Wimax - Interns Report

Internship Report On “DISHA” – DEVELOPMENT, MAPPING AND CONSOLIDATION OF MARKET RESEARCH FOR WiMAX

Submitted In Partial Fulfilment Of The Requirement for the Award of Degree of MBA

Submitted By:ABHISHEK SHARMA MBA/JAN/2008 Centre Name: IBSAR , MUMBAI

Master Of Business Administration, TMV University, Pune IBSAR (Institute of Business Studies and Research) Campus, C.B.D. Belapur, Navi Mumbai

TILAK MAHARASHTRA UNIVERSITY, GULTEKDI, PUNE, 411037

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ACKNOWLEDGEMENT

I would like to convey my heartiest gratitude to several people, for their support and guidance which helped me complete my Summer Internship. First and foremost I would like to thank TATA COMMUNICATION for giving me an opportunity to do my internship in their esteemed organization. My special appreciation extends to the Mr. ATIQUE for his constant encouragement throughout this period, who instructed me with the work procedures and dealt with us with patience at all times. My special thank to Mr. JIKKU JOSEPH, Head of MSG Team & Mr. HARDIK PATEL, Mr. RAVI KAPOOR, Mr. RAVIRAJ & Mr. BITIN BISWAS coordinator of MSG team. I would also like to thank our Placement Cell, & Project Guide Mr. Deb Burman for their guidance and unflinching support throughout the phases of my Internship. My special thanks to my co-student of my institute who being a part of the same internship, supported me throughout my Internship and with whose help I could complete my work efficiently and effectively. Their consistent help kept me motivated and going. Last but not the least, my endless appreciation goes to my family who has stood by my side and given me moral support whenever I was low and boosted my will power. Thank You!

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CONTENTS

CHAPTERS

Executive Summary

4

Introduction

5

CHAPTER 1

Rationale For the Study

10

CHAPTER 2

Objective & Scope Of Study

14

CHAPTER 3

Company’s Profile

18

CHAPTER 4

Review Of Literature

25

CHAPTER 5

Research Methodology

31

CHAPTER 6

Data Analysis and interpretation

41

CHAPTER 7

Findings

52

CHAPTER 8

Limitations

56

Suggestions,

60

CHAPTER 9

APPENDIX -

Questionnaires & Bibliography

61

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EXECUTIVE SUMMARY

TATA COMMUNICATION

This internship report consists of the overall experience of market research working as a part of TATA COMMUNICATION .This experience helped me to understand the basic functioning of the organization where I was inducted. My Internship program – Project Title: - “DISHA” – DEVELOPMENT, MAPPING AND CONSOLIDATION OF MARKET RESEARCH FOR WIMAX The best learning experience was that I started from the very basics of getting to that position and not from the position itself. This helped me get useful insight and understanding of market research, Training sessions were held to give me insights about How to do market survey, how to collect primary data from consumer, how to do analysis of data. tele calling & preparation of manual for this project I also learnt how to work in market for such a nice company Tata communication which enhanced my knowledge, analytical power and communication.

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INTRODUCTION Tata Communications Limited, formerly known as Videsh Sanchar Nigam Limited or VSNL, is India's largest telecommunication company

in

international long distance, enterprise data and internet services. Part of the Tata Group, Tata Communications Limited along with its global subsidiaries (Tata Communications) is a leading global provider of the new world of communications. With

a

reported

target

of

40

cities

and

300

towns,

TATA

COMMUNICATIONS LTD has major plans for the expansion of its WIMAX services in India. We conduct market research for WiMAX. WIMAX WiMAX, meaning Worldwide Interoperability for Microwave Access, is a telecommunication technology that provides wireless transmission of data using a variety of transmission modes, from point-to-multipoint links to portable and fully mobile internet access. The technology provides up to 3 Mbit/s broadband speed without the need for cables. The technology is based on the Broadband Wireless Access. The name "WiMAX" was created by the WiMAX Forum, which was formed in June 2001 to promote conformity and interoperability of the standard. The forum describes WiMAX as "a standards-based technology enabling the delivery of last mile wireless broadband access as an alternative to cable and DSL

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Tata Communications Rolls Out World's Largest Commercial WiMAX Network with Telsima Over 5000 Enterprise and Retail customers already up in ten cities; Aggressive plans to capture 200,000 customers in retail segment alone in FY 2009 Bangalore unwired for Retail customers; over 600 base station sectors deployed and radiating Plans to roll out WiMAX in 110 cities for Enterprise and 15 Cities for Retail Segment by 2008 Telsima WiMAX solutions selected for the largest deployment; 3000 base station sectors being deployed Telsima WiMAX solutions selected based on advanced wireless technologies; Largest WiMAX STC/MRC network ever deployed Tata Communications, a leading global provider of a new world of communications, has selected Telsima Corporation, a global player in WiMAX systems to provide WiMAX solutions for Tata Communications broadband wireless network in India. Tata Communications is the first to launch broadband services on the WiMAX platform on a large scale for retail consumers in India. In the initial phase, Tata Communications' WiMAX network will offer Broadband Internet access and content services to enterprise and residential customers in Delhi, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Cochin, Chandigarh, and Kolkata. By the end of 2008 Tata Communications plans to have enabled WiMAX retail broadband service in about 15 cities. "Given the pent up demand for broadband Internet access, this extensive WiMAX network deployment by Tata Communications and Telsima has the TILAK MAHARASHTRA UNIVERSITY, GULTEKDI, PUNE, 411037

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potential to dramatically accelerate the adoption of true broadband services by thousands of businesses and millions of consumers in a short period of time throughout India", said Berge Ayvazian, Chief Strategy Officer of Yankee Group. This wireless broadband network deployment will have an even more profound impact on the country's educational and economic development, and could rapidly enhance worker productivity, facilitate electronic commerce and improve the quality of health care services." In support of Tata Communications' broadband wireless network, Telsima provided a comprehensive WiMAX solution including base station and subscriber station systems, customer provisioning system and Network Management System (NMS).

