the one to report on progress.
Account Management
• Coordinate and supervise Promotional, Media, and other activities related to specific brands/clients as planned in various projects.
• Manage projects and implement media strategies, events, promotions, having a close cooperation with internal departments of the Agency.
• Play an active role in the process of drafting project proposals related to Marketing campaigns for various brands/clients.
• Manage enterprise customer relations, keeping up to date with enterprise clients and their needs, research and analysis of market place, and project documentation.
• Coordinate between the Client and the Agency’s side, coordinating resources for different Marketing campaigns.
Some of the main responsibilities of the account handlers are to:
• Anniversaries and Holidays, • Corporate Meetings, • Conferences, • Team Building, • Trainings.
Corporate Events
• Corporate, • Promotional, • Grand Openings, • Other.
Types of Events
We give each event its character, mood and adapt them so that they meet the objectives and financial capabilities of the client.
Events & Promotions
• Thematic, • Entertainment, • Sports’ Events, • Multi-Activity Days.
Other Events
• PoS (Point of Sale) • HoReCa (Hotels Restaurants Cafe) • Launches, • Product Testing, • Prize Games.
Promotional Events
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Artwork Copywriting Digital Marketing DTP Editing Planning Production
Video Video is a powerful medium. And we bring you solutions that communicate all your messages in a clear and concise form. From TV ads, to video presentations and DVD compilations, all you have to do is choose your “video weapon”, and sit back and see the results.
Does your target market want to hear your messages? We will find the optimal audio solutions that meet your project’s objectives, and that fit your target market’s preferences.
Audio
Whatever your printing needs may be, we will come up with creative solutions that leave you and your clients dazzled. From catalogues, billboards and megaboards, to bus advertising and product packaging - we’ll help you find the solution that meets your objectives and budget limitations.
From company logos, primary colors and typefaces, to exact guidelines of how to use these in your marketing endeavors We will create solid corporate identities that stick in the mind of your clients, and will be associated with whatever your company wants to be associated with.
Corporate Identity
Creative we are. Creative work we do. From the creative concept all the way to making it happen, the Creative Department ensures high quality of production that brings-in results. Our services include, but are not limited to:
Creative Department
We find The Contagious Idea, and then change the market conversation in our clients’ favour. This method, coupled with our team’s hard work and constant involvement in the decisionmaking processes with our clients makes us unique planning machines guaranteed to succeed.
This contagious approach helps you find answers to the following questions: Where are we on the path to conversation leadership? What conversations are going on? In what way do we want to change the conversation? Who is important in the conversation? What is our brand’s point of view? What are they saying? What is causing them to say that? Where are they talking? What do they really want to talk about? What do we want them to talk about?
Contagious planning is what sets Zero Pozitive Publicis apart from all other competitors in the market. We have gone through conventional work methods to more advanced ones that are more customer-oriented. The days of mass communication are nearing an end; now different media channels are used to reach different individuals. Publicis follows these guidelines worldwide.
Creative planning is done by the creative department and is based on the Contagious Ideas Concept. These Ideas take on a life of their own and drive consumers to do our work for us.
Strategic Planning
Is your company online yet? We will design your website so that it is trendy, intuitive and logical. We can also add interactive flash solutions to spice it up a bit.
Web
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Electronic and Print Media Out of Home Media New Media
Z’ Media as part of Zero Pozitive Publicis multi-door operations is one of the largest and fastest growing media services companies in Kosova. With many of its staff having studied and worked abroad, we are quickly gaining a reputation for ourselves as a highly respected agency who carry out their work effectively and efficiently, on time and on budget. Z’ Media ensures top level services whenever our clients require them. At Z’media we currently offer the following media services: Media Consultancy, Media Planning, Media Buying, Media Monitoring, Media Clipping, and Campaign Analyses.
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Print Services Through partnerships with some of the finest printing service providers in the region, Zero Pozitive Publicis ensures that the materials we create come-out at the same quality our clients want. The company offers full range of commercial printing services, handling high quality printed marketing materials, as well as various office communications printing. Zero Pozitive Publicis creates printing solutions - design, pre-press, quality control, printing, and delivering - all at the same pace.
