Week 7
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Case Study Folder Q7.1
Microsoft UK Events Website Hacked: The partner event registration page of the Microsoft UK events website has been defaced by a hacker who managed to discover and exploit web application vulnerability in one of the parameters used by the form on the website. The hacker, known by the name "rEmOtEr", managed to deface Microsoft’s page by taking advantage of SQL Injection vulnerability in one of the parameters used by the form that was embedded in the URL of the page. This particular parameter was not being filtered, thus it allowed the hacker to pass any type of crafted code directly to the database being used by this form. In addition, the hacker managed to discover table names and columns (data fields) inside the database that was being retrieved and shown on the page – this means that any text, or even code, that was inserted inside this column was then displayed on the page. Case Study Folder Q7.2
Black Hat USA 2007 Black Hat USA 2007 has become the second of many events that EH-Net will be sponsoring. Needless to say, we are very happy that we are going to be a part of the largest and most well known hacker event in the world. The convention began with a lecture from Richard Clarke, former advisor to the US National Security Council and it seemed to play well to the audience. His lecture was a mix of government bashing along with hopes for great strides in technology that might take place in the future. Next briefing was “Database Forensics” by David Litchfield. His lecture was centered on Oracle and he did a good job showing the difficulty in analyzing that database when breached. He mentioned that there are no data specific forensic tools available on the market most everything he displayed was in hex and he said he hoped to soon have a tool written to help eliminate so much manual forensic inspection which can be very tedious. He did a SQL injection attack and then did a forensic on the database.
Case Study Folder Q7.3
Wireless security:-
Wireless data is coming, and in a big way. In the past, for a variety of reasons, promises of cellular and other forms of wireless data failed to live up to promises of mass acceptance. One of the biggest reasons for its abject failure was the viewpoint that wireless was just another communications medium, which the industry tried to leverage by forcing legacy applications and equipment to cope with low-bandwidth, high-latency connections. So instead of promoting its advantages of convenience and mobility, we promoted its weaknesses. Computer Security:Computers today are an integral part of day to day campus life. E-mail and instant messages are heavily used for communications. University administrative business processes depend upon computer automation, record keeping, and dependable, confidential, and quick access to reliable information. The university's academic processes make use of computers for classroom presentations, lab demonstrations and simulations, and online research. For many of us, computers are also used frequently in our private lives. Each and every day, some of the 600 million people on the Internet are reaching out and touching our computers in attempts to violate our privacy, use our resources, dupe us into helping them perform a crime, or steal information. Every one of the 15,000 or so computers on the JMU network is an attractive target for criminals. Serious crimes have been committed on, by, and through five year old laptops. Database Security:As companies continue to consolidate databases and streamline operations to maximize efficiency and the protection of data from external threats, this user- and role-based security model no longer complies with “need-to-know” security best-practices. Nor does the model meet SOX or PIPEDA regulatory requirements for adequate protection of data privacy. Today, to help ensure the safety, integrity and privacy of corporate information, more companies are pursuing a comprehensive, multi-factored security approach.
Case Study Folder Q8.1
A computer that handles communications processing for a mainframe. It connects to the communications lines on one end and the mainframe on the other. It transmits and receives messages, assembles and disassembles packets and detects and corrects errors. It is sometimes synonymous with a communications controller, although the latter is usually not as flexible. The support components of a computer system. It typically refers to the database management system (DBMS), which is the storehouse for the data.
Case Study Folder Q8.2 ERP (enterprise resource planning) is an industry term for the broad set of activities supported by multi-module application software that helps a manufacturer or other business manage the important parts of its business, including product planning, parts purchasing, maintaining inventories, interacting with suppliers, providing customer service, and tracking orders. ERP can also include application modules for the finance and human resources aspects of a business. Typically, an ERP system uses or is integrated with a relational database system. The deployment of an ERP system can involve considerable business process analysis, employee retraining, and new work procedures. Enterprise Resource Planning systems (ERPs) integrate (or attempt to integrate) all data and processes of an organization into a unified system. A typical ERP system will use multiple components of computer software and hardware to achieve the integration. A key ingredient of most ERP systems is the use of a unified database to store data for the various system modules. Material Requirements Planning (MRP) is software based production planning and inventory control system used to manage manufacturing processes. Although it is not common nowadays, it is possible to conduct MRP by hand as well. An MRP system is intended to simultaneously meet 3 objectives:
•
Ensure materials and products are available for production and delivery to customers.