USES OF WIMAX:The bandwidth and range of WiMAX make it suitable for the following potential applications: •

Connecting Wi-Fi hotspots to the Internet.

•

Providing a wireless alternative to cable and DSL for "last mile"

broadband access. •

Providing data and telecommunications services.

•

Providing a source of Internet connectivity as part of a business

continuity plan. That is, if a business has a fixed and a wireless Internet connection, especially from unrelated providers, they are unlikely to be affected by the same service outage. •

Providing portable connectivity. TILAK MAHARASHTRA UNIVERSITY, GULTEKDI, PUNE, 411037

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Broadband access Companies are closely examining WiMAX for last mile connectivity. The resulting competition may bring lower pricing for both home and business customers or bring broadband access to places where it has been economically unavailable. Subscriber units (Client Units) WiMAX subscriber units are available in both indoor and outdoor versions from several manufacturers. Self-install indoor units are convenient, but radio losses mean that the subscriber must be significantly closer to the WiMAX base station than with professionally-installed external units. As such, indoorinstalled units require a much higher infrastructure investment as well as operational cost (site lease, backhaul, maintenance) due to the high number of base stations required to cover a given area. Indoor units are comparable in size to a cable modem or DSL modem. Outdoor units are roughly the size of a laptop PC, and their installation is comparable to the installation of a residential satellite dish. With the potential of mobile WiMAX, there is an increasing focus on portable units. This includes handsets (similar to cellular smartphones), PC peripherals (PC Cards or USB dongles), and embedded devices in laptops, such as are now available for Wi-Fi. In addition, there is much emphasis from operators on consumer electronics devices (game terminals, MP3 players and the like. it is notable this is more similar to Wi-Fi than to 3G cellular technologies.

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CHALLENGES OF WiMAX • Spectrum allocation issues. • The 802.16 specification applies across a wide RF spectrum and WiMAX could function on any frequency below 66GHz,(higher frequencies would decrease the range of a base station to a few hundred meters in an urban environment). COMPARISON WITH Wi-Fi Comparisons and confusion between WiMAX and Wi-Fi are frequent because both are related to wireless connectivity and Internet access. •

WiMAX uses spectrum to deliver a point-to-point connection to the

Internet. Different 802.16 standards provide different types of access, from portable (similar to a cordless phone) to fixed (an alternative to wired access, where the end user's wireless termination point is fixed in location.) •

Wi-Fi uses unlicensed spectrum to provide access to a network. Wi-Fi is

more popular in end user devices. •

WiMAX and Wi-Fi have quite different Quality of Service (QoS)

mechanisms. WiMAX uses a mechanism based on connections between the Base Station and the user device. Each connection is based on specific scheduling algorithms. Wi-Fi has a QoS mechanism similar to fixed Ethernet, where packets can receive different priorities based on their tags. For example VoIP(Voice over internet provider) traffic may be given priority over web browsing.

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CHAPTER-1

RATIONALE FOR THE STUDY

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RATIONALE FOR THE STUDY

WiMAX is a standards-based wireless technology that provides high throughput broadband connections over long distances. The Rationale for the study has many points, in other words we can say there is a lot of point for using Wimax technology in today’s world. WiMAX is similar to the wireless standard known as Wi-Fi, but on a much larger scale and at faster speeds. A nomadic version would keep WiMAXenabled devices connected over large areas, much like today’s cell phone. WiMAX is based on IEEE 802.16 IEEE standards. Wi-Fi typically provides local network access for around a few hundred feet with speeds of up to 54 Mbps, a single WiMAX antenna is expected to have a range of up to 40 miles with speeds of 70 Mbps or more. As such, WiMAX can bring the underlying Internet connection needed to service local Wi-Fi networks. Wi-Fi is intended for LAN applications, users scale from one to tens with one subscriber for each CPE device. Fixed channel sizes (20MHz).WiMAX is designed to efficiently support from one to hundreds of Consumer premises equipments (CPE)s, with unlimited subscribers behind each CPE. Flexible channel sizes from 1.5MHz to 20MHz. WiMAX works at 5 bps/Hz and can peak up to 100 Mbps in a 20 MHz channel. As such, WiMAX can bring the underlying Internet connection needed to service local Wi-Fi networks. Wi-Fi does not provide ubiquitous broadband while WiMAX does.

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For Consumers • Consumers can receive services in areas with little infrastructure, developed countries, rural & hard-to-service areas. • Increased number of players in the market which means options. • Quick “trickle down” effect of cost savings to consumers. For Service Providers • Enables a lower initial CAPEX investment. • Eliminates commitment to a single vendor, a typical by-product of • The proprietary technology model. • Wireless systems significantly reduce operator investment risk. For Component Makers • Standardization creates a volume opportunity for chip set vendors. The main reasons to implement this technology are: • To provide customers a more reliable and secure network. • To eliminate the role of wired technology in the connectivity which is far difficult to implement in remote areas? • To be in contact with the customers directly and handle them according to the company’s policy, i.e. customer satisfaction is the priority of marketing. •

To grow up in the market with more numbers of customers with the help of technology.

