The New Five Day Mba

Earn 33 CPE Credits! Plus Brand New Harvard Business School Case Studies!

The New Five Day MBA For Managers A dynamic path to personal and professional excellence AE U , i a b in just five days , Du l e t o tH t o i r r Ma W J • 9 0 0 2 10 – 14 May Attending this innovative seminar will enable you to: • • • • • • • • • • •

Build a fundamental understanding of how companies create shareholder value Explore shareholder expectations Understand your primary business objectives Discover how to align organisational strategy with your business strategy Become familiar with basic financial vocabulary and methods Learn how to evaluate investment decisions and formulate and use financial information Investigate the role of marketing in fulfilling strategic objectives Learn how to make more effective strategic and marketing decisions Discover how to enhance internal governance Derive the strategic drivers of good performance Comprehend the big picture of business management

Organised By

By far, this was the most useful course I have attended. Walid Dabbagh, General Manager Dubai Airports Company, UAE

Supported By Official Regional Recruitment Partner

www.iirme.com/5daymba

Meet Your Expert Course Leader

Dear Manager, Wouldn’t it be great to learn the most important aspects of a full MBA without spending years and a fortune doing it? What if you could do it in just five days? You can. In May, IIR is pleased to announce The New Five-Day MBA in Dubai. Vital business practices and up-to-date MBA concepts will be discussed, shared and broken down to give you the competitive edge in this market that are essential to success. It is more important now than ever to ensure that you are on top of your game as competition grow increasingly fierce in the slowing market. Moreover, Waseem Anwer, your highly lauded course leader, will use Harvard Business School case studies to dissect the key aspects of his agenda. His interactive style will ensure that you walk away with a newfound confidence in best practice business principles.

At • • • • • • •

the end of this course you will be able to: Understand your primary business objectives Use financial vocabulary and methods correctly Make more effective strategic and marketing decisions Derive the strategic drivers of good performance Enhance internal governance Align organisational strategy with your business strategy Comprehend the big picture of business management

Register now by completing the registration form on the back of this brochure, or, you can email [email protected] or log on to our website at www.iirme.com/5daymba.

I look forward to welcoming you to this course in May 2009.

Kind Regards,

Keith Parker Conference Manager P.S. If you are a CPA you can earn 33 CPE credits by completing this programme! P.P.S. Take advantage of our early bird specials for significant discounts!

Waseem Anwer is Managing Director of

Chicago Capital Group, a New York advisory firm as well as a Managing Director of Gulf Capital, a boutique investment bank. He advises companies on issues in corporate finance, strategy and governance. He also teaches at the City University of New York.

Waseem has advised corporate clients on investment transactions, restructurings, capital structure and financial policy, real estate investments, value-based management, organisation structure, and executive compensation. He has worked with family-owned and public companies with diverse business cultures in both developed and emerging economies in North and South America, and in the Middle East. He has been a guest speaker at several universities and conferences. Previously, Waseem was a Vice President with Stern Stewart & Co, a global advisory firm specialising in corporate finance advisory, shareholder value management and corporate governance issues. He was also with Hewlett-Packard Company in the United States for five years. Waseem holds an MBA from the University of Chicago. In addition, he earned an MS in computer engineering from Syracuse University and holds a bachelor’s degree in electrical engineering. He lives in New York City.

If you are a CPA: 1) Upon completion of this course you will earn 33 CPE credits 2) Prerequisite to attend: None 3) Course level: Basic 4) Instructional method: Group live 5) Advanced preparation: None required The Institute for International Research is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org

Forthcoming Relevant Events BW023 Effective Policies And Procedures 29 March – 25 June 2009 www.iirme.com/distancelearning15 BC2990 Strategic Business Planning 17 – 21 May 2009 www.iirme.com/sbp BC2908 Balanced Scorecard – The A to Z 24 – 28 May 2009 www.iirme.com/bscatoz For more information on any of the above events please contact us on Tel: 971-4-3352483 or email: [email protected]

Who Should Attend? This course has been designed specifically for executives, senior managers, managers and team leaders who want to improve their management and business performance. It is particularly suitable for: • Managers who are about to move out of a specialist role into a broader general management role • Managers or department heads with cross-functional responsibilities who need to develop a big picture outlook • Managers who have been identified as having potential for general management • Managers who are looking to develop and broaden their general management skills

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: [email protected] Web: www.iirme.com/5daymba

The New Five Day MBA For Managers

10 – 14 May 2009

Course Timings: Registration will be at 8:00 on the first day. The course will start at 08:30 each day and finish at 14:30 followed by lunch. Refreshments will be served at appropriate intervals.

