Vertical Solution Pdf

A Vertical Market Solutions Reader By:

Ryan S. Gesmundo

Vertical Market Solution Reader

Page 1

Table of Contents I. Dedication …………………………………4 II. Preface ……………………………………5 III. The Cluetrain Manifesto Book Review …………………6-13 · · · · · · ·

Chapter Chapter Chapter Chapter Chapter Chapter Chapter

1: 2: 3: 4: 5: 6: 7:

Internet Apocalypso The Longing Talk is Cheap Markets are Conversations The Hyperlinked Organization EZ Answers Post Apocalypso

IV. Retailing: Glencoe Marketing Series…………………14-17 · Chapter 1: The Job · Chapter 2: The Person V. The Long Tail – Book Review ………………………18-19 VI. Web 2.0 – Book Review …………………20-40 · · · · · · · · · · · · · · ·

Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter Chapter

1: eBay 2: Internet.com 3: Bloglines 4: Ning 5: Technorati 6: Zoho 7: Read Write Web & Web 2.0 Workgroup 8: Think Free 9: LinkedIn 10: DotNetNuke 11: Twitter 12: Meebo 13: del.ico.us 14: YouSendIt 15: StumbleUpon

Vertical Market Solution Reader

Page 2

· · · · ·

Chapter Chapter Chapter Chapter Chapter

16: 17: 18: 19: 20:

Skype IBM Corporation Microsoft Corporation Sun Microsystems Adobe Systems Incorporated

VII. The 95 Theses - Cluetrain Manifesto ………………………41-73 VIII. Vertsol Project (Proposal for Marksman) …………………74-124 IX. Acknowledgements ……………………………………125 X. Reference ……………………………………………126

Vertical Market Solution Reader

Page 3

Dedication

First I dedicate this book to my mother who is always supporting me in hard times and good times, she always there for me give me directions and guide me to go to the right path. Thank you Mom!

Second My Only love, she is always given her time to spend with me and help me if I have a problems. She is the one who gives me an idea related to this book. So I also dedicate this book to her. Thank you Anna V!

Creator: Ryan Gesmundo

Vertical Market Solution Reader

Page 4

Preface These sum up of all our book review and reaction. We compile all our papers to create this book “Vertical Market Solution”. We manage to create this file because we are required to this to our subject (Vertsol).

In this book we compile different kinds of book reviews and Theses by The Cluetrain Manifesto. The first book review that we made is Cluetrain Manifesto, it discuss all about vertical market and different kinds of strategy that you can use to our industry. Second is Retailing by Glencoe Marketing Series. It discusses the meaning of market to ourselves in keeping it in the right track and what is the importance of retailing for every one of us. Third is The Long Tail where the consumers have strong and heterogeneous preferences. And last the Web 2.0, this book is all about professional Creator in the web and in our industry. It talks about the evolution of the web in our society.

Vertical Market Solution Reader

Page 5

The Cluetrain Manifesto Book Review

Vertical Market Solution Reader

Page 6

Ryan Gesmundo Verrtsol The Cluetrain Manifesto: The End of Business as Usual Library reference: Amazon Book review chapter 1: Internet Apocalypso Quotation: Life is to Short – I choose this because it is true. All of us will die and no one can tell when or where they will die. For some if they reach their goal they are happy to die but some don’t want to die. Learning Expectations: My expectation here in this chapter is to learn how the internet works in business and in our industry. Review: I think chapter 1 is more or less an overview of what is to come, because of the Internet, you, the customer, now have a voice, the ability to make yourself heard to others over the din of advertising and other stilted business communication. You know what business-speak sounds like, you know what people sound like, and you know what you prefer and who you believe. Just as the customer is empowered, the worker is precisely because of the knowledge that a network allows to flow. These conversations threaten to completely overthrow business as we know it, and their merger will transform the market. The heart of what's actually going with this whole "Internet Revolution" people talking to people. And I think that particular message has gotten lost in the haze of convenience, price-difference and all the other media hyped ideas about what's going on with the business side of the Internet. What the authors of the book argue is that what's actually happening, in many ways, is that we are ripping down the artificial walls between producers and sellers. It demonstrates how the Internet is bringing people back into the commercial process. Technology has frequently been perceived as dehumanizing our world. That's why it is especially ironic that it took a technological revolution in communication to bring back the human side of commerce. We are seeing a sea change where commerce is moving from a seller's market to a buyer's market. These putative Four Horsemen of the Internet Apocalypse that will lay flat the walls of the Old Economy declare that business no longer controls the marketplace. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. Hierarchies rank people and restrict information flow because information access is a function of rank. Hyperlinks democratize information flow, nullifying the main offensive weapon that hierarchies depend on to remain hierarchies. Most leaders in Old Economy hierarchies see the Internet as just a new product distribution channel.

What I have learned: I learn that many people have dream that they want to achieve and vision in their own. But in our industry you need to compete each and everyone in order to get your dream because in business if you are lazy you cannot make your dream come true. So you need to work hard like everybody and always think positive. Nowadays internet is very powerful because all our thoughts and idea can post or blog in the Vertical Market Solution Reader

Page 7

internet so you can easily access it. Also in the internet you can start a business by doing this, you can sell you products that you are selling and deliver to the customer that ordering to you.

Ryan Gesmundo Vertsol Book review chapter 2: The Longing The Cluetrain Manifesto: The End of Business as Usual Library reference: Amazon Quotation: As flies to wanton boys, are we to the gods. They kill us for their sport." - I choose this because they do not know who to believe, they want to make sure first how to believe what is real thing in the world.

Learning Expectations: My expectation here chapter is know the circumstances in the internet world.

Review: Basically sums up why we so desperately want our voice back because we sacrificed it, traded our souls, to be good professionals. Through the internet, there will be no more anonymity of a businessman who conquered all the circumstances in order to achieve his success. The Web allows us to be ourselves again. Here, we have the freedom to voice out the necessary things we need to say.

What I have learned: I learned what is the important of web in our lives, it said that it was made to help our lives to make easy and be faster and sufficient. Web is like a book that you can use as reference and others will use to communicate. Now web is very important because if you have this you can learn to it.

Vertical Market Solution Reader

Page 8

Ryan Gesmundo Vertsol

Book review chapter 3: Talk is Cheap The Cluetrain Manifesto: The End of Business as Usual Library reference: Amazon Quotation: The Heart Aroused – I choose this because we excite when we learn something new. Learning Expectations: My expectation here is to know what the main idea is why the web is appearing today. And learn how to save money by using web.

Review: In this chapter you don’t need to spend a lot of money to communicate with others or go to their place and make a chat. Nowadays you can use web or internet right in your house and communicate to others, also in internet you can learn many things by just reading and searching for the word that you do not know. It helps a lot to us because it saves time and money. Communicating to others is very important because you can know their thoughts and their feelings. Also in the internet you can use it in your business to be introduced to other company or to other people. Company use also web to advertise their products world wide. It helps them to save money in their company. People are using web because it is easy to access.

What I have learned: I have learned that web and internet is very important because all resources can find in the internet. Even thought web is not all about that, but I’m lucky because I am here in this generation.

Vertical Market Solution Reader

Page 9

Ryan Gesmundo Vertsol Book review chapter 4: Markets are Conversation The Cluetrain Manifesto: The End of Business as Usual Library reference: Amazon Quotation: “When you think of the Internet, don’t think of Mack trucks full of widgets destined for distributorships, whizzing by countless billboards”. Don’t look technicalities from behind. It is not as complicated as you think it is. You just need to understand it from the simplest to the most complicated aspect. And when you know all these things, you can easily deal with any problems that you can encounter. Learning Expectations: My expectation here in this chapter is how to be an educated human being in the business world. And be a professional character in the industry. Review: Even after hearing about markets as conversations for several hours to a group, some people still don't get it. The first few paragraphs basically repeat what has already been stated: markets stopped being conversations around the time mass production and mass marketing took over. What replaced this conversation was a one-way message, delivered from business to consumers. Unfortunately, no one really wants to listen to an overblown hype machine. The entire role of marketing is to make us want what we are supposed to want, but don't really want. This anti-conversation, however, is slowly but surely being pushed back by the rich tones of conversation on the Web. The knowledge contained in these conversations increases exponentially as more and more people join the party. Attempts to dominate this conversation with targeted message it likes for example push technology, have failed utterly. No one wants another television. In point of fact, conversation built the Web, manifested in the open source movement. Apache, Linux and the rest are all products of conversations. These are living examples of what can be accomplished when the market talks. The only way for marketing to survive is to work with the conversation, to give it what it wants.

What I have learned: I’ve learned in this chapter is marketing sees the consumer as the enemy. The conversation is waiting for them to realize what's happening. All you have to do is talk honestly, and people will listen and talk back.

Vertical Market Solution Reader

Page 10

Ryan Gesmundo Vertsol Book review chapter 5: The Hyperlinked Organization The Cluetrain Manifesto: The End of Business as Usual Library reference: Amazon Quotation: “People are beginning to sound like themselves again”. It means they begin to understand each other again; because they know what they talking about. Learning Expectations: My expectation here in this chapter is how to analyze the organization and give them an importance on how they can maximize the people working in their organization. Review: In a hyperlinked organization, people don't need the fancy office building or the top-down bureaucracy; they just want to be able to work with those people that best let them get a job done. Employees resources need no longer be bound by lines on an organizational chart. People go to who they need to get what they need. Centralized control is replaced by a web of people working with whoever they need. Groups form and collapse on an ad-hoc basis to meet the demands of the moment. All of the knowledge generated is managed through people telling each other story. We already have tons of information; what we need is more knowledge, more understanding. Human communication generates this understanding. Because of all of this communication, and lack of hierarchy, it is inevitable that your customers will join in. Business intranets will expand to include customers along with employees. Working together to make sure everyone gets what he needs.

What I have learned: I’ve learned in this chapter is business as a message is dead, business as a conversation is beginning. They only make cycle in business and repeating again and again. You need to do your best to able to beaten them and by pass them.

Vertical Market Solution Reader

Page 11

Ryan Gesmundo Vertsol Book review chapter 6: EZ Answers The Cluetrain Manifesto: The End of Business as Usual Library reference: Amazon Quotation: “Literature is the question minus the answer”. It’s like reading a poem, wherein, you first need to read between the lines before you understand completely its real meaning. It is also open for such interpretations. Learning Expectations: My expectation here in this chapter is to communicate others and make you enthusiasm of tone, and extremely timely human centric anti impersonal business practices. Review: It all about the points made so far, and then launches into a treatise on the future of the Web. Unfortunately, we're asking the wrong questions. We don't need to ask questions out of fear of the Web, but out of our desire to converse. The conversation we have will shape the Web the way it needs to be. There's no easy way to do this, just a journey into the unknown. No one can escape their own destiny, you need to face it and be challenge on what can happen to you because it can help you to improve and be greater person. Being scared to take a risk is a wrong move because you cannot gain an experience if you only do your routine as always, you should try different stuff and explore to have a wider knowledge.

What I have learned: I’ve learned in this chapter is you should find yourself to have peace on your mind, giving time on your self is very healthy because it can gives positive strength that you can use to do things. Also you should be brave facing your weaknesses and giving you a break to think freely.

Vertical Market Solution Reader

Page 12

Ryan Gesmundo Vertsol Book review chapter 7: Post-Apocalypso The Cluetrain Manifesto: The End of Business as Usual Library reference: Amazon Quotation: We will strive to listen in new ways -- to the voices of quiet anguish, to voices that speak without words, the voices of the heart, to the injured voices, and the anxious voices and the voices that have despaired of being heard. - It means that they will try their best to listen to every comment of the market whether it is against or pro with the business. They will all take it as a means for improvement. They will try to react to these comments as positively and learn from this statement.

Learning Expectations: My learning expectation here in this chapter is how the Internet is changing the economy and business, and more about how it is changing how people connect. Far beyond a clinical explanation, it postulates about the changes this newfound, hyperlinked communication has made in employee and the customers cooperate.

Review:

It concludes the Manifesto by stating that the revolution has already begun, and it's too far gone to stop. What we must do now is break our old habits, and start behaving in a new way. One great thought on this chapter is that the web makes it possible for everyone to contribute or participate in the great conversation, as such the web remain full of possibilities can be use as references. We only touched the tip of the mountain when it comes to unlocking the knowledge about our surroundings. When they point out that in the aggregate, the combined preferences, insights, and purchasing power of all Web denizens is vastly more valuable and relevant to business decisions about production, quality, and services than any push marketing hype or engineering presumptions about what people might need. It is also a way of thinking that can lead businesses toward success in the unstructured environments of the Internet. It's so tempting to keep an old, patched machine going even when everyone knows it needs to be replaced. Just remember, I am not a company, I am a human being.

What I have learned: I learned that anything new to those who've believed in the power of the Internet from the first time they launched a web browser or read a newsgroup. But they've enumerated those beliefs in a very compelling and awe-inspiring volume of the truths of operating in the Internet Economy. They can only tell what they can say about it and can share idea to you. Vertical Market Solution Reader

Page 13

Retailing By: Glencoe Marketing Series Book Review

Vertical Market Solution Reader

Page 14

Ryan Gesmundo Vertsol Book review chapter 1: What is Retailing Retailing: Glencoe Marketing Series Library reference: Glencoe

Learning Expectations: My Learning Expectation here is that retailing which is responsible for matching the individual demands of the consumer with vast quantities of supplies produced by a huge range of manufacturers, had made a significant contribution to the economic prosperity that we enjoy so much.

Review:

Basically Retailing is a distribution channel function where one organization buys products from supplying firms or manufactures the product themselves, and then sells these directly to consumers. A retailer is a reseller for example obtains product from one party in order to sell to another, from which a consumer purchases products. In the majority of retail situations, the organization from which a consumer makes purchases is a reseller of products obtained from others and not the product manufacturer. But as we discussed in the Distribution Decisions Tutorial, some manufacturers also operate their own retail outlets in a corporate channel arrangement. While consumers are the retailer’s buyers, a consumer does not always buy from retailers. On the other hand, nations that have failed to perform the critical role of retailing as it should be performed will ultimately have to adopt a strong retail sector to improve their populations’ well-being. The joy and excitement these new forms of retailing provided the citizens was amazing, which illustrates very well the value people of all cultures place on retailing that is responsive to their needs and wants.

What I have learned: I learned that retailing is like you sell products to the customer and it includes good and service that have monetary value. Good are tangible in terms that they are manufactured or grown that people want to buy and use.

Vertical Market Solution Reader

Page 15

Ryan Gesmundo Vertsol Book review chapter 2: Types of Retailing Business Retailing: Glencoe Marketing Series Library reference: Glencoe

Learning Expectations: My learning expectation in this chapter is that Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. They need to follow the steps that they will encounter to achieve the goal that they want . Review: Retailing is a program that will prepare the student to operate businesses that sell, rent, or lease goods and services. This course will provide insight into the theory behind buying, storing, pricing, advertising, display, selling, financing, and other activities necessary for successful business operations. “North American Industry Classification System” It is comprised of industries which group establishments with similar production processes, that is, it applies the production-oriented economic concept. The hierarchical structure also follows the production concept. The classification achieves comparability for the three participating countries. Based on existing data, all three countries expect to be able to publish data regularly at the NAICS 4- digit industry level of the NAICS structure with the exception of casino hotels, which will be published only in the United States. All countries agree on the detailed definitions of the industries. The classification improves comparability with other countries. The grouping of the accommodations subsector with the foodservices and drinking places subsector achieves comparability with the international standard industrial classification of all economic activities. Other objectives of the NAICS project have also been met. New industries for different Types of restaurants have been designated. These classifications reflect changes in the industry which have occurred in the past but have never been identified in the classification system. When you are starting retail business you need to have vision on it. It may take a lot of initial work as you start your own business, but with the right planning anyone can achieve their goals. The following steps to starting a retail business should be used as a guide before you open a store. This strategy is to study the retailing that you will in to and be more effective in choosing the proper legal organizational structure for your business is one of the most important decisions you will make. Retailing is one of the fastest-growing segments of the economy. As one of the nation's largest employers, the retail industry provides excellent business opportunities

Vertical Market Solution Reader

Page 16

Consumers in open market places benefit from the competition among suppliers to provide more and better products and services. This is certainly true in markets for large use customers. However, there is a compelling case that smaller customers, including residential, can, and are, benefiting from the same competition that has brought innovation to larger customer markets.

What I have learned:

I learned that Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. And also Store retailers operate fixed point-of-sale locations designed to attract a high volume of walk-in customers. In general, stores have extensive merchandise displays and use mass-media advertising to attract customers.

Vertical Market Solution Reader

Page 17

The Long Tail Book Review

Vertical Market Solution Reader

Page 18

Ryan Gesmundo Vertsol Book review: The Long Tail Author: Chris Anderson

Learning Expectations: My learning expectation is that the long tail is the best and strongest when it helps us understand what's happening to our culture. It shows, graphically, the difference between the mass culture we've had, and the folk culture we're bringing back. That's an achievement worth celebrating, and it's why the Long Tail can leave us feeling like cavemen looking at a map of the world for the first time.

Review: It is all about visualization of the demand for certain products as a power curve and he came up with a catchy phrase to go with his observation. Like most good ideas, the Long Tail attaches to your mind and gets stuck there. Everything you take in cult blogs, alternative music, and festival films starts looking like the Long Tail in action. But that's also the problem. The Long Tail theory is so catchy it can overgrow its useful boundaries. It matters most is where the price of carrying additional inventory approaches zero and where consumers have strong and heterogeneous preferences. When these two conditions are satisfied, a company can radically enlarge its inventory and make money raking in the niche demand. But it's important to remember that many industries don't rely on the weird economics of information products. We need to understand what is happening to our surroundings and be aware to what will we may encounter in the future because you didn’t know if it will help you to improve or not. Sometimes we need to practice in order to improve our skills and be sufficient to know the things that we need to apply when working. The key issue is the question of standardization. Sometimes consumers want a diverse set of product offerings. But sometimes they prefer a standard or compatible product. Some of example is the product diversity is the almost and always a good thing. But in the information-transport industry, standardization is usually more important. What I have learned:

I learned that the products in the Long Tail are less popular in a mass sense, but still popular in a niche sense. What that means is that some businesses, like Amazon and Google, can make money not just on big hits, but by eating the Long Tail.

Vertical Market Solution Reader

Page 19

Interviews with 20 Web 2.0 Influencers Book Review

Vertical Market Solution Reader

Page 20

Ryan Gesmundo Vertsol Book review chapter 1: Max Macini:eBay Interviews with 20 web 2.0 Influencers

Quotation: You blur the lines between a desktop experience and web experience, and that’s really where everything is headed. It means that you are having difficulty in adopting the technology that is happening to us because our technology are improving and getting wider to our industry. We need to adjust and study every data that are discovering by the people. Learning Expectations: My learning expectation is how our industry invent things that are appearing to us and understand more further to the society that we are living in. we should be aware on what happening on our surroundings because it can help us to adopt technology that we may encounter. Review: It is a list of possible attack vectors and sometimes offers solutions which can help to fight with the attacks. And it can help us to debug or fix our problems in the codes that we create. Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, and putting the user in control. Here is a rich smorgasbord of unique viewpoints from who are the blogging their ideas, social networking developers, corporate communicators, online strategists, distinguished engineers, and others. These are the people who are shaping today's Web. What they have to say can help you shape your organization's future. Web 2.0 Heroes presents you with insights from leading companies and sites. Each chapter focuses on an interview with a different person from leading companies and Web sites. We should follow the steps of the founder of who make the programs that we are using today because we didn’t know if we can by pass them. This topic is often considered academic, so it is interesting to see what the people on the front lines of Web development think of the topic.

What I have learned:

I learned that the interviewee is a person closely related to the internet and or overall strategy for the company. You may not have heard the person's name, but you will have likely seen their impact. The perspective in this chapter is you need to understand the web 2.0 to know how their service works and how you can do it by your own.