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Finance & Procurement
on time on budget
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Market/ing research Base your business decisions on solid data. Find out what your business needs, see if it is what you thought you needed, and then act accordingly. Never stop learning about your clients. • Customer Satisfaction Measurement • Job Satisfaction Measurement • Pre-ad testing • Advertising Awareness and tracking • Mystery shopping • Corporate and brand image studies • Blind Tests • Concept Tests and packaging • Business 2 Business surveys • Shopping Habits • Brand tracking • Pricing Surveys • Usage and Attitude Studies (U&A)
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CRM Telemarketing Prize Games Monitoring and Clipping
Prize Games
SMS/ MMS Marketing
Viral Marketing
Interactive Development
Teleservices • Telemarketing • Telesales
Customer Relationship Management - CRM
Loyalty Schemes
Direct Response • Direct Response TV (Drtv) • Direct Response Print (Drp)
Mail Marketing • Direct Mail • Non-Addressed Mail • E-Mail Marketing
Services
Direct Marketing
Media Monitoring & Clipping Z’ Media will monitor and oversee the campaign to ensure that clients’ objectives are being achieved. Our media monitoring service is based on using advanced cutting-edge media monitoring equipment. We also perform media clippings, helping you create an archive of the key publications that have mentioned your company.
• Based on the AVAYA system • Most advanced Call Centre technology • Provides 24h support without 24h staff • Phone system with hundreds of features • Messaging server • Conferencing solutions • Branch office solutions • Up to 360 extensions; • Displays Phones; • Desk and IP Phones; • VoIP; • Voicemail; • Call recording; • Full Synchronization with Microsoft Exchange; • Private Conference Bridge up to 64 people on call; • Network Up to 16 Offices in separate locations.
Our Technology: The Call Centre
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Video Production Audio Production Editing
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General Manager IT Director
The
Size: 40 people; 150 part – time. Offices: Prishtina and Tirana;
Result . Marketing services are valued – some of the biggest national, regional and international companies, GO and NGO’s have trusted us for their marketing needs. Now, we offer the widest assortment of marketing services and have the highest number of clients in Kosova and rising accounts in Albania – hiring us to help them solve all sorts of business and organizational issues.
Vision. Educate business about the importance of marketing – put marketing in its deserved place. Zero Pozitive was established in 2004 (a direct successor of the first marketing agency in Kosova – established in 1999) with the mission of creating a full service integrated marketing services to businesses in an ever-developing business environment.
The small number of companies offered nothing more that ad-hoc commercial production services. The need for integrated professional marketing services was there, but it was unfortunately matched with lack of understanding for its importance
introduction of a free-market economy in Kosova and Albania, impoverished by more than four decades of socialism, opened new private business traditions. Lack of marketing tradition and lack of understanding of the importance of marketing was evident.
N°1 marketing company in Kosova (estimation) according to:
* Our wide range of services – marketing & advertising campaigns, from the initial planning right through the implementation and analysis of success; * Staff qualifications and international experience. Many of our staff have achieved qualifications and gained valuable work experience internationally;
* Number and size of projects and clients. We have established an excellent reputation with our clients, both locally and internationally, managing and producing more successful projects and campaigns every year. We’ve also kept a great working relationship with past clients and thrive on new challenges and gaining new clients, the list of which is constantly expanding; Our team seeks a thorough understanding of the client’s business and marketing objectives - devising and implementing the marketing activities on time and on budget - composing the great end result; Rather than separating different disciplines, our marketing masters, technology, creative, and strategic teams work together to find solutions to client problems. It is this focus and pooling of thought that allows us to find the professional, innovative and compelling solutions that competitors find hard to match.
zero pozitive publicis
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BACKGROUND
KFOR-i donte diçka krejtësisht të re krahasuar me fushatat e tyre të deritanishme, dhe se bashku me Zero Pozitive Publicis dëshironin qe për 2 dite te japin mesazhin me te rëndësishëm për shembullin e jetese ne mes te gjitha komuniteteve qe veprojnë ne Kosove.
CHALLENGE
Urrejtja e madhe etnike në mes shqiptarëve dhe serbëve ka bere qe te dy palët te mos kenë jete te përbashkët.
INSIGHT
Edhe pse njerëzit nuk kane jetuar bashke, janë lodhur me urrejtjen etnike dhe dëshirojnë ne te ardhmen një jete normale dhe pa brenga.
