Wal-mart, World Leader In Retailing

SWOT ANALYSIS •Akhil Sethi •Angsuman Paul •Shubham Goswami •Suprabha Maharana •Urmi Mogra

EXCERPTS FROM SAM WALTON’S AUTOBIOGRAPHY "The secret of successful retailing is to give your customers what they want ……….“

HQ: Bentonville, Arkansas

Founded by Sam Walton in 1962

Introduction To WAL-MART

H. Lee. Scott (CEO and President)

S. Robson Walton (Chairman)

Largest employer in world with an employee strength of 21lacs

Revenue: US $ 387.69 bn Profits: US $12.73 bn

Ranked 5th by Fortune in 2000ked

Named Top Corporation for MultiCultural Business

Highest Single day sale of US $ 1.25 bn in 2001

 High end technology  Expertise in providing quality goods  Brand Image

 Everyday low pricing(EDLP)  Veteran player in the global retail market since 1962  Advanced Infrastructure and supply chain facilities

 Invests millions of dollars each year in research and development  One stop family shopping

 Irrelevance of Business-Model in Indian context  Not having the advantage of “knowing the Indian consumers”  Rigid expansion policies

 Rise in Indian consuming class  Scope of expansion of organized retailing(23% of Indian retail sector)  Organized retailing growing by 25-30% till 2015

 Scope of expansion beyond Indian Metros  India being world’s fastest growing sourcing market  60% of population is in 20-30 age group

 Competition from small Indian retailers  Competition from the ever-expanding organized retail sector  Uncertain political environment and anti Wal-Mart protests

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