Vertical Market Solution Reader

Page 21

Ryan Gesmundo Vertsol Book review chapter 2: Alex Meckler: Internet.com Interviews with 20 web 2.0 Influencers

Quotation: Going back into the 1990’s, I believe that there really were web 2.0 properties; it’s just that nobody knew to call them that. In fact, they were mocked. It means that only few people only knew about the web 2.0 because it is not that famous on that time. They should study that information to practice more and to improve it more. Learning Expectations: My expectation is know how to use properly the internet and how the internet starts. How the people live on without internet, how they can survive on that kind living. Review: Some feel that no definition is even necessary. But most agree on one thing: Web 2.0 is a sweeping tide that's changing the face of the Internet. The Internet actually making the talk show, it likes that they are only using internet because they want only to obliterate someone because they are in the peak of the industry. It means that, only the people who are creating gossip about the internet because they are the one who putting issues or ideas that people can read through the internet. And it's not about calculating the meaning. It's about attractive the audience and actually knowing the truth that are in the topic. It's about making possible the creativity of a user in the talent that he has, improving that he knowledge that he has, and also being innovative to what he is doing. It focuses to the people who are being interviewed and identifying about their insights or point of view in the certain profession that they has. This includes giving insights on Software that they are in specialty because they want to know how they create that huge program or application. And also you can get the perspective of Alex; he will show how he knew the internet run. He will explaining how the internet start, it is systematic to create a huge program because he work hard to obtain this success.

What I have learned: I learned that the internet is very important to us because it helps us a lot. It can save time, energy and also it can save our money. You can know what you want to know every little thing in our society.

Vertical Market Solution Reader

Page 22

Ryan Gesmundo Vertsol Book review chapter 3: Eric Engleman:Bloglines Interviews with 20 web 2.0 Influencers

Quotation: Web 2.0 brought the learning curve down to a really low level so you didn’t need to be a computer engineer to be able to run your own blog site.

Learning Expectations: My learning Expectation is to learn about Eric Engleman is how great he is. Because creating such engine like this is very difficult. This can help us to improve and explore more to our industry. Review: It includes a new personalize Start Page, more views, and drag and drop Ajax functionality. It discusses about the website that he create, it shows that it easy and convenient to use. He creates this application because he wants to help people that only want to communicate in the internet. By this way, two people can communicate using internet and they will be relax at home rather than they going in each other house. Creating such engine it can help people that our doing their business because it much more easy than manual. about the kind of people who get into blogging, and are successful enough at it to warrant including in the book, probably by virtue of writing for enough years to acquire a sizable readership and thus get recommended to the author of the book. In fact, the author spells out the process he used for finding his 30 bloggers right in the preface, basically starting with various searches through Technorati, Digg and others to determine the initial list and then narrowing it down. Reader interested in doing their own interviews, might learn something from this section too, for instance, the insistence by the author of doing interviews live, and as opposed to on-line was part of a strategy to get more out of the interviewee. What I have learned: I learned that bloglines is not only platform but is it is web as platform. Bloglines is all about consuming data and also they can enhance their application that they like. They can use this in the future to help them to gain more information.

Vertical Market Solution Reader

Page 23

Ryan Gesmundo Vertsol Book review chapter 4: Gina Bianchini: Ning

Interviews with 20 web 2.0 Influencers

Quotation: I think the freedom that is enabled by the Internet and what People are doing with it today is just really profound -it means that we are very lucky because we can tell anything that we want to say in the internet. Of course only the good things can appear to the internet. We also very lucky that internet can help us to answer that we want to know.

Learning Expectations: My learning expectation is that people are should be accumulate their time, to maximize it in doing their works or jobs. And so they need to use this kind of application in order to help them to save their time. This application might find the answers to the people are having hard time to balance their time.

Review: The plan of the company is to develop the platform strategy how to compete against with the other enablers of social networking. They look the advantage that they can get to the people that are using their application. They talk about the company’s prospect. Ning is a very strong social network platform, and the platform business, in this market, is the place to be. They have enough companies trying to rope people into engineered communities. It lets its users build their own neighborhoods in the ways they want. Bianchini is a confidence CEO and a tough interview. She engages at a level of remove more typical of one running a much larger company. She employ at a level of remove more typical of one running a much larger company. As described by its creators, it forums lends a hand to help members have more power for business, employment, and to solve business and social problems faster. With so much to offer, and it is an easy business choice. Start connecting by joining the network’s specialized groups. The people nowadays should study or have an idea to use this kind of technology.

What I have learned: I learned that this technology is very cool because this is especially true in business where collaborating and networking are crucial. And also take advantage of the network’s resources to get ahead. It helps us to identify the weaknesses of a certain point in the business because of the conversation we make.

Vertical Market Solution Reader

Page 24

Ryan Gesmundo Vertsol Book review chapter 5: Dorion Carroll: Technorati

Interviews with 20 web 2.0 Influencers

Quotation: For Technorati, a lot of Web 2.0 is about authenticity, accountability, interaction, and this idea of the people powered or the social web -All of us are unique in our own way, it is like we think in deferent manner and we can think ideas that can give inspiration to others in use of internet. We are connected and not afraid to share our insights to others because we are all intelligent. Learning Expectations: My learning expectation is that we will all learned to use this kind of technology in the time comes. Because we are only people that are searching for the answers and we want to know more and we are hungry to the knowledge that we want to obtain.

Review: Basically they want to discover such an idea that can solve problems easily because many companies are having difficulties to solve their own problems. They will hire for professional agent that can help to solve the problem but it is too expensive I do that kind of strategy. They need to study it well to determine what strategy that they will use. They need to understand how their business works. Other company uses database to help them to organize their files and documents. And also it helps them to have security in the company because it is important to have security in the company. This application help to know the people what we want to say and we learned in our lives. Because everyday there are huge of numbers are blogging to this site. You can see the ideas that they want to share to us. It is also creates connections to the people and build business to the community. Before they only use letter or personal meeting to know the insights of a certain group but today you can easily use internet. This application been develop to answer or to help the people are having question they need to find.

What I have learned: I learned that blog are only invented because some people are bored so they invent it. But the truth is very helpful to us because we can learn to the blog of others and also we can be connected to the other people by having conversation with them in the internet.

Vertical Market Solution Reader

Page 25

Ryan Gesmundo Vertsol Book review chapter 6: Raju Vegesna:Zoho

Interviews with 20 web 2.0 Influencers

Quotation: Enterprises have some complex work flows, and I don’t think online applications…are ready to really fit into the complex workflows in enterprises yet. They’ll get there someday, though -it means that enterprises have difficulties on working their jobs because they do not know how solve it and they are not knowledgeable to internet world that can help them to lessen and identity their problems. There are applications in the internet that can help them but they do not know how, but someday they will know. Learning Expectations: My learning expectation is Zoho.com is like another one application that is only for the businessman and to the companies. And ordinary user cannot understand and have no idea to use it.

Review: We all know that Google and Microsoft is the one of the biggest but there are others that building an online office and a collaboration-type. For example Zoho.com, Zoho is an online office and provides of number of tools including and online word processor and many more. This application can help with you in making your documentation running smoothly and you can also work with your presentation. It gives the user simplicity to use it because you can easily learn this kind of application. Their target is the businessman and the people who are working in the internet world because they want to introduce this application to them in order to show them how is easy to do their work and help them to save time. It is also manage many things for example they can help you to organize your job and time by doing this it will lessen your work because is more efficient to do. The tagline of Zoho is “Work Online” so they make tools that enable an individual or a business user to work online. Because when you work online their much advantage that you can get, conversation with other without hassles and also mobility and the same time collaboration.

What I have learned:

I learned that Google and Microsoft that are the only one is online working space, there are also others that are only small company and others is private company. We need to have knowledge or to recognize other companies in order to learn more and what the best to use to their field.

Vertical Market Solution Reader

Page 26

Ryan Gesmundo Vertsol Book review chapter 7: Richard MacManus: Read/Write Web & Web 2.0 Workgroup Interviews with 20 web 2.0 Influencers

Quotation: Whereas the last era of the Web was people publishing things and you went onto the Web to read it, with the current era anyone can contribute, can write content, or can launch applications on the web -

It means that anyone or all people are can contribute to the web or internet and can share some ideas to it. It is important that we can collaborate with others to know and identify the point of view of them.

Learning Expectations: My learning expectation is a concept so fluid that even the experts in this book don't agree on what it means. Some feel that no definition is even necessary, but is a sweeping tide that's changing the face of the Internet.

Review: Basically it may be an elusive concept, but one thing is certain: Using the Web as merely a means of retrieving and displaying information is history. You can use it in easy way, if you know how to make or create a program that has unique features or has more function this is more helpful to you. Today’s Web is immediate, interactive, and innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule. Social networking developers, corporate communicators, online strategists, distinguished engineers, and others. These are the people who are shaping today's Web. What they have to say can help you shape your organization's future.

What I have learned: It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, and putting the user in control.

Vertical Market Solution Reader

Page 27

Ryan Gesmundo Vertsol Book review chapter 8: TJ Kang:ThinkFree Interviews with 20 web 2.0 Influencers

Quotation: We were about to change the way the software was used and distributed. We were going up against this 800 lb. gorilla in Redmond, Washington. -

We want to change the history, we want to change the world about the technology that we can learn or discover. Because in this technology, we can use it to make our lives be better in the way that we can work easily and more effectively.

Learning Expectations: My learning expectation is ThinkFree is much more online Word Office or another spreadsheet to the internet. It is like you need to have computer that will compatible with their system or application. Review: ThinkFree is a desktop that is compatible alternative to Microsoft Office. It includes ThinkFree Write word processing, ThinkFree Calc spreadsheet, and ThinkFree Show presentation applications that let you create, edit, and update your documents. It is also compatible with Windows, Linux and Macintosh. Its best features include best compatibility in Microsoft. At the first glance it is impressive because they can function it well their Web office system, it is online based predominantly on Java, although they are beginning to release Ajax functionality. And also they really differentiate their company from its competitors. It also gives itself high marks for web/online functionality for example collaboration, tagging, search, blogging and publishing. ThinkFree views their company as equivalent in office functionality to OpenOffice.org an open source desktop product maintained by Sun Microsystems. And it gives them high marks for office suite functionality. The main reason for having so much functionality is to be compatible with Microsoft Office. He said if they didn’t have that level of compatibility, then MS Office users wouldn’t make the move. One of ThinkFree’s goals is to ween MS Office users off the desktop and onto the Web.

What I have learned: I learned that ThinkFree is office suite functionality, meaning its word processing, spreadsheet and presentation products do not work on the Web. This is significant because, like it or not, Microsoft Office dominates the office market with other company. So compatibility with Microsoft will undoubtedly be an advantage for a Web Office suite.

Vertical Market Solution Reader

Page 28

Ryan Gesmundo Vertsol Book review chapter 9: Patrick Crane: LinkedIn Interviews with 20 web 2.0 Influencers Quotation: I see Web 2.0 as a course correction… [That] weaves the social fabric back together again…You can now consume and share things, and discuss them, interpret them, and ultimately get that lens on the world, and it’s not just your own individual perceptions and observations anymore; it’s back to the old way -

It means that you can convert now their ideas in different way, because you can understand them in many ways. You interpret their thoughts or identify because of help of the technology.

Learning Expectations: My expectation in this chapter is LinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective. And make a chat in order to know their ideas and thoughts. Review: LinkedIn is a social networking site aimed at business professionals, has released a number of new applications today as part of a movement to get users to incorporate LinkedIn into their daily lives. LinkedIn users now have eight new apps to lure them to the LinkedIn Web site. With the apps, users can share recommended reads, upload and share files, view presentations, track colleagues' business travel, connect to their blogs, and see what people are saying about their companies on Twitter. The privately held company has become popular among professionals for networking and job searching, an appeal that may persist, and possibly strengthen, in tough economic times. The eight new offerings include programs that allow users to share files, presentations, reading lists, blogs and travel schedules with colleagues, which the company hopes will entice people into using the site for more than just job hunting. What you're looking at here is really collaboration infrastructure for companies and making them connected with others. Social networking sites have been hard hit by the economic downturn, as companies with venture capitalist funding but no proven revenue streams slash jobs in an attempt to weather an expected recession. The company has focused on making the applications secure. They acknowledged that large companies may draw back at the idea of employees using the site as a virtual meeting room, but they were confident that small and medium-sized business would be very receptive.

What I have learned: I learned that LinkedIn thinks that while larger corporations may be hesitant to have employees collaborate via LinkedIn and the company expects small and medium-sized businesses to embrace the opportunity. Vertical Market Solution Reader

Page 29

Ryan Gesmundo Vertsol Book review chapter 10: Shaun Walker: DotNetNuke Interviews with 20 web 2.0 Influencers

Quotation: Web 2.0…was sort of the best attempt at coming up with a nice buzzword for a whole lot of new technology and innovative ways that people are using the Internet

-

Basically the web 2.0 is developing our industry and giving us new technology to help us in the future. And this kind of strategy we can move on faster and in better ways.

Learning Expectations: My expectation here is through the development of a complete modern, sophisticated, highly functional and professional DotNetNuke business website solution including many of site’s key built-in modules and functionality.

Review: This DotNetNuke site is showing you how to design and implement a professional, real-world DNN website solution, while taking the opportunity to outline and detail many of the terrific features of the DNN framework. While describing in detail how to take full advantage of just some of DNN's feature set, the book explains explain most of the problems you'll face when building your website, and offers one or more solutions for solving them. In the end, the result will be a great deal of knowledge surrounding a key set of features that includes a myriad of functions you may not have thought were possible from an open source application framework. Many beginning to intermediate users will be surprised, by the depth and power of DNN and the ease at which professional-level, modern functionality can be implemented. More advanced users may already be utilizing DNN in similar ways but should also find the information contained in this book to be helpful and insightful.

What I have learned: I learned that this DotNetNuke is basically a large case study that starts with a foundation and works its way through to completion with a series of designs and solutions for each incremental step along the way. What sets the Problem-Design-Solution series apart from other Wrox series is the structure of the book and the start-to-finish approach to many aspects of a completed project.

Vertical Market Solution Reader

Page 30

Ryan Gesmundo Vertsol Book review chapter 11: Biz Stone:Twitter Interviews with 20 web 2.0 Influencers

Quotation: The Web is increasingly a social environment and… people are using it to communicate with one another, like they’ve always done—but now in such an open way

-

It means that our social environment is increasing because we can communicate with others by chatting in the internet and making a conversation with others. We can improve by doing this kind of routine.

Learning Expectations: My expectation is that, Twitter as an open platform. And curious on how much you think that’s been a critical attribute to your success. Just the fact that kind of anybody can come up and interact with the web services.

Review: The twitter is like site that you can chat with others. which was a company that was formed when Biz Stone acquired Odeo and Twitter, because Twitter was sort of a side project at Odeo. Before that Biz Stone where in Odeo which is a podcasting company, and Biz Stone left Google to join Odeo.At Google, He was working on Blogger because he had previously helped start a company called Xanga.com which was a social journaling or web blogging community site. So, Biz Stone came from the blogging world and like a side step into the podcasting business for the company. This site is basically a really simple service. They will ask a question and the people can answer that question but they have to answer it in less than a hundred and forty characters because they can answer the question either on the web or from mobile texting or SMS or from an instant message like AIM or Jabber. They answer this question, and when they do that, the question is then routed out to their followers which are basically people who are friends of theirs or subscribe to their answers to these questions. The answers are routed out to whatever devices their followers are using. So in essence, what we have is a sort of a device-agnostic message routing system that takes these messages from a variety of sources and then spits them back out again to whatever the preference is of the folks who are following it.

What I have learned: I learned that twitter is becoming the thing to talk about. So, we just kind of lucked out, and at that year, people decided that it’s going to be Twitter that they were going to talk about. So, that was definitely a big moment for the company. The other big moment for us was when we decided to add multiple devices to Twitter such as instant messaging. Vertical Market Solution Reader

Page 31

Ryan Gesmundo Vertsol Book review chapter 12: Seth Sternberg: Meebo Interviews with 20 web 2.0 Influencers

Quotation: If you don’t [innovate], then you’ll lose market share and you’ll wish you did -

You should share ideas on different people to learn more in you field because you cannot stand alone in the market you need to cooperate and learn more information to get the goal that you want.

Learning Expectations: My expectation here is when you have passionate about on what you are doing. If you love retail stores, then do retail stores. If you love music then do something in the music space. If you just do what you are passionate and love, then you will create something for yourself that is really good that a lot of other people will love as well.

Review: It is basically Meebo is a web-based IM client, kind of like how Hotmail is to email, Meebo is to instant messenging. So we let you get on IM anywhere: work, school, home, friend's house, while traveling, etc. The second thing we released is where you can embed IM into your web pages into MySpace or your blog and anyone who visits your web page can send you IMs from those pages and you can see them in your buddy list as visitors to your web page. Meebo is the only way they can communicate live other than calling them. We have people who just graduated from college and want to communicate with their friends from work. Teachers are using Meebome on their class blogs to allow students and parents to communicate them from the class blog. Retailers like unclesamsdeals.com which is one of the biggest military surplus sellers on the net uses Meebome to talk to their customers. Librarians love Meebo because it is a way to talk to their patrons, Meebo has such a wide user base. And also Meebo has multiple languages because they asked for help and threw up a Wiki with the english strings and people came and helped translate the strings into 53 languages.

What I have learned: I learned that when a user arrives at meebo.com, the first page they see needs to allow them to do anything they want to do. And that is consistent with YouTube, Flickr, you get there and it is clear what the action is that you should take and what you get out of it.

Vertical Market Solution Reader

Page 32

Ryan Gesmundo Vertsol Book review chapter 13: Joshua Schachter: del.icio.us

Interviews with 20 web 2.0 Influencers

Quotation: We find ourselves in a world where we have unfathomable riches of which we’ve only scratched the surface. If computer technology stopped advancing for a few years right here, we probably wouldn’t be in terrible shape -It said that if technology in our industry doesn’t increase, we were in trouble because we do not know what will happen to our future. We need to study more and learn more information that we can use in sharing and contributing ideas to give the world a better future. Learning Expectations: My learning expectation in this chapter is that when we were using this site we can search for the tags, titles, and descriptions. If you want to search the full text of the underlying bookmarked pages you can also find it.

Review:

This is chapter is all about del.icio,us, this site is can add to favorites and give you a tags that can easily find. This can also helps to minimize your time in finding things that you need because it is already categorize and organize so you don’t need to find them one by one anymore, you just need to search them and look for the category. We can also use this when we want to know the favorites of the others because we can find it easily. The goal of the company is to make Delicious even easier to understand and thus to bring new users into the community. In that way they can give the user’s satisfaction and the expectation that they wanted. This company has a collective nature makes it possible to view bookmarks added by similar-minded users. Many features have contributed to making Delicious one of the most popular social bookmarking service. These include the website's simple interface, human-readable URL scheme, a novel domain name, a simple rest like API, and RSS feeds for web syndication. Although users can mark specific bookmarks as private, and imported bookmarks are private by default. The public aspect is emphasized the site in getting the user’s favorites and the tags the user wants not getting the collection in private as themselves.

What I have learned:

This site is very helpful to us because it can categorize the favorites that we wanted and gives us information about the others. We can also learn that user may easily find their want because it is organize and give their wants.

Vertical Market Solution Reader

Page 33

Ryan Gesmundo Vertsol Book review chapter 14: Joshua Schachter: del.icio.us

Interviews with 20 web 2.0 Influencers

Quotation: That’s where Web 2.0 started; it was to help people more easily get into services like ours, which are braindead simple to use. So, it has allowed people to have conversations that they wouldn’t necessarily have been able to have -It means that we as people we need to create conversation in order to understand the meaning of the service that we wanted to share. And also we can communicate when we are collaborating with others. Learning Expectations: My expectation in this site is to instantly and securely send, receive and track their valuable business and personal digital content everything from time critical documents to important video, graphics, photos and music.

Review: YouSendIt Corporate Suite reduces costs and overhead associated with maintaining FTP servers and having to upgrade e-mail infrastructures. It offers unlimited bandwidth when sending files and provides automated and centralized user management across organizations. What strikes me is how incredibly inept and incomplete our collective technical infrastructure can be. There are holes a fleet of trucks can run through that provide ample market gaps for any company that wants a business opportunity. The trick is to identify something fundamental that simply isn’t going to get an easy fix or workaround, but something that people need. YouSendIt.com hits the sweet spot here. When you are talking into a phone you register with the service, and it turns your speech into text and emails it to someone on your contact list. It’s a perfect fit when you want to get a text message to someone maybe as a way of more easily tracking and filing it but hitting a keyboard would be inconvenient or impossible. Most importantly, files delivered through YouSendIt are secure and can be tracked with assured delivery and a delivery receipt. And also it is integrating this site makes reliable, private, express delivery of digital content a routine part of people's daily life.

What I have learned: I learned that YouSendIt Corporate Suite also offers Password Protection and Certified Delivery with tracking, which provides automatic digital rights management features, eliminating the fear of unauthorized downloads or interception.