•
Maintain the lowest possible level of inventory.
•
Plan manufacturing activities, delivery schedules and purchasing activities.
MRP vs. ERP - Manufacturing management systems have evolved in stages over the past 30 years from a simple means of calculating materials requirements to the automation of an entire enterprise. Around 1980, over-frequent changes in sales forecasts, entailing continual readjustments in production, as well as the unsuitability of the parameters fixed by the system, led MRP (Material Requirement Planning) to evolve into a new concept : Manufacturing Resource Planning (or MRP2) and finally the generic concept Enterprise Resource Planning (ERP)
Case Study Folder Q8.3
Pros and cons of outsourcing the project as opposed to creating an in-house system: Advantages ➢
Outsourcing project is a most effective way to extend the budget. When managers plan
project outsourcing, they usually make it their aim to cut down the company's expenditures. There's always the risk of failure, but if we outsource carefully, we'll afford to implement projects of such a scale that would be impossible for us to reach on our own. Outsource service provider’s offer higher quality services at a lower cost such as USA, Britain outsource their IT jobs in India, china. Cutting the costs and upgrading the quality of services will expand the competitive capacity of business. It will save the company from retraining the employees (or even hiring new ones).
➢
When we outsource IT development to an outside company, we can concentrate on our
core activities. We won't be able to completely forget all about the project or its part that we have chosen to outsource as soon as we sign a contract with an outsource service provider. If we deal with an experienced and highly qualified vendor, we'll be able to gain valuable expertise in support of our IT capacity (Tesler, 2005).
Disadvantages ➢
By outsourcing a business process, the businesses tend to loose the managerial control.
It takes place because it is harder to manage the outsourcing service provider as compare to managing company's own employees. ➢
Most firms skip the possible hidden costs of outsourcing which includes legal costs of
putting together a contract between companies and time spent on coordinating the contracts; we feel that outsourcing reduces the overall expenditure of a business process. ➢
Outsourcing can also prove to be a threat to the security and confidentiality of issues of
a company. If the company is outsourcing business process such as payroll, confidential information such as salary will be known to the outsourcing service provider.
➢
Outsourcing may also result into the possible loss of flexibility in reacting to changing
business conditions, lack of internal and external customer focus and sharing cost savings. Loss of internally generated talent is yet another problem associated with the outsourcing as it may hamper the growth of an employee (Bays, n.d).
Case Study Folder Q8.4 J2EE and .NET: - Both Sun’s java 2 Enterprise Edition and Microsoft .NET technologies are lowlevel technologies in terms of flexibility. Both permit for the separation of interface and implementation. For example the weather-prediction software used by the weather-service computer could be modified without users noticing on condition that the interfaces remained the similar. Both technologies deliver prewritten interfaces to software developers and facilitate communication with similar interfaces in other applications. Such as many .NET applications may interact with J2EE applications and vise-versa by using XML interfaces.
Differences: No
J2EE
. 1.
J2EE
.NET is
a
platform
developed
by
Sun .NET is a platform developed
Microsystems together with such industry partners and supported by Microsoft 2.
as IBM Its applications can operate on any OS like Unix, Its applications can run only Linux.
3.
on
Microsoft
based
OS
computers. J2EE technologies are platform independent and Its applications are written in language specific.
any language like C#, VB. Its technologies specific
are
and
platform language
independent.
Case Study Folder Q9.1 Measuring the web site performance ➢
Online Visitors: - We can easily measure the performance by the visitors how many
visitor can visit on our web site. It increased the publicity of our web site.
➢
Progress: - Publicity and visitors performance through we can easily check the progress
of our web site. ➢
Sales: - Sales is the other method to measure the web site performance.
➢
Feedback: - Time to time we can take feedback from our customer to know about the
required thing in our web site and convert towards it progress. ➢
Order: - Order is the very simple method to measure the performance of our web site. It
with in particular time duration orders are more then it means performance of our web site is good otherwise we need to improve it.
