The Robot Hotel Concept
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The Robot Hotel concept 1
External environment of the Robot Hotel concept Description: Robot hotel, one new ***** hotel in Prague, reputable
Political a. Global: i. political efforts to open the market opportunities and encourage business travelling and leisure travelling ii.Political preferences and relationships for global economical improvement b. Czech republic EU presidency until June 09 c. Political efforts to increase employment in the companies, hotels including. d. Czech invest organisations puts efforts
Economic e. Global: i. Implementation of Euro currency (negative impact of postponing Euro implementation) ii.Economic downturn affecting the economy at least for upcoming 2 yrs iii.Decreasing costs of high-technology robots and automated gadgets f. Regional i. Efficiency advantage for Prague in EU region ii.Czech republic officially classified as a developed country with stabile economy iii.Currency fluctuation g. Prague i. Competition reduction
Socio-cultural h. Global i. Diversity within different cultures and diversity within one culture/nation, cosmopolicy ii.Ageing of the population iii.Modernization and raising expectations on services iv.Higher expectations of welfare, health services and lifestyle i. Regional i. Party town (UK), wedding travelling, medical tourism j. Prague i. Increase of business travelling during the EU presidency and afterwards Authors: Elena Halepova, Sarka Smrskova, Slavko Trpic, Pavel Ondrak, Vit Horky Date: March 31, 2009
The Robot Hotel concept 2 ii.Changes in the structure and preferences in the tourist segments
Legal k. Global i. Opening policies for free international trade and business in “western” countries l. Regional i. visa procedures for non-EU residents ii.long bureaucratic procedures m. Prague i.
Technological n. Global i. Online search, online reservations ii.Online mediators, online advertising iii.Online customer service (check-in / check-out, customer feedbacks, wifi) iv.The rate of technological innovations are speeding up v.Mobile technology vi.Growing accessibility of information related to hospitality vii.Growing competition online o. Regional and Prague i. Databases of trustworthy hotels within Czech Republic, run by Prague the city ii.Using specialized mediators for promotion and marketing
Environmental p. Global i. Green trends in hospitality, impacts; impacts: growing operational costs, opportunity to find niche ii.Need of alternative sources of industry iii.Czech people do not speak foreign language still (DE, RU, CH, ..) q. Regional i. Negative reputation because of Temelin (Austria), Radar shield (Russia) r. Prague i. Criminality of foreign citizens in Prague (Nigerians, Russians), reputation
Authors: Elena Halepova, Sarka Smrskova, Slavko Trpic, Pavel Ondrak, Vit Horky Date: March 31, 2009
The Robot Hotel concept 3
Task environment analysis Description: Robot hotel, one new ***** hotel in Prague, reputable
Competitors According to our competitors analysis there not exactly the same concepts of Robot hotel as we suggest. From global perspective we can consider the five starts hi-tech hotels as potential competitors. Locally, we will compete with other five stars hotels. Here we take a look at some hotels and manufacturers that are doing some exciting things in technology to attract new customers Opening in late 2009, Las Vegas’ CityCenter will debut some of the most advanced guestroom technology available. Control4 is on the scene, providing personalized automation for every guestroom. For example, as guests near their room, the room lights will turn on automatically, curtains will part, and the TV will turn on to display a list of automated controls that each guest can personalize. The Control4 system will also offer climate control, music, wake-up calls, and more. Green settings let you "green your stay" by choosing light level, temperature, and how often linens and towels are changed. Best yet, settings are remembered for the duration of your visit. Farther north, Hotel 1000 in downtown Seattle recently added Microsoft Surface to its Studio 1000 suite, located next to the lobby. Guests are presented with the 30inch display in a table that recognizes touch, gestures, and more. They are able to interact with the virtual concierge, which offers guests 100 points of interest in the area. Or they can check out previously loaded photo albums and videos and even insert their own memory cards or sample music. Microsoft Surface isn’t the only technology you’ll find in the walls of this hotel, however. The tech-minded 1000 features a multi-million-dollar technology infrastructure: touch-screen VoIP phones, intelligent private bars, ambiance controls with infrared technology, 40-inch LCD HDTVs, electronic “do not disturb” functionality, and digital audio docking stations in every room. Virtual golf is available for those who want to practice their swing before hitting the links. Oh, and there is that ultra-groovy electronically operated privacy screen between bath and guestroom! Hi Hotel Nice, France This 38-room urban bolthole in Nice, created by French designer Matali Crasset from the skeleton of a 1930s building, is an "active hotel where everything is modulable". This translates into sofas that serve as loudspeakers and "digital" guestrooms where the furniture is formed from computer screens and all the facilities are operated via remote control. It sounds scary, but is really quite groovy. Authors: Elena Halepova, Sarka Smrskova, Slavko Trpic, Pavel Ondrak, Vit Horky Date: March 31, 2009
The Robot Hotel concept 4 Hi Hotel, 3 Avenue des Fleurs, Nice, France (00 33 49 707 2626; www.hi-hotel. net). Doubles start at €185 (L126), including organic breakfast.