Vertical Market Solution Reader

Page 34

Ryan Gesmundo Vertsol Book review chapter 15: Garrett Camp: StumbleUpon

Interviews with 20 web 2.0 Influencers

Quotation: Web 2.0 is really about the user experience and not the underlying technologies - It means that the really target of web 2.0 is the user’s experience and give them information that they wanted, in this way it can them to improve and increase their knowledge about the technology. Learning Expectations: My expectation here is that it can help you sort good information from bad information. Ideally, the best information will be on the popular pages and the bad ones are buried, sunk, or thumbs downed. And also this site will show us how to sort and give us resources that we want.

Review: Anyone who has spent any amount of time on the internet will quickly come to the realization that it is full of spam, people wanting to sell you something, and just downright bad information. In all that junk though, there are gold nuggets of information that can help you become better or solve a problem you have. In order for you to separate the best resources from the bad ones, you would have to get waist deep into that stuff to sort it out. Stumbleupon serves you a website based on the things you are interested in every time you hit the stumble button. When a website is served to you, you have the option of voting it up or down or hitting the stumble button again. I think this site is probably one of the best ways to find great web design resources. The thumbs up and thumbs down system is really great at making sure only good information stays in the system. You won’t get the most from stumbleupon from just hitting the stumble button and sifting through the websites that stumbleupon gives you. It is a great way to kill boredom though. The best way is to follow stumbleupon users who have shown a great ability of sifting through information and finding the best stuff out there. By becoming their fan, you will get updates when they find new stuff and you also have the ability to stumble through their favorites in order to find great resources.

What I have learned: I learned that this site gathers a few people in the areas that interest you and you will have the best information delivered to your door. This site also gives us information, but other find this is way too hard to keep up with multiple social media networks. That and you don’t get the most out of it when you spread your energy too much.

Vertical Market Solution Reader

Page 35

Ryan Gesmundo Vertsol Book review chapter 16: Rodrigo Madanes:Skype Interviews with 20 web 2.0 Influencers Quotation: The most important thing is that even though we felt in the ’90s that the Internet was having a big impact in people’s lives, we’re seeing in this decade that it’s reconstructing a lot of industries and shifting a lot of value around while improving people’s lives - It means that we need to adjust on our surroundings because as the time passed we need to learn more information in order to know what is going on. It help us to communicate and make ourselves more meaningful. Learning Expectations: My expectation in this chapter is you will learn the some information and use it a better ideas. And cause you more benefits to use it. Review: Skype is a natural platform for such an experience since most conversations take place at a computer already. Many people are fascinated by avatars used in conjunction with Skype and it seems just a matter of time before they become popular enough to use at work. IBM has them for their Second Life island so there doesn't seem to be a stigma attached to using them for corporate initiatives. People see the amazing technology being developed by the entire industry and I just can't help but wonder do we realize how important we are to the world economy. But I know that when productivity improves so does the standard of living. And few technologies have allowed productivity to skyrocket like IP communications. We take it for granted but software allows me to communicate with my coworkers and family more effectively than ever before. The mobile phone too has changed the way we live. When the time is far from the technology from a car and running late for an appointment there was no way to call to let the other party know of your tardiness. Now your cell phone can not only let you call but it gives you turn-by-turn directions and allows you to surf the web. Skype is like you were giving a better service and having nice and cool benefits when you using this kind of application because you can get all the information that you need and want.

What I have learned: The cheapest vendor is offering a great level of service. Now obviously Skype has significant resources but it is not so difficult to flash a survey in front of customers after a call is made. And also the more you pay for something the better the service level.

Ryan Gesmundo Vertical Market Solution Reader

Page 36

Vertsol Book review chapter 17: Rod Smith: IBM Corporation Interviews with 20 web 2.0 Influencers Quotation: Web 2.0 is about how businesses are changing, how people are collaborating, and how people are unlocking content to be used in new and innovative ways through customization, at orders of magnitude of less cost than they’ve ever had before - It means that we need to unlock ourselves in getting to know others to be able to adopt and make to improve than before. We need to collaborate and get some information that we need to understand and share ideas. Learning Expectations: My learning expectation in this chapter is these interfaces are not, by any stretch, the answer all by themselves to lifecycle integration in a Web 2.0 world. But we do think that they can provide the infrastructure and architecture to get tools and tool users talking with one another. Review: The important role IBM is playing to provide smart technologies to governments and companies around the world. The company approach is its sweeping comprehensiveness and message or putting the pieces together under one inclusive and rather bold label can stimulate discussion and innovation. Working in Rational, one of the great challenges our customers deal with is that they almost never get to start over: even the most radical of tool or process innovations that we bring to market has to integrate with something, migrate data from something, or rely on some existing standard if it's to play a really useful role in the application delivery lifecycle. We all have source code repositories representing decades of work, requirements that embody hard-won understanding of the business. It would probably start with collaboration between team members and between tools as the central idea: the development organization and its business sponsors as a networked community. It would assume that data should be self-describing so that it can be used by many tools in many ways, not just one. And it would assume that individual users would want to create mashup tools for working on their newlyliberated data. What I have learned: I learned that networking tools create the collaboration and knowledge management that can help solve business problems. The main point of the report is the unexpected of this chapter is the staggering amount of geographic data that has become available and freely dispersed.

Vertical Market Solution Reader

Page 37

Ryan Gesmundo Vertsol Book review chapter 18: Tim Harris: Microsoft Corporation Interviews with 20 web 2.0 Influencers Quotation: Enterprises want to take advantage of the social and collaborative aspects of Web 2.0 but don’t necessarily want the business models of Web 2.0 shoved down their throat -

It means that our market is necessitate to took an advantage on what is happening to our surroundings in order to increase their sales and meet the target market of the company, because in this way they can determine how they can be improve than before.

Learning Expectations: My learning expectation in this chapter is that the product support services and trains and certifies computer system integrators and developers. The company has power to invent a product that people can use to make their lives easier. Review: Microsoft Corporation develops, manufactures, licenses and supports a range of software products for computing devices. The Company's software products include operating systems for servers, personal computers and intelligent devices, server applications for distributed computing environments, information worker productivity applications, business solution applications, high-performance computing applications and software development tools and video games. Microsoft, one of the largest IT companies in the world, The Company’s recent product launches and a strong pipeline of products provide excellent growth avenues to the company. It continues to grow both organically and inorganically. Microsoft offers operating system software, server application software, business and consumer applications software, software development tools, and Internet and intranet software. It serves individual consumers, small and medium-sized organizations, enterprises, governmental institutions, educational institutions and other developers. The collaborative workspace architecture guide is an architectural level guide that provides best practice considerations for designing an effective, IT collaboration environment for your organization. This guide can be used to integrate a collection of technologies and services that delivers a virtual workspace that allows people to effectively and efficiently share information and work together in a common IT environment. What I have learned: I learned that Microsoft Corporation is decentralized collaboration and communications through direct connectivity. The Groove client sits directly on the user's PC and allows all content and activities made online or offline by any member of the shared workspace to be immediately synchronized across all team desktops.

Vertical Market Solution Reader

Page 38

Ryan Gesmundo Vertsol Book review chapter 19: Bob Brewin & Tim Bray: Sun Microsystems Interviews with 20 web 2.0 Influencers

Quotation: Anyone with reasonable smarts can have a good idea for a web property on Monday and can have something on the air two weeks from Thursday -

It means that every day that we wake up, we can think of a unique idea that may help us to share within our industry. Everybody can think of a smart idea that may help us to improve and be more knowledgeable to our surroundings.

Learning Expectations: My expectation in this chapter is that this site provides the latest information on Sun software products, programs, solutions, and support services. Review: Most companies are still cautious when it comes to communicating with mainstream media outlets employees are seldom allowed to speak with journalists without media relations chaperones. But blogs have emerged as an exception, with more and more companies concluding that the public relations benefits outweigh the risks. One of those companies is Sun Microsystems, which promotes employee blogging more aggressively than any other technology firm. Sun's employees are our most passionate evangelists, Sun's president and chief operating officer and the author of a company blog read by tens of thousands of visitors every month. Many dot-com nostrums are best forgotten, but the idea that honest, unfiltered conversation between companies and customers might actually be good for business lives on and, in fact, is being embraced by dozens of large firms, from Microsoft to Maytag. To the degree that open conversation does happen, it's happening largely through weblogs, or blogs. In their first incarnation in the late 1990s, blogs were mainly personal online diaries, repositories of their authors' daily experiences, passions, and frustrations. But over the past year or two, a new kind of web-log has emerged: the employee blog. Maintained on company servers and open to the public, these blogs are used by many high-tech workers for debate, free association, and collecting input about projects.

What I have learned: I learned that Sun Microsystems home page offers visitors information on Java computing, their products and services, technology and research, and developer program information. Additionally, there are links to recent news articles, events and product information as well as Sun resources on the Web and publications.

Vertical Market Solution Reader

Page 39

Ryan Gesmundo Vertsol Book review chapter 20: Michele Turner:Adobe Systems Incorporated Interviews with 20 web 2.0 Influencers

Quotation: [Web 2.0] is all about giving a lot of control back to the user and leveraging that infrastructure that we built with “Web 1.0” to enable extremely rich experiences now, that we couldn’t do back in the day -

Time is very important to us because we cannot go back to past, we need to move forward in order to have the knowledge and to adapt any kind of technology. In that way we can use it to be more improve being.

Learning Expectations: My expectation in this chapter that how to understand a certain standards and how people with

disabilities access electronic information using assistive devices

Review:

Adobe is continually developing new software products to empower creative professionals, enterprises and consumers to communicate better. With these powerful solutions, also comes a level of complexity, amplified by a high level of integration among the products. Adobe Systems Incorporated is tasked with addressing a breadth of product usage questions and helping customers get the most out of their software. In order to do their jobs effectively, the Support staff needs to be up to date on the latest features and powerful tools, know the programs inside and out, and understand how they all work together. Adobe Systems Incorporated said that it has provided technology and information to Google and Yahoo! to help the two search engine rivals index Shockwave Flash file formats. According to the company, this will provide more relevant search rankings of the millions pieces of flash content. Until now, developers had to implement workarounds for exposing text content using in Flash to search engine spiders and other bots such as using XHTML data providers. While the Flash content is exposed, it is not yet clear how it will be utilized by the search engines, as they have not revealed their algorithms. The SWF specification is openly published.

What I have learned: I learned that Adobe has a special Flash player for the search engines that acts like a virtual user going

through each application. It actually goes through the runtime of each Flash application and translates it into something the search engines can understand.

Vertical Market Solution Reader

Page 40

95 Theses Cluetrain Manifesto Reflection

Vertical Market Solution Reader

Page 41

1 Markets are Conversation Market is all about people that communicating and sharing their ideas and insights in the business world. To have a transaction in market you need to communicate or a conversation to understand one another, having conversation is an easy way to know their thoughts and opinions that can help them to go to the point what they talking about. Advertisement is like sign language that can communicate to you because you can see their products and they can easily show their products by displaying and put a billboard. The purpose of this is to create an improvement conversation for one party to another. People are intelligent so they do not repeat what they’re saying over and over again. They learn from each other and move topics forward. The conversations don’t stay in just one topic, it constantly moving where the interests of the participants take it. Conversation marketing is carried out by human beings and speaking in their own voices. If you selling a product to a customer you need to convince them to buy your products, how you can convince them? You need to talk to them, entertain them, and show your products can do tell them what is the important about your product and how they can use it and so on. You need to have a conversation to convince them it’s like you using your marketing strategy to convince them. So in business you need to discuss to understand how it works so that’s why markets are conversation.

2 Market Consist of Human Beings not Demographic Sectors It means that human can think and act as a human, not like an animals that have the six senses. Human being can also do things that only human can do, like thinking and making artistic works. Only human can interact in the business world no animals can. I’m saying that the market is only consist of human to interact and make an conversation not related to demographic sector, it is just a human population characteristics as used in government. People on the business world only know what is being discussed in the specific topic and give or share their ideas to one another. Person can get an influence to his/her partner if they talking each other when they discussing their business, because you can’t say that you are smart enough to know it all, it takes an experience to gain and be more improve person. Person also react to the information that coming to them and asking some question if they do not understand. In conversation there is no audience because all of you have a contact to each other and giving some feedback on your idea or opinion. People are also know how to respect their and give some credit to each other. Demographic sectors are only used in doing records of a population and giving information to the people. It is most often used in the fields of media studies, advertising, marketing, and polling, and should not be used interchangeably with the term population studies. So it is not related to the market area. 3 Conversations among human beings sound human. They are conducted in a human voice. It means that they are referring to a human voice talking to someone that is no sense. Because he just keep discussing on his topic that no one is listening. The audiences do not want to listen because they do not have the interest and interact to the speaker. It’s like our sales man in department store that selling a product, he just keeps on talking and nobody wants to listen he just doing his job and his stuff to finish. Getting the attention of the audiences are really tough because you need to know how to catch their interest and how to make to the flow. To do that make sure that they can relate to the topic, site an Vertical Market Solution Reader

Page 42

experience to them and maybe they can visualize you’re talking about. Also you should have the energy and a loud voice to speak because it can help them to hear you and prevent them from sleeping. When you applying your sales skills to talk to the client, it’s like you kissing to a frog because they are the swamp standard stuff which most of you know about, like you discussing to your client or customer and he is listening to your topic. Asking an open question and listening to them. But they do not want to hear it. It is just a waste of a time to them. To prevent that, you should choose what customer or a client will you talk to and try to feel who customer will listen to you who’s not. 4 Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived

It is said here that when a delivering a speech, the speaker sometimes needs to be candid to his words for the listeners or the audience to have interest to what he delivers and for them to comprehend easily. It is not all times that your speech needs to be as impeccable as possible. Because your speech will just be of no use if your listeners can’t buy what you tries to say. In other words, you need to consider who you’re listeners are for your speech to be functional and informative. If your speech is somewhat too polished and the audience seems not to understand what you’re trying to say, they will just get bored and not satisfied. Audiences pay more attention when you deliver your speech succinctly but precise and the main idea is there. Speech can be more interesting to the listeners if you deliver it naturally and you allow them to interact with you. Through this, your audience will cooperate and will be eager to listen to what you’re saying. At the same time, they won’t feel aloft while you’re having your speech because they will feel that they are part of the discussion. Also, they will feel free and won’t hesitate asking questions if some part of the topic is vague and if there are still information they what to know from the speaker. As the result of this, the ideas will be passed to the audience clearly. Speaker can be unique in many ways, different strategies can be apply to obtain this, so you need to focus to the topic that you are discussing. 5 People are recognize each other as such from the sound of this voice For me this statement is like whenever you communicate to other you are having instinct that can recognize by their voice. Communication is very important because you can express yourself through this, you can also share your thoughts to others and also it can help you to improve because you can learn from them and give you some advice. Speaking is essential for communication. We all know that a normal person conducts a conversation by talking. We use this in our daily routine- by merely asking question and answering it back. Basically, communication has a big role to play to the market. A person passes or shares his thoughts through this. There are many ways to communicate each other, even if you are mute, you can use sign language to communicate. You can view it in different aspect even you will not use your voice, you can also create a conversation using internet or chatting, some are making a letter to one another. When you meet a friend and you in a hurry you can just wave your hand to him, for example you can just wave your hand to him or her, and it means that you recognize his or her presence. In market communication is a big factor to it because you can share some important information and give some influence to others that they can use to improve their job. Also you can gain some information from Vertical Market Solution Reader

Page 43

others if you listen to them. In conversation you should also listen to your talking to, to understand and give some reaction.

6 The Internet is enabling conversations among human beings that were simply not possible in the era of mass media For me this statement is you can create or communicate to other by just getting an internet because you can chat and make an email and send to all of your friends. But in mass media era you cannot do that because politicians are very strict to what they will put on the television, newspaper and radio station, because it can cause to their fall if they do a false step to it. So majority of the people cannot express their feelings about the politician, about corruption and all bad things that are happening to them. I’m glad that I am born in this generation, it has freedom of speech and anyone can speak in different voices. Unlike before, everyone is afraid to say or go to the public speak from there selves because if they do, their lives is in the line. But Nowadays people are free for speak from there selves and can media has permit to say and talk about what they want to talk about. They have all the freedom that they can get. In internet everyone and anyone has the rights to say something, no one owns no one. The internet is like a bridge to one another, it can help you to communicate even it is not face to face. It can also give you some information and idea that can help you to improve yourself. Today you can easily learn anything because of internet, you can just easily search for your question and in instant you can get the answer that you want. 7 Hyperlinks subvert hierarchy Basically for me Hierarchies rank people and restrict information flow because information access is a function of rank. Hyperlinks democratize information flow, nullifying the main offensive weapon that hierarchies depend on to remain hierarchies. In every organization is need to get through to this hierarchy, they need to know first how to manage it and discussed because many people or in the government wants to argue to this kind of issue. Many officials want to be at the top and became powerful but that is wrong, it should be fair to avoid conflict and to be organized. Also in the internet there are hierarchies, we should be fair to others and give them an equality to have peace in each everyone of us. The internet is place that you can link to anyone even you do not know him, it’s like can know each other even you are in far places. You can easily access it and the link that the internet creates is like a bridge to us. Also in the business world internet helps a lot because you can see some advertisement that showed up and choose from different categories and give you a lot of information appearing in the internet. It is matter of getting known what or who is going to be at the top, it should at least one that can be a leader to control their subordinates and give such an authority. They should do systematically in the company to prevent argument. 8 In both internetworked markets and among intranetworked employees Basically our generations is becoming advance, our technology is very fast to adopt things that can we cannot imagined that can happen or possible to commence. Human beings research for more information to invent gadgets that can help for our daily lives. Usually they want to make our work a lot easier to do. We should value the one who inventing things that can helps us and do not take for granted them.

Vertical Market Solution Reader

Page 44

We can use internet and intranet easily because of our technology, in business it is important that you have an internet to use because it can help your employees to search or to look and information that they want to know, also this is the fastest way to use. We know that internet is very powerful because all of the information that you can find under the sun is post on the internet so if you want to know about the government, in the economy, you can easily find it in the internet. People are speaking to each other in a powerful new way, because they can communicate using internet. It can use internationally, so anyone can be part of it even if they are not educated, they are involved. We need to appreciate this discovery because you cannot tell if the internet will last forever. If the internet does not exist, can we advance knowledge or discover more things? I think not. So we should learn from it and give it an importance, to make it better. 9 These networked conversations are enabling powerful new forms Nowadays Network Company is getting large and wider, their number is increasing as the time goes by. People are used to use cellular phone and landline to make their lives easy. They usually use it in a business or talking to their client. Having this technology is great to have because you can create a conversation even if you’re far from the one person you are talking to. In the past, we thought that this will just remain as a dream. But now, we are already experiencing this. We can communicate with a lot of people just by sitting in front of your computer and chat with them, by merely using you cellular phone to talk and negotiate about your business. In our present situation, there are a lot of prominent people who engage themselves into social organizations. They excel in this field because they can tell without difficulty what are the needs and wants of the market. As it progresses, the ideas and knowledge that were obtain from these social organizations were being applied to the real world where actual business is happening and this becomes their battle ground. Being involved in these networked conversations will give you ample of information you are seeking for. You will also learn new experiences which will help you to encounter such problems in the near future when you enter the real world. While learning, you will also gain new colleagues. And these colleagues can also brace you and share their experiences where you can get added information. 10 As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally. Getting involved in such social organizations has an excellent outcome. It teaches the market how to change the way they should be and became better than always. Market are getting smarter and better so we need to follow how it should be, because if you left behind other may by pass you, so you need to adopt the technology that are happening today, you need to understand that our life is very fast and not stable. The nature in our world is change so you to be ready and be stronger. The market is being improved by human because of gaining more information that they need, they can easily get it by using internet and reading for blog of the people who post their ideas on it. All people in the world has the ability to work and progress in the market industry, all of us can donate or share some ideas that we have. We have all talent and skills that we can use in business. To me intelligence are not the only one you need to improve you market strategy you also need skills and ability to achieve that goal.

