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    ôWipro (Western India Palm Refined Oils) started in 1945 as a vegetable oil trading company ôIn 1977 Wipro entered into the information technology sector ôIn 1979 Wipro began developing its own computers and in 1980 moved to software development ôSince 1992 Wipro began to grow its roots offshore in US and by 2000 its ADRs were listed in

NYSE ôCurrently Wipro Ltd deals in ± information technology, consumer care, lighting, engineering &

healthcare businesses ôProvider of integrated business, technology and process solutions on a global delivery platform ôFirst CMMi Level 5 certified software services company ôFirst company outside USA to receive the IEEE Software Process Award ô55+ Centers of Excellence creates customized solutions irrespective of domain involved

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Wipro Technologies uses two distribution models for its IT based services:6}
   
 - Also known as ³follow

the sun model´ as it provides delivery of services at a global platform 6•    
 :- Distribution of services

from one fixed location to multiple customers

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Distribution framework of WIPRO:6„


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:- This makes

product data standardized or a creation of a common product catalog a pre requisite for all Project Management of any distributor 6Å 
:- Seamless collaboration

between retailers and suppliers

6„ 
  :- Provides winning

solutions faced by Wipro¶s clients and help them proactively respond to industry trends

 „  Wipro Technologies generally uses two main pricing models for its IT based services:6 M    
 :- Based on the concept of hourly fixed rate for the total cost involved. Total revenue generated is computed by multiplying the total number of hours worked by hourly rate 6•    
 :- Total price for the contract is agreed to a fixed amount with the business client     :- The area of expertise of merchandising and Pricing COE (Centers of Excellence) include technology, domain and process consulting in merchandize planning, category management, price and mark down management and retailer suppler collaboration

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 :- ³Centers of Excellence´

delivering unmatched business value to customers through a process of quality excellence, quality frameworks and service delivery innovation 6 
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:Wipro believes in connecting and listening to people 6 „

„  :- Innovative and thought provoking corporate culture with beyond work 6 

   :- Promotes respect for entire human race

  „   6 Business Level Program:×Wipro Leaders Qualities Survey:- 360 degrees survey

process ×Leaderships lifecycle Programs:- Training and development programs at various stages have been designed by mapping the competencies to different roles 6 Entry Level Program (ELP) 6New leaders Program(NLP) 6Wipro Leaders Program(WLP) 6Business Leaders Program(BLP) 6Strategic Leaders Program(SLP)

  „   6Evolution of Six Sigma at Wipro:- Wipro started the

initiative of Six Sigma in 2000. ×Six sigma at Wipro means a measure of quality that strives for near perfection. It is an umbrella initiative covering all business units and divisions so that it could transform itself in a world class organization by following the following rules:6 Have products and services meet global benchmark 6 Ensure robust processes within the organization 6Consistently meet and exceed customer expectations 6Make quality a culture within

î    Wipro pursue quality with a missionary zeal and have put robust processes to ensure that it delivers quality with six sigma consistency . Salient features of Quality Program at Wipro:6 Most mature six sigma program in the industry with a rate of 91% of their project completed in schedule 6Worlds first company to be awarded PCMM Level 5 and CMMI Level 5 6Defect prevention 6Cycle time reduction due to lower rework rate 6Cost of failure avoidance and high project visibility


      Wipro focuses largely on ³pull´ marketing initiatives, targeting prospective clients while they are searching for relevant IT information. Mostly this mean web based marketing with four key components:-

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 „  6 Innovation as a key business driver 6 Inorganic growth strategy for getting deeper domain

expertise , adding new service lines and fuelling rapid growth 6 Quality management system for high quality standards 6 Low cost service by efficiently managing the resources 6 Excellent corporate work culture by designing various

programs for building strong corporate environment

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