Case Study Folder Q9.2 ➢
General Consumer Portals: - It offers large information applicable for general audience
with different interests. Such as Yahoo and Alta Vista they extract the interests of viewers which are in shopping, news headlines, travel and auction. They do it by delivering links to content. For example Alta Vista on which user can start his browsing by checking news.
➢
Personals portals: - they are kinds of consumer portals that permit audiences to make
changes in content with the purpose of satisfying their own special interests. Such as weather, sports scores are customized content for extracting to promote viewer to make personal portals his default while accessing the web.
➢
Vertical and Industry portals: - It attracts a limited class of viewers with common
interests. For example BMW website where owners can learn about BMW cars, read latest news and rechecks BMW products. A subtype of the vertical portal is the industry portal which catches the audiences who look for industry related information. Such as TruckNet a portal for trucking industry which reflects jobs, chats with others users and news about it.
➢
Corporate portals: - These are used by employees of an organization, sellers,
consumers and others firms to get accurate business activities and start commercial transactions. In real world it is an individual browser-based interface used by employees, vendors to gain access all business application and database of e-business’s ERP. It also possible to access all these resources through same browser interface.
Case Study Folder Q9.3
➢
Directory: - A web directory is a directory on the World Wide Web. It specializes in linking
to other web sites and categorizing those links. A web directory is not a search engine, and does not display lists of web pages based on keywords, instead it lists web sites by category and subcategory. The categorization is usually based on the whole web site, rather than one page or a set of keywords. Examples of well known, general, web directories are Yahoo! Directory. Open Directory Project (ODP) is significant due to its extensive categorization and large number of listings and its free availability for use by other directories and search engines ((Napier, Judd, Rivers, Adams, 2006, P.335). ➢
Search Engine: - A specialized program that facilitates information retrieval from large
sources of the Internet. Search engines attempt to help a user locate desired information or resources by seeking matches to user-specified key words. The usual method for finding and isolating this information is to compile and maintain an index of Web resources that can be queried for the key words entered by the user. The indices are often built from specific resource lists, and may also be created from the output of Web crawlers, wanderers, robots, spiders, or worms. The indices are usually compiled during times of minimum network traffic. Different engines are appropriate for different kinds of searches, and most can be optimized for specified results. Such as Google, yahoo (search engine, 2007).
Case Study Folder Q9.4 E-business is not for a particular one site it is deal in many sites related to different purposes. Top five sites are following below with its name, URL, and a brief description of their products and services.
Name of the SIte FTD.com
URL(Uniform Resource Locator) http://www.ftd.com/522/
Products and services It is the flower gift shop which we can give to the friends greets and
Alta Vista
http://www.altavista.com/
family members on any occasion. It is the search company which provide you information related to any topic for example: maps, jobs,
Virus Scan
http://au.mcafee.com/root/pack
real estate etc. It sales the products related to the anti viruses which are protected by the Antivirus, Firewall and
VisualWare
http://www.visualware.com/
Antispyware. It is the software which is used for to measure the speed of the internet and also check the
bandwidth in big industries and Bluetooth
http://products.ec21.com
firms or organizations. This company deals in all type of Bluetooth latest and upgrade design at the international level.
Case Study Folder Q9.5 Web content management and its importance: - Content management includes
➢
organizing and categorizing information from various sources like printed documents, emails. When the user tries to access content through web browser, content management is known as Web content management are often used for storing, controlling, and publishing industryspecific documentation such as news articles, operators' manuals, technical manuals, sales guides, and marketing brochures.
Importance: - it is a major factor in all management of an e-business’s website. It
➢
ensures the content of site is correct, timely, organized form, wide-ranging, easy to find and personalized to meet each user’s needs. It has many features like •
Creation and import of documents and multimedia content.
•
Recognition of all key users and their roles.
•
Assign different roles to various content categories.
•
Capability to publish the content to a repository to support access to content (wikipedia, 2007).
Web metrics: - Today many web metrics like pages viewed the number of website
➢
visitors are used to measure ROI. A website’s server log files are the source of basic web metrics like date and time some WebPages are opened. For example advanced metric is the number of unique visitors. The level of web metrics is calculated by the needs of an individual ebusiness (Napier, Judd, Rivers, Adams, 2006, p.374).