Vertical Market Solution Reader

Page 45

Market are very important because in this way we can share or give what we have, then we can also get others have. We need to train ourselves as early of today because you cannot say; you can beat Henry Sy or anyone of the business tycoon. Market is like a tool to us humans, you need this tool to achieve are dreams and finish our goal. 11 People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products By the first glance to this quotation, I absolutely agree to what it says. Basically, we know that these people in the networked markets have better education because they can’t be involve in this organization without this formal education and a degree. Unlike the vendors, who sell their products on the street, they didn’t have the opportunity to graduate and maybe some of them might not even undergone secondary education. From this point of view, we can definitely see that these people who engaged themselves in networked markets get better information than the vendors because they know what the market wants and needs. They know the strategy how to please the market in order to buy their products. They have ample of knowledge and ideas which they can share within their group because they have these experiences from different kinds of field. Adding up the original value of the product just because of it being endorse or advertise. It is too unfair for the people who are going to buy these products if these are not worth its price. It’s not just for us consumers to abide to this kind of ruling. The product should be priced according to its quality not based from how they were endorsed to the market. Yes, we know that advertising cost a lot of money but they should also consider if the market tends to dislike their products due to its high cost but low standards. This will just cause a negative feedback on their product and this might lead them to failure. 12 There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone Basically it is true because you can read all you want by just click and click in the internet. All of the information that you need is in the internet, anyone has the freedom to post their thoughts and ideas to the internet. Even it is privacy or confidential, internet may find it out sooner or later. People are very fun of putting topics that is interesting because they know that it will be in and subject to what they written about. In the internet you can also research for the company profile and their history because other companies their documentation to the internet. We should stop putting issue that can obliterate to the company, especially if it is not true, many people do this because they did not pass or they been fired by the management. Although the internet is the one largest and biggest that you can get information, it may not have the full or complete information. Other are only lies and only create to tear down some organization and company. We should stop that foolishness and give them a break. Networked markets are very knowledgeable to what’s happening to their surroundings because our technology today is very advance, they can determine how or when the company start or how it end. You cannot stop the internet to know your products background because all people are using internet they can put the records and the documentation of all of it. All people are dependent to the internet, they will use it to search and to find more information about your product.

Vertical Market Solution Reader

Page 46

13 What's happening to markets is also happening among employees. A metaphysical construct called "The Company” is the only thing standing between the two In market employee are the one who accomplish or do their job to successfully achieve the goal of a company. The company will not run if the employee will not work because the company is composing of different people that have different position. Employees have the very important role because they are the one who doing the job well and getting company to live. So company is just like bridge that you can use to earn money. The company will not also earn income if the market doesn’t support their products. At the same time, the employee might not get paid due to this. It is like a system, wherein the company produces a capital to manufacture a product and obligate his employees to sell the products. Then the employee will endorse it to the market and the market will buy these products. Subsequent to this, the income will be hand over to the company. It is like they are cycle in the area and anyone is involve to it. So they need to be careful to prevent difficulties to their company and gain more progress on it. Market is a social structure for exchange of rights and enables people to have the transaction and give their respective products. In market there are two types, buyer and seller there are the one should discover information and carry voluntary exchange of service. Giving right service is right to do; they will put their trust on you so you need to prove yourself. 14 Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow flat, literally inhuman Corporation is defined as a separate legal entity, usually used to conduct business. Business Corporation is all about business. If they need to talk about something, they will call for a meeting and everything will be discussed in a formal way. They seem to be following a scheme when discussing each topic. They do not allow the people to become themselves again. As what have discussed in the earlier slides, networked conversations allow people to express themselves in words without any restriction. They will just discuss everything in a candid manner. I think, the reason for this quotation is that Corporation appears to be inhuman the way they talk because they talk too formal. They make sure that their speech is free from error. Their simple conversation seems to be already a speech compared to the others. In networked conversations, people want to know what is talking about in order to react or get with to the flow. Because in conversation no one is audience, you need to have feedback to it say some opinion that you can think of. Company has a weakness to, they are not perfect at all because they seem to pretend that they all know all, they should give privileges to the employee who is working from them. Corporation should share their thoughts to the workers in order to improve their facilities and system because in this way they can stop the problem that they facing now. It should have fairness in order to understand each other. 15 In just a few more years, the current homogenized “voice" of business — the sound of mission statements and brochures — will seem as contrived and artificial as the language of the 18th century French court. It means that the valued cargo in our trains of thought can come and go, but their purpose is to leave goods on the platform. That is what we can get from what the other person says, or what they will deliver when their words carry meaning to us. In first market most sellers were also producer and also most buyers were also consumers. They were the places or other abstractions, the producer and the consumer were one step apart but today even you are in far away country you can negotiate and transact any Vertical Market Solution Reader

Page 47

business that you have. For a thousand of years, we knew exactly what markets were but when industry arrived we began to forget because of the technology that we get and information that we can use to be more advance. Industry pushed production and consumption far apart, and then reconceived business as an activity that begins with factories and ends with consumers, interposing a vast distribution delta between the two. In the Industrial Age, these metaphors made perfect sense, but now that age is ending. It is customary to say we now live in the Information Age, but we have also customarily conceived information as an industrial good. In fact, we betray our industrial thinking when we re-characterize information as content. The popularity of the word content betrays a monstrous irony: we live in an age of information, while continuing to think in industrial terms. We should make our live important to make goal achieved and we need to communicate to find a way in success. 16 Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone The company uses old school way of communicating and it is not working for our generation because our knowledge is broader than before. We can’t tell that in few years later our gaining knowledge will stop and be steady for a long time, I think that is wrong because as time goes by we people or human are evolving and discovering new things that can support our needs and help us to be more improve being. Companies are supposed to think how they will communicate people to be more specific and direct to the point. Some people are not familiar to the internet so they do not know how it will be the result. They need to show us how it will work or teach us to know what is going on; we need to understand before we buy their products. Companies are treating us like consumer, only they want to us is our money and they do not think about our sides. They are being selfish. People in the market are being aware on what’s happening on the society, they know how to get the information that they want and what is the latest because of the web, they can browse the internet and find the news. Also they can learn from it, especially in the market they choose and pick their own choice. Company should know how to get the sympathy of the people in order to gain their trust. It can help because as human being we want to be treated as customer because we are easily to believe when we our treated like customer. So company should practice how to communicate people in the right way or in the bright side. 17 Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves Company assumes that online market and not online markets are the same, they think that there is no difference. They are wrong because online market can save more money and also save time because they can communicate widely and internationally unlike not online markets they cannot do that, only the can do is to sell to those near to them. Online markets have also better edge on selling products because they are not only seen nationwide but also world-wide. One example of this is the “shopify” site. Without exerting that much effort you can sell your products just by merely sitting and approving all their orders on your computers. Non-online markets have also an advantage than those online markets. We are all aware that there are a lot of frauds in the internet. And this can be a reason to decrease the number of people who patronize the products. Also those investors who want to invest huge amounts will prefer those non-online markets than those online markets because non-online markets have specific location where they can be found and they assume that they have a much organize business flow. They are sure that those people involved in this business are well educated. And you have the assurance that you will

Vertical Market Solution Reader

Page 48

not be scam by other investor this can help you to take out your worries. Unlike the online markets were you still having this uncertainty regarding their identity. Now, we are already living in a world which is full of technologies. And I think, the companies should think of new ways on how to advertise and sell the products. 18 Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity Company really don’t get it, they don’t see what is really happening surround us, because they only think that web is like for people who use it for their boredom. That is not correct, web can help us to improve our ability and knowledge about market and business because you can all that you want to know can help you to make some idea to do it. And in this way we can communicate others even they are far away from us, we can negotiate and have a transaction by using web browsers. In can really help us to save time and spent more time doing other stuffs. Company should focus on what they need to do to progress and giving people what they want and target the people satisfaction. They use the web to upgrade their routine; this is the best opportunity that you do not want to lose. Because it can gives them higher profit, higher customer and higher demands. It can lead them to a better facility and more improving business that can manage. They should listen to others to make an idea that can be exploding to people viewpoint. They should apply and have the change management, by doing this they will not experience difficulties to their employees and can easily adjust. Applying that kind of strategy they can get much more advantage than else because they will be the first one to be a best company. Having this opportunity is like you wasting your money if do not grab it so they need to plan and study every single sides of the business before they miss the opportunity. 19 Companies can now communicate with their markets directly. If they blow it, It could be their last chance st

We are now living in 21 century. Without any doubt, we become the witnesses how fast the technology progresses. In this time, we can easily communicate with other people no matter how far he may be through the use of internet. This becomes a major help for the companies. They now have the capability of communicating with their markets directly and easily. But back then, they don’t see this great opportunity lying ahead for them. And now, as they learn all the advantages they have, they should put on to actions all the things they have learned about the needs and wants of the market. They should also apply the lessons on how to appear appealing to the market in order for them to succeed. Your market can also give you some tips on how you can get better information and ideas that you can apply or use. If they do not grab this chance to impress and give their market wants, failure might come their way. Because in this business, most people only have a sole chance to give their shot. This is their only chance to get their target sales. If they blew it then it is all gone because it is difficult to regain your market’s trust. Because we know how the things go in the internet world. With just a click everyone already knows. The news spreads in a matter of seconds. And we can save time by using this kind of technology, we are very lucky to have this kind of information.

Vertical Market Solution Reader

Page 49

20 Companies need to realize their markets are often laughing. At them They need to focus on what they are doing and to the topic being discussed because they should be serious on their job. So this is a serious matter so nobody should fool around, to prevent them delay of project or progress that they are doing. But sometimes we need to be relaxed for more flexible and non stress jobs; we should relax sometimes to avoid problems that can cause stress. We should enjoy and make our time more precious to make our jobs easy and not pressure on what we are doing. We need to have fun on what we are doing right now, because if you having fun it can gives you strength to continue working and give motivation to finish your work. It is part of your work to be happy because it can affect your performances while working. It is very important that you are emotionally healthy. How you can communicate if you are not emotionally healthy? So it is important to enjoy and have yourself a break. To be success on your business you need to know what the customer wants, what are the customer needs, in this way you can know how to adjust the right thing to do. Many company failed because they are not listening to the people, listening is very important because in this way you can know the point of view of the customers and give their satisfaction on what they really want. They should observe on what happening to our society in order to know the trend in our industry.

21 Companies need to lighten up and take themselves less seriously. They need to get a sense of humor Company should think how they will act that everybody is happy or be more relax on what they are doing. It can help them take it away the stress that they can get while they doing their job. In can cause improvement on the company because it is much better when you are happy than you are stress on your job. You can think effectively and much more wisely than you are strain. When you are strain, all negatives that you can feel will automatically appear and it is hard from you to improve your performance. We need to feel more freely when we are doing our job to make our performance better and much more effective. Nowadays the companies are too serious on their jobs and they need to relax in order to have good communication to their customers. They think that being serious can help them to reach their target market, it cannot help them. They need to plan how the customer thinks and how the customer will react if they use some humors on their advertisements. Other country experiments on their TV commercials, they mix with some humors in order to get customers attention and to attract people. I think it is true that mixing some humors can help attract people because we are glad when we see funny advertisement; it is embedded to our mind. So company they should not be more serious to attract more customers and make unique ideas that can caught the customer attention.

Vertical Market Solution Reader

Page 50

22 Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view In a company, putting a humor on it is like you just adding a little flavor or giving you co workers a break. Because if your intention is just to relax, you are not giving everyone a bad influence you just want them to realize how you can broaden their ideas about the company and they can also think clearly because they are relax and not pressured. Also it can prevent stress and helps you think clearly, because when you are stress you cannot do your work, you cannot maximize your ability to do work in your job. So you need be relax and be calm, put some humor on it. Being serious in your job is one factor you need to achieve your goal and make your vision come true, but you cannot do it alone in the company, you need a team to make it. Try to cooperate with your team in able to achieve your goals and make your project faster than before. Listen to the point of view of other to learn from each and everyone. In that case you can reach your goal and finish it in no time. Being selfish is a bad habit because you cannot work with the team and they will not ask your opinion. The technique is to cooperate with your team, always be friendly and learn to listen in their side to make your goal easily. By this way you can all work together and everyone will benefit from it 23 Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about The company should search a position for their certain profession, to determine where will they focus and start. Having this kind of strategy they can help them to progress and improve their facilities. Also their market sales will increase because they are focus on what they are good at. What is important to become dominant in the category of business that you are in is to develop a perception of quality in the mind of the consumer. The special effect by positioning your company as doing nothing but making a certain product or providing a certain service and that all your energies are focused upon doing that to the best of your company’s ability. The leadership effect by being the first company to offer a product or service, or by being the largest company to offer it, conveys the idea that the company is setting the standard and therefore must be the leader in product quality. And also the price effect the highest-priced product in the category is generally perceived to have the highest quality. It’s not enough to produce a better product or a cheaper one than the leader offers. It's helpful, but it's not enough. What you must do is develop a corporate strategy that allows you to cope with that powerful position in the mind. That's what focusing is all about. If someone else owns the category your only viable strategy is to narrow your own focus and own a piece of the category. So you can improve it by just focus on the certain point and visualize you goal. 24 Bombastic boasts — "We are positioned to become the preeminent provider of XYZ“—do not constitute a position If you want to be the best provider to your company, you need to have the attitude that is easy to be with, in order to gain the trust of the company. If you have that kind of an attitude, it is easy to you have their trust. Also you need to focus to develop your services across in different kind of tactic in getting their expectation. Doing that action you can achieve your goal and meet the expectation of the consumers. It can also help if you use your position as a comprehensive provider of commercial manufacturing services to establish and maintain long-term relationships with clients on a global basis. Pursue a strategy of expanding capabilities to provide higher-margin products and services. In implementing its strategy, the Vertical Market Solution Reader

Page 51

company that you into will continue to seek to increase the percentage of higher- margin products manufactured at its facilities, maximize capacity utilization, improve efficiency and broaden services to existing clients to include other manufacturing capabilities.

It helps when you conducted under various types of contractual agreements with its clients and suppliers. Your company should have mitigation and management practices to reduce the nature and extent of the financial, regulatory and legal risks under each of the types of contractual agreements. If you follow this step you can have the guarantee to expand your knowledge in having your ideas in to the company. And also it can get you into the best provider of your company and you will have the opportunity to learn more. 25 Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships The company should lower themselves in order for the people to understand them. Because ordinary people cannot understand technical terms that they are describing or discussing. They are usually using technical term to make them sound intelligent, but for me they should be direct to the point for their clients or customers to easily understand or comprehend what they are trying to say. Because having conversation that is like you are exchanging of knowledge. Some customer if they are not understands the topic has being discussed; they just accept and do not care to the consequence that may happen to them. We should prevent that kind of attitude we need to explain them clearly and tell them the main objective of a certain issue, because we can prevent mistake by doing that.

And also the company should talk to the people personally to be able to know what the customer wants and needs. It is much more effective if you make a conversation or talk to your customer personally because they can easily understand the topic being discussed and they raise a question immediately while having their conversation. It will help them to minimize the problem that they may encounter when they use only internet and discussing their products. They elaborate clearly and express feelings to the customer. In that way they can easily adopt what you are talking about. If they are convince to your product or they are amazed to you are saying, they might approve or buy to your products, so can help you a lot if you talk to them in person you can show them what is the real thing in your product. 26 Public Relations does not relate to the public. Companies are deeply afraid of their markets It means that we as people are do not want to have conversation to the public if there is a problem that is going on. We only think for ourselves and we do not look sympathy for others. I think we should stop that kind of attitude because we are all brothers and sister. We need to cooperate in order to achieve our goal and we should share our knowledge to others, give respect in order to have serenity. In a team we should cooperate and listen to others, be patient because you cannot live alone. I think that no man is an island is true because you can’t live alone, you will always look for a company you or you want to talk to.

Company they are afraid of their products because they do not know if their products will be in demand in the society or our industry because there are no assurance that their products will be sold in the future. They plan their products before they will release it because it can lead them to loss their money if they are not sure if their products will be in demand. Search and study it well to prevent problems that they may Vertical Market Solution Reader

Page 52

encounter in the future. It can help them to produce products that can help people and they will know the trends in our industry. If they do that kind of strategy and think unique ideas that they can have and be innovative, they will achieve their target goal. 27 By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay The companies are the one who are creating that kind of wrong doing. When companies create unrealistic schedules, it's usually not until they get down to the wire that they realize it's not going to happen. They then have to go through the trouble of canceling and rescheduling, which confuses people and causes a big mess due to the sheer number of people who are affected by a move. There are multiple factors that contribute to the time line, including size of the facility and the scope of work involved. They need to examine the factors of the right step to be in the big league in the company, so that they can identify what will they improve and what will they change. They should be innovative and risk takers in order to know what they will do in the next or in the few years later. Communicate with your employees; while most employees have little done with a move, it's still important that there is proper communication of schedules and procedures. E-mail, flyers and newsletters are good ways to keep employees up to date. Employee morale is another potential problem. This is especially true if a company is moving from a space where everyone has private offices to an open-office space. Proper communication can help combat this before it becomes a problem. Usually, employees become unhappy if they are not told what is going on with the planning of the move. An informed employee is usually a happy employee. 28 Most marketing programs are based on the fear that the market might see what's really going on inside the company Most of the companies are afraid to tell to the people what is really happening inside in their company because that can cause their damage and it can lead it to a loss. So they need to keep the secrets of the company inside of it. Another purpose of this is to prevent problems that can serve as evidence when they came out and while the marketing is in peak. Some company will use it to tear you down because they want to conquer or take your place so that they can get your market and by pass you. Company saves their secrets only inside of the company because sometimes people copy and create much better than them. Because it is easy to think or modify your creation when the people see your program. So the company should think how to keep the files of the company very safe, in order to prevent revealing the documentation of your program. I think that company should keep their secrets and prevent it from seeping out. And they should improve their facilities and think ideas that can help them to keep their documents safe to the other company, if they are sure that it is safe it lead them to success. These marketing programs have this fear because there is a high possibility that if the market knew the way they run it, the market might not patronize their product. The market might just find and buy the products from where they bought it due to the much. 29 Elvis said it best: "We can't go on together with suspicious minds” I think we should go for our thoughts we should not doubts ourselves because it can cause to our failure. We should doubts our doubts before you doubts on what you believe. It’s been a buyer’s market for a long time, but I think for all of us, we should celebrate the fact that there is advertiser demand. The flood waters are arising. We are going to have a lot better times ahead. The truth is that the world that we build, the practices we put into place, the relationships we put into place, the rules that we set together, the Vertical Market Solution Reader

Page 53

policies, the relationship that we have that we define today is going to stay with us for a long time. if you as an advertising agency have incredible relationships with the very best sales organizations in the business, and all of these great sales organizations, if you’ve got their creative energy firing for you, if you’ve got them committed to helping your client’s business succeed, that’s terrific. That is a great value proposition for you. I think you should get alliance in order to have great influence in a business society and get some ideas to help you get your goal and target. You should always be consistent on what you’re doing to finish whatever you’re up to. You have to entrust your ideas and leave all doubts behind in order to attain success. We need to fight our fear and set vision to ourselves in order to get our main objectives. 30 Brand loyalty is the corporate version of going steady, but the breakup is inevitable — and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed Advertisement is an important factor when it comes to selling products. This makes the product wellknown to the consumers. The market can easily get necessary information about the product such as quality and price. This is what the companies are doing to stabilize their good relationship to their market. They make sure that the markets know their brand through these TV commercials, billboards and through publishing it to the newspapers. They thought that these advertisements are enough. But they are not. Still, breakup does happen. We know that there are a lot of competitions in the market. These competitors will try to invade the relationship you’ve created to your market and this is what the companies should be prepared for. Making an advertisement should not answer the question “Should we advertise”. The right question for this is “how should we advertise”. Because markets can easily shift to the other brands if their advertisement is more appealing to the market. That’s why it is necessary for the company to really make an advertisement which pleases the market for them to maintain the relationship they have created to their market. There are also cases in which the products of the companies are similar, you need to differentiate your product from the rest, develop it and put a distinction to be more appealing to your target market. The most creative advertisements are the best. They could easily catch the viewers’ attention. The new released brands have the advantage of people knowing and acknowledging their products and getting exposed to the market. For those successful brands, advertisements serve as a reminder for the market. They serve to enhance or stabilize their relationship to their market. Because if companies don’t do this, competitors might take the relationship they have created to their market. 31 Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives” taught us to ask the question: "Loyalty? What's that?" In this line of industry everything might change and you’ll never know. Even though you are loyal in the company they can remove you in your position right away if you fail to comply in their requirements. These days loyalty is hard to find on some employees. There employees who smuggle the products of the company like gadgets, cell phones, and some electronic equipments. Company should search employee that you can put your trust on because it will not help the company that has termite in the company. They should very careful hiring employee because this may cause their problems. They should examine the employee’s background to make sure if it is safe to hire him. Recruiting an employee is very hard to do because you need to know the person’s background and if he is qualify. The company should