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Wimax

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CHAPTER – 2

OBJECTIVE OF THE STUDY

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OBJECTIVE OF THE STUDY Project title: “DISHA” – DEVELOPMENT, MAPPING AND CONSOLIDATION OF MARKET RESEARCH FOR WIMAX Market research is a systematic way to collect information and get knowledge out of it with a methodology so that the derived knowledge can be used to make decision. Market research give a clear understanding business competition (among customer, product and industry), business environment. It is very important to know that the allocation of different experts from different branches is a top level decision. Because at one hands there are many advantage of allocating outsider while on other hands some disadvantage also exist. But for the proper data collection it is vital to balance between both. It is known fact that the better decision making largely depends upon the diversity in the Market Survey Group. We also know that only one wrong decision can damage the whole business. To avoid it the market survey group is necessary.

Project brief • Objective of this project is to create a key market information on a georeferenced database. • Develop initial hypothesis of high-priority sub regions and design MSG • Prepare an approach map along with data points to be captured during the first pass in

Mumbai.

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• Carry out minimal contact survey during primary pilot, use surrogate data points and validation of data inputs collected. • To know the competitors of this industry Measuring the potential of market Market potential is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment. Organization special interest in the product penetration percentage, which is the percentage of ownership or use of a product or service in a population. Organizations assume that the lower the product – penetration percentage, the higher the market potential. Through this project organization will be able to know about their target customers, the overall customer profile and choices. To know about the market potential this project is very vital and necessary. It is important for organization because before launching new product or services in market, the potential market should be known by organization. Otherwise, in case, if the product fails, the huge loss of money and resources will be suffered by the organization. Competitors of industry The second most important objective of this project is to identify the market threats in the form of competitors. The data of project clearly pointed out the name and number of competitors in a particular territory. The knowledge about the competitors is a prerequisite for organizational planning. Through this project it is clear that MTNL (MAHANAGAR TELEPHONE NIGAM LIMITED) is a prominent competitor of TATA COMMUNICATION. The other competitors are reliance, sify, airtel etc.

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Strategy making Strategy is defined as the course of action with general approach an organisation will follow to achieve its goals. The overall knowledge of market, competitors will enables to the organization to establish the long term as well as short term strategy.

SCOPE OF STUDY • This project will be of great help for the company as the findings will help the organization for improving their system and approach. • This project helps us to identify the market potential for WiMAX, which is an internet service. WiMAX provide a more reliable and secure network to their customer. • This project study also gives idea about business competition. • This study also focuses on studying the various techniques adopted by the organisation to retain the new technology (WiMAX).

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CHAPTER – 3

COMPANY PROFILE

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COMPANY PROFILE TATA GROUP Tata group of industries has become one of the biggest business groups in the world with annual revenue of US$ 62.5 billion and a force to reckon with. Today we will see and analyze the history of the Tata group and its various other aspects. Tata Group is the largest private corporate group in India and has been recognized as one of the most respected companies in the world over the years. It has interests in steel, automobiles, information technology, communication, power, tea and hotels. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 nations. The Tata Group comprises 98 companies in seven business sectors, 27 of which are publicly listed. 65.8% of the ownership of Tata Group is held in charitable trusts. Companies which form a major part of the group include Tata Steel, Corus Steel, Tata Motors, Tata Consultancy Services, Tata Technologies, Tata Tea, Titan Industries, Tata Power, Tata Communications, Tata Teleservices, Tata Auto Comp Systems Limited and the Taj Hotels. The group takes the name of its founder, Jamsedji Tata, a member of whose family has almost invariably been the chairman of the group. The current chairman of the Tata group is Ratan Tata, who took over from J. R. D. Tata in 1991 and is currently one of the major international business figures in the age of globosity .The company is currently in its fifth generation of family stewardship. Now, let us look at certain aspects of Tata group apart from is business aspect.The Tata Group has, over the past decade-and-a-half, changed more than ever before in its long and illustrious history. Rejuvenating existing businesses, entering new ones, manufacturing breakthrough products and

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expanding into foreign markets are among the initiatives the Group has undertaken with vigor during this period.

TATA COMMUNICATION

Tata Communications Limited, formerly known as Videsh Sanchar Nigam Limited orVSNL, is India's largest telecommunication company in international long distance, enterprise data and internet services. Part of the Tata Group, Tata Communications

Limited

along

with

its

global

subsidiaries

(Tata

Communications) is a leading global provider of the new world of communications. The company leverages its Tata Global Network, vertical intelligence and leadership in emerging markets, to deliver value-driven, globally managed solutions to the Fortune 1000 and mid-sized enterprises, service providers and consumers. The Tata Communications portfolio includes transmission, IP, converged voice, mobility, managed network connectivity, hosted data centre, communications solutions and business transformation services to global and Indian enterprises & service providers as well as, broadband and content services to Indian consumers. The Tata Global Network encompasses one of the most advanced and largest submarine cable networks, a Tier-1 IP network, connectivity to more than 200 countries across 300 PoPs and more feet data centre space. Tata Communications serves its customers from its offices in 80 cities in 40 countries worldwide. Tata Communications has a strategic investment in South African operator Neotel, providing the company with a strong anchor to build an African footprint.

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The number one global international wholesale voice operator and number one provider of International Long Distance, Enterprise Data and Internet Services in India, the company was named "Best Wholesale Carrier" at the World Communications Awards in 2006 and was named the "Best Pan-Asian Wholesale Provider" at the 2007 Capacity Magazine Global Wholesale Telecommunications Awards for the second consecutive year. Becoming the leading integrated provider to drive and deliver a new world of communications, Tata Communications became the unified global brand for VSNL, VSNL International, Teleglobe, Tata Indicom Enterprise Business Unit and CIPRIS on February 13, 2008. Tata Communications Ltd. is a part of the $29 billion Tata Group; it is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange (NYSE: TCL). Corporate Profile of Tata Communication Srinath Narasimhan Managing Director & CEO, Tata Communications Srinath

Narasimhan

is

the

Managing

Director

and

CEO

of

Tata

Communications (formerly VSNL), part of the $62.5 billion Tata Group. Mr. Srinath has over 20 years experience within the Tata Group, having held various positions in project management, sales and marketing, as well as significant corporate functions in several Tata companies. Mr. Srinath has been responsible for spearheading new projects in high-technology areas such as process automation and control, computers and telecommunications and was an instrumental figure early in the launch of the Tata Group's CDMA services.

