Who Is Tableau For?

Who is Tableau for and how can it help you and your organization? All rights reserved. © 2008 2009 Tableau Software Inc.

What is Tableau Software and d how h can it i help h l you?? • You work for a large organization with hundreds or thousands of employees. • Your organization has many silos, divisions, departments, standards, t d d iinitiatives, iti ti roadblocks, dbl k politics, liti and d players. l • You are being asked to standardize on a big, slow-moving heavy duty BI package. • You’ve also heard of Tableau Software, but are not quite sure what it does or how it can help you. • The following narrative will help answer this question.

All rights reserved. © 2009 Tableau Software Inc.

Tableau is for… for • IT • Human Resources • Business Development • CIO • Product Development • Sales Management • Product Management • Database Architects • Finance • Marketing • Manufacturing Plants • Anyone who needs to see and understand data All rights reserved. © 2009 Tableau Software Inc.

Tableau is for IT Tableau is for John. John is the Director of IT, and reports to the CIO. John has years of experience with enterprise software and the appropriate level of cynicism. He knows how projects spin out of control or never get finished finished. John was looking for a solution that would allow his department to succeed. After extensive evaluations of BI vendors, John sees that Tableau provides the same level of success at a fraction of the total cost of ownership without any compromises to value or functionality. AAA Allied Group “Before, they only got information at a very micro level, and as we’ve been rolling out broader-range reports that allow them to drill down to the information, they see the information in a more macro viewpoint, and it gives them more appreciation for the rest of the business.” Robert Pickering VP Information Services AAA Allied Group p

All rights reserved. © 2009 Tableau Software Inc.

Tableau is for Human Resources Tableau is for Roberta. Roberta is the VP of Human Resources. She needs both automated report delivery as well as ad-hoc power analytics. In addition to providing accurate, real-time standardized web templates to the entire company via the sharepoint portal, portal Roberta can also use Tableau Desktop to perform extensive analytics for what-if scenarios and other visualizations specific to her department. Potential Review Area: Termination

Potential Review Area: Performance Rating Profile Supervisor

Title Departme..

Asssistant

Coordinator

15

Manager

Department

Barnes-Jewish Hospital p

Admin Call Center Marketing g

Admin

Mgmt Sales

Call Center

10

Tech Support Warehouse

Marketing Mgmt

5

Avg. Tenure in Years

Sales 2.78

Tech Support

0

Warehou..

A 0

2

4

# of Employees

0

2

4

# of Employees

0

4

B

# of Employees

C

2

Potential Review Area: Part-time Employees' Performance Ratings

Monthly Hiring Trends Action Date

Full/Part Time

2007

150

40

100

30

50 20 0 100% 10 0

50%

0%

14.29% Full-Time

All rights reserved. © 2009 Tableau Software Inc.

26.09% Part-Time

13.70

Performance Rating

Action (group) Hire, Rehire Promote Terminate Transfer

Barnes-Jewish Hospital (BJH) was able to produce a stable and robust technology platform, coupled with data visualization products, to improve BJH’s Labor Productivity system in just 70 days.

Tableau is for Business Development Tableau embraces Mary. Mary is the Director of Business Development in the emerging markets group, and needs fast access to up-to-date information. She uses Tableau Desktop to connect to live data in real real-time. time Her results are published as static reports or live via Tableau Server Server. Mary uses Tableau’s extensive formatting and output options to make beautiful and flawless visualizations. Due to her fast-moving nature, Mary has no patience waiting for IT to create pixel perfect report templates. Current Pipeline

Actual vs. Forecast Analysis by Sales Rep

Charles Thompson Julie Jones Lorraine Peterson Automotive Mark Borders Roy Colombana Timothy Jones Alan Jackson Charles Thompson Julie Jones Financial Lorraine Peterson Services Timothy Jones Tom Vanbuskirk William Conner Yolanda Wenz Lorraine Peterson Mark Borders Roy Colombana Healthcare Timothy Jones Tom Vanbuskirk Yolanda Wenz Alan Jackson Charles Thompson Julie Jones Manufacturing Mark Borders Roy Colombana Timothy Jones Alan Jackson Julie Jones Lorraine Peterson Retail Mark Borders Roy Colombana Timothy Jones Tom Vanbuskirk