Vertical Market Solution Reader

Page 54

have professional recruiters to help them search a right person to certain position available in the company. Many company try different kind of strategy to identify if the employee that are applying is qualify to the certain position. Some are give exam that can identify the logic of the applicant and some make interview if the applicant can be trust on. Others do training to see if they can make it to do their job. We need to filter all applicants that are applying because we do not know if they are loyal or not. Nowadays finding loyal employee is very hard so we need to be specific and we need to have enough information about the person who is applying. 32 Smart markets will find suppliers who speak their own language “Customer is always right.” “Smart markets know best.” They are the most important when it comes to the world of business. They are the reason why businesses reach their success or cause their failure. Customers’ needs are the priority. They are the king who needs to be served by these companies in every possible way- good supplier and good quality of products. The market knows what is best; that’s why these suppliers should comply with this and manufacture products which the market wants and needs. A good supplier must deliver the goods and supplies timely and must not be delayed, because these delays could lead them to failure. They should also provide reasonable price for their supplies because market will not buy their products if they are too costly. Constant frequency of delivery should also be observed to avoid the market buying other products because they have insufficient supply. The supplier must provide the best quality. Communicating to your market will help you get ideas to what they want and need. You can also avail some discounts when pay in full amount to the suppliers which can lessen your debits. Find suppliers who possess qualities stated in the previous part to avoid downfall. Customers’ opinions are the best because it can help the suppliers to think of a product which can be appealing to the market or for them to develop a product for a better one. The importance of a good supplier is that you will not lose your market. 33 Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some Tony conference To have conversation, you need to have a person to talk with, the person should react to the topic is being discussed because you cannot call it conversation if you are the only one talking. Conversation should have reactor that can response to what you are talking about or topic that you are telling. They both you should understand each other because you can discuss a specific topic if you don’t understand the words he is saying. The company should discuss to the customer clearly what they are selling because if the customer cannot comprehend the topic you are talking about they might try or buy your products. It cannot help you to increase your sales if you do not try to elaborate to the customer and they cannot understand it. Do not speak to a jargon words or technical terms that they may not understand it. It cannot help them to comprehend the words that you are saying. Use only words that can define and easily to understand, if you do this kind of strategy it can help you to get their sympathy and buy your products. People are always finding products that are easily to use, so company should think how they can improve or make products that are user friendly. First to obtain this, they to communicate to people and know what Vertical Market Solution Reader

Page 55

they want and what they needs because if you make some products that are useless who will buy that? No one will do. So you need to conduct survey that can help you to know what the trend to our society is. 34 To speak with a human voice, companies must share the concerns of their communities The company should show some concern to the community or to the customers who entertain and give their trust to the company because if they are not they can lose it and it can cause them collapse by their company. They must think how to appreciate the consumers or customer who gives them power to continue their job and making their products. Some company don’t appreciate customer they just want the money of the customer, they do not think how the customer can feel after they see the product or the service that give by the company. They should think how customer feels if they are not satisfy to the product that they get. They need to understand the customer feels because by doing this strategy they can attract more customer and they can meet the expectation of the customers. People think if they are not satisfy to the product that they buy, they just go to the different product and try again some new products. Because people always have expectation that company should reach. So the company should think unique ideas that can help them or be innovative to help them to find new ways that can increase their sales. So if they search and try hard to find what is in to the people they can improve their standards and find more customers that can help to increase their sales. And also they can easily compete to other companies that has big name in our industry or in the society. 35 But first, they must belong to a community Companies should show their concern for their community for their market to know that they are one of them. If the market notices and feels this, they will begin to trust the company. This will be the start of their relationship to their market. There are some companies who give goods to their community just to show that they appreciate them for patronizing their products. Others give promos to the market to show that they belong to them. By doing this, they could also benefit from it because the market will buy their product over those products without promos which will give increase to their income. Some conducts an outreach program and give freebies to the community. They can help their community and at the same time they can advertise their products too and the market will be familiar to it. The companies do this to stabilize their relationship to their market to prevent losing their customers. The companies should give importance to their community because without them, no one will patronize their product. Conducting community services and giving promos will build you a connection to your market. Being appreciated and being concern for them will really mean a lot to them. They must show that they belong to them for the people will not feel aloft. We are lucky we have them, we need them to give some credit because they are the one who gives as profit and money to improve our products that can satisfy them and answer to their needs. 36 Companies must ask themselves where their corporate cultures end Companies have a lot of rules and regulations which is said to be their culture. These are the do’s and don’ts for the company. Rules and regulations are the backbone of the company because this could show their intent and what will they be, whether they will succeed or not when they enter the world of business. Yes, we know that these rules are necessary. But somehow, they should know how to limit those rules and start thinking those people, which is their market, who cannot relate to them in every way. Vertical Market Solution Reader

Page 56

The market do not even care what are their cultures, they just want to know about the product they are up to. Instead of making conversation with the market, which they don’t even understand and care about, the company should stop from practicing these corporate cultures to their market because this will just bring no good. The company should deal with their market with real conversation, a human conversation. They should let them see the human in them. They should not talk to their market in an “inhuman” way, as what was said in the previous quotation, because the market cannot understand and comprehend to what they are saying. Their market will just feel distant. They should let their market see the real them, not just the company itself. They just have to be direct to the point and refrain from telling about their company. The company just needs to deal with the market using the language they know for them to understand the things you’re saying. 37 If their cultures end before the community begins, they will have no market We are aware that we only inherit the market that we use to be in to it. Because businesses or companies that we can see are changing generation by generations, we need to adjust how it works. We need to adopt every single its change because if you cannot do that you will be on a hard time doing it. You will have difficulty finding new ways to solve the problem that you may encounter. We need to study the markets how it changes because this is the nature. All things that are happening in this world are changing, so you need to be ready. You need to be go in the flow because you not, you will be left behind and be stuck in the past forever. So you need to try to understand all happening in our industry, you need to know what is happening to our society. You need to know the trends that are showing up and what is in and what is not. If you know already this, you are ready to start a new business and make an own company. Creating new business is very hard to do because you need to find the real foundation of your business before you start. Most of these platforms offer easy-to-use templates that make the art of blogging easy. They also feature push-button publishing, which makes it easy to create and publish posts. Find the one that you like best. This is where many bloggers have learned to position themselves as a unique brand. Instead of a writer having a blog about his or her life, one could start a blog just about writing for the Web or writing books, for example. You can be as detailed or broad as you want here. 38 Human communities are based on discourse — on human speech about human concerns Human is created to socialize with other people around him. We are given this capacity to procreate because we are not capable of living by just ourselves. To continue living we need socialization, and socialization cannot be called “socialization” without conversations and interactions within the group, which is the community. We, human, are bound to discourse to everyone else. This is our means of communication with each other and the way to tell our ideas. Through these conversations, we can also let the community see what our prospects and perceptions are or simply, we could let them see who we are. We could also learn from these conversations through exchanging knowledge. In these conversations, human tend to speak out their out views towards the world and how this world may progress. We should let these discourses be an instrument to improve everyone’s living not just for minority’s sake but for the majority. Unfortunately today, it seems that the art of conversation are terrible. Stephen Miller explains in his book, “Conversation: A History of Declining art”, that while he’s not persuaded that conversation is not dead, he agrees that it starts to languish and very near to collapse. He says this so because, technology Vertical Market Solution Reader

Page 57

discourages us in and in-depth involvement with others, we now prefer shorthand conversations and people seem to enjoy watching conversation on a T.V. In business, voicing out your ideas, opinions and suggestions will be a lot of help to improve your project. There is no wrong opinion. All opinions and suggestions are right. There may be different opinions about the project, but in the end we can put the two ends together because all these opinions can do a lot of help for the project. But somehow, there is this one opinion which will be the greatest. 39 The community of discourse is the market As I’ve said from previous reaction, people are created to live with others, to socialize with them. This cannot be called socialization when there is no conversation and interaction happening between them. Without discourse, this cannot be called as market. We know that in this business, communication is the most important thing. Conversation is the heart of marketing. The Internet is not just a different advertising medium; it is a different culture with unique customs and protocol. Knowing this culture allows us to translate your unique company message to relevant online communities. Publicity and Blogger Relations strategy not only identifies the right people for you to be talking to, but also connects these people with your brand and your message. We need to have knowledge with our products in order to know what will your markets and how to use it properly. It is important that you need what you will focus on your business because it will help to be the best in this category. Social Network Sites are a key area of grassroots conversation marketing, and we can create or strengthen your presence in the SNS space, updating and messaging groups that we create and promote on your behalf. We can provide real-time, accurate business intelligence about the online market landscape, trends in your overall brand perception online, and competitor-analysis. Depending on your needs, the deliverable for this kind of initiative can be a one-time State of the Union comprehensive, detailed report, evaluating and analyzing trends within the media sphere. 40 Companies that do not belong to a community of discourse will die Conversation is the heart of marketing; without it, it will die. It is said in the preceding part that the community of discourse is the market. That’s why creating and maintaining the relationship with the market is very important. Oftentimes, companies would assume that their customer will stay or be loyal to them without maintaining or growing the relationship they have established. This is their usual mistake. Their customers have certain reasons or may have different reasons why they decided to switch to the competitors’ product. First, perhaps they already felt that your product is too costly. Second, their complaints are still unresolved. Lastly, they felt that they were not cared. Companies should give what their customers’ wants. Actually, this is one of their objectives- to satisfy their customers. Their customers are important because without them they will not earn money, they will be nothing. If you satisfy your market, you will have these positive feed backs and your market will be the one to spread this to others which can make you well-known even without having numerous advertisements. Accompanied to this is that, the number of your customer will increase. The quality of your product and the way you build your relationship with your market will be enough to make your company eminent above the others. Companies should not forget that the Market is the sole reason why they succeed. To succeed in the world of marketing and business, companies should spend a lot of time in nurturing and establishing a good relationship with their market or to what you called “community of discourse”. This is the key to survive and be successful. Vertical Market Solution Reader

Page 58

41 Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce Let us make an analogy between communications between computers on the Internet and communications between people over the telephone. These results in two very real security issues for communications over the Internet first is knowing for sure that you are connecting to the right computers and second is knowing that your data is safe from prying eyes during transit to those computers. To solve these problems to a large degree, most Internet services support use of some kind of a mechanism for securing communications. To illustrate how it works, let us use another analogy. Client wants to communicate with Company to send important information back and forth. Client wants to be 100% sure that he is communicating with Company and that no one can eavesdrop on the communications. The company has envelopes that, when closed, can only be opened by the company. The company and the courier go together to a trusted third party a notary which makes the company provide documentation to prove its identity. The notary certifies the company's secure envelopes and the courier takes these back to the client. The client gets the envelopes and, if it trusts the notary's reputation, can be sure that they are actually from the company indicated. The client also has secure envelopes that once sealed, only the client can open. It puts some of these in one of the company's secure envelopes and sends them back to the company. The company gets the sealed secure envelope. It opens the envelope. It now has the client's secure envelopes. You need to be sure first before you put your trust on. 42 As with networked markets, people are also talking to each other directly inside the company — and not just about rules and regulations, boardroom directives, bottom lines Revolutions start in the most unexpected places and with the most unlikely heroes. Who would imagine that the conventional wisdom of the Industrial Age would be challenged by copier repair technicians tech reps at Xerox or that field research by anthropologists would support a new set of management principles for competing in the Knowledge Era. We need to communicate with the others in order to know what the ideas that they are thinking in the company. We need to be aware of these things because it can help us to improve and be more sufficient in the things that we are involved to. The time at the warehouse was anything but dead because in the company if you do not communicate this may happen. The people weren't slacking off; they were doing some of their most valuable work. Field service, it turns out, is no job for lone wolves. It's a social activity. Like most work, it involves a community of professionals. The people weren't just repairing machines; they were also coproducing insights about how to repair machines better. And it was through conversations at the warehouse conversations that weren't a step in any formal business process or a box in any official org chart that knowledge transfer happened. The e headsets had limitations. For one thing, no one captured the knowledge the tech reps created. The field staff might communicate in real time to diagnose an unfamiliar problem and generate a solution, but the insights often evaporated once they finished the job. 43 Such conversations are taking place today on corporate intranets. But only when the conditions are right As human we are connected in a different ways, for example we can be connected through internet, mobile and telephone landline. We can socialize in many ways so it is not difficult to make a conversation with others. But in the business world or in the companies that we are working to are connected through Vertical Market Solution Reader

Page 59

intranet because in intranet we need to secure the documents that are in the company. We do not want to give ideas to the other companies so we need to keep safe to them. This intranet help us to make are documents organize and be more systematic to the company who use this kind of technology. People are use talk about intranet when they are impressed to it because they really want to know how to create such a good intranet for the company. They want to identify how they will do that technology to their company because when they discover it, it can cause them promotion. If the intranets that are in the company is failed to reach the expectation of the CEO or the higher officers, they will be disappointed and hire a new one that can create intranet to their company. To create a good intranet you need to analyze first in order to know the company really wants. And also you need to reach the expectation of the Managers to impress them. You need also to update the employees who are working to company because it is important to them when you are informing them. 44 Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore Nowadays companies are necessity to have intranet to their company because they really want to be involved and be one of the companies that are using intranets. It can really help the company to inform employees or update them on what are happening on the company. Other companies are requiring to have intranets on their system because this can really help them, by having this kind of technology they can have systematic and more create methods. This can also give them best way to ensure compliance with strict security and record-keeping rules. Managing this kind of technology is very easy to do because its maintenance is very less expensive, you only need person will check and give the information what may need of your application or system and it is done. Extensive workflow rules can be a distinguishing factor between small to mid-sized solutions and true enterprise-level systems. This strategy can help them lessen cost of the company because they will not think another ways to inform their employees on what situation they will have in the company. Human Resource is only keeping the standards that are needed to follow so that they will not be left behind on the other companies. They just want to identify what are the ways that can help them to be more advance and more improved. There are only trying to be more innovative in there own ways. This is also can provides security, tracking, and searching to monitor the system of the company. 45 Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranet worked corporate conversation In the intranet you can have ideas that you can learn while you are working on your job, it likes book that you can read and learned from it. You need to study how you will work on it and how to adjust your time on it, because in the intranet many people can give their thoughts and point of view that can give you an inspiration and also can give you influenced. We need to understand when we reading to this intranet because we do not know if this intranet will help us. In intranet, it is important to collaborate with others. We need to have conversation with others in order to know their suggestion to improve our work. We need also to listen to others because if we are boastful, we can’t afford to promote our selves. We need to cooperate with others and to gain team work. So if we have this, we can find solution to the problem that company has. It is important to the company that have intranet to their system because in can help them to work efficiently. When they are efficiently, they can adjust and improved their management on their system. Vertical Market Solution Reader

Page 60

This system should maintain because it is hard to them to fix if this system suddenly go down. They should also have training to their employees because some user do not know how use this kind of technology so they need to train in order to lessen the problems that they may encounter. 46 A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union If the intranet of certain company is a successful, they are contented to deploy it because any company that reaches their expectation will satisfy to the result. In the organization we should brain storm are ideas in order to come up new strategy, we should talk about the trends in the industry because it can help us to determine what the business all about is, and we can also know the human needs and human wants. If the intranet in the company is failure they want to modify it because if they do not do that, it can lead to them to a loss of the company. We do not want to go to that point so we need to improve and modify system in and give importance every single new technology releasing in the industry. The people are thinking on how they will improve the intranet. It is just simple, they just try to improve the catalog of the system because this can really help, if the intranet is well organize, it is easy to use and to look at. And the second is, you need to know the needs of the users and wants. Because how they will use this if they do not want to and it is nothing use of it. And it is also important when you are updating them with the events or the latest news in the company, it is a big help when you are put the important news in the intranet. This will improve the intranet in the company and in order to be successful. 47 While this scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge. They need to resist the urge to "improve” or control these networked conversations The company scares when the do such a foolish act or a wrong move, because they are afraid to the result to their company. They should plan first the strategy that they will use because it is important when they observe first on what may affect if they do such thing. And also you need to analyze every step that you will take to avoid problems that you may encounter. When you are ready to do or deploy it and you are sure that there are no bugs in the system, so that’s the time that you will install the system in to your company. It this way you can avoid problems and it can lessen your work. It can also save your time and maximize it. When you are maximizing your time, you can finish all the requirements that you need to do. In the intranet you can get ideas that help you to improve your job. Because when you read others point of view it can give you knowledge about your job. In the intranet people are having conversation and exchanging of words. This is the key when you want to know more about the company. Asking question is not a bad idea, you need to collaborate with others to be more improved person. Some people are afraid to ask question because they are shy. But that is wrong, you need to cooperate and observer every single that are happening surround us. In this way you can learn more and discover more than before. 48 When corporate intranets are not constrained by fear and legalistic rules, the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace An intranet incorporates a working, interactive custom environment to serve the business model, with familiar Internet-like functionality and navigation. An intranet can be as basic or comprehensive as need dictates. Following are some general examples of information or processes that might be available on an intranet to serve various departments. An intranet can offer quick easy access to fundamental Vertical Market Solution Reader

Page 61

publications to all employees. This is the training to them because if they can easily adopt this kind of technology, they use this to improve their job. An intranet provides access to information quickly and easily in a familiar environment, while keeping this information securely off the public Internet. It also facilitates interdepartmental cooperation and saves hard and soft resources. A company newsletter and employee newsgroups or chat boards are other opportunities an intranet affords. One of the most productive uses of an intranet is interactive multimedia training. Sales reports, forecasts and goals, marketing strategies and geographic saturation are all tools the intranet can keep available at the click of a mouse. Profiles of potential new markets or clients, and information on potential competing markets can also be helpful to sales staff in designing better sales models. Requisition requests on an intranet will save time, resources and money. Pages within an intranet can be password protected to limit employee access, or administratively controlled. Intranet support itself with message and interactive tutorials for virtually any purpose or department, allow employees to teach themselves, minimizing training investment. Security information and technical resources are also common uses of an intranet. 49 Org charts worked in an older economy where plans could be fully understood from atop steep management pyramids and detailed work orders could be handed down from on high Life is too short to perfect your weaknesses, Focusing on what you do well, what you love and the people who are best suited for you to work with results in more business and less struggle and work. The vertical strategy is being used in the Business to Business world of the internet and is applicable to the real estate business. Being a generalist is a costly endeavor. Being the expert, the guru narrows the target market and decreases the need and cost of marketing. . If you just focus on enhancing yourself, your knowledge, your value to the client, you will find yourself attracting more business. Allow employees to teach themselves, minimizing training investment. Security information and technical resources are also common uses of an intranet. Strategies that stretch your thinking outside the proverbial box may seem to produce limited results at first, but they’ll place you in an optimum position to leverage results to capture future business. This is the difference between having a horizontal strategy, being a generalist, and having a vertical strategy, being a specialist. When we are in the middle of a work and we do not concentrate on what we are doing, it can cause failure on are job. We should focus to the things that we should look at because it can help us to improve and be more organize on what are doing. Others are just doing because they just want to finish, but it is important you need to meet the satisfaction of the user in order to get their sympathy. 50 Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority The market is ready to fight the deepening financial crisis and its effects on the economy. We’re ready to use all instruments at our disposal and the main instrument is interest rate policy as long as our mandate to contain inflation .The inflation environment dramatically changed as economic dynamics slowed so much that we hardly will see second-round effects in the coming quarters. Economic growth will be very low, because we will have crisis that we cannot by pass. We need to have cooperation with others to have more power and we should respect each other to attain peace and reach our goals. A market economy is a realized social system based on the division of labors in which the prices of goods and services are determined in a free price system set by supply and demand. This is often contrasted with a planned economy, in which a central government determines the price of goods and services using a fixed price system. Market economies are contrasted with mixed economy where the price system is not entirely free but under some government control that is not extensive enough to constitute a planned economy. In the real world, market economies do not exist in pure form, as societies and governments regulate them to varying degrees rather than allow self-regulation by market forces. Different perspectives Vertical Market Solution Reader