Case Study Folder Q10.1 Two successful sites are •
Amazon.Com
•
Dell.com
Amazon.com is the world famous web site which is deal related to the online shopping products. User can easily find the required product and easily online order for that product. Dell.com is the other world famous web site which deals in the all computer related accessories like notebook, desktop, server, storage & network, printer ink and toner, monitor electronics and accessories. Two an successful sites are: •
Web Ring
•
Globalize Interactive solutions
Web Ring is the web site deals in the computer products and its accessories which is not successful site for sell the computer products online. Globalise Interactive solutions web site is deals in products related to the clothes which are designed like aboriginal styles. Many people are not like this type of dresses.
Case Study Folder Q10.2 ➢
Dot.com:- It is the company which deals on the internet web sites. Many companies in
1990 are fail cause of the web site because of these reasons: ➢
Poor content quality: - Content quality of this web site is very poor.
➢
Poor Advertisements: - There is no any advertisement related to the web site content
pages. ➢
Poor planned business model: - Business model of this sites are very poor as compared
to other e-business web sites. ➢
Product Prices: - Product prices are not match with the product retail prices.
➢
Privacy: - Privacy of this web site is very poor.
➢
Poor downloading: - The downloading of these sites are very poor as compared to the
other web sites and it is also very slow on broadband connection. ➢
Made for profit: - It is basically made for profit in e-business web sites. But it is not work
according to the planning.
Case Study Folder Q10.3 ➢
Collaborative commerce: It means that companies communicate and cooperate with one
another as part of a comprehensive value-added chain of suppliers, consultants, customers and even employees. This includes the exchange of ideas, information and product data as well as
the conclusion of business transactions. Collaborative commerce results in increased profits (Arabe, 2001).
➢
Semantic Web: - The semantic web is an extension of the World Wide Web in which web
content can be expressed not only in natural language, but also in a form that can be understood, interpreted and used by software, thus permitting them to find, share and integrate information more easily. The Semantic Web is about having data as well as documents on the Web so that machines can process, transform, assemble, and even act on the data in useful ways (Altova, 2006).
➢
Intelligent agent: - A software agent is any software that can perceives its environment in
terms of available data and sensory information and act upon that information, to do a task for some intelligent entity in terms of other agents or a human. For example, agents could transmit a summary file on the first day of the month or monitor incoming data and alert the user when certain transactions have arrived (Revelli, n.d).
➢
Internet2: - a consortium being led by 206 universities working in partnership with
industry and government to develop and deploy advanced network applications and technologies, accelerating the creation of tomorrow's Internet. Internet2 is recreating the partnership among academia, industry, and government that fostered today’s Internet in its infancy.
➢
X internet: - In short, the X Internet (or Extended Internet) is comprised of the myriad
linkages between the physical world and the digital world. This burgeoning and utilitarian technology could prove to be the next big wave in the Information Age (Napier, Judd, Rivers, Adams, 2006, p.435).
Case Study Folder Q10.5 Effect of Globalization on U.S. and worldwide E-business market: - American companies have migrated a large number of manufacturing jobs to foreign countries where it is cheaper to do business. It is known as outsourcing. Let suppose it "frees up" Americans to be innovators, designers of new technologies and concepts. These jobs are also being done by qualified professionals in other countries. President George W. Bush says to overcome these lost jobs, Americans will get better education. But even higher education, jobs such as medicine and
research and development are successfully being done in other countries. In greater numbers, Americans with college degrees are unable to find work, while the same degrees in other countries are in demand. Even the education in the United States is losing ground as well. For example, intelligent design is being taught in some schools as biology even though it is not even a scientific theory. Evolution is literally being labeled as just another theory even though hundreds of scientific and medical fields are based upon evolution. How do you think antibiotics are becoming less effective? It is because bacteria are adapting into stronger and more dangerous diseases! Furthermore, President Bush is holding back stem cell research in the United States of America by preventing federal funding for stem cell lines. This has only pushed those companies willing to do this type of research to do it in other countries, thus handing the United States a major setback in medical research.