INDUSTRY NAME Automotive

Alan Jackson Gail Erickson Jose Curry

Eastern

Fi Financial i lS Services i

Vincent Vaghee Charles Thompson Christophe Attiga Mark Borders Nelson Zenarosa Julie Jones Timothy Jones Sue Anthony David Wall Lorraine Peterson Tom Vanbuskirk Roy Colombana Sharon Bartolomei Yolanda Wenz Shannon Green Gretchen Yeo Crystal McCafferty Silvia Walker Mary Vaca Mary Smith William Conner Abigail Gonzalez Blake Amick Threshold: -$450,000 Ken Hedrick

Average

Average

Average

-1500K

-1000K

-500K

0K

500K

Actual Minus Estimated Average

Distrib tion of Deal Size Distribution Si e Automotive Financial S.. 100K to 200K 200K to 300K

Average 0M

2M

4M

8M

Estimated Value OPPORTUNITY STEP NAME

TERRITORY NAME

10M

Retail

12.89%

6.10%

4.18%

3.90%

2.33%

2.41%

0.56%

1.53%

0.96%

400K to 500K

0.88% 0.36%

0.80% 0.16%

0.64% 0.16%

0.40% 0.08%

0.36% 0.16%

500K to 600K

0.08%

0.12%

0.04%

0.04%

0.20%

600K to 700K

0.12%

1 - Qualify

Central

2 - Need Analysis

Eastern

700K to 800K 0.16% 0 16% 800K t0 900K 0.04% 900K to 1,00.. 0.12%

3 - Proposal

Western

> 1100K

4 - Terms & Conditions

5.38%

Manufactur..

14.98%

2.33%

300K to 400K 6M

6.87%

Healthcare

13.09%

17.15%

0K to 100K

0%

0.04% 0.04% 0.04%

0.04%

30% 0%

0 04% 0.04% 0.08%

0.04% 30% 0%

30% 0%

30% 0%

30%

Percent of I.. Percent of I.. Percent of I.. Percent of I.. Percent of I..

All rights reserved. © 2009 Tableau Software Inc.

Manufacturing Retail Sum of Actual - Esti.. -2M

252,018

“Five minutes into using Tableau we knew we had found a mission critical product. The return on our investment in Tableau occurred during our first project investment." David Leeds VP, Sales Operations FiberTower

0.04% 0 04% 0.04%

FiberTower

Healthcare

Tableau is for the CIO Tableau is for Jorge. Jorge is the CIO and needs a live, dynamic dashboard which gives him a daily overview of the entire company. Jorge knows that Tableau can connect to multiple data-sources in real-time real time and present that information in a visually compelling and concise manner manner. He also sees how the licensing and implementation costs for Tableau practically paid for themselves in no time.

Blastrac Manufacturing “Tableau made an instant and dramatic improvement in how we distribute reports and analytics. As a result, we’re all understanding emerging issues sooner and solving them faster.” Dan Murray VP & CIO

All rights reserved. © 2009 Tableau Software Inc.

Tableau is for Product Development Tableau helps Xiu. Xiu is a scientist in the product development group. He uses Tableau to perform advanced analysis on various test results. Tableau gives him multiple chart types, regression modeling built modeling, built-in in and custom calculations calculations, various cohort models models, and complete control over the data he works with. University of Washington "On a tight schedule, we needed to understand the detailed runtime behavior of a large parallel system with almost l t 100 processes. W We used Tableau to visualize our logs and almost immediately gained the insights that we needed. This tool greatly g y improved our productivity." Magdalena Balazinska Assistant Professor, Department p Science and of Computer Engineering

All rights reserved. © 2009 Tableau Software Inc.