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Vinod Kumar President and COO, Tata Communications As President of Global Data & Mobility Solutions for Tata Communications, part of the $62.5 billion Tata Group, Mr. Kumar is responsible for expanding Tata Communications' roadmap and charter into the global communications market. Enhancing the service capabilities and customer-facing activities in strategic markets beyond the shores of India, in a nutshell, sums up his mandate. In addition to heading these strategic initiatives, Mr. Kumar is also responsible for the Wholesale Data, Global Mobile and International Enterprise lines of business, and for meeting the company's ambitious targets. Mr. Kumar is also a Director on the Board of Tata Communications Limited. Michel Guyot President, Global Voice Solutions, Tata Communications Michel Guyot is President, Global Voice Solutions for Tata Communications, part of the $62.5 billion Tata Group. In this position, he is responsible for worldwide Voice activities for the group, encompassing the management of domestic voice operations in India. Mr. Guyot has over 25 years of international telecommunications experience and has held a number of key executive positions. Prior to taking on his current position, Mr. Guyot was Teleglobe’s Vice-President of International Markets, responsible for the company’s International Sales organization and commercial activities for Europe, the Middle East, Africa and Asia-Pacific. Among other positions, Mr. Guyot has also served as Teleglobe’s Executive Director of Marketing as well as Vice-President Europe. TILAK MAHARASHTRA UNIVERSITY, GULTEKDI, PUNE, 411037 Page 22

Culture in Tata Communication:Our People: Our global office holds talent from six continents. Our vast pool of expertise in the communications and technology sectors embody our commitment to conduct ethical and sustainable business. Tata Communications continues a tradition of developing and deploying innovative solutions for existing and emerging markets worldwide. Our international team reflects the dynamic and diverse market Tata Communications serves. Our Values: Service and business at Tata Communications is guided by a commitment to ethical and responsible conduct. • Integrity: Trust travels we must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny. •

Understanding: Open the world we must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve.

•

Flexibility: Act agile we work to create, design and grow in an environment that supports our customers and people with adaptive thinking and action.

•

Excellence: Go the distance we must constantly strive to achieve the highest possible standards in our

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day-to-day work and in the quality of the goods and services we provide.

•

Unity: Journey as one we must work cohesively with our colleagues across the Group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation.

•

Responsibility: Advance life we must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.

Corporate Objectives of Tata Communication:• VISION Deliver a new world of communications to advance the reach and leadership of our customers. • COMMITMENT Invest in building long-lasting relationships with customers and partners and lead the industry in responsiveness and flexibility. • STRATEGY Build leading-edge IP-leveraged solutions advanced by our unmatched global infrastructure and leadership in emerging markets

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CHAPTER – 4

REVIEW OF LITERATURE

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REVIEW OF LITERATURE

A literature review is both a summary and explanation of the complete and current state of knowledge on a limited topic as found in academic books and journal articles. A literature review is a body of text that aims to review the critical points of current knowledge on a particular topic. A literature review is a survey and discussion of the literature in a given area of study. It is a concise overview of what has been studied, argued, and established about a topic. We have come to know about the Wimax through various internet site which are given below • www.tatacommunication.com • www.wikipedia.com • www.pdfcoke.com WiMAX is the next-generation of wireless technology designed to enable pervasive, high-speed mobile Internet access to the widest array of devices including notebook PCs, handsets, smartphones, and consumer electronics such as gaming devices, cameras, camcorders, music players, and more. As the fourth generation (4G) of wireless technology, WiMAX delivers low-cost, open networks and is the first all IP mobile Internet solution enabling efficient and scalable networks for data, video, and voice. As a major driver in the support and development of WiMAX, Intel has designed embedded WiMAX solutions for a variety of mobile devices supporting the future of high-speed broadband on-the-go. WiMAX stands for Worldwide Interoperability for Microwave Access. It is a telecommunications technology providing wireless data over long distances in a variety of ways, from point-to-point links to full mobile cellular type access. It is based on the WirelessMAN (IEEE 802.16) standard.The TILAK MAHARASHTRA UNIVERSITY, GULTEKDI, PUNE, 411037 Page 26

concept of WiMAX technology arise In the mid 1990’s, telecommunication companies developed the idea to use fixed broadband wireless networks for potential last mile solutions to provide an alternate, means to deliver Internet connectivity to businesses and individuals. Their aim was to produce a network with the speed, capacity, and reliability of a hardwired network, while maintaining with the flexibility, simplicity, and low costs of a wireless network this technology would also act as a versatile system for corporate or institutional backhaul distribution networks and would attempt to compete with the leading Internet carriers. History of WiMAX is an interesting study in technology development, standardization and spin control. The idea for WiMAX came about in the wake of the telecom bubble, when generating hype about what technologies could do was anathema. WiMAX is also - by name as well as by function and association - a cousin of Wi-Fi, which hasn't exactly become firmly ensconced as an indispensable technology tool in the telecom service provider quiver. When Wi-Fi's new maxed-out cousin came onto the scene, it already had that (perceived) strike against it. So it should come as no surprise that the WiMAX powers that be - namely, the WiMAX Forum and the companies comprising it - have been very careful to control the spin, downplay the hype and shroud the technology's certification processes in a veil of mystery. Without that level of control, excitement about WiMAX's potential as a broadband access form could have continued unabated, with people within and outside of telecom making assumptions about WiMAX that ultimately could have resulted in letdowns. But now it's beginning to feel like the WiMAX community has taken the protection of its brainchild too far. A postponement of the WiMAX Forum's product certification process earlier this year led to rampant speculation that the forum was changing direction or its position on support of certain versions of WiMAX. True or not, the conjecture accompanied by the forum's relative silence on the issues - didn't do much for the nascent technology's still-forming reputation in service provider circles. TILAK MAHARASHTRA UNIVERSITY, GULTEKDI, PUNE, 411037 Page 27