We should not be against globalization, but the United States of America is seriously and increasingly falling behind when competing economically in the global market. Something needs to be done before more Americans leave for better opportunities in foreign lands and before the American economy permanently stagnates
Microsoft UK Events Website Hacked: The partner event registration page of the Microsoft UK events website has been defaced by a hacker who managed to discover and exploit web application vulnerability in one of the parameters used by the form on the website. The hacker, known by the name "rEmOtEr", managed to deface Microsoft’s page by taking advantage of SQL Injection vulnerability in one of the parameters used by the form that was embedded in the URL of the page. This particular parameter was not being filtered, thus it allowed the hacker to pass any type of crafted code directly to the database being used by this form. In addition, the hacker managed to discover table names and columns (data fields) inside the database that was being retrieved and shown on the page – this means that any text, or even code, that was inserted inside this column was then displayed on the page. Case Study Folder Q7.2
Black Hat USA 2007 Black Hat USA 2007 has become the second of many events that EH-Net will be sponsoring. Needless to say, we are very happy that we are going to be a part of the largest and most well known hacker event in the world. The convention began with a lecture from Richard Clarke, former advisor to the US National Security Council and it seemed to play well to the audience. His lecture was a mix of government bashing along with hopes for great strides in technology that might take place in the future. Next briefing was “Database Forensics” by David Litchfield. His lecture was centered on Oracle and he did a good job showing the difficulty in analyzing that database when breached. He mentioned that there are no data specific forensic tools available on the market most everything he displayed was in hex and he said he hoped to soon have a tool written to help eliminate so much manual forensic inspection which can be very tedious. He did a SQL injection attack and then did a forensic on the database.
Case Study Folder Q7.3
Wireless security:-
Wireless data is coming, and in a big way. In the past, for a variety of reasons, promises of cellular and other forms of wireless data failed to live up to promises of mass acceptance. One of the biggest reasons for its abject failure was the viewpoint that wireless was just another communications medium, which the industry tried to leverage by forcing legacy applications and equipment to cope with low-bandwidth, high-latency connections. So instead of promoting its advantages of convenience and mobility, we promoted its weaknesses. Computer Security:Computers today are an integral part of day to day campus life. E-mail and instant messages are heavily used for communications. University administrative business processes depend upon computer automation, record keeping, and dependable, confidential, and quick access to reliable information. The university's academic processes make use of computers for classroom presentations, lab demonstrations and simulations, and online research. For many of us, computers are also used frequently in our private lives. Each and every day, some of the 600 million people on the Internet are reaching out and touching our computers in attempts to violate our privacy, use our resources, dupe us into helping them perform a crime, or steal information. Every one of the 15,000 or so computers on the JMU network is an attractive target for criminals. Serious crimes have been committed on, by, and through five year old laptops. Database Security:As companies continue to consolidate databases and streamline operations to maximize efficiency and the protection of data from external threats, this user- and role-based security model no longer complies with “need-to-know” security best-practices. Nor does the model meet SOX or PIPEDA regulatory requirements for adequate protection of data privacy. Today, to help ensure the safety, integrity and privacy of corporate information, more companies are pursuing a comprehensive, multi-factored security approach.
Case Study Folder Q8.1
A computer that handles communications processing for a mainframe. It connects to the communications lines on one end and the mainframe on the other. It transmits and receives messages, assembles and disassembles packets and detects and corrects errors. It is sometimes synonymous with a communications controller, although the latter is usually not as flexible. The support components of a computer system. It typically refers to the database management system (DBMS), which is the storehouse for the data.
Case Study Folder Q8.2 ERP (enterprise resource planning) is an industry term for the broad set of activities supported by multi-module application software that helps a manufacturer or other business manage the important parts of its business, including product planning, parts purchasing, maintaining inventories, interacting with suppliers, providing customer service, and tracking orders. ERP can also include application modules for the finance and human resources aspects of a business. Typically, an ERP system uses or is integrated with a relational database system. The deployment of an ERP system can involve considerable business process analysis, employee retraining, and new work procedures. Enterprise Resource Planning systems (ERPs) integrate (or attempt to integrate) all data and processes of an organization into a unified system. A typical ERP system will use multiple components of computer software and hardware to achieve the integration. A key ingredient of most ERP systems is the use of a unified database to store data for the various system modules. Material Requirements Planning (MRP) is software based production planning and inventory control system used to manage manufacturing processes. Although it is not common nowadays, it is possible to conduct MRP by hand as well. An MRP system is intended to simultaneously meet 3 objectives:
•
Ensure materials and products are available for production and delivery to customers.