Tableau is for Sales Management Tableau works for Rick. Rick is a regional sales director who doesn’t have time to connect to proprietary systems. He is on the road and needs instant access to sales figures and customer history. Tableau allows him to connect to web views in real real-time. time However, However he can also securely pull down portable workbooks with the same information which allows him to be offline yet connected. Icepharma "I can't work with data without Tableau now, this is after having the software only for a few days! Best software I have ever used, looking forward to see what you come up with in future releases." Hermann Arsaelsson Director, Sales

All rights reserved. © 2009 Tableau Software Inc.

Tableau is for Product Management Tableau is for Kevin. Kevin is a product manager who is constantly examining product trends in terms of costs, sales, customer purchase patterns, survey preferences and customer demographics. He needs an analytical tool that is as fast as he is – it needs to respond instantly to his “what what if if” questions and to his investigations of outliers and exceptions. It must connect to many data sources including customer data, survey data - often all at the same time. Product

Product Analysis

Garagemate

HTM Corporation

SharpieNuts

Marketing Costs vs. Products

Overall General Interests

60 Avg. Interest Level

Subskater UltraComber

Survey Date / Survey State January February

March

April

May

June

40

Euthapet

300

20

Garagemate SallySkink

0

SharpieNuts

200

200K

Moving Average of Avg. 100K Marketing Expense 0K

Subskater UltraComber 100

Jun 1 08

Sep 1 08

Dec 1 08

0

Survey Date

Tracking Product Fads and Their Durations! 100

50

0 Feb 1 08

Product

Aug 1 08

Feb 1 09

Survey Date All rights reserved. © 2009 Tableau Software Inc.

Cross-Tab Age Group Less than 25

Month of Survey Date January February March April May June Total January 25 - 49 February March April May June Total January 50 + February March April May June Total Grand Total

Garage Garage..

Sharpie Sharpie..

Subska Subska..

UltraCo UltraCo..

24.83 26.83 43.04 47.20 54.69 45.75 44.10 46.80 49.80 52.63 59.75 69.94 64.38 57.48 22.00 24.00 26.25 28.15 33.69 27.75 27.64 43.29

29.33 31.50 51.21 56.30 57.31 46.63 50.13 55.80 59.30 62.75 71.30 83.56 76.75 68.57 26.13 28.63 31.08 33.30 39.88 32.75 32.74 50.77

29.50 31.75 35.95 41.00 45.25 42.50 38.66 35.63 38.00 44.20 48.15 58.31 54.50 47.56 11.13 12.50 14.60 15.90 20.44 15.25 15.60 33.94

22.17 23.83 36.50 40.25 47.25 39.25 37.84 36.60 38.90 41.00 46.85 55.06 50.50 45.01 21.13 24.00 25.71 26.90 38.06 27.88 27.95 37.05

Grand Total 26.69 28.73 41.92 46.19 51.13 43.53 42.68 44.13 46.95 50.40 56.51 66.72 61.53 54.82 20.09 22.28 24.84 26.06 33.02 25.91 26.11 41.35

“People using Excel PivotTables for analysis take note. If you use Tableau once, y you’ll never use an Excel PivotTable again. Tableau is great for analysis and even makes the work fun.” Bill Attridge President

Tableau is for Database Architects Tableau is for Johann. Johann is a DBA in the IT department, and manages all of the data warehousing needs. He uses many different database tools, but Tableau is one of his favorites because it provides a clean clean, elegant view into his data models models. Tableau helps him identify data modeling problems, data entry corruptions, and other common issues. He also uses Tableau to create data connection files for use by all other departments, which allows the knowledge of how to analyze information to correctly spread outward from experts such as Johann to the end-users. Bourne Leisure “Data validation and user testing are often difficult and time-consuming phases of large IT deployment d l t projects. j t B Butt iin our case, we used Tableau and it was a lifesaver. Yes, Tableau is great for users to analyze in-production p databases but IT teams can benefit by using it to analyze and diagnose databases before they go in-production.” John Hegarty Head of Business Support pp

All rights reserved. © 2009 Tableau Software Inc.