Those wrinkles in the WiMAX maturation process seem to be ironed out, for the most part, at this point. But now a new potential quandary is rearing its head: potential WiMAX deployers' impatience with the process that will bless WiMAX gear as "certified." As Dan O'Shea points out in this month's cover story (page 20), smaller broadband wireless players such as wireless ISP NextWeb are looking at moving ahead with RFPs for WiMAX gear in advance of any official equipment certification. That's probably not the kind of publicity the WiMAX Forum wants. The best answer might be for the forum to let market forces (like NextWeb's plans) govern the pace of WiMAX deployment. On one hand, that action could speed up the whole process and lead more quickly to high-volume production and thus lower component costs. On the other, it could protect the forum and its backers from further backlash if WiMAX doesn't meet the industry's broadband expectations, as many industry pundits are now predicting. WiMax considers the leader of the wireless industry. The major pioneer of WiMAX is IEEE which stands for Institute of Electrical and Electronics Engineers. The organization is still working on WiMAX to make WiMAX more and more better for the use. This Wimax popularity and importance increased because it was cheap and low cost network generated much attention to two types of fixed wireless broadband technologies: Local Multipoint Distribution Services (LMDS) and Multichannel Multipoint Distribution Services (MMDS). LMDS was primarily intended to speed up and bridge Metropolitan Area Networks in larger corporations and on University campuses. This broadband system extended the WiMAX service to a 30-mile range Mobile WiMAX system: 802.16e. This version used a Scalable Orthogonal FrequencyDivision Multiple Access (SOFDMA) engine, which supported over 2,000 subcarriers, optimized handover delay and packet loss, and increased network TILAK MAHARASHTRA UNIVERSITY, GULTEKDI, PUNE, 411037 Page 28

security. and had the ability to disperse its network between hundreds of terminals. Yet the IEEE did not stop there. In 2005, they came out with the first WIMAX grew out of a desperate need for a truly broadband mobile data network so that the Internet could be delivered to users on the move. In early 2000, the IEEE standards body under the chairmanship of Roger Marks started an 802.16 project to standardized a broadband technology. The focus then was on fixed broadband Internet service. In 2003, Sean Maloney, SVP, Intel Corp, realized that Internet access will eventually migrate from the PC platform to a handheld mobile platform. So Intel was keen to be the first to introduce this on the new platform. That is when US firm Iospan Wireless stepped in with an advanced mobile Internet system based on the MIMO-OFDMA technology, which was my baby. Intel acquired this company and used its Intellectual Property and staff to take over the IEEE standards process and dubbed it as WIMAX. This eventually resulted in the current version of WIMAX i.e. 802.16e Release 1. There is still a lot of work left and the evolution should be seen in the next couple of years. WI-FI is based upon wireless technology. Broadband is often called high-speed Internet, because it usually has a high rate of data transmission. In general, any connection to the customer of 256 Kbit/s (0.256 Mbit/s) or more is considered broadband Internet. The main reasons to implement this technology are: • To provide customers a more reliable and secure network. • To eliminate the role of wired technology in the connectivity which is far difficult to implement in remote areas? • To be in contact with the customers directly and handle them according to the company’s

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Policy, i.e. customer satisfaction is the priority of marketing. • To grow up in the market with more numbers of customers with the help of technology. Comparison with Wi-Fi -Simply put, if WiMAX provides services analogous to a cellophone, Wi-Fi is more analogous Wi-Fi is a shorter range system, typically hundreds of meters, typically used by an end user to access their own network. Wi-Fi is low cost and is generally used to provide Internet access within a single room or building. For example, many coffee shops, hotels, railway stations and bus stations contain Wi-Fi access points providing access to the Internet for customers. Wireless Routers which incorporate a DSL-modem or a cable-modem and a WiFi access point, often set up in homes to provide Internet-access and internetworking to all devices connected (wirelessly or by cable) to them. One can also connect Wi-Fi devices in ad-hoc mode for client-to-client connections without a router. Wi-Fi allows LANs to be deployed without cabling for client devices, typically reducing the costs of network deployment and expansion. Wireless network adapters are also built into most modern laptops.

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CHAPTER-5

RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY DATA COLLECTION:Data refers to a collection of natural phenomena description, including the result of experience, observation, or a set of premises. Data can be of two type:• Primary data • Secondary data Primary data is used to collect initial material during the research process. Primary data is the data that the researcher collects himself using methods such as surveys, direct observation, interviews. Secondary data is source that is edited primary source, second hand version. COLLECTION OF PRIMARY DATA:Primary data is the data that the researcher collects himself using methods such as surveys, direct observations interviews as well as logs. Primary data is a reliable way to collect data because the researcher will know where it came from and how it was collected and analyzed since he did it himself. Sources of Primary data: - Primary data can be gathered by following methods: • Surveys • Questionnaire • Observations • Experiments

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Primary data collected by survey method in this project, survey was conducted by us. Major instrument used for conducting this survey are as follow:1. GIS MAPS It contains GRID DATA and GRID MAP 2. EXCEL SHEET

Target Residential Buildings – Minimum rental value above a certain value Target Commercial Buildings – All commercial buildings except retails and wholesale shops FORMAT OF EXCEL SHEET:-

Blg No

Name

Address

Street Name

Type

Sub Type

Floo r

No. of Flats

Minimu m Flat Rental

Competition

(Rs.)