•
Maintain the lowest possible level of inventory.
•
Plan manufacturing activities, delivery schedules and purchasing activities.
MRP vs. ERP - Manufacturing management systems have evolved in stages over the past 30 years from a simple means of calculating materials requirements to the automation of an entire enterprise. Around 1980, over-frequent changes in sales forecasts, entailing continual readjustments in production, as well as the unsuitability of the parameters fixed by the system, led MRP (Material Requirement Planning) to evolve into a new concept : Manufacturing Resource Planning (or MRP2) and finally the generic concept Enterprise Resource Planning (ERP)
Case Study Folder Q8.3
Pros and cons of outsourcing the project as opposed to creating an in-house system: Advantages ➢
Outsourcing project is a most effective way to extend the budget. When managers plan
project outsourcing, they usually make it their aim to cut down the company's expenditures. There's always the risk of failure, but if we outsource carefully, we'll afford to implement projects of such a scale that would be impossible for us to reach on our own. Outsource service provider’s offer higher quality services at a lower cost such as USA, Britain outsource their IT jobs in India, china. Cutting the costs and upgrading the quality of services will expand the competitive capacity of business. It will save the company from retraining the employees (or even hiring new ones).
➢
When we outsource IT development to an outside company, we can concentrate on our
core activities. We won't be able to completely forget all about the project or its part that we have chosen to outsource as soon as we sign a contract with an outsource service provider. If we deal with an experienced and highly qualified vendor, we'll be able to gain valuable expertise in support of our IT capacity (Tesler, 2005).
Disadvantages ➢
By outsourcing a business process, the businesses tend to loose the managerial control.
It takes place because it is harder to manage the outsourcing service provider as compare to managing company's own employees. ➢
Most firms skip the possible hidden costs of outsourcing which includes legal costs of
putting together a contract between companies and time spent on coordinating the contracts; we feel that outsourcing reduces the overall expenditure of a business process. ➢
Outsourcing can also prove to be a threat to the security and confidentiality of issues of
a company. If the company is outsourcing business process such as payroll, confidential information such as salary will be known to the outsourcing service provider.
➢
Outsourcing may also result into the possible loss of flexibility in reacting to changing
business conditions, lack of internal and external customer focus and sharing cost savings. Loss of internally generated talent is yet another problem associated with the outsourcing as it may hamper the growth of an employee (Bays, n.d).
Case Study Folder Q8.4 J2EE and .NET: - Both Sun’s java 2 Enterprise Edition and Microsoft .NET technologies are lowlevel technologies in terms of flexibility. Both permit for the separation of interface and implementation. For example the weather-prediction software used by the weather-service computer could be modified without users noticing on condition that the interfaces remained the similar. Both technologies deliver prewritten interfaces to software developers and facilitate communication with similar interfaces in other applications. Such as many .NET applications may interact with J2EE applications and vise-versa by using XML interfaces.
Differences: No
J2EE
. 1.
J2EE
.NET is
a
platform
developed
by
Sun .NET is a platform developed
Microsystems together with such industry partners and supported by Microsoft 2.
as IBM Its applications can operate on any OS like Unix, Its applications can run only Linux.
3.
on
Microsoft
based
OS
computers. J2EE technologies are platform independent and Its applications are written in language specific.
any language like C#, VB. Its technologies specific
are
and
platform language
independent.
Case Study Folder Q9.1 Measuring the web site performance ➢
Online Visitors: - We can easily measure the performance by the visitors how many
visitor can visit on our web site. It increased the publicity of our web site.
➢
Progress: - Publicity and visitors performance through we can easily check the progress
of our web site. ➢
Sales: - Sales is the other method to measure the web site performance.
➢
Feedback: - Time to time we can take feedback from our customer to know about the
required thing in our web site and convert towards it progress. ➢
Order: - Order is the very simple method to measure the performance of our web site. It
with in particular time duration orders are more then it means performance of our web site is good otherwise we need to improve it.
