Theory of Costs Maximization of profit is an important business objective for the firm Profit = Revenue- Cost Thus to know the profitability of any decision we need to understand the costs
DTA- Managerial Economics
Total cost(TC) =Total Fixed Cost(TFC) +Total variable costs (TVC) • Total Fixed costs are the costs that do not vary with the level of output. • For eg., Cost incurred on account of fixed plant and equipment, rent charges, advertisement expenses, salaries of administrative staff • Total fixed cost is the total cost of all the fixed inputs employed in a production process( it remains unchanged at all levels of output)
DTA- Managerial Economics
Variable costs • Variable costs represent those costs that change directly with the change in output. • Examples are cost of raw materials, Direct labour, electricity charges, fuel charges etc.
DTA- Managerial Economics
Total Fixed, Variable and Total Cost Curves Cost Total Cost Curve Total Variable Cost Curve
TFC
Total Fixed Cost Curve TFC
DTA- Managerial Economics
Quantity
TVC- Inverse S- shape • Total Variable Cost has an inverse S-shapereflecting the law of variable proportions( Law of diminishing marginal returns) • As per the law, at the initial stages of production in a particular plant as more of the variable factor (labour)is employed its productivity increases initially( MP increases ) and the average variable cost falls.
DTA- Managerial Economics
Short run costs Inputs Output Capital Labour 10 1 43 10 2 160 10 3 351 10 4 600 10 5 875 10 6 1152 10 7 1372 10 8 1536 10 9 1656 10 10 1750 10 11 1815 10 12 1860
TFC 100 100 100 100 100 100 100 100 100 100 100 100
Total Cost TVC 20 40 60 80 100 120 140 160 180 200 220 240
TC 120 140 160 180 200 220 240 260 280 300 320 340
100
DTA- Managerial Economics
6
Short run average Costs • Cost per unit or average costs are more important for businessmen and economists. • Average Fixed Costs(AFC): • AFC is the total fixed cost divided by the number of units of output produced. • AFC= TFC/Output • It is always falling as output increases, as fixed costs are being spread over larger units of output. DTA- Managerial Economics
Average Costs • Average Total Costs is calculated as total cost divided by the number of units produced.
DTA- Managerial Economics
Average and marginal costs Output 43 160 351 600 875 1152 1372 1536 1656 1750 1815 1860
Average Cost AFC AVC ATC 2.326 0.465 2.791 0.625 0.250 0.875 0.285 0.171 0.456 0.167 0.133 0.300 0.114 0.114 0.228 0.087 0.104 0.191 0.073 0.102 0.175 0.065 0.104 0.169 0.060 0.109 0.169 0.057 0.114 0.171 0.055 0.121 0.176 0.054 0.129 0.183
DTA Managerial Economics
Marginal Cost MC 0.465 0.171 0.105 0.080 0.073 0.072 0.091 0.122 0.167 0.213 0.308 0.444
9
Average fixed costs 0.8
COST
0.6 AFC
0.4 0.2 0 0
500
1000
OUTPUT DTA Managerial Economics
10
1500
2000
Average total Cost (ATC) and Average variable costs(AVC) 0.8
COST
0.6 AVC ATC
0.4 0.2 0 0
400
800
1200
OUTPUT DTA-Managerial Economics
11
1600
2000
Marginal costs 0.8
COST
0.6 AVC ATC MC
0.4 0.2 0 0
500
1000
OUTPUT DTA Managerial Economics
12
1500
2000
The supply schedule The firm’s supply schedule shows the quantities that the firm is willing to offer at each market price Since a firm is presumed to operate for profits, then it will only offer output when the market price is greater than the cost of producing the last unit offered. Therefore, the firm’s supply schedule is also the firm’s marginal cost curve, above the average variable cost(when MC > AVC) DTA Managerial Economics
13
Shut down of production AC/AR MC
ATC
A (Rs.150)
AVC
BE (Rs.51) B (Rs.45) C (Rs.34)
Shut down point
AFC
OUTPUT
DTA- Managerial Economics
14
Shut down – Analysis of graph
A(Rs.150); B (Rs.45); C(Rs.34) are the price/Average revenue earned by the firm when the market price is A, B or C. The minimum ATC is (Rs.51) and the minimum AVC is (Rs.34) the firm is able to achieve (at a production level of 180 units). The firm can cover its variable and fixed costs (that is the total costs) if price is Rs.51; This is when AR/Price is at least equal to the Average Total Cost(ATC curve) The AR/Price should at least cover the Average Variable Cost(AVC) for the firm to continue supply in the short-run. If Price falls below AVC then the firm will Shut-down. Hence if price is below Rs.34, firm will not produce. DTA- Managerial Economics
15
Productivity and costs in the long run In the long run both capital and labour are variable Firms can change the amount of machines or office space that they use Therefore, the law of diminishing returns does not determine the productivity of a firm in the long run In the long run productivity and costs are driven by returns to scale
DTA-Managerial Economics
16
Implications of factor substitution (1) COST SRATC1 SRATC2
AC1 AC2 AC3 Q1
Q2
DTA- Managerial Economics
OUTPUT
17
• When a firm substitutes labour with machinery, and the investment makes the firm more efficient, then the average cost curve would move down to the right as in the previous slide. • If investment does not increase productivity and does not change average costs then the cost curve does not change.