Cotswold House, England This is the ultimate weekend retreat for those who think the accessory for headto-toe tweed is an iPod. Rooms feature complimentary broadband access, the chance to experiment with a bit of mood lighting in the bathroom and a Loewe entertainment system that not only plays music but lets you download digital photos. But the USP must be one of the recently launched Montrose rooms, which offers guests the chance to snooze on a special L14,000 bed. There's no comfy mattress, though - it's made from 10,000 capsules that contour to the shape of your body. The Cotswold House Hotel, The Square, Chipping Campden, Gloucestershire (01386 840330; www.cotswoldhouse.com). Double rooms start at L130, including breakfast. Le Meridien Cyberport, Hong Kong The five-star Le Meridien is part of Hong Kong's futuristic L1.15 billion Cyberport project at Telegraph Bay in the south of Hong Kong island. The hotel sits alongside equally hi-tech office buildings, a shopping and entertainment centre and a deluxe residential development. The aim is to create an interactive environment purpose-designed for local and visiting IT professionals. Unsurprisingly, the hotel features pretty much everything the geek-about-town requires. As well as the usual plasma-screen TVs and Wi-Fi, guests are provided with cordless phones that can be used throughout the complex - from the swimming pool to the jogging track. Le Meridien Cyberport, 100 Cyberport Road, Hong Kong (00 852 2980 7788; www.hongkong.lemeridien.com). Doubles start at HK$1,243 (L90), room only. Nine Zero Hotel, Boston, US Even J Lo will have to ditch her shades if she wants to check into this swanky boutique hotel. As well as dual-line cordless speaker phones, free hi-speed internet access and top-of-the-range sound systems and TVs, guests who book in to the Cloud 9 penthouse get to use iris identification security. A photograph of guests' eyes is taken on arrival, encrypted into a code and, within a blink, they only have to gaze in the direction of the door to gain access to their suite. Standard rooms and suites don't have biometric ID security yet, but guests can still make the most of the other in-room gizmos, as well as several speciallydesigned pieces of furniture that are also available to buy. Nine Zero Hotel, 90 Tremont Street, Boston, US (00 1 617 772 5800; www.ninezero.com). Doubles start at $258 (L143), room only. Authors: Elena Halepova, Sarka Smrskova, Slavko Trpic, Pavel Ondrak, Vit Horky Date: March 31, 2009
The Robot Hotel concept 5 Semiramis Hotel Athens, Greece The designer Karim Rashid's funky, candy-coloured Semiramis feels like one big techno-toy. A member of the Design Hotel group, its very playful rooms feature artwork that doubles as bedside lighting, plasma screen TVs, remote-control utilities, Alessi telephones, wireless internet access and scrolling LED message signs sunk into the floor outside each door. Word is that voice-activated gadgets and wands for accessing rooms, operating lifts and paying for drinks by the pool are also in the pipeline.