Case Study Folder Q9.2 ➢
General Consumer Portals: - It offers large information applicable for general audience
with different interests. Such as Yahoo and Alta Vista they extract the interests of viewers which are in shopping, news headlines, travel and auction. They do it by delivering links to content. For example Alta Vista on which user can start his browsing by checking news.
➢
Personals portals: - they are kinds of consumer portals that permit audiences to make
changes in content with the purpose of satisfying their own special interests. Such as weather, sports scores are customized content for extracting to promote viewer to make personal portals his default while accessing the web.
➢
Vertical and Industry portals: - It attracts a limited class of viewers with common
interests. For example BMW website where owners can learn about BMW cars, read latest news and rechecks BMW products. A subtype of the vertical portal is the industry portal which catches the audiences who look for industry related information. Such as TruckNet a portal for trucking industry which reflects jobs, chats with others users and news about it.
➢
Corporate portals: - These are used by employees of an organization, sellers,
consumers and others firms to get accurate business activities and start commercial transactions. In real world it is an individual browser-based interface used by employees, vendors to gain access all business application and database of e-business’s ERP. It also possible to access all these resources through same browser interface.
Case Study Folder Q9.3
➢
Directory: - A web directory is a directory on the World Wide Web. It specializes in linking
to other web sites and categorizing those links. A web directory is not a search engine, and does not display lists of web pages based on keywords, instead it lists web sites by category and subcategory. The categorization is usually based on the whole web site, rather than one page or a set of keywords. Examples of well known, general, web directories are Yahoo! Directory. Open Directory Project (ODP) is significant due to its extensive categorization and large number of listings and its free availability for use by other directories and search engines ((Napier, Judd, Rivers, Adams, 2006, P.335). ➢
Search Engine: - A specialized program that facilitates information retrieval from large
sources of the Internet. Search engines attempt to help a user locate desired information or resources by seeking matches to user-specified key words. The usual method for finding and isolating this information is to compile and maintain an index of Web resources that can be queried for the key words entered by the user. The indices are often built from specific resource lists, and may also be created from the output of Web crawlers, wanderers, robots, spiders, or worms. The indices are usually compiled during times of minimum network traffic. Different engines are appropriate for different kinds of searches, and most can be optimized for specified results. Such as Google, yahoo (search engine, 2007).
Case Study Folder Q9.4 E-business is not for a particular one site it is deal in many sites related to different purposes. Top five sites are following below with its name, URL, and a brief description of their products and services.
Name of the SIte FTD.com
URL(Uniform Resource Locator) http://www.ftd.com/522/
Products and services It is the flower gift shop which we can give to the friends greets and
Alta Vista
http://www.altavista.com/
family members on any occasion. It is the search company which provide you information related to any topic for example: maps, jobs,
Virus Scan
http://au.mcafee.com/root/pack
real estate etc. It sales the products related to the anti viruses which are protected by the Antivirus, Firewall and
VisualWare
http://www.visualware.com/
Antispyware. It is the software which is used for to measure the speed of the internet and also check the
bandwidth in big industries and Bluetooth
http://products.ec21.com
firms or organizations. This company deals in all type of Bluetooth latest and upgrade design at the international level.
Case Study Folder Q9.5 Web content management and its importance: - Content management includes
➢
organizing and categorizing information from various sources like printed documents, emails. When the user tries to access content through web browser, content management is known as Web content management are often used for storing, controlling, and publishing industryspecific documentation such as news articles, operators' manuals, technical manuals, sales guides, and marketing brochures.
Importance: - it is a major factor in all management of an e-business’s website. It
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ensures the content of site is correct, timely, organized form, wide-ranging, easy to find and personalized to meet each user’s needs. It has many features like •
Creation and import of documents and multimedia content.
•
Recognition of all key users and their roles.
•
Assign different roles to various content categories.
•
Capability to publish the content to a repository to support access to content (wikipedia, 2007).
Web metrics: - Today many web metrics like pages viewed the number of website
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visitors are used to measure ROI. A website’s server log files are the source of basic web metrics like date and time some WebPages are opened. For example advanced metric is the number of unique visitors. The level of web metrics is calculated by the needs of an individual ebusiness (Napier, Judd, Rivers, Adams, 2006, p.374).