IDEA
Ideja ka qene t’i bashkojmë fëmijët shqiptare dhe serbe rreth një interesi te përbashkët si lojërat sportive. ËSHTË KOHA E FUNDIT për të LUAJTUR, FITUAR SË BASHKU
RESULTS
200 nxënës të nacionalitetit shqiptarë, serbë dhe të nacionaliteteve tjera kanë luajtur në dy gara TË LUAJMË SË BASHKU, Askush se ka bërë pas të 90-ave
www.zeropozitive.com
ujë rugovë
BACKGROUND
In 2006, Rugova Water from the deep mountains of Rugova came into the market, representing water that doesn’t undergo harmful chemical processes and is believably the best water in the market.
CHALLENGE
Inform the general population that the best water in the market is available to everyone now.
INSIGHT
A launch this big needed to gain valuable media publicity to properly inform consumers abort the new clean bottled water.
IDEA
Have the formal inauguration be held at the water well in Rugova, following old Rugova traditions. The media conference was held at the prestigious restaurant “Hani i Dy Roberteve”. The high class attendees were accompanied by the Rugova Ensemble.
RESULTS
Since the launch, Rugova water has gained more than 50% of the market share in Kosovo.
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BACKGROUND
In 2007 Zero Pozitive Publicis had won the bid to create advertising campaign for the privatization of enterprises in Kosova through bidding process. This was the year where all the enterprises were expected to be privatized.
CHALLENGE
Communicate tons of messages, and be as creative possible. Convey the message to the recipient in a format that would be clear, concise and understandable.
INSIGHT
The bidders needed to be attracted in a way that would make the communication to them simple, beautiful and without worries. They needed an experience which would place certain enterprises in a level way above their expectations.
IDEA
Communicate holistic campaign through the TV ads, leaflets and Brochures, adding extra value for the money given.
RESULTS
Most of the enterprises were sold and the response of the bidders was higher.
www.zeropozitive.com
zero pozitive publicis
ipko
IPKO – Mobile Company
IPKO – Mobile Company
BACKGROUND
In December 2007, the second mobile operator (IPKO supported by Slovenian Telecom & Mobitel) wanted to launch itself in the Kosova market.
CHALLENGE
Convey an image of change towards the better and a European-style company in a market ruled by a sole telephone company for years.
INSIGHT
Consumers were tired of how they were being treated by the previous mobile company in Kosova, always requesting a more responsive, European and cheaper company.
IDEA
Inform the people that this new era of telecommunication has arrived through a major launch event and unparalleled media presence – everywhere and at any time.
RESULT
Incredible media coverage for the launch day – launch event and press conference + consumer response to IPKO launch is looking to make IPKO a Kosovar love mark.
www.zeropozitive.com
zero pozitive publicis
sheshi 21
BACKGROUND
In 2007, TV21 continued its tradition with the inauguration of the cultural-artistic centre “Sheshi 21”. Zvero Event was commissioned to come up with the concept, organize and implement this unique event in Kosovo
CHALLENGE
Represent TV21’s high values that are interconnected with the latest technology, as well as diplay warm hospitality from its staff, in an inauguration of the cultural and artistic centre.
INSIGHT
The atendees would probably deeply enjoy a historical view of all development stages TV21 has gone through; a fine coctail and a rish cultural program.
IDEA
Have the guests experience TV21’s development stages through guides and documentary programs, and lastly to relax with calming music and delicious cocktails.
RESULTS
We received excellent feedback from atendees, telling us that they really had a chance to see first-hand how TV21 “traveled in time” to reach where it has.
www.zeropozitive.com
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BACKGROUND
Ne vitin 2007 prodhuesi i njohur i wisky Ballntines filloj me ndertimin e nje imigji te ri. Kampanja ishte e quajtur “ ballantines leave an inmpression” perbehej nga nga nje stil londinez ku jan perdorur ftyra te njohura te botes se filmit. Nje pjes e kampanjes ishin edhe nejat “leave an inmpression” ne te gjitha kryeqytetet e botes.
CHALLENGE
Informimi i target grupes urbane mosha 20 – 30 vjeqare per imigjin e ri permes nejave te ndryshme me teme te klases se lart ku promovohej nje jete luksoze dhe argetuese si dhe promovimi i shijes se viskit Ballantines.
INSIGHT
Organizimi i nejes “ Leave an impression” ku do te gershetohen teknologjia e re (lojra shperblyese te punuara ne flash) muzika house dhe njerze urban te Prishitnes.
IDEA
Koncepti leave an impression party ka qene informimi i njerzve uraban duke e theksuar Ballantine’s eshte trendy cool brand dhe tash e tutje ka ndrruar imigjin dhe do te jete cdo vend ku ju e kaloni kohen tuaj. Eventi eshte realizuar duke perdorur trand setters, sms campaign, direct e-mail, flyers dhe party promotion.