Other competitors a. b. c. d. e. f.
Four Seasons Rocco Forte – Augustint Kempinski Sheraton Buddha Bar Hotel Mandarin Hotel
Customers Segmentation: 1) 2) 3) 4) 5)
Males and females Productive age and seniors 35 – 60yrs old High income Computer-savvy; fast adaptors of new technologies
Suppliers a. b. c. d. e. f.
Food and beverages Cleaning supplies as well as personnel(can also be an external company) Furniture and decorations (e.g. Interior Design studio) Bed linen, towels, robes, etc Consultants Construction and repair maintenance(general repairs as well as major damages fix) g. Promotional materials h. Security i. Technology: a. Business centres b. Communications c. Computers and internet d. Payment transactions e. Reservation systems f. Facility management Authors: Elena Halepova, Sarka Smrskova, Slavko Trpic, Pavel Ondrak, Vit Horky Date: March 31, 2009
The Robot Hotel concept 6 g. Equipment management and repair(especially for robot parts and etc) h. Energy control
Distributors
Additional info and details Here are some articles about current automatization in hotels and futuristic concepts about it: 1. Futuristic hotel http://hot.gettys.com/about.php 2. Marriot's and Hilton's ideas http://www.usatoday.com/travel/hotels/200503-16-hotel-kiosks_x.htm 3. Surveys and research about customers opinions on such services http://www.selfserviceworld.com/research_279.php 4. Robotic vacuum cleaner http://store.irobot.com/product/index.jsp?productId=2898148&cp=280460 5&ab=CMS_IRBT_StoreHome_022209_Roomba580 5. http://freakonomics.blogs.nytimes.com/2008/08/01/why-dont-hotels-useroombas/ 6. Self-check in system http://gohawaii.about.com/od/oahuphotos/ig/embassy_suites_waikiki_photo s/embassy_suites_007.htm
Authors: Elena Halepova, Sarka Smrskova, Slavko Trpic, Pavel Ondrak, Vit Horky Date: March 31, 2009
External environment of the Robot Hotel concept Description: Robot hotel, one new ***** hotel in Prague, reputable
Political a. Global: i. political efforts to open the market opportunities and encourage business travelling and leisure travelling ii.Political preferences and relationships for global economical improvement b. Czech republic EU presidency until June 09 c. Political efforts to increase employment in the companies, hotels including. d. Czech invest organisations puts efforts
Economic e. Global: i. Implementation of Euro currency (negative impact of postponing Euro implementation) ii.Economic downturn affecting the economy at least for upcoming 2 yrs iii.Decreasing costs of high-technology robots and automated gadgets f. Regional i. Efficiency advantage for Prague in EU region ii.Czech republic officially classified as a developed country with stabile economy iii.Currency fluctuation g. Prague i. Competition reduction
Socio-cultural h. Global i. Diversity within different cultures and diversity within one culture/nation, cosmopolicy ii.Ageing of the population iii.Modernization and raising expectations on services iv.Higher expectations of welfare, health services and lifestyle i. Regional i. Party town (UK), wedding travelling, medical tourism j. Prague i. Increase of business travelling during the EU presidency and afterwards Authors: Elena Halepova, Sarka Smrskova, Slavko Trpic, Pavel Ondrak, Vit Horky Date: March 31, 2009
The Robot Hotel concept 2 ii.Changes in the structure and preferences in the tourist segments
Legal k. Global i. Opening policies for free international trade and business in “western” countries l. Regional i. visa procedures for non-EU residents ii.long bureaucratic procedures m. Prague i.
