The Revealer Corp.: Enlightenment With Enjoyment

The revealer corp. Enlightenment with enjoyment

09/05/09

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Owners: • • • • • •

Swayam Soni Sourav Mukherjee Sandeep Krishna Rohit Sharma Kirti Gaurav Hamza Omar

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•Table of Contents I. Executive Summary II. General Company Description III. Products and Services IV. Marketing Plan V. Operational Plan VI. Management and Organization VII. Personal Financial Statement VIII.Startup Expenses and Capitalization IX. Financial Plan 09/05/09

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Executive • We want to fill the gap between what people want and what they are provided. • Our product “comic magazine” which deals with the all the news of the week with a touch of humor. • Our customer would be all those who want something “HATKE” as the survey demands. It comprises of all the youths, working men-women and housewives. • We have future in this industry and we have to be optimistic about this new 09/05/09

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Contd: • We have an amount limit of Rs 5 crores which we have acquires partly from our co-partners and rest we have obtained from the banks. • The major amount will go into the establishing of manufacturing unit and rest we will allocate in marketing ,promotion and distribution. 09/05/09

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General Company • Mission Statement: Make people know what Description surrounds them while making them enjoy doing this. • Vision- Enlightenment with Enjoyment . • Business Philosophy: Our Business basically focuses on the media industry. The new concept introduced with this is humor, as people love humor in everything. Thus we combine news and humor together. This type of business is common in Television networks but it is very new in paper media. Our product basically will be a comic book 09/05/09

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Products and • Our main product Services • Our comic book – The Revealer • The main features: • This comic book will be no regular comic book which is sold on railways and book shop. This book will not contain any cartoon character but reality. 09/05/09

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We will collect all the happenings of the week and analyze it that which one suits our book. The all the articles will be collected and a person who is a cartoonist will convert the article into a comic strip. The comic book will be about 50 – 55 pages in starting but we will increase in later stages. The book will be divided into many sections namely: 1.Politics 2.Business 3.Sports 4.Technology 5.Shares 6.Celebrities 09/05/09 The revealer corp 8 7.Hollywood/ Bollywood

Book layout.. • Each element will have 3-4 pages full of comic strip and a little row space after each comic strip to give a brief of it if reader finds it interesting to read. Then after every topic there will be 1 page for advertisement, there will 3-4 pages of advertisement at the end of magazine and in between some comic strip also where we will get space. • The format of the comic book.. Front page will contain the name of the comic magazine and the main news which it covers, showed by a comic picture. The front page will have the same format every week but the design will be changed according to the current happenings. For example, if the latest topic is recession than cover page will have a 09/05/09 revealertopic corp 9 recession cartoon, but The if the of discussion is

The front page

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The Topic Comic strips pages:

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Marketing Plan

• Market research - How? • We made research and hired an agency for collecting relevant information related to our market and our venture interests. • The primary data collection: it can be ranged from the making of questionnaire and survey in the locality. • The secondary data: the 09/05/09

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Contd: • Cities surveyed: Bangalore, Delhi, Kolkata, and Mumbai. • Target group: youths, working class men, working women, house wives, etc. • Reasons why we ventured into this business? • The hectic working style of today’s youths, men, working women, students, etc. • The terrifying news in the newspapers of the metros, the people is really terrified by the word “terror”. Media f our country just ads “masala” to every news whether it is related to any of the event and people get bored of this things. When a boy named “prince” fell into the bore well, the news became more popular than the any national news; it was the effect of our 09/05/09 The revealer corp own MEDIA. 13

• Facts about our industry: • What is the total size of our market? • The industry into which we are catering has many dimensions; it has been organized into many sub units like the business news industry, general news category, the research news category, the student category, etc. • But there is no one into what we are venturing though there are some facts like each newspaper has some of the 09/05/09

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USP: Our USP has risen from the need of the society i.e. people want to get away from the general things and want something very unique and happening, so this opportunity has become the USP of our products 09/05/09

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What percent share of the market will we have? No company ventures with an intension to directly take over any industry but gradually seeing the current prospects tries to become a market leader. We don’t think that we can compete centuries old newspapers like TOI, The Hindu, etc but the other fact is that we are not the same as they are. In the early stages we want just a nominal share in the industry. As we are starting in the metros only we hope we can start in a pretty good way as there are more demand of the “stuff” which we can supply. Current demand in target market: Eyeing the survey report, we can say that there is a grave need of our material in the market. As the market has not been segmented in a our way, so we can’t exactly estimate the demand but the 09/05/09 lining is that if we Thecome revealer corp silver into the business now 16

Trends in target • Growth trends: it is an infant if see our target market, we know that we are the new entrant but as per the industry in considered, it is also new as per our segmentation of the market. • Trends in consumer preferences: now this is what has given a way to our business, the trend among the customer is that they are fed up with these “boring” things as they call. So the trend is the need or our product. • The trends in product development: the trends in the product development ranges from the early design of the product to its segmentation and the change in the product 09/05/09

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• Our product is basically meant for the people of middle class to high class. Our product categorization of the various factors is done like this: • Age: we will be catering to the age group above 15 years as our issue will contain a sense related to the general news. • Gender: Our product is for both the genders and we don’t segregate our product as per gender. If everything runs well then we will be seeing our major market share in the housewives also. • Location: the demand of the time is that we should cater to the metros in the initial stage and later we will extend to the smaller towns and cities also. We are now starting in the cities like Delhi, Mumbai, Kolkata, and Bangalore only as we want to start with high Hindi speaking people as 09/05/09 The revealer corp 18 we will start with national news and news on

Contd:

• Income level: We are in the plan to start at that price that an ordinary man who buys a newspaper can switch from it and twin to our “comic” for a change. Thus our pricing would range from Rs5 to Rs 10, depending upon the place of sales. • Social class and occupation: This is not a matter of so much concern as we are catering to all the class of population, ranging from youth to working class to housewives. • Education: This factor is of concern as only educated men and that with a sense of humor then only we will be able to sell our product. So eyeing this factor we have 09/05/09

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• Actually there is no company which is in direct competition with our company as no one launches “comic magazine” the way we are planning to do. The only thing we will have to do is to distinguish our product from the main category and to make people believe that we are different. • List our major competitors: • Times of India • The Hindu • Deccan Herald • India today • The Outlook, etc

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• Our company into the world, our product with its unique appeal can fit into the minds and heart of people if positioned well. Niche of our product could be youths or working men or housewives. Now as per our product segmentation, we think we will be doing well initially in the metros .The age group can vary from place to place but early we are banking upon the youths and the working class. So on the nutshell of the niche marketing we have 09/05/09

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• The first thing we need to do is to make people believe that our company is entirely different from the general industry and we are not the general news maker or the magazine maker. • We will be changing our product in accordance with the needs and desires of the people. Suppose that now people are fed up with the word “terror” but time can come when they will need something else, so we will have to change. • So “change” as Mr. Barack Obama will

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• How will we get the word out to customers? • We will be using the same channel to reach our customer as the newspaper reaches there. We will be supplying our goods for free for some time like for around a week and this will follow in all the parts on time basis .we will use the local hawkers and we are in talk with them to sell and distribute our product. We will be selling our product with the largely accepted brands like • Advertising: What media, why, and how often? Why this mix and not some other? • We are going to use both the print media and emedia for advertising our products. We have signed a deal with the local cable suppliers to advertise our product for a very minimal cost and in the print media we are deals with the various magazines and newspapers which don’t feel that we are a competitor to them. 09/05/09 The revealer corp 24 • Some of the magazines makers which have

• How much will we spend on the items listed above? • As we are venturing for the first time then we have decided to invest heavily on building the relationship with customers by the means of advertisement. So we are investing initially for Rs 60lacs on advertising. • For hawkers –Rs 10 lacs and it will be as per sales statistics they produce. • For advertising on T.V.—Rs 20 lacs, as we will be giving our ads on the local 09/05/09

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• As we are new and are a small firm, so our pricing will be average not the lowest and not even above the average prices. We know the range in which we are competing that’s why we are pricing our product as per the market price. • Our initial prices are as follows: • Kolkata –Rs 15 • Mumbai – Rs 20 • Delhi -Rs 15 • Bangalore - Rs 20 • Now why is that variation in the pricing of the product across regions? • As we have mentioned that we will follow the pricing strategy of the respective towns and cities, so we are following the same strategy. In KOLKATA, average prices of the products in this category are very less, so we have to adapt to this price to survive there. Bangalore is still the price king for this product so we 26 09/05/09 The revealer corp

• How do you sell our products? • Retail: we are in deals with the major magazine sellers houses in the cities for selling our product and rather we will be retailing our products through the local stalls and book stores also. • Direct (mail order, Web, catalog): we have that facility also and we will take orders online and we will transport magazines through the same channel which we use to sell to our local customers. • Wholesale: we have that facility also as we see popular products being sold into 09/05/09

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Production How and where are our products? Our methods of: Production techniques : - We have the most sophisticated and the Gravure printing machines for printing on paper, film & foil • -Horizontal web offset press with 3 cylinders or blanket to blanket design. • -Vertical web offset press with mono unit, 3C unit, stack unit, 4 Hi tower having number printing attachment having output in signature fold, reel, and sheet, are produced for newspaper, magazine, forms, text books, book covers, etc. •09/05/09 -Special purpose Offset machines like bus ticket29 The revealer corp • • • • •

Contd: • Flexo printing attachment on web offset press has also been provided for special application. • -Converting machineries include Slitters, Sheeters, Rewinders, Coating & Laminating machines. • -Aluminium kitchen foil rewinders, Fax and add / cash roll making machine, Spooling machine, Doctoring & rewinding machines, etc. 09/05/09

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• Location

• What qualities do you need in a location? Describe the type of location you’ll have. • Physical requirements: • Amount of space: we require a place 300 sq meters for the manufacturing purpose. • Type of building: it should be spacious having at least two ways for entry and exit of lorry or trucks. • Power and other utilities: we need a palce which has to have regular power supply and we have those places in all the operating areas. • Access: our location is very accessible for both our suppliers The and our hawkers and 09/05/09 revealer corp 33 wholesalers. The road ways are also well

The financial plan: • • • • • • •

It contains the following: Sales forecast for 12 months Break-even analysis Four year projection Opening day balance sheet Personal financial account Start-up-expenses.

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The HR Plan • • • •

Organization chart Departments and people Salary plan Job description and eligibilty

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Organizational

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Department of publication • This department will control the • • • •

working of the press. The head of this department will be gm press The two manager will be of press and raw material. They will be in direct control of supervisors Supervisors will be controlling the

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Department of information • There will be no GM in this department. • All reporter cartoonists and journalist will work in this department. • This dept will also have a legal team which will filter the work of journalist, they make clear of what all can be published in the book.. 09/05/09

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Department of accounts and • The head of this department will be GM accounts • Under him two team will work – Financial management team – Accounts team • Auditors team

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The marketing teams • The head of this team will be chief information officer • Under him two team will work – Marketers- which will develop innovative idea to reach customers – Information teams- this team will recognize the demand of the customer in the current market.

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Initial Salary Plan

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The findings of the research:

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What they say about the content ?

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What kind of change they want?

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Will they purchase a “comic magazine”?

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Any questions? 09/05/09

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