1 2 3

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GIS (GEOGRAPHICAL INFORMATION SYSTEM) A geographic information system (GIS) integrates hardware, software, and data for capturing, managing, analyzing, and displaying all forms of geographically referenced information. GIS allows us to view, understand, question, interpret, and visualize data in many ways that reveal relationships, patterns, and trends in the form of maps, globes, reports, and charts. A GIS helps you answer questions and solve problems by looking at your data in a way that is quickly understood and easily shared. GRID Maps:Grid maps contains map of that particular area. For example grid number 78 contain data of THANE area in Mumbai. Each grid having 8 square kilometres area and each grid divided in to 8 polygon (A-H), having area ½ square kilometres. Collection of polygon makes one grid and collection of similar gird forms a single cluster.

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HOW TO USE GIS MAP • City-specific GIS Map to be used as a single information repository. • Each City is divided into Grids of 4 sq. km (2x2 km) • Each Grid is Divided into 8 polygons of 0.5 sq. km (0.5x1 km) • Each such polygon will become a unit for data collection • Each Polygon would have the following summary primary information

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GRID Data:Sample of grid data:-

Blg No Name

Address

NAUPADA, DUTTA 1

VIHAR

NAUPADA, GARAGE

400602

Sub Type Floor

Flats

Minimum Flat Rental Competition (Rs.)

M.

MARG

PRIVATE RESIDENTIAL

APPT

5

M.

4

6000

500

MARG

COMP.

OTHER

1

Sq ft

1

1

M. PHULE

VIJAY VILLA

Type

No. of

PHULE COMMERCIAL

NAUPADA, 3

Name

PHULE 400602

SAMRAT 2

Street

400602

NAUPADA,

MARG

RESIDENTIAL BUNGLOW

M.

8000

800

PHULE COMMERCIAL 4

SHOP LINE

400602

MARG

COMP.

OTHER

1

Sq ft

SME (SMALL & MEDIUM ENTERPRISE) Small and medium enterprise is the main customer for wimax. We have to know accurate information about SME. It is that enterprise in which number of employees varies from 10 to 50. Small office/home office, or SoHo, refers to the category of business which can be from 1 to 10 workers. SOHO can also stand for small or home office or single office/home office. A larger business enterprise, one notch up the size scale, is often categorized as a small business. When a company reaches 100 or

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more employees, it is often referred to as a Small and Medium-sized Enterprise (SME).

SME Buildings / Complexes Any building occupied by more than a single business unit (MDU) SME

10 - 50 employees

SOHOs

1 - 9 employees

Category A

IT-BPO: IT, ITeS, KPO, BPO, small application design companies

Category B

Professional advertising, consulting

Category C

BFSI: Depository and non-depository institutions, security and commodity brokers

services: accounting,

Media, legal,

education, hospitality,

Category D

Manufacturing: Industrial, electronic, textile, food

Category E

Wholesale, retail, construction, logistics and utilities

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INFORMATION ABOUT RASIDENCE & SME This block give information about how we collect primary data from residence and SME that From where we should collect our information regarding MSG(Market survey group).

Building-level Information A.

Data Sources

Residential Number of flats in the building

Watchman, Resident, Local Shop , Newspaper and Milk Delivery services

Property Dealer, Resident, Local Shop, Minimum Rental Value of a flat Visual Cues, Real Estate Websites B.

SME No. of Units

Listing Board, Estate Manager, Guards, Employees, Servicing manpower

Unit Classifications

Listing Board, Estate Manager, Guards, Employees, Servicing manpower

Total Office Building

C.

Space

in

Estate Manager, Property Dealer, the Employees, Visual Estimation, Real Estate Websites

Competition Present (On the Employees, Residents, Websites Street)

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SECONDARY DATA

Polygon Information – Secondary Data A.

Residential

Type1

Type2

Type3

No. of flats (Households)

Potential Customers as % of base in each of these three categories

B.

SME

CatA

No. of Units

Potential Customers as % of base in

Office Space

CatB

CatC

CatD

CatE

each of these categories

No. of Employees per sq. ft. and Usage per employee for each category to infer type of connection C.

Competition Presence

Regional Sales Information

DATA ENTRY & VALIDATION:• Target Residential Buildings – Minimum rental value above a certain value • Target Commercial Buildings – All commercial establishments which currently use a computer o Latitude-Longitude

information

only

for

Buildings

of

Interest(ground+ 4fl)/ buildings build last 1 year/ under construction TILAK MAHARASHTRA UNIVERSITY, GULTEKDI, PUNE, 411037 Page 39

• Challenges • Lack of latitude/longitude information and hence cannot be mapped to the GIS • Will not be as detailed or comprehensive as the GIS data • Restricts future data use.

*In the absence of availability of GIS data and for all non-enterprise buildings.

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CHAPTER-6

DATA ANALYSIS AND DATA INTERPRETATION

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DATA ANALYSIS AND DATA INTERPRETATION Now after collecting the data from the questionnaire form we had a lot of thing to analysis and for interpretation. My survey gave me the data for the analysis and so that I am able to get conclusion as well as findings. Here some charts and table I m showing which I prepared from the data which I collected during my interns for market research for WiMAX.

