MEMORANDUM
Celinda Lake President Alysia Snell Partner Michael Perry Partner David Mermin Partner
To:
Interested parties
From:
Celinda Lake, David Mermin, and Dan Spicer
Subject:
Recent polling data in Washington’s 8th Congressional District
Date:
October 8, 2008
Robert G. Meadow, Ph.D. Partner
Recent polling conducted on behalf of America’s Voice1 among voters in WA-08 shows that Darcy Burner is strongly competitive with Dave Reichert and connects better with voters on several critical dimensions.
Daniel R. Gotoff Partner Joshua E. Ulibarri Partner
• Burner has closed the gap in this race with Reichert, now trailing by just 3%--48% for Reichert (46% solid, 2% lean), 45% for Burner (42% solid, 3% lean).
Rick A. Johnson Vice President Tresa Undem Vice President Robert X. Hillman Chief Financial Officer Alan C. Wolf Chief Operating Officer
• Burner is seen as the candidate who stands up for the middle class, not Reichert. Burner leads on this measure by 12 points—45% to 33%, with 17% undecided. • Burner is seen as the candidate with the right approach to improving the economy—35% for Burner, 32% for Reichert, with 27% unsure. • Burner leads Reichert as the candidate who most shares their values 42% to 40%, with 12% undecided. Burner is within striking distance of Reichert and has the right positive and comparative messages that can put her over the top if she continues to receive the resources needed to communicate with WA-08 voters. -------------------------
1
The Benenson Strategy Group conducted 352 interviews district wide with likely voters September 23-25, 2008. The margin of error is ±5.22%. 1726 500500 • Washington, DC 20036 • tel. 202/776-9066 • fax 202/776-9074 •
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