Case Study Folder Q10.1 Two successful sites are •
Amazon.Com
•
Dell.com
Amazon.com is the world famous web site which is deal related to the online shopping products. User can easily find the required product and easily online order for that product. Dell.com is the other world famous web site which deals in the all computer related accessories like notebook, desktop, server, storage & network, printer ink and toner, monitor electronics and accessories. Two an successful sites are: •
Web Ring
•
Globalize Interactive solutions
Web Ring is the web site deals in the computer products and its accessories which is not successful site for sell the computer products online. Globalise Interactive solutions web site is deals in products related to the clothes which are designed like aboriginal styles. Many people are not like this type of dresses.
Case Study Folder Q10.2 ➢
Dot.com:- It is the company which deals on the internet web sites. Many companies in
1990 are fail cause of the web site because of these reasons: ➢
Poor content quality: - Content quality of this web site is very poor.
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Poor Advertisements: - There is no any advertisement related to the web site content
pages. ➢
Poor planned business model: - Business model of this sites are very poor as compared
to other e-business web sites. ➢
Product Prices: - Product prices are not match with the product retail prices.
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Privacy: - Privacy of this web site is very poor.
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Poor downloading: - The downloading of these sites are very poor as compared to the
other web sites and it is also very slow on broadband connection. ➢
Made for profit: - It is basically made for profit in e-business web sites. But it is not work
according to the planning.
Case Study Folder Q10.3 ➢
Collaborative commerce: It means that companies communicate and cooperate with one
another as part of a comprehensive value-added chain of suppliers, consultants, customers and even employees. This includes the exchange of ideas, information and product data as well as
the conclusion of business transactions. Collaborative commerce results in increased profits (Arabe, 2001).
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Semantic Web: - The semantic web is an extension of the World Wide Web in which web
content can be expressed not only in natural language, but also in a form that can be understood, interpreted and used by software, thus permitting them to find, share and integrate information more easily. The Semantic Web is about having data as well as documents on the Web so that machines can process, transform, assemble, and even act on the data in useful ways (Altova, 2006).
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Intelligent agent: - A software agent is any software that can perceives its environment in
terms of available data and sensory information and act upon that information, to do a task for some intelligent entity in terms of other agents or a human. For example, agents could transmit a summary file on the first day of the month or monitor incoming data and alert the user when certain transactions have arrived (Revelli, n.d).
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Internet2: - a consortium being led by 206 universities working in partnership with
industry and government to develop and deploy advanced network applications and technologies, accelerating the creation of tomorrow's Internet. Internet2 is recreating the partnership among academia, industry, and government that fostered today’s Internet in its infancy.
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X internet: - In short, the X Internet (or Extended Internet) is comprised of the myriad
linkages between the physical world and the digital world. This burgeoning and utilitarian technology could prove to be the next big wave in the Information Age (Napier, Judd, Rivers, Adams, 2006, p.435).
Case Study Folder Q10.5 Effect of Globalization on U.S. and worldwide E-business market: - American companies have migrated a large number of manufacturing jobs to foreign countries where it is cheaper to do business. It is known as outsourcing. Let suppose it "frees up" Americans to be innovators, designers of new technologies and concepts. These jobs are also being done by qualified professionals in other countries. President George W. Bush says to overcome these lost jobs, Americans will get better education. But even higher education, jobs such as medicine and
research and development are successfully being done in other countries. In greater numbers, Americans with college degrees are unable to find work, while the same degrees in other countries are in demand. Even the education in the United States is losing ground as well. For example, intelligent design is being taught in some schools as biology even though it is not even a scientific theory. Evolution is literally being labeled as just another theory even though hundreds of scientific and medical fields are based upon evolution. How do you think antibiotics are becoming less effective? It is because bacteria are adapting into stronger and more dangerous diseases! Furthermore, President Bush is holding back stem cell research in the United States of America by preventing federal funding for stem cell lines. This has only pushed those companies willing to do this type of research to do it in other countries, thus handing the United States a major setback in medical research.
We should not be against globalization, but the United States of America is seriously and increasingly falling behind when competing economically in the global market. Something needs to be done before more Americans leave for better opportunities in foreign lands and before the American economy permanently stagnates