Tableau is for Finance Tableau is for Jim. Jim is the Director of Finance. He’s constantly examining finance data, expense data, revenue data, etc. He needs to see different kinds of roll-ups across different time periods. Tableau makes creating and maintaining roll-ups roll ups easy. easy Jim is also saved from writing complex formulas for period over period analysis or for rates of change because those are built-in too. Stahl Holdings BV "Tableau "T bl i a powerful, is f l yett easy to use tool that reveals insights on data which were not possible before. Our business analysts y spend p more time on analysis in completely different ways without the need to spend time collecting and managing data in different views.” Christ Damon Group Finance Director

All rights reserved. © 2009 Tableau Software Inc.

Tableau is for Marketing Tableau is for Christine. Christine is Marketing Manager. Now more than ever, Christine has to manage her marketing budget and prove that her investments are returning hard results to the company So she watches every metric imaginable: click through rates on her AdWords campaigns, company. campaigns website behavior and web analytics, leads generated from her direct marketing efforts, etc. Christine can rapidly create the reports and dashboards she needs without having to wait for IT. Goodwill Industries “I installed your demo last night. What an experience. Within 10 minutes, without ever using the product product, I was able to generate the analysis we have wanted for more than 2 years. Nobody had the time to figure it out i E in Excel. l T Tableau bl rocks! k ! Noah Austin Director of Marketing

All rights reserved. © 2009 Tableau Software Inc.

Tableau is for Manufacturing Tableau is for Joseph, General Manager. Joe doesn’t have time for hard-to-use BI systems that produce endless streams of reports. He needs one view across multiple data sources highlighting obvious exceptions and issues with manufacturing lines lines, orders orders, shipments shipments, etc etc. Tableau provides him dashboards that are not only easy to build and use but that also provide live data from his operational systems. Amco International “When we went looking for an internal reporting and business dashboard solution, we chose Tableau Tableau. Tableau’s Tableau s solution is just unbeatable: it’s fast and easy for IT to deploy and maintain, it provides high return on our investment, managementt can finally fi ll see what’s happening across the company, and our people love how easy it is to produce results.” esu s Ricardo Amper CEO All rights reserved. © 2009 Tableau Software Inc.

Customers: 3,000+ Companies Strong Advertising and Marketing Avenue A | Razorfish DoubleClick Draft FCB Olgilvy Predicta Brazil The Martin Agency

Banking and Finance Bank of America Barclays Global Citigroup Draft FCB Group EverBank Direct Fifth Third Bank Greater Iowa Credit Union Wells Fargo

Charities British Red Cross Christian Relief Services Charities DC Children & Youth Inv. Trust Corp. Goodwill Industries United Way of Rock River Valley World Vision

Communications Bell Canada Bell South FiberTower Lucent Mitel Networks Corporation Motorola Sprint T-Mobile T Mobile Telstra Verizon Communications

Consulting and Legal Baker & McKenzie Booz Allen Hamilton Clorox Company Cornerstone Research Deloitte & Touche LLP Electronic Data Systems Corporation Ernst & Young McKinsey & Company Mercer Norbridge

All rights reserved. © 2009 Tableau Software Inc.