Implications of factor substitution (2) COST SRATC1
SRATC2
AC1
Q1
Q2
DTA- Managerial Economics
OUTPUT
19
Long run average cost curve • The long run average cost curve is simply a collection of short run average cost curves, illustrating how average costs change as fixed inputs (plant size, type and number of machines etc) change.
The long run average cost curve COST PER UNIT ATC3 ATC2
ATC1
LRAC
x1
x2
x3
DTA- Managerial Economics
OUTPUT 21
LAC/ Envelope Curve • The LAC is also called the planning curve because it is a guide to the entrepreneur for planning the future expansion of the firm and choosing the optimal scale or plant size for the production.
Long run averagre cost curves COST PER UNIT LRAC
attainable
c1 c2
unattainable
Q1
OUTPUT DTA- Managerial Economics
23
Returns to scale Returns to scale measures the change in output for a given change in inputs Increasing returns to scale exist when output grows at a faster rate than inputs Decreasing returns exist when inputs grow at a faster rate than outputs Constant returns to scale exist when inputs and outputs grow at the same rate DTA- Managerial Economics
24
Returns to scale COST PER UNIT
g
sin rea
de cre asi
inc
ng
LRAC
constant MES
Qm DTA- Managerial Economics
OUTPUT
25
Importance of minimum efficient scale (MES) MES is the size of operation with the lowest average cost. If a factory operate at an output size where it is not achieving MES, it would be incurring higher average costs which would finally make it uncompetitive. MES is the size beyond which no significant economies of scale can be achieved Cost advantage over rivals Firms may merge to achieve MES Managerial Economics Firms may diversifyDTAto avoid low cost competition
26
Examples of economies of scale Production techniques: Maruthi Suzuki and Rolls Royce Indivisibilities: huge machinery Specialisation and division of labour By-products
DTA- Managerial Economics
27
Costs in the Long Run All inputs that are under the firm’s control can be varied there are no fixed costs ( all inputs are flexible) Long run is best thought of as a planning horizon Firms plan for the long run, but they produce in the short run DTA- Managerial Economics
28
Long-Run Planning Curve
DTA- Managerial Economics
29
Firm’s Long-Run Planning Curve
DTA- Managerial Economics
30
Economies of Scale Notice that the long-run average curve is U-shaped, a result of economies and diseconomies of scale Economies of scale imply that long-run average costs decline as output expands while diseconomies of scale imply that long-run average costs increase as output increases 31 DTA- Managerial Economics
Economies of Scale A larger size often allows for larger, more efficient machines and allows workers a greater degree of specialization Production techniques such as the assembly line can be utilized only if the rate of output is large enough Typically, as the scale of the firm increases, capital substitutes for labor and complex machines substitute for simpler machines DTA- Managerial Economics
32
Diseconomies of Scale As a firm expands, diseconomies of scale, eventually take over: long-run average cost increase as output expands Additional layers of management are needed to monitor production The more levels of management in an organization, the more difficult it is for top management to communicate with those that perform most of the production tasks DTA- Managerial Economics
33
A Firm’s Long-Run Average Cost Curve
DTA Managerial Economics
34