TABLE: - 1 How many earning people in your family?

Number of earning

Result

(Sample size: 400 families)

people in a family 1

45%

2

28%

3

20%

More than 4

7%

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CHART: 1

ANALYSIS Above chart shows that there are 45% family in which number of earning people is 1, 28% family in which number of earning people are 2, 20% family in which number of earning people are 3 & only 7% family in which number of earning people is more than 4. INTERPRETATION OF DATA From the analysis it is found that in most of the family only single person is earning. By the analysis of above data we came to know the spending power of family, more earning family is our target customer.

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TABLE: 2

What is the minimum rent of your flat?

Minimum flat rent

Results

Below 5000

23%

Below 10000

30%

Below 20000

19%

Above 20000

28%

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CHART: 2

ANALYSIS Above chart shows that there are 23% family pay below 5000 rs flat rent on the monthly basis. 30% family pay below 10000 rs flat rent on the monthly basis. 19% family pay below 20000 rs flat rent on the monthly basis. 28% family pay above 2000 rs. INTERPRETATION OF DATA From the analysis it is found that in most of the family pay rent more than 20000rs. By the analysis of above data we came to know the spending power of family, more earning family is our target customer.

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TABLE: 3

Do you have Internet Service in your home ?

Having internet service in

Results

home

Yes

68%

No

32%

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CHART: 3

ANALYSIS Above chart shows that there are 68% family who use internet service in their home & 32% family who are not using internet service in their home. INTERPRETATION OF DATA From the analysis it is found that most of the people are keen to use internet, by the help of this data we find our target customer.

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TABLE: 4

How much time you spend on internet?

Time spend on internet

Results

1-2 hours

18%

2-3 hours

32%

3-5 hours

14%

More than 5 hours

36%

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CHART: 4

ANALYSIS Above chart shows that there are 18% people who spend 1-2 hours on internet on regular basis, 32% people who spend 2-3 hours, 14% people who spend 3-5 hours & 36% people who spend more than 5 hours. INTERPRETATION OF DATA From the analysis it is found that most of the people are frequent user of internet & they are our target customer.

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TABLE:- 5

Are you aware about WiMAX?

Awareness about

Results

WiMAX Yes

43%

No

57%

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CHART: 5

ANALYSIS Above chart shows that there are 43% people among the sample size are aware about WiMAX & 57% people are unaware about WiMAX. INTERPRETATION OF DATA From the analysis it is found that most of the people in Mumbai are not aware about WiMAX Technology.

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CHAPTER-7

FINDINGS

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PRESENTATION OF FINDING

According to Data analysis and Data interpretation I found the following findings:According to residential survey we divided the whole Mumbai on the basis of monthly flat rentals of household. In south Mumbai, representative areas are prabhadevi, dadar, colaba the average monthly flat rent for Type 1 residences are 50000rs. Type 2 residences are 30000 – 40000rs & Type 3 residences are 15000 – 25000rs. In central Mumbai, representative areas are Dadar, Sion, Mahim, Matunga, Wadala, Chembur the average monthly flat rent for Type 1 residences are 30000rs. Type 2 residences are 15000 – 30000rs & Type 3 residences are 10000 – 15000rs. In North West Mumbai, the representative areas Bandra, Borivali, Anderi, the average monthly flat rent for Type 1 residence is 30000rs. Type 2 residences are 15000 – 30000rs & Type 3 residences are 10000 – 15000rs. In north central Mumbai, the representative areas are Ghatkopar, Mulund the average monthly flat rent for Type 1 residences are 30000rs. Type 2 residences are 15000 – 30000rs & Type 3 residences are 10000 – 15000rs. In rest of Mumbai, the representative areas are Mira Road, Bhayandar, Thane, Panvel, New Bombay, Kalyan, Dombivli, Vashi. The average monthly flat rent for Type 1 residences are 20000rs. Type 2 residences are 10000 – 15000rs & Type 3 residences are 5000 – 8000rs. By the help of flat rent we are able to know that where our potential customer is. TILAK MAHARASHTRA UNIVERSITY, GULTEKDI, PUNE, 411037 Page 53

Similarly we go through the small and medium enterprises and know where we have to put our tower for WiMAX. Finding is based on data and field work. I observed and felt several things that are very important for the organization. Even I covered only a small area of total areas. But based on that data I may be able to recommend some things.

1. Tower set up

I observed several potential areas where tower may be established. These areas are spread from south Mumbai to navi Mumbai. The below mentioned are some places where tower may be set. These are as follows—

• CBD BELAPUR • NEAR COLABDA • MAROL NAKA • BANDRA –KURLA BRIDGE • ANDERI etc.

The reason behind them is as follows• INCOME • POPULATION • INFRASTUCTURE • INDUSTRY

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The average income of those areas is very appropriate for organization. Generally the income & spending is directly proportional to each other. The population of those areas are also sufficient to establish the tower. 2. New Opportunity:Some areas such as industrial is another beneficial option. For example-MAHARASTRA INDUSTRIAL DEVELOPMENT CORPORATION (MIDC) OF Navi Mumbai .Here several large and small scale industries are operating. As I observed that there is RELIENCE is a prominent provider. But the slow speed of downloading is the main problem of provider . The slow speed may be the opportunity for organization.

3. Competitive strategy:Through this project it is observed that MTNL (MAHANAGAR TELIPHONE NIGAM LIMITED) is very strong opponent of TATA COMMUNICATION. So, mostly the corporate strategy should be accordingly. The infrastructure of MTNL enables that to offer services at lower rate. Therefore, there should be a balance between QUALITY and CHARGE.