Energy & Utilities

Insurance

Atomic Energy of Canada Duke Energy Corporation Louisville Water Company Omaha Public Power District Saudi Aramco TXU Williams Midstream WindLogics

AAA Allied Group Amica Esurance Marsh & McLennan Mutual of Omaha Nationwide Insurance Progressive The Regence Group

Engineering and Construction

Investment and Brokerage

Bechtel Corporation Beezer Homes Kiewit Corporation McGraw-Hill Construction St. Onge Company

Financial Information Dunn & Bradstreet Equifax Fannie Mae HTM Corporation Moodys Investors Service Scottish Re Standard and Poor's

Food and Beverage Chicken of the Sea Nestlé Prairie Berry Winery Sierra Nevada Brewing Company Starbucks Coffee The Coca-Cola Company Turkey Hill Dairy

Healthcare Barnes Jewish Hospital Blue Cross Blue Shield of Alabama Caremark Good Shepherd Medical Center Harvard Medical School Johnson & Johnson Kaleida Health LSU Health Sciences Roche Diagnostics St Jude Children's St. Children s Research University of Miami Medical Center Wake Forest Health Sciences

Bridgewater Associates Charles Schwab Dundee Securities Merrill Lynch National Financial Partners New Enterprise Associates RBC Dain Rauscher Rosenblatt Securities Stone Castle Partners

Manufacturing Air Products Alcoa Boeing D Dow Ch Chemical i l Hitachi Honda Jabil Circuit KLA Tencor Lockheed Martin Pratt & Whitney Ricoh Sony Steelcase Toyota

Media and Entertainment CNET Networks Discovery Communications Dow Jones and Company Epic Games Microsoft Xbox New York Times O'Reillyy Media Sony TiVo Univision

Pharamceutical Alza Pharmaceutical Cephalon Eli Lilly Johnson & Johnson McKesson Merck Novo Nordisk Pfizer Sanofi Aventis

Government and Public Sector Australia Attorney General DC Government Federal Aviation Administration (FAA) Government of Canada National Science Foundation NSA - National Security Agency NYC Department of Education Pacific Northwest National Lab (PNNL) SOCOM - US Special Ops Command US Air Force US Army US Bureau of Land Management US Department of Agriculture (USDA) US Department of Justice US Department of the Navy Veteran's Benefit Association (VBA)

Research & Development Bayer CropScience Boeing Phantomworks General Electric Global Research Lawrence Livermore Labs MITRE National Institute of Health National Reconnaissance Office National Visualization Analytics Center Pacific Northwest National Labs Quest Diagnostics

Retail Amazon.com Barnes & Noble Borders Caremark CVS Lowe's MAPCO Pilot Travel LLC Safeway Walmart Wet Seal

Service and Outsourcing ADP Computer Information Concepts EDS Hmetrix Madrona Solutions Group Oco StrategicOne Wolters Kluwer

Technology Adobe AOL BEA Systems CNET Networks eBay Electronic Arts ESRI Google HP IBM Microsoft MySQL Novell Pay Pal VMWare TechNexxus

Travel & Leisure Alaska Airlines Bourne Leisure Celebrity Cruise Lines Expedia Royal Caribbean Cruise Lines Sandiego com Sandiego.com

Universities and Colleges Appalachian State University Chemetka Community College Cornell University DePaul University Duke University Georgetown University Johns Hopkins University London School of Economics Ohio State University Pitzer College Providence College San Diego State University University College- Dublin University of North Carolina – Chapel Hill

Tableau Software, Inc.

Mission: Help people see & understand data Based on a breakthrough from Stanford University, Tableau makes visual analytics and rapid-fire business intelligence software that delivers: • 10-100X productivity improvements • amazing multi-dimensional discoveries • web analytics at 1/10th the cost of a “BI BI Platform Platform” In a new era of BI, Tableau: • is infrastructure light • is IT and analyst appropriate • works when you have fast databases and when you don’t

All rights reserved. © 2009 Tableau Software Inc.

Customers + + + + + + + +

Google Allstate Cornell Harvard Apple NSA Microsoft 1,000’s more

Key Partners + Oracle OEM + Microsoft Gold Certified + Teradata Partner

Check out Tableau for Yourself

Download D l d a ffree, 14 14-day d ttrial i l att http://www.tableausoftware.com/trial Or check out more real-life examples at http://www.tableausoftware.com/learning/examples

All rights reserved. © 2009 Tableau Software Inc.