Page 62

exist as to how strong a role the government should have in both guiding the economy and addressing the inequalities the market produces. We should have collaborate with the economy and be more curios on what is happening. 51 Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia. We all know that people are afraid on what is happening to our society because they do not want to get involve. Management is like controlling on what is happening to us, we need to think what can cause if our decision is right or wrong, because when we are wrong on our decision, it can cause delay of a project in the company. So we need to be careful in order to prevent that kind of problem. We always need to meet our expectation, not only for us but for other people to. This kind of strategy can help people to improve and be more responsible human. People should see the weaknesses on themselves because it cannot help them to improve, they can only get failure and disappointment in the company. They need to be optimistic in the term that they need to think positive because when they are positive thinker, they can reach their goal and be more successful on what they are doing right now. This can help the company achieve their objective and be the best in the industry. As a manager of a company you need to have the power to have the decision to make because you are the only one that can command to your people and control them to work in the company. A good manager always has the right decision and good in analysts, because if you can analyze the problem you can find the solution of it and achieve the goal that you wanted. 52 Paranoia kills conversation. That's its point. But lack of open conversation kills companies When we our afraid to talk, the conversation is stop, because we need continue on what we talking about because this only thing that can help us. Creating a conversation is like getting an a idea to have knowledge or information to what is happening surround us. And by this conversation, we can improve and be more legitimate people. We can use this information to be more successful person. As we all know we cannot stand alone in the business, we need to work with others and cooperate in order to reach our goals. We need to have vision and start to motivate ourselves to get the right one to us. If we stop conversation, it is hard to the companies get information that they can use in the business area. This is not the right idea to do with the companies. We want to continue our doing and improve all that we are creating in the market to be able cope up our responsibility and start a new trend to our society. Many people are afraid is because they do not want to cooperate or involve themselves in the problem that we encountering right now. They all want is to live alone and be more independent, that is wrong because we cannot stand alone in this kind of situation we need to collaborate with others in order to get the goal of a certain company. In this way we can stop the paranoia and give the idea that we want to have and to have the information that we want to help us in creating the project in the company. 53 There are two conversations going on. One inside the company. One with the market Basically we are the people who are creating the conversation in the market. As people we need to collaborate with others in order to get success in the company. We need to create a conversation in order to get the information that we want because in this way we can work in the right way and to give contribution on the company that we have. If you have a conversation inside of the company you need to talk about what is the development that you can use in order reach the objective that the company wants. In that way you can improve the facilities inside of the company and help you to modify it. You need to

Vertical Market Solution Reader

Page 63

have a conversation inside, to have the knowledge on what is not right in the company. Inside of the company you need to work as a team and cooperate with one another. If you are talking to people who are in the market you need to be more respective in order to get their sympathy because the in the market is very sensitive, you need to be careful on what you are saying. You need to be direct to the point give the information that all want to get their attention. In giving information, you need to be honest and you should knowledgeable on what you are saying. Because this is very important to get their attentions, this thing can attract people because they can see that you are sincere on doing your job. 54 In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control The people are talking and talking so that they can get ideas everywhere and anywhere. This kind of situation is like you are having conversation with others and also they are also talking to you, unless that they are not reacting to what you are saying. Because it turns to a conversation when the two of you is complying and understanding the words that you were talking to. Having a conversation is very easy. Just create a specific topic that you can relate with and another person you are talking to. And the reactor should react on what you are saying and give some thoughts or point of view and then it is a conversation. Talking to another person is very relaxing because you can share your feelings to him and give your ideas that you want to tell. It helps you to release some stress and also emotions, because when you are alone and no one can talk to you, it is hard to think and apply your liability properly. You need someone to talk, you need someone can influence or can give some advice to you. So having person to talk to is very important, because it can give you some tips on how do your jobs well. In the internet, people are having also a conversation. Because they can create a blog that can identify themselves and show to the people who they are and what they are. Internet is very helpful to know or a reference that you can get and use it. You can learn about the internet by only just read some topics and issue in different areas. 55 As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets Some people are against to the intranet worked because they know that some people are only corrupt and do not doing their job well, so their trust no one in that area. We should seek information in order to get right evidence and stop corruption in the companies. Some people doing this because they want to bypass or the power to control other people. This is wrong because we cannot just do corruption and have some power. We should work hard in order to get that certain position. We need to cooperate with others and the faithfulness in ourselves. In that way we can all get the success that we want to have. Workers are very important to the company because they are the only one who can perform their jobs and without them the company cannot achieve the goals that they want. The workers will not make errors or failures to their company. In the market, people are the only getting involves these areas, because they can create a conversation that connects to each other and give them informative ideas. And also in the market we should be careful on what we are getting in to because these things can lead us to threat. We should study first the steps that we will make in order to know what will the result. The company are having intranet and give the

Vertical Market Solution Reader

Page 64

updates to their workers, this can help to know what is going to their areas and what strategy that they will make. 56 These two conversations want to talk to each other. They are speaking the same language. They recognize each other's voices When the people are understand the topic that they were talking to, it is obvious that they know they were talking about. Because it is important to know and interact especially when you have ideas that you can share with. Some are only introverted to share their thoughts and an idea to anyone is because they are afraid on the result that will happen. But that is wrong, we need to collaborate, and get the information that we want to improve ourselves and our jobs. These things can help us in order to satisfy our company and give them the right decisions. It is very helpful when two persons understand their topics being discussed because the time can minimize and their work will maximize. In the market when you are discussing a topic and no one can understand you, it is a failure to you because no one can entertain your product and give a try to listen to you. You need aim to the people who can listen to you in order to attract them. You should be honest on the function and capabilities of the product that you were selling. In that case you can get their attentions. When you are speaking and the attention of the people goes to you, you are good speaker and have the power to tell them the products that were selling. Some are trying to fool others but that is a bad practice because you cannot learn from it. So you need to work hard and give your best shot. 57 Smart companies will get out of the way and help the inevitable to happen sooner Social media offers a nearly infinite array of outreach opportunities to help you find new customers, because they know how they can control the people in their own hands. The tools are still finding their audiences at the same time you’re using them to find their customers. It also means that the number of users for each emerging web tool might grow exponentially over the course of a year, and if you don’t invest at least some time and effort in maintaining a presence across multiple sites, tools, platform and your target audience might flock to one of those services you’re not using and then you’ll be playing catch-up. The company doesn’t need to be active on each service every day, but they do need to have a consistent message across all of the platforms. Because they never know when one of these new services or destinations might erupt into The Next Big Thing and if they’re late to the party, one of their competitors will almost certainly be in they’re seat. All of which is great to know, but if the right people in the internet don’t find out about this information, it would simply go to waste. So as the company starts interacting with their customers via social media sites, make sure part of that process includes a gathering and reporting of any useful information to the departments that can actually make use of this information. Without that step, they might have a pleasant conversation, but it won’t lead to an improved experience for their customers or an improved bottom line. 58 If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up In our industry the marketing mix of companies whose products and services are somewhat complex. If your product and service mix lends itself to a blog, there's never been a simpler, more cost-effective way to get closer to your customers, enhance your reputation and increase your sales. Nobody will read a blog that sounds like a press release or standard company crap. You have to be willing to be conversational, sometimes controversial or confrontational, and occasionally intrepid. It is important that the people who represent the company in the blog are the same people you would allow to represent the Vertical Market Solution Reader

Page 65

company to the media or to the outside world. To fit the definition of blog, the blog has to be unedited and free from the legal primarily material and robs it of credibility. Yes, this is new and different, and perhaps it is odd. But it is the state of communication today and the realm you must enter to have credibility in the blogosphere or in the blog world. When it comes to providing instructions, information and interaction complete with pictures, sound and even video, blogs are hard to beat. But you need to also communicate with others in orders to be the best the industry. Blogs sometimes move mountains Many observers agree that blogs have inaugurated a media revolution. "The Web has done one revolutionary thing to journalism. It has made the price of entry into the media market minimal. In days gone by, you needed a small fortune to start up a simple magazine or newspaper. 59 However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting Companies have wasted millions of dollars and countless hours of employees’ time agonizing over the wording of statements that are put on plaques and hung on walls. There is a clear assumption that people’s behavior will change because the pronouncements on signs are inspirational or because certain words integrate our strategy and values. There is an implicit hope that when people especially managers hear great words. They will start to exhibit great behavior. Sometimes these words morph to keep up with the latest trends in corporate-speak. A company may begin by striving for customer satisfaction, then advance to total customer satisfaction and finally reach the pinnacle of customer delight. But this obsession with words belies one very large problem. There is almost no correlation between the words on the wall and the behavior of leaders. Every company wants integrity, respect for people, quality, customer satisfaction, innovation and return for shareholders. Sometimes companies get creative and toss in something about community or suppliers. We need to collaborate and be learning more in our surroundings, but since the big messages are all basically the same and the words quickly lose their real meaning to employees if they ever had any in the first place. The company should think ideas that they can use to get the customer attract to their product because the company need to earn and get the satisfaction of everyone and single person. If changing the words on the page could improve the performance management process, then every company’s appraisal system would be perfect by now. 60 This is suicidal. Markets want to talk to companies Companies that are doing the best job of living up to their values and developing ethical employees, including managers, recognize that the real cause of success or failure is always the people, not the words. Rather than wasting time on reinventing words about desired leadership behavior, companies should ensure that leaders get and act upon feedback from employees the people who actually observe this behavior. Rather than wasting time on changing the words on performance appraisal forms, leaders need to learn from employees to ensure that they are providing the right coaching. Ultimately, our actions will say much more to employees about our values and our leadership skills than our words ever can. If our actions are wise, no one will care if the words on the wall are not perfect. If our actions are foolish, the wonderful words on the wall will only make us look more ridiculous. But these differences in words made absolutely no difference in determining the way leaders behaved. Ironically, one company spent thousands of hours composing just the right words to express its view of how leaders should act in vain. At many companies, performance appraisal forms seem to undergo the same careful scrutiny as credos. In fact, more effort seems to be given to producing the perfect words on an appraisal form than to managing employee performance itself. I worked with one company that had used at least 15 different performance appraisal forms and was contemplating yet another change because the present sheet Vertical Market Solution Reader

Page 66

wasn’t working if changing the words on the page could improve the performance management process, and then every company’s appraisal system would be perfect by now. 61 Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false — and often is Some company intends to let people build community networks based on their location and desired radius of area. Individuals can find or publish events, form groups, find classifieds, reviews, and coupons and ask around in the neighborhood. Local merchants can participate in the same social activities along side of residents allowing them to understand their customer base first hand. Merchants can also publish business info, allow business review and best of all they can create and publish slip themselves very easily. Users can share and recommend items of interest with people in their networks thus making information flow among trusted sources. Network marketing companies and more are popping up every week the task of finding the right one is often daunting. In the past, most people got into network marketing because a friend, family member or co-worker introduced them to a company. Unfortunately, in most cases, this wasn't the right company for them and it resulted in failure, or at best, moderate success. Today, you're not forced to go with whatever company is introduced to you. You can do your own research and find the company that's best for you. Most users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile like it’s an executive bio, so include past companies and activities. They will see if they can get the expectation of a certain company. You can also include information to your profile as part of a process. 62 Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall The company are going on inside the corporate firewall is challenging enterprise networks to handle the real-time demands and burst nature of the latest collaboration and social networking software, according to IT executives attending seminars. Others at the conference say they don't deny the popularity of social networking software but question its role in the workplace and value to the bottom line. In this kind of technology, we can improve our selves in order to get our goals and the satisfaction of a company to us. The one thing the humans can work with is that hitting all-time highs certainly represents a milestone that will provide a natural place to rest in the form of profit-taking or trying on some shorts. But I think the dips over the next few weeks will be short and shallow. This does not appear to be a good time to own options, as the headwind of time will be tough to overcome. Many website owners make article writing a lot more complicated than it has to be. When writing for websites, remember first of all that people online are scanning web pages, not reading every word, so there is no need to spend hours making every word perfect. Your content isn’t going to be totally unique, no matter what you write about. Every topic you can think about has already been written about by someone else. Best way to promote your website or blog is through article marketing. And be famous on doing your own way. 63 De-cloaking, getting personal: We are those markets. We want to talk to you Every network and every newspaper are all covering the exact same event or topic, just in different words. The fact is, there are no new topics. Your job is to take what’s already been written and improve on it by injecting your own comments and personality. All corporate performance is driven fundamentally by and through the Operating Dynamic of the company. Understanding the operating dynamic allows you to predict future performance, long before that shows in the financials unless, of course, the operating dynamic is changed. A healthy operating dynamic result is in improving and high performance and a poor Vertical Market Solution Reader

Page 67

or sick operating dynamic causes decline or failure. The operating dynamic is entirely within the control of management; it costs almost nothing to change. Improving the operating dynamic by even a little, results in a large increase in financial returns - irrespective of current performance. The first step in managing the operating dynamic is to measure it in detail as you would the financials. The next step is to create specific action plans to improve and correct. The company needed us all on a project that could actually make money, not the money pit. But the other fellow thought that management had abandoned the project, not made a decision to stop it. If our management had considered the killing or parking of projects, maybe my colleague would not have continued working on a project that had no future and was diminishing the ability of the company to make money. We would have been in better shape if we had killed that project. 64 We want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge. We will not settle for the 4-color brochure, for web sites chock-a-block with eye candy but lacking any substance Success Strategies is a company committed to helping individuals to make changes to create a rich and rewarding life through personal coaching, training, and classes. Just imagine what your future would look like if you had the skills to make the changes that relate to the company point of view. If the company stuck and wondering what to do, now is the time to do something for them and be more scrutinizing with their surroundings, they can make an explosion to their target market. Driving business performance of your people through strategic liability, improving skills, knowledge and delivery of human resource initiatives, utilizing employee collaboration tools to improve efficiencies, these are the tips that the company should do and apply in order to make them successful. Professional organizations also often sponsor large career fairs at their national and regional conferences. Many organizations require membership for admission to the conference and career fair to get employee in their company they should first examine the employee to be able to determine if the employee is qualified or not. Net ready to turns the traditional business paradigms and the new economy upside down to let the people know. It's a wonderfully provocative and powerful primer on preparing your business to thrive robustly in the burgeoning E-conomy. It delivers a healthy dose of E-reality by enlightening the reader about the myths and misconceptions of becoming an E-business. The authors' insights into the proven tools, strategies, thought processes and tactics behind many of today's successful E-companies are a must read for today's business leaders. 65 We're also the workers who make your companies go. We want to talk to customers directly in our own voices, not in platitudes written into a script Customers come to you wanting to know about your product. Give them clear, precise information in a friendly way. Many times salespeople will convince the customer not to buy. Here is how the manage it. They don't know the product. They don't care about the product. If you don't care much about it why should the buyer will? Be knowledgeable and collaborate with others in order to know the information that is in the society. It doesn't matter if you are selling a chair, a clock, a dress or information. The product is what the customer was looking for and if you don't send them away with bad service they are halfway sold when they get to your store or website. I had a telephone rep convince me not to buy because of his attitude. I wanted to buy a couch but because he wasn't knowledgeable I felt discouraged. Say you are looking for a piece of exercise equipment for the home. You would want to know how big it is and how much it weighs. You would want to know if it folds up and how big it is folded. What is the return Vertical Market Solution Reader

Page 68

policy and who pays for pick up and shipping to the company, it is impossible that they will answer that. Give the information of the warranty of it and other similar updates. If the sales person doesn't know he should say I will find out immediately and get back to you. Too often they make up an answer and you find out later it isn't correct.

66 As markets, as workers, both of us are sick to death of getting our information by remote control. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other The annual reports are sponsored by the many companies who participate in the service and wish to provide the investing public with important company insights and improve their visibility and transparency. As implied in the name, annual reports for each company are put out once a year, but new companies are added to our free service weekly. In addition, you can be notified when new annual reports or other company financial reports become available. Companies participate in this service to serve the investing public and improve their visibility and transparency. By educating new and existing customers worldwide of the breadth of competitor’s top-flight logistical services, the annual report and new marketing materials are helping the company to create a more secure, prosperous, and democratic world for the benefit of the people. Maximize conversion of their advertising dollars into prospects by optimizing their landing pages. Stop wasting leads that aren't yet sales ready and start using lead nurturing to build relationships so that when they are ready to buy, you'll be positioned to win. In a recession, new prospects are less likely to be looking to purchase right away which means they are less likely to want to talk to a sales rep. Lead nurturing is even more critical in a recession to ensure you convert the precious dollars you spend acquiring prospects into revenue. Use lead scoring to identify the best leads and help the sales team prioritize where they spend their time in the company. And if they do not follow these steps they will not attain the success to their company. 67 As markets, as workers, we wonder why you're not listening. You seem to be speaking a different language Demand generation is the evolution of traditional lead generation. Unlike traditional programs that throw any lead over the wall to sales, demand generation is about qualifying and prioritizing prospects, nurturing a steady crop of qualified leads that want to engage with sales, coordinating ongoing activities with sales, and measuring and optimizing the results over time. These tools and resources will help you research demand generation and learn the latest best practices. By tracking your prospect's behaviors and web activity, you can determine their level of interest in your solution in addition to your interest in them demographics targeting. Only by combining both factors can you send truly qualified leads to sales. Seeking these resources to learn why lead scoring matters and how to do it right. Marketing automation tools help increase operational efficiency, drive revenue, and demonstrate marketing's impact on revenue. Since the space is changing and evolving so rapidly, it can be hard to know what features you need to look for and what other factors you need to consider. Relevant and optimized landing pages generate higher conversion rates, meaning you get more leads whenever someone clicks your ads or emails. Getting them performing at their best is one of the quickest ways you can improve their marketing results. Download these best practices to get practical tips for optimizing your landing pages. There's even a free online calculator to tell you how long it will take your landing page test to return valid results and to their records.

Vertical Market Solution Reader

Page 69

68 The inflated self-important jargon you sling around — in the press, at your conferences — what's that got to do with us Marketers are under growing pressure to measure ROI and demonstrate their impact on revenue. Among other things, this makes it difficult to set and justify your their marketing budget. Searching for these tools and resources to learn how to increase marketing accountability, justify your marketing budget, and demonstrate marketing's impact on revenue. The disconnection between marketing and sales departments is the largest opportunity for improving business performance today. When marketing and sales teams align around a single revenue cycle, they can create dramatic improvements in marketing ROI, sales productivity, and most importantly top-line growth. Because of the complex sales cycles, Specialties of the companies have unique email marketing needs that are not served by most email service providers. Get these best practices, webinars, and pod casts to learn how to optimize email campaigns and maximize email deliverability. The need for reporters to think of themselves as publishers as bloggers do, why news organizations that blog need to link to other bloggers and show thanks for links. When it comes to purchasing a product you need to be sure if it is the right one you really need. Not only are these consumers discovering new products from blogger reviews, they are using blogs to refine their choices, get support and answers, and even assure themselves of their purchase decision. There is example that is so effectively tracking with what matters most in practical applications of social media. We had the pleasure of using him as a consultant and be more efficient to use. Try to find information in the internet and you can see the changes. 69 Maybe you're impressing your investors. Maybe you're impressing Wall Street. You're not impressing us Many times leaders are swamped with the details of having a large group and something we mean to get around to do, just get pushed aside. With running our own business and assisting others to become successful, it’s no wonder that we can get overwhelmed sometimes. When you are working on administrative things, you can be out making money, either by recruiting or sales to your own customers. Not surprisingly, the conclusion of this study was that financial institutions need to communicate more often and effectively with their customers. A shocking conclusion given that Thunderhead provides that services. Discounting this study as self-serving, there were some interesting and unexpected nuggets within. It is indicated that the vast majority of consumers said they wanted the option of receiving communications via email, and two out of five said they preferred to get info like this from personalized web portals. Some of the consumers surveyed said that it was very important to receive communications in real time. Even if the other half all said this is not at all important, if it was feasible to make half of your customer base happy and this was cost effective. Somewhat less believable, but interesting just the same, some number of consumers actually want offers or communications directed to them on social networking sites. The big finding here is the large number of consumers who don’t feel any loyalty to their financial institutions. With interest rates still high, higher approval standards for loans, and the proliferation of more creative non-interest income opportunities most financial services companies wear a black hat these days. 70 If you don't impress us, your investors are going to take a bath. Don't they understand this? If they did, they wouldn't let you talk that way Communication with customers is often a critical element for creating and maintaining customer relationships. Companies that study their own customers, and evaluate what’s best to measure for their businesses will be able to confirm for themselves whether any of these recommendations or findings are Vertical Market Solution Reader