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CHAPTER-8

LIMITATION OF STUDY

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LIMITATION OF STUDY

Overall limitation of study:• Scale of the exercise and time-frames Data limitation:• Actual Coverage ratio of polygon data • Intensiveness for Building level data collection • Gaps in mapping Field Data to GIS Data • Data Accuracy, Completeness and Validation Manpower limitation:• Manpower recruitment and administration • Manpower Motivation

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COMPETITORS OF WiMAX

Within the marketplace, WiMAX's main competition comes from existing, widely deployed wireless systems such as UMTS(Universal Mobile Telecommunications System) and CDMA2000, as well as a number of Internetoriented systems such as HiperMAN, and of course long range mobile Wi-Fi and mesh networking High Speed Packet Access (HSPA) is a collection of two mobile telephony protocols High Speed Downlink Packet Access (HSDPA) and High Speed Uplink Packet Access (HSUPA), that extend and improve the performance of existing WCDMA protocols. A further standard, Evolved HSPA (also known as HSPA+), is soon to be released.. 3G cellular phone systems usually benefit from already having entrenched infrastructure, having been upgraded from earlier systems. Users can usually fall back to older systems when they move out of range of upgraded equipment, often relatively seamlessly. High Speed Packet Access (HSPA)[1] is a collection of two mobile telephony protocols High Speed Downlink Packet Access (HSDPA) and High Speed Uplink Packet Access (HSUPA), that extend and improve the performance of existing WCDMA protocols. A further standard, Evolved HSPA (also known as HSPA+), is soon to be released. The major cellular standards are being evolved to so-called 4G, high-bandwidth, low-latency, all-IP networks with voice services built on top. The worldwide move to 4G for GSM/UMTS and AMPS/TIA (including CDMA2000) is the 3GPP Long Term Evolution effort. A planned CDMA2000 replacement called Ultra Mobile Broadband has been discontinued. For 4G systems, existing air interfaces are being discarded in favor of OFDMA for the downlink and a variety of OFDM based techniques for the uplink, similar to WiMAX. High Speed Packet Access (HSPA)[1] is a collection of two mobile telephony TILAK MAHARASHTRA UNIVERSITY, GULTEKDI, PUNE, 411037 Page 58

protocols High Speed Downlink Packet Access (HSDPA) and High Speed Uplink Packet Access (HSUPA), that extend and improve the performance of existing WCDMA protocols. A further standard, Evolved HSPA (also known as HSPA+), is soon to be released. In some areas of the world, the wide availability of UMTS and a general desire for standardization has meant spectrum has not been allocated for WiMAX: in July 2005, the EU-wide frequency allocation for WiMAX was blocked

LIST OF COMPETITOR NAME:-

• AIRTEL • BSNL/MTNL • RELIANCE • HATHWAY • SIFY • TTML • LOCAL AGENCY • OTHER BROAD BAND PROVIDER

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Suggestions :-

• The staff members of TATA COMMUNICATION are very busy so they should give some time to their management trainees, so that management trainee get much more interaction, knowledge and learn more things from them. • During the primary data collection there is many fake data which was collected, it should be avoid. • Management trainees are not much engage in data analysis part.

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APPENDIX -

Questionnaires

For collecting the data a structured questionnaire for the Company is prepared to get detailed and structured information regarding the WiMAX. The questionnaire includes both the close ended as well as open ended questions. Given below is the questionnaire:

TATA COMMUNICATION INTERNET SERVICE LTD

(WiMAX) QUESTIONNAIRE FOR RESIDENCE:-

1. Name: __________________________________ 2. Address: ________________________________ ________________________________ 3. Contact no.: ______________________________ (Please tick on your given answer) 4. How many earning person in your family? a) 1

b) 2

c) 3

d) 4

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5. What is the minimum rent of your flat? a) Below 5000

b) Below 10000

c) Below 10000

d) Above

6. Do you have Internet Service in your home? a) Yes

b) No

7. How much time you spend on internet? a) 1-2 hours

b) 2-3 hours

c) 3-5 hours

d) more than 5 hours

8. Are you aware about the different internet service provider available in Mumbai? a) Yes 9.

Which

b) No company

internet

service

do

you

use:

_____________________________ 10. Why did you choose your existing service provider?

________________________________________________________________

________________________________________________________________ 11. Do you want to upgrade your internet service? a) Yes

b) No

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12. Are you aware about WiMAX? a) Yes

b) No

***THANK YOU***

-----------------------------------------------------------------------------------------------------

QUESTIONNAIRE FOR SME 1. Company name: __________________________________________ 2. Address : _______________________________________________ _______________________________________________ 3. Contact no. : _____________________________________________

4. Category of company : _______________________________________

5. Number of employee in your company? a) Below 10

b) Below 50

c) Below 100

d) Above 100

6. Number of Unit in your company: ___________________________________________

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7. Total office space in this building (in term of sq. m): ________________________________________ 8. Do your company use Internet service? a) Yes

b) No

9. Which company Internet service do you use? __________________________________________ 10. Are you satisfied with your existing service provider? a) Yes

b) No

11. Are you aware about the different internet service provider available in Mumbai? a) Yes

b) No

12. Do you want to upgrade your Internet service? a) Yes

b) No

13. Why did you choose your existing Internet service: ___________________

_____________________________________________________________ 14. Are you aware about WiMAX? a) Yes

b) No ***THANK YOU*

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BIBLIOGRAPHY


www.tatacommunication.com
www.wikipedia.com
www.google.com
www.pdfcoke.com
Times of India
Business research methodology ( J.K Sachdeva )
Marketing management(PhilipKotler)
Research methodology (Paneerselvam)
Press release by Tata communication
EXPERTS etc.

******************************************************************

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