RESULTS
Nje nder nejat me te sukseshme ne vitin 2007 promovimi efektiv i wisky Balantines si dhe nje krijim i imigjit te lart por uban ne syt e konsumatorve Prishitnas. www.zeropozitive.com
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BACKGROUND
Zero Pozitive was appointed to carry out activities of a well known kosovar producer of juices and soft drinks Tango.
CHALLENGE
Create a prize game with attributes of fun, simplicity and interesting prizes for the consumers. Convey the message to the consumers in a simple and understanding tone of voice.
INSIGHT
Tango juices are popular in Kosova. The producer had not carried out prize game campaign until 2005. Tango also needed to increase market shares.
IDEA
Link the campaign with an endorser who is already known as funniest actor in Kosova. Create funny ads explaining the prize game mechanism. Convey the message through ATL and BTL activities. Engage the actor to go to the Point of Sale Activities and spend time with the consumers explaining the prize game.
RESULTS
The prize game had 30 % more respondents than expected; it had created a huge talk amongst the consumers.
www.zeropozitive.com
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BACKGROUND
BACKGROUND
After carrying out a successful campaign in year 2005 Zero Pozitive Publicis was appointed to carry out communication activities of a well known kosovar producer of juices and soft drinks Tango for the year 2006.
CHALLENGE
Covey the message in comprehensive and simple way by create product bundling prize game.
INSIGHT
Tango consumers had experienced prize games in previous year. This time the product bundling took consumers to better prizes, emphasizing Tango as main product.
IDEA
Link the campaign with an endorser; create straight to the point ads explaining the prize game mechanism. Convey the message through ATL and BTL activities.
RESULTS
The prize game had uplift in sales margins, giving the company higher share of the market.
www.zeropozitive.com
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BACKGROUND
BACKGROUND
“Leave an Impression” – Party qe duhet organizuar per te kthyer imazhin e Ballantine’s ne Kosove. Te informohen shtresa urbane per kete eveniment.
CHALLENGE
Krijimi i kushteve per informim sa me efikas te shtreses urbane, mosha 20 – 30 vjet.
INSIGHT
Pergatitja e SMS dhe E-mail Marketing fushates per informim sa me te pershtatshem per nje eveniment ku Marketingu Direkt do te gërshetonte fushaten informative me flash lojëra.
IDEA
Informimi i target grupes per “Leave an Impression” me SMS dhe E-mail duke pasur parasysh faktin se mosha e dëshiruar ka qene shtresa 20 – 30 vjet dhe këto kane qene dy mediumet me te mundura përmes te cilave ka qene e mundur te informohet kjo shtrese.
RESULTS
Rreth 400 E-mail dhe 200 SMS janë dërguar te kontaktet e përzgjedhura te cilët kane pasur rastin te jene prezent ne nje nder evenimentet me te suksesshme te vitit 2007 ku lojërat flash kane ofruar shpërblime për pjesëmarrësit e evenimentit.
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BACKGROUND
In 2005 Zero Pozitive was appointed to carry out communication activities for well known kosovar producer of alla turka and Espresso coffee Princ Caffe. Princ Caffe had already established itself on the espresso coffee segment. It needed better support on alla turka.
CHALLENGE
Prize game campaign was not carried out earlier; the concentration was on brand building. Linking brand building and prize came was a challenge which needed to be carried out.
INSIGHT
Kosovar families are consumers of alla turka coffee. The quality, taste and the flavor that Princ Caffe alla turka offers is different to other coffee producers.
IDEA
Hire a well known trusted endorser in a comic advertising campaign, explaining the prize game mechanism, and further develop the brand building; through ATL and BTL activities.
RESULTS
The sales and significantly increased and kept the sustainability even after the prize game ended.
www.zeropozitive.com
zero pozitive publicis
baby center
BACKGROUND
BACKGROUND
Baby Center was active in region, entering Kosova in 2007. It was known for some of the consumers but not to the wider population. Zero Pozitive Publicis was hired to communicate the first ever real center for kids to Kosovars.
CHALLENGE
Communicate specific products to the specific target groups divided in gender and age. Attract parents through kids; consumers are the kids, parents need to have enough money to fulfill their needs.
INSIGHT
Kids need a place where they would feel just like grown ups. Do their own shopping of the clothes, toys and gadgets for themselves, spend some time in the milk restaurant, and play in the outdoor park.
