The Importance Of Latest Car Technologies As Perceived By Car Users

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  • Words: 1,035
  • Pages: 30
Leonilo P. Daguisonan Jr. Japet L. Jarantilla Rudy Ric D. Trabel

 Is there an equal proportion in perceptions of car users with respect to the importance of engine performance, safety and comfort features?  Is there an equal proportion in perceptions of car users with respect to the following?  engine performance: horsepower, torque and fuel efficiency;  safety features: airbags, antilock brake system and traction control;  comfort features: air conditioning, automatic windows/door locks, and CD/MP3 player.

To determine the proportions of responses of car users

with respect to the importance of the following:  Engine performance: horsepower, torque and fuel efficiency  Safety features: airbags, ABS, Traction control  Convenience features: air-conditioning system, automatic window/door locks and CD/MP3 players.

Ho: There is an equal proportion of perception of car users with respect to the importance of:  Engine performance (such as horsepower, torque and fuel efficiency)  Safety features ( such as airbags, ABS and traction control)  Convenience features ( air-conditioning system, auto/power window locks and CD/MP3 player)

 To

car manufacturers, this would help them to determine what attributes of a car that should be given more focus in order to standout in the market.  To prospected buyers, this would hope to give them information what to consider when owning a car that would serve them for more convenience, safety and efficiency.  A reference material for further studies related to automotive developments particularly in engine performance as well as safety and convenience technologies.

 The

50 car users were chosen randomly regardless of their age, gender or socioeconomic profile.  Focused primarily on the subject’s perception of importance with respect to the aforementioned variables.  Within the boundary of Tibanga, Iligan City due to time and financial constraints.

Fifty

respondents were selected randomly within Tibanga, Iligan City.  Specifically they are drivers and  Owners who are currently using their car for their day-to-day affairs.

Descriptive

survey method was utilized in this study.

Structured,

undisguised questionnaire. It contained four questions with three choices of answer each. It also contains a part that asked their name but is instructed to be optional. The type of questions used were all to be answered by checking one box only.

 The

primary sources were taken from car users.  The researcher established rapport with the respondents to ensure support in the undertaking and confidence in the results.  Questionnaires were personally distributed to the respondents from February 11 to 15, 2008.  Respondents were given ample time to objectively and accurately answer the questions in the questionnaire.

The

gathered data was treated quantitatively. All answers were tallied and computed. Tables were used to analyze and explain the data. Statistical tools were used in the study.

 This

used to describe responses given by the respondents in a particular response to the questions in proportion to the total number of respondents. P = (X / N) 100 where: X = specific number of respondents N = total number of respondents 100= constant

 This

was used to determine the relationship between the responses of car users with respect to the importance of the given variables.  0.05 level of significance was used. c

r

j

i

χ = ∑∑ 2

( Feij − Foij ) Foij

2

where:

χ

2

= chi-square

Foij

= observed frequency

Feij

= expected frequency

where:

Fe = (total column) (total row) / (over all total)

Methods Used  Percentage  Chi-square

Features

Response

Frequency, f

Percentage, P(%)

Chi-square, x² (computed)

Horsepower

Torque

Fuel efficiency

VI

30

60

I

17

34

NI

3

6

Total

50

100

VI

34

68

I

15

30

NI

1

2

Total

50

100

VI

43

86

I

5

10

NI

2

4

Total

50

100

10.162

10.162

10.162

Features

Response

Frequency, f

Percentage, P(%)

Chi-square, x² (computed)

Airbags

ABS

Traction control

VI

40

80

I

6

12

NI

4

8

Total

50

100

VI

24

48

I

16

32

NI

10

20

Total

50

100

VI

29

58

I

18

36

NI

3

6

Total

50

100

15.59

15.59

15.59

Features

Response

Frequency, f

Percentage, P(%)

Chi-square, x² (computed)

Air condition

Auto/power locks

CD/MP3 player

VI

30

60

I

16

32

NI

4

8

Total

50

100

VI

32

64

I

16

32

NI

2

4

Total

50

100

VI

23

46

I

12

24

NI

15

30

Total

50

100

17.16

17.16

17.16

Features Horsepower

Torque

Fuel efficiency

Response

Frequency, f

Percentage, P(%)

VI

30

60

I

17

34

NI

3

6

Total

50

100

VI

34

68

I

15

30

NI

1

2

Total

50

100

VI

43

86

I

5

10

NI

2

4

Total

50

100

Features

Response

Frequency, f

Percentage, P(%)

Airbags

VI

40

80

I

6

12

NI

4

8

Total

50

100

VI

24

48

I

16

32

NI

10

20

Total

50

100

VI

29

58

I

18

36

NI

3

6

Total

50

100

ABS

Traction control

Features Air condition

Auto/power locks

CD/MP3 player

Response

Frequency, f

Percentage, P(%)

VI

30

60

I

16

32

NI

4

8

Total

50

100

VI

32

64

I

16

32

NI

2

4

Total

50

100

VI

23

46

I

12

24

NI

15

30

Total

50

100

1. The Engine performance namely Horse Power, Torque and Fuel Efficient are important to car users. 2. The Safety features namely Air bags, Anti lock and Traction Control are important to car users. 3. The Convenience features namely Air condition, CD/Mp3, Automatic/Power windows and Locks are important to car users. 4. In buying or owning a car, car users would look for latest technology features in car engine, safety and convenience.

1. Car manufacturers consider all features in their manufactured units. 2. It is recommended that a study be conducted whether age, gender and socioeconomic profile of car users affects their perception on the importance of these same variables. 3. It is also possible to conduct same study to a certain group of car users in an institution or company. 4. Same study can be conducted to prospected buyers. 5. It is also recommended to conduct same study modified examples of latest features be given.

God Bless

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