Page 70

relevant for their customer bases. Opinions usually cannot be the basis of a lawsuit for fraud. A fraud case has to be based on a misrepresentation of fact. An opinion expresses the belief of the maker without certainty, as to the existence of a fact, or the judgment of the maker as to the quality or value of a product or service. Most sales talk is opinion. There is a very important exception. Opinion can be the basis for a fraud claim when the declaring holds him out to be specially qualified. If a person claims to be an expert or to have special knowledge then his opinion may be the basis for a fraud suit even though it could not be the basis for a suit if stated by person who is not an expert and has not special knowledge. This situation is not uncommon in the business context. If a person holds himself out as an expert on the authenticity and value of the art of Picasso, his representation as to the value of a piece of art or a collection may be actionable, even if it would be considered sales talk or opinion. Many people don’t care about the opinion of the others but these things are very important to remember. 71 Your tired notions of "the market“make our eyes glaze over. We don't recognize ourselves in your projections — perhaps because we know we're already elsewhere Some marketer post to the internet because they hate fun because of the way they treated by others sites. It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore because they are tired of reading and knowing the advertisement of the companies. They want to be serve as a human and have a first class satisfaction in their selves. Prediction markets enable us to attain collective intelligence. Prediction markets produce dynamic, objective probabilistic predictions on the outcomes of future events by aggregating disparate pieces of information that the traders bring when they agree on prices. The event derivative traders are informed by the primary indicators, like the polls, for instance. These informed speculators then execute their transactions based on their anticipations about the future anticipations that will be either confirmed or infirmed. The value of a set of prediction markets consists in the added accuracy that these prediction markets provide relative to the other forecasting mechanisms, times the value of accuracy in improved decisions, minus the cost of maintaining these prediction markets, relative to the cost of the other forecasting mechanisms. According to the net, a highly accurate prediction market has little value if some other forecasting mechanism can provide similar accuracy at a lower cost, or if very few substantial decisions are influenced by accurate forecasts on its topic. And also market is a market for a contract that yields payments based on the outcome of a partially uncertain future event, such as an election. 72 We like this new marketplace much better. In fact, we are creating it If you are having problem with your market you need to have first the knowledge in making the steps of preventing problems in the market the information must be communicated clearly through several different channels so that it saturates the target population. Then let them self-select into the project. An important note here regarding the last bullet point: you must be prepared to enforce the rules. If your rules say that a community group is barred from the project for a year if they mismanage funds, then you have to enforce that. It’s hard, especially when you’re dealing with people in so much need, but it is necessary for the long term health of the project. Don’t try to define communities or community groups. Self-selection into a program increases the likelihood that participants are interested and will stay in for the long drag. I’m not saying that every project should apply these golden rules, to communities. Rather, every project that is working with communities can build a sense of ownership if they work with communities to define the rules of the game. There are some rules that have to come from the Bank and the Government, but many can be done in partnership with communities. When they’ve helped create the project on the ground, they will be more connected to the project. And you should not forget to contribute to the company’s development, to have confidence in ourselves and practice self-help and accountable to the village for all our actions. Vertical Market Solution Reader

Page 71

73 You're invited, but it's our world. Take your shoes off at the door. If you want to barter with us, get down off that camel! The following attempts to explain the most important idea in the history of social analysis. The notion actually, it's a description of reality that is all around us but rarely noticed has been around for centuries. It was first observed by ancients. It was first described with rigor by late medieval monks working in Spain. It was given scientific precision in the classical period. It is the basis of advances in social theory in the 20th century. In fact, it is an essential part of the case for freedom. It was the basis of the belief of our ancestors that they could throw off tyrannical rule and still not have society descend into poverty and chaos. The failure to comprehend this idea is at the very root of the pervasive bias against liberty and free enterprise in our times, on the Left and the Right. I speak of the division of labour, also known as the law of comparative advantage or the law of comparative cost, and also known as the law of association. Call it what you will, it is probably the single greatest contribution that economics has made to human understanding. A law like gravity, not a law like the speed limit is a description of why people cooperate and the ubiquity of the conditions that lead to this cooperation. If you can take a few minutes to learn it, you will understand how it is that society functions and grows wealthy even without a visible hand directing its path. You will also see how the criticism that the market economy leads to the strong dominating the weak is actually a deception. 74 We are immune to advertising. Just forget it As a business begins, one of the major goals of advertising must be to generate awareness of the business and its products. Once the business' reputation is established and its products are positioned within the market, the amount of resources used for advertising will decrease as the consumer develops a kind of loyalty to the product. Ideally, this established and ever-growing consumer base will eventually aid the company in its efforts to carry their advertising message out into the market, both through its purchasing actions and its testimonials on behalf of the product or service. This platform describes the images, copy, and art work that the business owner believes will sell the product. In addition, this statement acts as the foundation for the development of a selling proposal, which is composed of the elements that will make up the advertising message’s copy platform. With these concrete objectives, the following elements of the advertising strategy need to be considered: target audience, product concept, communication media, and advertising message. These elements are at the core of an advertising strategy, and are often referred to as the creative mix. Again, what most advertisers stress from the beginning is clear planning and flexibility. And key to these aims is creativity, and the ability to adapt to new market trends. A rigid advertising strategy often leads to a loss of market share. Therefore, the core elements of the advertising strategy need to mix in a way that allows the message to envelope the target consumer, providing ample opportunity for this consumer to become acquainted with the advertising message. 75 If you want us to talk to you, tell us something. Make it something interesting for a change People in the market for a new home face a dilemma. Interest rates have been at an affordable 6 percent or so for the past 18 months, but the cost of homes hasn't stopped climbing. Lenders have designed a variety of creative mortgage products to make homeownership more affordable. With so many financing choices on the market, it's easy to get confused. Get in the know on today's mortgage products and save. he Stock Market in most simplistic form is like other market, in paper quotes, where commodities of listed or registered companies are traded at an agreed buying and selling price backed by people’s or investors’ money. It is not a place to throw money needed immediately because of the fluctuation in prices on a Vertical Market Solution Reader

Page 72

daily basis. Real Estate can be one of those commodities if traded publicly but it is easier to manage privately, by active participation. The stock market in other country has finally reached a correction this year after a longer upward swing than the rest of the world markets. There were hardly any fundamental criteria to justify our market incessant climb. In many countries experts refer to employment numbers, factory production, imports and exports boiling down to a striving or weak economy. All the fundamentals were always on the negative side dominated by excess liquidity from idle and stolen money flowing narrowly amongst the rich, the mighty, their cronies and their children. Start investing money you don’t need immediately early so that you can survive all the stock market corrections at home or abroad. Always think about real estate as an important part of your portfolio. 76 We've got some ideas for you too: some new tools we need, some better service. Stuff we'd be willing to pay for. Got a minute? Whether you are running an online business, a service business, or a brick and mortar store selling physical products, practicing and maintaining quality customer service is the key to a successful customer database and longevity for your business. It is far easier to lose customers due to poor service rather than for your product's quality or cost. Loyal customers are important to your bottom line. Studies show that repeat customers typically spend more money, generate larger transactions, refer more customers, and buy a broader range of products than one-time shoppers. What determines whether or not a customer will choose to be loyal to your company and keep a professional relationship with you is considered by the practices you as a company adhere to. His may seem obvious, but you would be surprised just how many companies do not practice this. When you are talking to a customer, address them with their name as often as you can, this adds a personalized aspect to your customer, letting them know you are paying attention to them and valuing them as a person, rather than just a nameless customer who purchased an item or service from your company. If you find that there is no immediate resolution to their complaint, find another means of creating a satisfactory solution to the matter at hand. If possible, offer something else of value as an added bonus. Offer to send a replacement of the item, until theirs is fixed in your repair department, or arrange for FedEx to pick the item up from their home free of charge. 77 You're too busy "doing business“to answer our email? Oh gosh, sorry, gee, we'll come back later. Maybe Customer service is essential for the success of your business. Yet many small businesses or solo-shops crash and burn because they confuse customer service with customer. They imagine that serving customers means giving into endless demands. If you're troubled by customer service issues, try this exercise, and other Work to business issues. Write down the statement, I have to satisfy all my customers all the time, and that means. Sometimes we might find that saying yes to a customer demand is bad for business because it is out of line with what the business really offers or with the resources at hand. In addition, we can notice that saying yes to a customer all the time without pausing to reflect turns the customer into a tyrant or a dictator. Let's not turn customers and clients into demanding children. Instead, let's treat them with dignity, respect, and balance. Let's make clear, clean, and complete commitments to them that outline what we can do, by when, and under what circumstances. Let's respond to their complaints with integrity, dignity, curiosity, and a commitment to resolution that serves both parties. That might mean referring a customer to someone who can better meet their needs. It might mean clarifying your policies and promises so that, in the future, customer expectations match the reality of what you deliver. It might mean saying no to the request while saying yes to the requestor: The bottom line is that when you examine your hidden beliefs and challenge them you can open up a bigger playing field, a space in which you can make your best offer, do your best work, and serve your customers without burnout.

Vertical Market Solution Reader

Page 73

Vertsol Project Proposed System

Vertical Market Solution Reader

Page 74

A Vertical Solution Study on the Sales Inventory System Of Game Computer Trading Incorporated

A Study Presented to the Faculty of the Information Management Program In the School of Management and Information Technology De La Salle - College of Saint Benilde

In Partial fulfillment of the Requirements of the Subject Vertical Solution Submitted By: Angto, Shannon Chua, Ferline Gesmundo, Ryan Lumantao, Mark Justin VERTSOL O0A November 2008

Submitted To: Mr. Paul Pajo

Vertical Market Solution Reader

Page 75

Table of Contents PAGE I.

Chapter 1 – Organizing for Improvement A. Company Background.........................................................................................1 B. Statement of the Problem....................................................................................4 C. Objectives of the System.....................................................................................7 D. Significance of the Study.....................................................................................9 E. Scope and Limitation...........................................................................................10

II.

Chapter 2 – Systems Analysis A. Use Case Diagram..............................................................................................11 B. Activity Diagram..................................................................................................15 C. Actual Time vs. Target Time...............................................................................18 D. Geographical Flowchart......................................................................................19

III.

Chapter 3 – Systems Design A. Table of Recommendations................................................................................20 B. Use Case Diagram of the Proposed System......................................................22 C. Activity Diagram of the Proposed System...........................................................24 D. Benchmarking.....................................................................................................28 E. Streamlining........................................................................................................31

Appendices: Existing Forms and Reports.................................................................................................34 Interview Transcription.........................................................................................................39

Vertical Market Solution Reader

Page 76

CHAPTER 1 – ORGANIZATION FOR IMPROVEMENT

1.1

Company Background

Company Profile Company name: Game Computer Trading Incorporated Address: #1028 Quezon Avenue, Brgy. Paligsahan Quezon City Nature of Business:

Trading and Technical services

Contact number: 527-3557 Company Logo:

MISSION

Our mission is to provide an electronic and high-tech games and gadgets product and accessories that would give educational and leisure satisfaction for children and old alike.

Vertical Market Solution Reader

Page 77

Then also to offer high quality games, for children that plays video games to satisfy their games experience plus the addition to provide our customers the most updated games and new releases of different video game companies.

VISION

Our vision is to establish more stores nationwide, to cater the needs for more high-tech and up to date games and gadgets and to introduce new technology for the new generation. Plus the addition of us having more revenue in return of the additional stores that we will establish in the near future.

COMPANY HISTORY

The game computer trading inc. was established year 1998, as a supplier for dealers of family computers and alike, locally and internationally.

Later on sister companies were establish, namely leisure king and tv games retailing gadgets, units and accessories product for video games as well as personal computer product.

The company also distributing product in provinces like Metro gaisano , Tiogsan and CSI Bagiuo.

Until now, the company continues serving the customers in all their needs as far as video games and personal computer are concerned. Vertical Market Solution Reader

Page 78

PRODUCTS AND SERVICES

The company offers a wide range of video games that is compatible to different games consoles such as, PS2, PS3, WII, XBOX360 and other game consoles.

Services that the company offers are, console modification repair and upgrades especially with the add-ons with PSP, and PS3, the company also offer downgrades of PSP versions to suite the compatibility of PSP games that are downloaded in the internet, then also the company also offers game accessories such as multi-tap, memory cards, and console protection, such as silicon casing and crystal casing.

NUMBER OF CUSTOMERS The company have 30 regular customers a day = 300 regular customers a month.

NUMBER OF TRANSACTIONS The store have at least 30 transactions a day = 300 transactions a month..

Vertical Market Solution Reader

Page 79

ORGANIZATIONAL CHART

Vertical Market Solution Reader

Page 80

1.2

Statement of the Problem

The critical business process of Game Computer Trading Incorporated is their manual sales inventory system. The general problem of this business is there is lack of sales because it is manually done. The following are the specific problems that are happening in the said company:

•

Decision making is centralized to the owner

Another specific problem is that decision making is centralized to the owner. The owner has the only right to decide what is best for his company. Whenever there is urgent, the staffs still need to call the owner for his decision. This is hassle for the worker and to the owner. Having e-commerce will minimize the time that the owner needs to check the sales report.

•

The sales report is not reliable

Every week, the employee tracks all the selling transactions he made in a sales report and passes it to the owner. The problem with this is the employee might do error since no one double check it. Or he can put whatever he like in the sales report since the owner is not in the store. Thus, there is no evidence attached to the sales report. A staff can edit transactions made even though there is no actual transaction because it is manual. Also, cashier can get money from the drawer and he can edit the receipt which creates unreliability.

•

Slow speed of Sales Report

Vertical Market Solution Reader

Page 81

If an employee want to trace an item in the sales report or wants to double check, he will need to see the whole transactions he made. Instead of doing something else or going home, he needs to double check all the transactions he made in the week. Thus, this will create slow speed. Also, the owner wants that he can see the transactions made in faster way for him to be able to know what are the things happening in the company even though he is not present in the company.

•

The sales report is unorganized

The sales report is unorganized because sometimes the employees make mistakes in writing down his transactions. Thus, he needs to cross it out through ball pen. The owner will have a hard time looking in that sales report since it is unorganized. Also, when the owner wants to review the sales report, it is hard for him to understand the transactions made because it is unorganized.

•

There might be discrepancies happening in the store The owner of the business is not present in the store because of his busy schedules. So, he gives his full responsibility and trust to his employees. The employees can also do whatever he wants in the store like not going to the store on time because no one will check him. Thus, this will decrease their sale.

The Root Problems

The problems encountered by the staff and the owner can be point to the following:

Vertical Market Solution Reader

Page 82

1. The company’s sales are manually operated by people.

The general root problem of the company is it is manually done. Sometimes, they cannot avoid having discrepancies in their business. Companies are using automated system to minimize the risk happening inside the organization. With that, the group want to reduce the risk by having e-commerce.

2. Lack of personnel to market their products

The second root problem is lack of personnel to market their products. The said business admits to us that they don’t have marketing strategy because they don’t have personnel that will handle it. Thus, if there is no marketing strategy, people will not learn what they offered products and services.

3.

The company doesn’t have good marketing strategy

Each of the company must have a good marketing strategy in order to promote their products and services to the people. In this company, we have seen that they don’t have much customers compare to other known stores. We believed that the reason for that is because they don’t have any good marketing strategy. No one knows that they are offering products and services that they are looking.

4.

They don’t conduct benchmarking

This nature of business should also do some benchmarking to know if their competitor is earning more profit than them especially if their competitor is in the same area with them. In having benchmarking, they can know what are the reasons why the customers chose the profitable company. Also, they will know Vertical Market Solution Reader

Page 83

their strengths and weakness based on the information they have learned in doing benchmarking.

5.

The staffs of the company is not trained to do marketing

The owner of the business said to the team that the marketing strategy that they have is the staffs should always smile to the customers to show that they are ready to serve them. Thus, many customers will go to the store which has friendly staffs. Also, the staff should have a skill in public relations with the customer so that they can persuade them to buy an item even though they don’t like it or need it. In that, the customer can easily decide to buy the products if the staff has a skill in communication.

6.

The company does not have good management The owner does not manage well his staff and cashier because he is not present in the company. The group has seen that the staff and cashier are not friendly compare to other employee of the other company. They must smile in order for them to capture and attract many customers. Also, the company receives feedback about the employees of the company.

Consequence:

If the company doesn’t make a solution to their problem and continue to their manual sales system, then they will they will be left out by their competitors. Thus, they will not reach their target sales per month. This might lead to their downfall.

Vertical Market Solution Reader

Page 84

Sales Department (Focus of the Study)

The Sales system is a vital part of any company in the business industry. This Subsystem is very important because, it enables the company to have an accurate data on their sales income. Without this system or process, the company would not be able to accurately see their status or condition whether if it is positive or negative, thus they won’t know if there might be someone stealing from their items.

1.3

Objectives of the System

Goals:

The first goal of our study is to minimize occurrences of discrepancies happening in the business (if any). Second, is to make the company aware of the technology available in the market. Third, is to make the company realize also that there is a possibility of losing money just because of the inaccurate sales report. Fourth, is to make each activity process more accurate and meet the target time, as well as the target sales. That’s why we proposed an e-commerce so that we will minimize the problems that we have seen.

General Objectives:

•

The general objective of our study in the sales system of the company is to make an e-commerce shop for the business. Also, make them aware that having good marketing strategy of having an online transaction in the business is a

Vertical Market Solution Reader

Page 85

component of having success in their field. The group want to show to the company that there are systems that would help them to minimize the risk happening. With the available technology, they will also be efficient, productive and lower cost.

Specific Objectives:

•

Increased speed of activity

Having an e-commerce shop will increase speed of activity. The owner will not longer wait for the sales report done by his staff. The owner will just click then he can view all the transactions he made in the day. Also, he can view the transactions made either by month, day or week. The staff will no longer call the owner just to submit sales report or transaction. Now, the owner can automatically look in it.

•

Reduce errors such as double recording items

The one in charge of the online shop can reduce errors since he can avoid it through using automated system which is possible because they only have one sales file copy and only one person check it. We cannot avoid this since everyone makes mistake. With using e-commerce, we will minimize the risk of recording twice an item.

•

Reduce cost

Since e-commerce is generated by technology, the shop they have today can limit the time they have to serve their customers since the customers can go to Vertical Market Solution Reader

Page 86

the site to purchase an item. Or the owner can close the shop and have an online shop. This will reduce cost because they don’t need to rent a space, pay the electricity fee and pay their labor. He will no longer pay the employee for salary because an online shop has no frontliner. Even though he is not in the web or present, the customer can make transactions.

•

Reduce time in checking and recording items

This will also reduce time in checking and recording items because in having online shop, employee doesn’t have the capability to make a single error. The employee can view all the transactions he made without having overtime. Since we know that technology will not make mistake, there is no need for checking it again. All we can do is to view all the transactions made by the customer for a certain time.

•

Reduce workload of employees

Instead of customers going to their store, they can go to the website of the store and make some online transactions. The website can generate all the transactions of the customers. Thus, will reduce the workload of employees. Also, an e-commerce will not need for two people who will serve the customer. This can handle by the owner himself even though he is busy.

1.4

Significance of the Study

Vertical Market Solution Reader

Page 87

This is important because, having an accurate online sales system will make the decision making easier and faster. This way the company will have knowledge, on how online transaction works. The group wants to show to the company that there are available technologies that will help them. They can be aware of the effects of using an e-commerce in their business.

In adding or hiring additional staffs. This will make the service easier and faster for the customer. There is no need for staff that will act as front liner because e-commerce only needs one system administrator that will serve the customer

By doing this, the sales department will have more accurate and efficient data on the company’s sales inventory. Thus, it will help the department to generate more reliable sales report because of adding staffs, or making the system computerized.

As a student, it taught us in somehow to expand our analyzing skills in a broad and business manner. The group wants to apply what they learned from their different subjects. With this, the group will realize that they have an edge with other people regards to what they are doing in the project. Also, we can apply this in our own businesses after we graduated in this college.

1.5

Scope and Limitations

The boundary of our study is limited within the sales department, mainly on the company’s sales inventory system. This is where the customers will purchase a product and pay it to the cashier. The study of our group focuses on checking and recording of the sales inventory system. The study also includes counting of sales every month, which is checked and recorded in their sales report by one person which passes to the owner of the business. We examined and analyzed the company’s sales inventory and Vertical Market Solution Reader

Page 88

figured out the problems when they record their items that they have sold, but the quantity of what is being recorded in their sales report and/or the content is not included in our scope.

Definition of Terms

•

GCTI

Game Computer Trading Incorporated

•

DSR

•

OR

•

IMF

•

CIMF

Computerized Inventory Master File

•

MSR

Monthly Sales Report

Daily Sales Record Official Receipt Inventory Master File

CHAPTER 2 – SYSTEMS ANALYSIS

USE CASE DIAGRAM Use Case of existing system Of Game Computer Trading Incorporated Manual Sales Inventory System

Vertical Market Solution Reader

Page 89

Use case shows what the customer, staff and cashier can do in the company.