IDEA
Emphasize the Baby Center through holistic campaign including advertising and promotions in specified areas (with the reach of higher TG). Highlight the idea that the first center is opened where kids could be kids.
RESULTS
The grand opening week had 50% higher response than expected.
www.zeropozitive.com
zero pozitive publicis
james blunt
BACKGROUND In 2006, Zero Events was commissioned to organize, manage, and implement huge performance by James Blunt.
CHALLENGE
Main challenge was to cater to the needs and requirements by James Blunt’s production, and do so on time and on budget.
INSIGHT
British Troops and liason offices in Kosovo would probably like to experience concerts and events as if they were in their own countries.
IDEA
The Idea was to organize the concert in cooperation with the British Office. The venue chosen was the same place where the singer James Blunt served while on duty in KFOR.
RESULTS
Zero Events offered the audience a wonderful experience with James Blunt’s concert, and ensured that whatever James Blunt’s managers do in the future in Kosovo, they will do it through Zero Events.
www.zeropozitive.com
zero pozitive publicis
kipred
KIPRED – Media Monitorimi
KIPRED – Media Monitorimi BACKGROUND
In October 2007, KIPRED needed to conduct a media monitoring campaign during the pre-election period. Zero Pozitive Publicis was commissioned to provide KIPRED with the needed reports.
CHALLENGE
Everyday, recording around 9 hours of material from TV programs, saving them on DVDs, and submitting them the next day so that the results can be put to use as soon as possible.
INSIGHT
The Media Monitoring System needed to be prepared for high quality data processing. The technology at our disposal was up for the challenge, as well as the responsible staff.
IDEA
Record 9-hour TV materials during the whole pre-election campaign using our METUS technology, in orden to provide KIPRED with the needed reports.
RESULTS
Three television stations were recorded for 23 days, and the materials prepared until the early morning, were submitted to the KIPRED staff.
www.zeropozitive.com
zero pozitive publicis
europeanevropian comision - direct mail komisioni – posta direkte
BACKGROUND
The European Comission started its activities during the end of the year 2007 by distributing brochures to governmental institutions, NGO’s and internacional organizations.
CHALLENGE
To identify and select quality contacts, and to personalize the message and packages to be sent.
INSIGHT
The labour was divided between our staff, which meant that some of them took care of finding the selected contacts, while the others were engaged in preparing the packages and the personalized messages.
IDEA
Z’Direct would organize the Direct Mail campaing, aiming to distribute the European Comissions’ brochures. The prepared packages were distributed using the post service in Kosova.
RESULTS
Around 107 envelopes were sent to the desired destinations. The envelopes contained brochures in there languages, while the contacts that were gathered will be used for smilar future activities.
www.zeropozitive.com
zero pozitive publicis
podravka game podravka loja
BACKGROUND
During May 2007, Podravka wanted to organize a prize game for its customers.
CHALLENGE
To organize a prize game where the interactive participation of the consumers during all times (24/7), be made possible by the Call Centre in Zero Pozitive Publicis.
INSIGHT
The early image of Podravka products will be overturned through the organization of a prize game where loyal customers will win selected prizes from the Podravka company.
IDEA
The call centre enabled consumers to participate by answering game questions, posed by our call center system. The answers and the callers’ personal information was be stored automatically by our system, while all this information was later verified by our call center agents. Winners were announced every Sunday during the “Diçka Po Zihet” TV show.
RESULTS
Around 6000 calls were taken, numerous rewards were given out, and a considerable number of registered contacts was recorded in our database, facilitating the organization of future promotional activities. www.zeropozitive.com
zero pozitive publicis
podravka promotions
BACKGROUND
The Podravka company wishes to communicate directly with its consumers, while it aims to set itself aparat form the competition through continuously rewarding its loyal customers. Zero Events has pledged to convey the company’s message towards its customers in a profesional mannner.
CHALLENGE
The PODRAVKA company aims to gain new customers, as well as reward and maintain existing ones.
INSIGHT
Increasing the market share for PODRAVKA products.
IDEA
The idea is to maintain close relationships with existing customers, and to attract other potencial customers through dedication and building a strong image. Customers that were consuming products from PODRAVKA have received various rewards in promotions organized in numerous Podravka points of sale.
RESULTS
The organization of 10 promotional campaigns has ensured 497 successful promotions with 54634 consumers.
www.zeropozitive.com
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