Technological n. Global i. Online search, online reservations ii.Online mediators, online advertising iii.Online customer service (check-in / check-out, customer feedbacks, wifi) iv.The rate of technological innovations are speeding up v.Mobile technology vi.Growing accessibility of information related to hospitality vii.Growing competition online o. Regional and Prague i. Databases of trustworthy hotels within Czech Republic, run by Prague the city ii.Using specialized mediators for promotion and marketing
Environmental p. Global i. Green trends in hospitality, impacts; impacts: growing operational costs, opportunity to find niche ii.Need of alternative sources of industry iii.Czech people do not speak foreign language still (DE, RU, CH, ..) q. Regional i. Negative reputation because of Temelin (Austria), Radar shield (Russia) r. Prague i. Criminality of foreign citizens in Prague (Nigerians, Russians), reputation
Authors: Elena Halepova, Sarka Smrskova, Slavko Trpic, Pavel Ondrak, Vit Horky Date: March 31, 2009
The Robot Hotel concept 3
Task environment analysis Description: Robot hotel, one new ***** hotel in Prague, reputable
Competitors According to our competitors analysis there not exactly the same concepts of Robot hotel as we suggest. From global perspective we can consider the five starts hi-tech hotels as potential competitors. Locally, we will compete with other five stars hotels. Here we take a look at some hotels and manufacturers that are doing some exciting things in technology to attract new customers Opening in late 2009, Las Vegas’ CityCenter will debut some of the most advanced guestroom technology available. Control4 is on the scene, providing personalized automation for every guestroom. For example, as guests near their room, the room lights will turn on automatically, curtains will part, and the TV will turn on to display a list of automated controls that each guest can personalize. The Control4 system will also offer climate control, music, wake-up calls, and more. Green settings let you "green your stay" by choosing light level, temperature, and how often linens and towels are changed. Best yet, settings are remembered for the duration of your visit. Farther north, Hotel 1000 in downtown Seattle recently added Microsoft Surface to its Studio 1000 suite, located next to the lobby. Guests are presented with the 30inch display in a table that recognizes touch, gestures, and more. They are able to interact with the virtual concierge, which offers guests 100 points of interest in the area. Or they can check out previously loaded photo albums and videos and even insert their own memory cards or sample music. Microsoft Surface isn’t the only technology you’ll find in the walls of this hotel, however. The tech-minded 1000 features a multi-million-dollar technology infrastructure: touch-screen VoIP phones, intelligent private bars, ambiance controls with infrared technology, 40-inch LCD HDTVs, electronic “do not disturb” functionality, and digital audio docking stations in every room. Virtual golf is available for those who want to practice their swing before hitting the links. Oh, and there is that ultra-groovy electronically operated privacy screen between bath and guestroom! Hi Hotel Nice, France This 38-room urban bolthole in Nice, created by French designer Matali Crasset from the skeleton of a 1930s building, is an "active hotel where everything is modulable". This translates into sofas that serve as loudspeakers and "digital" guestrooms where the furniture is formed from computer screens and all the facilities are operated via remote control. It sounds scary, but is really quite groovy. Authors: Elena Halepova, Sarka Smrskova, Slavko Trpic, Pavel Ondrak, Vit Horky Date: March 31, 2009
The Robot Hotel concept 4 Hi Hotel, 3 Avenue des Fleurs, Nice, France (00 33 49 707 2626; www.hi-hotel. net). Doubles start at €185 (L126), including organic breakfast.
