Wu C Fu W Proposal Masters 09

WUCF

WUCF 89.9,

Jazz and

More!

Underwriting reaching the desirable and rare client/customer

WUCF

Why Underwrite? Reach an Exclusive Audience The jazz audience is a rare demo bird. They are well-educated, early adapters, influential professional adults. These elusive, diverse, discerning consumers are found here, listening to WUCF.

Why Underwrite? Drownproof your brand Our uncluttered listening environment means your company’s message will stand out and receive attention.

Why Underwrite? Present a Positive Image Business support of WUCF is an easy, cost effective way to demonstrate good corporate citizenship on a consistent basis. 70% of listeners say that a company’s support of public radio has a positive influence on their decision to purchase that company’s products or services. (NPR Audience Profile 2003)

Why Underwrite? • Listeners Get the Message With WUCF, your non-intrusive message is well received. Additionally, the majority of our audience leave the dial set to WUCF-89.9 five - six hours per day, allowing ample time for your message to reach our loyal listeners.

WUCF

Great scheduling

Advantage s

Event and fund drive sponsorship opportunities No hidden costs for production or copy changes Added value opportunities with online and print promotion - included

89.9 Audience Size 46,000 weekly audience

(Arbitron, Spring 2008)

UCF Brighthouse Stadium seats 45,301

WUCF

Coverag e COUNTIES: • Orange • Seminole • Osceola • Western Brevard

WUCF QUICK MEDIA PROFILE Audience Profile Total Income: $1,439,000,000 Mean Income: $75,340 Mean Age: 60 Homeowners: 100% Mean Home Value: $309,589 Mean Miles Driven Past Week: 277

Standard Rates

From Standard Rates to Loyalty Incentives:

WUCF

Level 1 modest, but focused 12 months – 260 spots Cost per month: $300 TOTAL COST $3600

WUCF

Level 2 solid and reliable • 12 months - 520 spots • Cost per month: $550 • TOTAL $6600

WUCF

Saturation without wearing out your welcome

• 12 months – 1040 spots • (20 spots / week, M-F) • Cost per month: $833.33 • TOTAL $10,000

WUCF

How to get on board • Call me, Jan Whitehouse, direct @ 407.823.2666. Together we’ll go over the options, decide on the best campaign, and get you on the air! • E-mail me: Jan Whitehouse • Get to know who we are. Learn more and listen live at WUCF.org.