Introduction In today’s global business environment, every business executive must possess a fundamental knowledge of how companies are constructed, managed and grown to create shareholder value. In this course, we will first lay out what shareholders expect from companies and managers. Having established the primary objective, we’ll then explore how shareholders and managers evaluate investment decisions and how financial information is formulated and used. Companies ultimately grow with smart strategic decisions. How strategies are formulated and executed is, therefore, at the core of successful business management. As companies grow, the decision-making process becomes compartmentalised and its effectiveness is then a direct function of how the organisation is structured. A company’s business strategy also needs to be supported by a fit between various activities and processes, and therefore, it is necessary to create an alignment with, and among, the various functions within a company. At every step, we’ll delve into details, but only to the point where we do not lose sight of the big picture, i.e. creation of shareholder value. As much as possible within the constraints of this short duration, the programme will include hands-on practice using examples as well as case studies from Harvard Business School.

Agenda •

Shareholder value objective - Centrality of shareholder value in business decision-making - Importance of cash and the timing of the cash flow - Computing time value of money



- - -

•

Development, analysis and integration of financial statements - Differentiating between the cash and accrual methods of accounting - Building and analysing a profit and loss statement - Categorising assets, liabilities and capital

•

Marketing - Role of marketing in fulfilling strategic objectives - Centrality of the customer in developing marketing strategies - Components of marketing analysis - Developing marketing strategy

•

Microeconomics for the strategists - Determinants of demand and supply - How markets adjust to changes in demand and supply - Adjusting the framework for non-competitive markets

•

Strategy - Defining strategy and its role in fulfilling shareholders’ objective - Analysing industry structure - Corporate, competitive and functional strategies - Introduction to a strategy development framework

•

How investors value companies and projects - Discounted cash flow and other approaches to analysing investments - Forecasting performance - Application of time value of money to capital budgeting - Prioritising and selecting investment projects

•

Organisation structure - Business strategy as the driver of organisation structure - Introduction to organisation design parameters

•

Performance measurement and incentive compensation - Gap between strategy formulation and execution

Using the Balanced Scorecard as a tool to implement strategy Understanding and fixing agency problem Overview of incentive compensation approaches

Case Studies

(final selection is subject to change) Harvard Business School case: Chemalite, Inc. A chemical engineer who has set up a company to manufacture and market one of his inventions is trying to prepare his state of the corporation report. This case is designed to serve as a vehicle to introduce students to basic bookkeeping and accounting functions.

Harvard case: Apple 2002 In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple’s strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs make Apple “insanely great” again? Harvard case: Domestic Auto Parts Describes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy. Harvard case: The Fashion Channel: Market Segmentation. The new Senior Vice President of Marketing for The Fashion Channel (TFC), a cable television network dedicated to round-the-clock, fashion-oriented programming, is preparing to recommend a change in the company’s traditional marketing approach by introducing a market segmentation programme. This programme is, in part, a response to the intensifying competitive environment for TFC, and it needs to strengthen the company’s brand and positioning with viewers and advertisers. At the same time, the programme must maintain consumer and distributor satisfaction with the network. Several segmentation options are being considered, each with pros and cons. TFC has never done a programme like this before, and the Senior Vice President of Marketing is new to the job. In addition to making a recommendation, she must manage the change process to insure that the organisation and her leadership team peers are fully aligned.

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: [email protected] Web: www.iirme.com/5daymba

IIR Middle East certified by

The New Five Day MBA For Managers 10 – 14 May 2009 • JW Marriott Hotel, Dubai, UAE

FIVE EASY WAYS TO REGISTER 971-4-3352437

[email protected]

971-4-3352438

IIR Holdings Ltd.

GCS/IIR Holdings Ltd.

PO Box 21743, Dubai, UAE

P O Box 13977, Muharraq, Kingdom of Bahrain

www.iirme.com/5daymba For further information and Group Discounts* contact 971-4-3352483 or email: [email protected] *Group discounts are only applicable on the full event price

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Dates



The New Five Day MBA 10 – 14 May 2009 For Managers

Price before 1 March 2009

Price between 1 March and 22 March 2009

Price after 22 March 2009

US$ 4,250 (Save US$ 500)

US$ 4,550 (Save US$ 200)

US$ 4,750

If you have eight or more delegates who need this training, contact IIR In-House on 971-4-3352439 or [email protected] Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be made upon receipt of the invoice and prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bank clearing charges. All payments should be made in favour of IIR Holdings Ltd.

If you are unable to attend, a substitute delegate will be welcome in your place. If this is not suitable, a US$ 200 service charge will be payable. Registrations cancelled less than seven days before the event must be paid in full.

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Event Venue

JW Marriott Hotel, Dubai, UAE Tel: 971-4-2624444

Accommodation Details

We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: 971-4-4072693 Fax: 971-4-4072517 Email: [email protected]

Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.

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