Cotswold House, England This is the ultimate weekend retreat for those who think the accessory for headto-toe tweed is an iPod. Rooms feature complimentary broadband access, the chance to experiment with a bit of mood lighting in the bathroom and a Loewe entertainment system that not only plays music but lets you download digital photos. But the USP must be one of the recently launched Montrose rooms, which offers guests the chance to snooze on a special L14,000 bed. There's no comfy mattress, though - it's made from 10,000 capsules that contour to the shape of your body. The Cotswold House Hotel, The Square, Chipping Campden, Gloucestershire (01386 840330; www.cotswoldhouse.com). Double rooms start at L130, including breakfast. Le Meridien Cyberport, Hong Kong The five-star Le Meridien is part of Hong Kong's futuristic L1.15 billion Cyberport project at Telegraph Bay in the south of Hong Kong island. The hotel sits alongside equally hi-tech office buildings, a shopping and entertainment centre and a deluxe residential development. The aim is to create an interactive environment purpose-designed for local and visiting IT professionals. Unsurprisingly, the hotel features pretty much everything the geek-about-town requires. As well as the usual plasma-screen TVs and Wi-Fi, guests are provided with cordless phones that can be used throughout the complex - from the swimming pool to the jogging track. Le Meridien Cyberport, 100 Cyberport Road, Hong Kong (00 852 2980 7788; www.hongkong.lemeridien.com). Doubles start at HK$1,243 (L90), room only. Nine Zero Hotel, Boston, US Even J Lo will have to ditch her shades if she wants to check into this swanky boutique hotel. As well as dual-line cordless speaker phones, free hi-speed internet access and top-of-the-range sound systems and TVs, guests who book in to the Cloud 9 penthouse get to use iris identification security. A photograph of guests' eyes is taken on arrival, encrypted into a code and, within a blink, they only have to gaze in the direction of the door to gain access to their suite. Standard rooms and suites don't have biometric ID security yet, but guests can still make the most of the other in-room gizmos, as well as several speciallydesigned pieces of furniture that are also available to buy. Nine Zero Hotel, 90 Tremont Street, Boston, US (00 1 617 772 5800; www.ninezero.com). Doubles start at $258 (L143), room only. Authors: Elena Halepova, Sarka Smrskova, Slavko Trpic, Pavel Ondrak, Vit Horky Date: March 31, 2009
The Robot Hotel concept 5 Semiramis Hotel Athens, Greece The designer Karim Rashid's funky, candy-coloured Semiramis feels like one big techno-toy. A member of the Design Hotel group, its very playful rooms feature artwork that doubles as bedside lighting, plasma screen TVs, remote-control utilities, Alessi telephones, wireless internet access and scrolling LED message signs sunk into the floor outside each door. Word is that voice-activated gadgets and wands for accessing rooms, operating lifts and paying for drinks by the pool are also in the pipeline.
Other competitors a. b. c. d. e. f.
Four Seasons Rocco Forte – Augustint Kempinski Sheraton Buddha Bar Hotel Mandarin Hotel
Customers Segmentation: 1) 2) 3) 4) 5)
Males and females Productive age and seniors 35 – 60yrs old High income Computer-savvy; fast adaptors of new technologies
Suppliers a. b. c. d. e. f.
Food and beverages Cleaning supplies as well as personnel(can also be an external company) Furniture and decorations (e.g. Interior Design studio) Bed linen, towels, robes, etc Consultants Construction and repair maintenance(general repairs as well as major damages fix) g. Promotional materials h. Security i. Technology: a. Business centres b. Communications c. Computers and internet d. Payment transactions e. Reservation systems f. Facility management Authors: Elena Halepova, Sarka Smrskova, Slavko Trpic, Pavel Ondrak, Vit Horky Date: March 31, 2009
The Robot Hotel concept 6 g. Equipment management and repair(especially for robot parts and etc) h. Energy control
Distributors
Additional info and details Here are some articles about current automatization in hotels and futuristic concepts about it: 1. Futuristic hotel http://hot.gettys.com/about.php 2. Marriot's and Hilton's ideas http://www.usatoday.com/travel/hotels/200503-16-hotel-kiosks_x.htm 3. Surveys and research about customers opinions on such services http://www.selfserviceworld.com/research_279.php 4. Robotic vacuum cleaner http://store.irobot.com/product/index.jsp?productId=2898148&cp=280460 5&ab=CMS_IRBT_StoreHome_022209_Roomba580 5. http://freakonomics.blogs.nytimes.com/2008/08/01/why-dont-hotels-useroombas/ 6. Self-check in system http://gohawaii.about.com/od/oahuphotos/ig/embassy_suites_waikiki_photo s/embassy_suites_007.htm
Authors: Elena Halepova, Sarka Smrskova, Slavko Trpic, Pavel Ondrak, Vit Horky Date: March 31, 2009
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