PRIMARY ACTORS OF EXISTING SYSTEM

a) Cashier Vertical Market Solution Reader

Page 90

Cashier will be the one who will receive money from the customer. He will be the one to give the change of the money. Also, he is assigned to make receipts exchange with the products bought by the customer.

b) Staff

Staff will be the one to answer the questions of the customer. Also, he will be the one to show the products they offered to the customer. It depends on the staff to sell their products to the customer. Overall he will be the one to assist the customer needs. Staff is important in the company for serving and answering all the questions and needs of the customer.

c) Customer

Customer can be the one who needs the product and services. He is looking for products that will satisfy his needs. He can be the one who will transact business with the company. Also, he will be the one to pay for the product he bought in exchange of the item.

Vertical Market Solution Reader

Page 91

MEANING OF USE CASES OF EXISTING SYSTEM

a)

Look for a product

Customer looks for a product based on what he needs. If he does not find any products, he will find another store and look for the products. If he finds a product, he will think if he will buy or not the product.

b) Choose a product

The customer can choose any products offered by the store. It is based on the price of

c) Pay product

The customer needs to pay corresponding amount in exchange with the products and services he bought.

d) Get receipt

As a company, the cashier needs to generate receipt as part of the law of Bureau of Internal Revenue (BIR). The store would give the products along with the receipt.

Vertical Market Solution Reader

Page 92

USE CASE NARRATIVES FOR EXISTING SYSTEM:

1. The customer will look for a product/s. 2. The customer will choose a product/s. 3. The customer will tell the staff about his chosen product/s. 4. The staff will get the product/s. 5. The staff will show the product/s to the customer. 6. The customer will test the product/s. 7. If the customer is satisfied with the product/s he will take it else he will look again for another product/s. 8. The customer pays to the cashier. 9. The cashier receives the payment. 10. The cashier makes a receipt. 11. The cashier gives receipt and item to the customer. 12. The customer receives receipt and the item.

Vertical Market Solution Reader

Page 93

Activity Diagram of Existing System Of Game Computer Trading Incorporated Manual Sales Inventory System

Customer

Staff

Cashier

Look for product

Choose a product

Tell staff

Get product

Test product

Show product

Buy product

Receive Payment

Print Receipt Receive Receipt and item

Give Receipt and item

This activity diagram shows how the customer transacts business in the store.

Vertical Market Solution Reader

Page 94

MEANING OF USE CASE OF ACTIVITY DIAGRAM:

a) Look for a product First, customer needs to looks for the product he needs. It is based on what he actually needs.

b) Choose a product The customer can choose a product if he finds what he is looking.

c) Tell staff To be able to get the product he like, he need to tell the staff what product he will buy.

d) Get product After that, the customer can get the product to have a better look in it.

e) Show product The staff will show the product for the customer’s request.

f)

Test product

Vertical Market Solution Reader

Page 95

The product should be tested that the functions are all working.

g) Buy product After checking all the functionalities of the product by the staff, the customer now can buy it. To complete the transaction, he needs to pay the corresponding amount of the product.

h) Receive payment The cashier will receive the amount given by the customer.

i)

Print receipt After the cashier receives the amount, he need to make receipt for that product.

j)

Give receipt The cashier will give the receipt to the customer for proof of purchasing an item.

k) Receive receipt and item The end of the activity is the customer receives receipt and item.

Vertical Market Solution Reader

Page 96

Actual Time VS Target Time

Activities

Actual Time

Target Time

Look for a product

1 minute

30 seconds

Choose a product

10 minutes

3 minutes

Tell staff/add to cart

2 minutes

5 seconds

Get product

30 seconds

n/a

Show product

30 seconds

n/a

Test Product

2 minutes

n/a

Buy product

1 minute

5 minutes

Receive payment

30 seconds

5 seconds

Print receipt

45 seconds

30 seconds

Give receipt and item

5 seconds

n/a

18 minutes and 20 seconds

9 minutes and 10 seconds

Total

*There needs to be shipping because it is one of the features of an e-commerce.

Vertical Market Solution Reader

Page 97

Geographical Flowchart of Game Computer Trading Incorporated

Vertical Market Solution Reader

Page 98

CHAPTER 3 - SYSTEMS DESIGN

Table of Recommendation

PROBLEM

RECOMMENDATIONS

ACTIVITY DIAGRAM AFFECTED

•

Decision making is The company should always centralized

•

Receive Payment

•

Receive Payment

•

Print Receipt

of There must be good computer

•

Receive Payment

that is connected with database.

•

Print Receipt

•

Buy products

the make a sales report in order for

to

the owner to know their sales

owner

within certain time.

.

• The

sales

report There should be an employee

might be not reliable

•

Slow

speed

Sales Report

that the owner is trusted.

Here

is

the

recommend

computer specifications:

Vertical Market Solution Reader

Page 99

•

Processor : 2.45GHz (Php 3,500.00)

•

Memory : 128 MB (Php 1,200.00)

•

HardDrive : 20 GB (Php 1,500.00)

•

Monitor : Generic 14” (Php 2,000.00)

•

MotherBoard : FoxConn (Php 2,500.00)

•

Printer:HP Deskjet 840c (Php 2,500.00)

•

Power Supply : Generic (Php 300.00)

•

CPU Case : Generic (Php 800.00)

•

Windows Installer : Windows ’98 (Php 800.00)

•

Office ’97 Installer : (Php 300.00)

•

Accessories :Keyboard (PS2) and Mouse(PS2) (Php 300.00)

Total: Php 15,700.00

•

The sales report is

The

have

•

Receive Payment

unorganized

automated sales report so that

•

Print Receipt

Vertical Market Solution Reader

company

should

Page 100

there would not be error in inputting

quantities,

•

Give Receipt

product

name and etc.

• There

might

be The owner should be in the •

discrepancies happening store so that he can look what

Receive Payment

• Print Receipt

his all workers are doing.

in the store

USE CASE DIAGRAM

Use case of Proposed System: Game Computer Trading Incorporated E-commerce System

Vertical Market Solution Reader

Page 101

MEANING OF USE CASE:

a) Search product The customer will input certain product that he is looking. Search engine will be the one to filter the request of the customer

b) Choose Product

Vertical Market Solution Reader

Page 102

The customer needs to choose the product that he wanted to buy. c) Add to Cart The customer needs to add to cart the product that he will buy to finish his transaction with the system administration. d) Buy Product He will not input here his card number to pay the product. e) Print Receipt In order for the customer to get the product, he needs to print and show the receipt to the one who will give the product.

USE CASE NARRATIVES FOR PROPOSED SYSTEM:

1. The customer logs-in or registers first. 2. The customer looks for a product/s. 3. The customer will choose a product/s. 4. The customer puts the chosen product/s in the shopping cart. 5. The customer will check first if the no. of items is correct else he can cancel the transaction and choose another product/s. 6. The customer pays the product/s via e-transaction. 7. The system will receive the payment from the customer. 8. Create an official receipt for the customer. 9. The customer prints out his/her official receipt.

Vertical Market Solution Reader

Page 103

Activity Diagram of Proposed System Of Game Computer Trading Incorporated Manual Sales Inventory System

Vertical Market Solution Reader

Page 104

Customer a) Log-in Vertical Market Solution Reader

Page 105

First you will Log-in to the site in order to see the website’s interface

b) Registration Form If you already registered for your account you can immediately Log in and take a look to the website, if you not yet register, you should sign up first in order to access the website.

c) View Home Page If you already a member to this site, you can see the Home page of the site and different attributes of it. d) View Transaction If you are not registered to that site you will receive first a confirmation message before you get your account.

e) Search Product You can search for a certain product that you would like to purchase. f) Choose Product You can choose the product that you like or look for the products that you need and want to order. g) Add to cart If you already have a chosen item, you can add it in your cart. h) Check cart After putting the items in your cart you need first to check your cart in order to make sure that the item that you chose is really the things that you need. i)

Pay Product

Vertical Market Solution Reader

Page 106

If the items that you add in your cart are correct then you can immediately buy them but if is incorrect you can return and choose your product again. j)

Print Receipt This will give you the receipt of the things that you buy and evidence that you already buy for the items that you add to you cart.

k) Log-out And at last you can finally log-out to the website and wait for the items to be delivered to you. System Administration

a) Update Sales Record The system admin can updates sales record to know if their inventories have a stock or they should get to their suppliers for more supplies. b) Log-in The admin should log-in first to access the site, if the account is incorrect, the Erro Message will appear. c) View Order After logging-in, they can view the order of the customer and provide it to the customers. d) Get Payment Of course after the transaction has made, the system admin will receive the payment of the customer. e) Shop Product The system admin will generate the products for the customer. But if the transaction is failed the system admin will Notify the Customer. f) Track Shipment Vertical Market Solution Reader

Page 107

The system admin will report to their delivery business partner to deliver the item that the customer purchase. g) View Sales The system admin will view the sales for the record of the transaction. h) Print Receipt The system admin can print the sales receipt to have the proof of the transaction. Then he can Log-out and wait for another transaction.

Vertical Market Solution Reader

Page 108

Benchmarking Company Name:

BROCHIERE COMPUTERS SALES AND SERVICES

About the company: Location: Unit C446 Cyberzone 4th Level, Building B. SM Megamall EDSA Cor. Doña Julia Vargas Ave. Mandaluyong City

Contact: 633-2172, 634-1296, 09175337759, Email ad: [email protected]

Mission-Vision

The company’s mission is to provide our clientele with the widest range of computer products and services at the lowest possible prices. They want their customers to be completely satisfied both in terms of the treatment they receive as they are concluding their business with us as well as with the product or services they purchase. They aim to become the leading provider of computer networks for schools and businesses throughout the country. At Brochiere, their friendly and highly competent personnel are always ready to serve to meet and exceed client’s expectation. Vertical Market Solution Reader

Page 109

Description

Our group chose this company as a competitor because; their products and some services are similar to what our company offers. The GCIT is more on products like video games, gaming console, accessories, etc. Brochiere also has products like GCIT but is mainly prioritized on services such as transferring VHS to CD, converting files, media provider, etc.

TIME TABLE

ACTIVITIES

Deliver Product

Count received Products

G.C.T.I

Brochiere

(mins)

(mins)

2,880 (2 days)

Approx. 4320 mins

30 minutes

45 minutes

20 minutes

35 minutes

Release Product

Vertical Market Solution Reader

Page 110

Record Daily Sales

30 minutes

5 minutes

4800 minutes

420 minutes

48 minutes

180 minutes

Physical Checking Update Inventory

(Once a month) Update Manually

TOTAL

7808 minutes

5005 minutes

(Approx 5 days)

(Approx 3 days)

Benchmarks

The service is the most vital activity in the company. This must satisfy the customer’s needs and wants to make the company more improve and sustain in industry.

The company products/services should be maintains to make their sales profit increase. The GCIT and Brochiere aims to satisfy the customer needs and also aim to make great deal to the customers.

One of the critical business processes is the time cycle wherein the company may have a risk in doing the actual time and have a possibility losing sales profit. As shown on the timetable between GCIT and Brochiere, the company that is ahead of time and uses a less of time is the Brochiere. This is because their systems are automated like recording DSR. Vertical Market Solution Reader

Page 111

Because of benchmarking, we are able to determine the competitors’ advantages and disadvantages that our company’s best practice has.

Streamlining

Our group came up with the propose e-commerce system. This system will eliminate all the unwanted activities in the company and thus making their company more efficient. The cost that they can have in using this system will be lessen because of the monthly salaries or wages will be down due to the automation of the system, the space that they will be occupying are smaller and thus cutting their cost in the rent part of their expenses, their electricity and water bill will also cut down because they don’t need to have a big to operate and they don’t have a lot people to use water for their hygiene and drinking purposes.

The following tools are the reasons why the company will have a better and effective business if they will apply our propose e-commerce sales and inventory system.

a. Bureaucracy Elimination

Since our propose system is an automated the approval and paper work can be done by one person. Having a bureaucracy means it will eat more time for approval of owner and we tend to cut the time of decision making by having the reports automatically generated for the owners’ faster and better decision making. The existing system of Game Computer Trading Inc. has a hierarchy organization structure and this means more people to employ and more paper works to be done. Our system aims to minimize the cost of labor and variable cost such as papers to buy for reports and the receipts for the customers and for the BIR records.

Vertical Market Solution Reader

Page 112

b. Duplication Elimination

From what we notice the business employs a lot of people for their size. Having 6 sales person in their store is a lot because they only have small place and from what the group thinks they only need 2-3 people in their store Since they are more on distribution than retailing. Based o what we observed the store doesn’t have a lot of walk in customers and the result is that their employees are not utilized fully by the business.

c. Simplification

The propose system also wants the company to have a more simple yet effective and efficient sales and inventory system. Our e-commerce sales and inventory system aims to have a maximum of 2-3 person who will monitor, manage, and maintain it. All the activities that will be happening in the system is monitored by the owner. The job of having this kind of e-commerce system will give the owner less cost and more accuracy in their sales report and inventory level. The owner can also assure that this system is secured in the part of payment of the products.

d. Process Cycle-time Reduction

Our propose e-commerce system can reduce interruption from the choosing and paying the products by the customer. Less human interaction means faster time for the customer decision-making. The customer can easily find what they are looking for because the site has a search feature that can filter the information that the customers specified. The customer can view or can have all the information that he needed in a second by just clicking the product that he wants to view. The owner can have faster and better reports because of the system records all the transaction that is happening in it, thus, enabling the owner to have a faster yet better decisions for the company.

Vertical Market Solution Reader

Page 113

e. Errors Minimization

There’s nothing truly error proof or free in this world. Our system aims to minimize the human errors that can happen in the recording of their transactions, the number of inventory, the payment that they are getting from their customers, the reports that they are generating for future reference and for decision-making, and the system will make sure that the money and the identity of all of their customers are not fraud.

f.

Automation

The best part of our proposal is that the company can have a fully automated sales and inventory system. Having a fully functional e-commerce system will give the company the ability to easily manage and cut the cost that are having now. The company can cut their cost in their number of employees, the space that they are occupying, and the water and electricity bill will also go down.

Vertical Market Solution Reader

Page 114

Appendices Existing Forms and Reports

Vertical Market Solution Reader

Page 115

Process Breakdown of the Store

Vertical Market Solution Reader

Page 116

Location in Megamall

Vertical Market Solution Reader

Page 117

Interview Transcriptrion

1.

How many people own involved in your sales dept.? 10 people.

2.

Who receives the orders of the customers? Sales person will take the order of the customer then submit to purchaser to make the purchase order.

3.

Every when do you receive sales report? We received out sales report daily.

4.

What is the sales status of your company? Average earner.

5.

Are you satisfied with your company sales? No.

6.

Are your sales system automated? Manual? Semi auto? Why? The company use manual system, because it is more convenient and easy to follow and more accurate

7.

What are the company’s sales processes? Our sales person will look for a prospective customer and then introduce our product. We will explain more clear all the qualities of our product. When the customer satisfied

Vertical Market Solution Reader

Page 118

to our product and wants to buy. We will then tell to them on how we will deliver the item. Also talk to them the collection process.

8.

Does your sales department have any planning stage? Yes, one by one, we plan and study which items is more in demand and popular that we can easily sell. How and what promotion strategies we will make to sell our items each time.

9.

Who are your target customers? Our target customer mostly are children, because they more aware and enthusiastic for electronic and high-tech gadgets and we also targeting old alike people.

10. Do you interview customers to get feedback on what they want and what they need? Yes, we do interview from our customer to know what they what, to get new ideal in improving and updating our products / items.

11. When do you conduct an interview, do you make do with the data from interview, for the improvement of your sales? Yes, we use all the information and data we gather from interview as one our basis for our future plan and strategies.

12. Do you present your product first to anyone before purchasing? Yes, we present our products to our purchaser person and he will communicate with our president and they will approve it, so we try our best to explain or introduce to them that would satisfy our needs.

Vertical Market Solution Reader

Page 119

13. Who manages your inventory We assign an inventory clerk that would do a physical counting every month to check the proper recording of each item. 14. Who makes the sales report? The sales clerk makes the sales report.

15. Who receives the sales report? The company owner, management, and the inventory clerks receives the report from the sale clerk.

16. Every when do you make the sales report? We make the sales report of last night sales on the following morning.

17. How often do you order stock items? We order stock mostly thrice a week.

18. Do they check first the stocks before ordering? Yes, of course. To know how much quantity we will order.

19. How many stocks do they order? Is it many or is it just right? Just enough quantity to meet the target needs of store for their sales.

20. Do they order the same product even it is still plenty in your store? No, we didn’t order items that have still many stocks.

Vertical Market Solution Reader

Page 120

21. What happens to the old products that you didn't sell? Do you sell it in a cheaper price or you disposed them? We sell it on a cheaper price, usually during “SALES” season or in ordinary day, we give a discounted price.

22. Do you girl discount to customers who request for discounts? Sometimes, it depends on the items and how much they buy, and sometimes instead of giving them price discounts, we gave them additional items.

23. Do you deliver your products if the customer buys many items? Yes, we deliver items if our customer buy or order us large quantity of items.

24. Do you sell your items with a guaranteed warranty? And if you replace or repair items with major defects? Most of our items we sell have warranty. Yes, we replace or repair product that have defect if it is still under the warranty period only.

25. After receiving you supplies from your suppliers, who does the inventory? The inventory clerk receives and double check the counting of the stocks we receive.

26. Why does your delivery get delayed? Our business nature is seasonal; mostly our products are saleable during summer vacation and Christmas time. Other time sour low peak seasons it is during start of the school opening. During that time, mostly we cannot reach our target sales.

27. Why do you have problems with communication?

Vertical Market Solution Reader

Page 121

Communication problems occurs when sometimes we have a foreigner customer that don’t know how to speak well in English or sometimes cannot express easily what they needs or what they what so to that our sales clerk can not make good sales promotions.

28. After checking their inventory is there any leftover stocks? Yes, sometimes they have un- recorded items that are not included in the inventory data list.

29. Is their any of your stocks that you didn't sell? What happen to them? We sell it on a lower price or we included on a promo package items.

30. After receiving your delivery do you update your inventory? Yes, every time we receive our stocks delivery, we check it immediately and update it on our inventory records.

31. Who order’s it? The purchaser person assign will get the number of items that currently that they have from the inventory clerk before he orders.

32. How do you get your supplies? The suppliers and the stocks supplies will deliver to warehouse either by air freight or sea freight by freight on board – destination (F.O.B-destination)

33. How long does it take the suppliers deliver the supplies? If it’s by air freight it will took about by 2-3 days, if by sea freight, about 1-2 weeks.

Vertical Market Solution Reader

Page 122

34. Is there any process in the sales that are related in other dept? Yes, like on how we get the supplies and record it to the inventory dept.

35. How many suppliers do you have? Too many.

36. Do you offer repairs for items like the gaming console? Yes, we do as long as we can repair what kind of defect it was.

37. Who communicate with the supplier? The purchaser person communicates to the supplier.

38. What part of your system do you want to replace/ improve for your sales process? Why? We would like to improve our inventory system because we encounter problems of loss of products.

39. Who checks the staff’s if they are doing their job correctly? All the job by staff was supervise by the personal supervisor.

40. Who gives the sales strategy? The general manager gives the sales strategy and sometimes we also ask the opinion of the sales person.

Vertical Market Solution Reader

Page 123

41. Who handles the money? Handling money was under by the finance officer in charge and also with the supervision of the company owner.

42. Who talks to others companies / do you outsource (if any?) The marketing manager is the one assign to talk / meeting to the other companies.

43. What is their minimum sales target every month? The minimum sales target every month is about 800,000 - 900,000 (it will depends on last month sales earn.)

44. Before you receive the product form your suppliers, do you negotiate with the price? Yes, before we purchase and receive order from supplies, we first check the price from all of our suppliers and we choose those who can give us lower price.

Vertical Market Solution Reader

Page 124

Acknowledgement:

I would like thank my classmates and to our professor to have a good time spending our class. I became more improve person because of this subject Thank you. And I am happy that I overcome all the challenges that I encounter during making this papers. Thank you GOD!

Vertical Market Solution Reader

Page 125

Reference: http://www.google.com http://www.yahoo.com http://www.vertsol.pbwiki.com http://www.searls.com/cluetrain/index.html http://www.searls.com/cluetrain/95-theses.html

Vertical Market Solution Reader

Page 126