The Impact Of E- In The Business

Student Class:

Vit Horky eBusinessPlanning & Implementation

Semester: Due Date:

Spring 2007 May 19 2007

Evidence Produced Eg. Report

Lecturer : Program: Actual Submission Date:

Anastasia Paraskou Rob Carter HND Business May 19 2007

Location Handed to Lecturer/ emailed to Lecturer

Student Declaration I declare that the work contained in this assignment was researched and prepared by me, except where acknowledgement of sources is made. I understand that the college can and will test any work submitted by me for plagiarism. Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority as a signed statement

Signature: Date:

May 19 2007

A separate feedback sheet will be returned to you after your work has been graded. Refer to your Student Manual for the Appeals Procedure if you have concerns about the grading decision.

Word count: 1,408

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The impact of e- in the business Research and analysis of offerings digital camera

TABLE OF CONTENTS NUMBER

SUBJECT

PAGE

1.

Introduction

4

1.1

The product

4

1.2

The eShop definition

4

2.

The eShop description

4

3.

The brick-and-mortar shop description

5

4.

The analysis of expectations

5

4.1

eShop customer

5

4.2

Brick-and-mortar shop customer

5

5.

Assessment of relevant online data

6

5.1

Integrity of data

6

5.2

Reliability of data

6

6.

Analysis of logistic processes

6

6.1

Responses

6

6.2

Reliability of information

7

6.3

Staff skills

7

6.4

Personal feeling

7

Conclusion

8

References

9

Bibliography

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Appendix 1 - eShops

11

Appendix 2 – Brick-and-mortar shop

12

Appendix 3 – The communication report

13

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The impact of ein the business Research and analysis of offerings digital camera

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The impact of e- in the business Research and analysis of offerings digital camera

1.Introduction 1.1.The product The product which was randomly chosen from the half-proffesional cameras rank of all producers has product name CANON EOS 1D MARK II and it is one of the most expensive digital camera offered on the czech market (the fact was found out by the observation of eShops stated on Appendix 1). The product price on the Czech online market is approximately 105.000 CZK. The Foto Skoda eShop offers the camera for 103.990 CZK (inc. VAT 19%)

1.2.The eShop definition By the observation of several eShops offering electronical machines and cameras especially was chosen the eShop called Foto Skoda on domain address www.fotoskoda.cz. The brick-and-mortar shop definition

2.The eShop description Foto Skoda is only one of few eShops on the czech market providing the website with full translation to the English and offering variety of products in each category of specialized market focused on high-skilled half-proffesionals on the area of photography

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3.

The brick-and-mortar shop description

The brick-and-mortar was chosen based on the criteria: easy availability by walk from the city centre of Prague; widely known shop focused on electronic goods. The shop called Datart Megastore is based on Narodni street, 15Om from Mustek, Prague 1. The shop is a part of chain Datart.

4.Analysis of expectations 4.1.eShop Customer As a customer interested in highly proffesional products offered in high competitive market one can expect perfectly prepared: 1) comparison of similar products; based on interactive functions and orders 2) all the technical information available in Czech as well as in English 3) business provider support provided by highly-skilled person from the particular area; speaking in Czech as well as in English; with fast response 4) the online free discussion available on the server of business provider

4.2. Brick-and-mortar shop customer Based on the chosen product – which is one of the most expensive half-proffessional digital camera in the current Czech market – there was not expected, that the product will be available in the brick-and-mortar premise. But the customer can expect, that the staff will be absolutely helpful and it will have detailed information about the product as well as the offering.

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5.Assessment of relevant online data 5.1.Integrity of data The integrity of data are absolutely essential on the area of online shopping electronic goods where the data are usually available on the websites of retails as well as the website of producer. Product description, technical information and information about warranty was fully available in Czech language on the website of eShop retail, only parts of the product technical data was in English. However, it was possible to visit the website of producer where all the data was available in English.

5.2.Reliability of data The reliability data was found absolutely relevant and fully coved all the functions and specifics of the product. The data was available in Czech language on the eShop website server and in English on the producer website presentation. There were any disturbing or irrelevant informations which could make the research and purchase more difficult. The data was fully available for average web surfer.

6.Analysis of the logistic processes

6.1.Responses As a part of the mystery online shopping and evaluating the reliability of data provided on the server one can find important to get the absolutely specific infromation about particular function of the product. As a foreigner interested in purchase of the camera CANON EOS 1D MARK II I wrote the message throw the online contact form available on the website provider www.fotoskoda.cz where I asked for complete technical information in English language and

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specific answer to the question, what is the speed of the lens shutter. Immediate answer was strongly required. The message was sent May 18, 2007 (Thursday) at 0:16.

The response, to the email filled in the contact form, was received after almost 16 hours, at 4:01 PM, May 18, 2007 (Thursday). The reply included the hyperlink pointing to the complete technical

infromation

about

the

product

on

official

website

of

producer

Canon

(www.canon.cz). The answer was completely in english as well as the source linked there. The message included also contact information of the divison of Cameras on the shop FotoSkoda, based on Prague 1.

6.2.Reliability of information The reliability information given by the staff of the Datart Megastore was not fully covered and the personalle was not able to answer simle questions about the technical description of the product. All their answer was pointing to use their electronical shop, where the reliable information should be simply available.

6.3.Staff skills The staff was not active and even that the mystery shopper stood before the shelf with cameras for more than 5 minutes, there was not activity of the staff recognized. The knowledge about the Canon EOS 1D MARK II camera was not in-depth and there were only information about the availability of all the data online given.

6.4.Personal feelings I was completely disatisfied by the approach of the Datart staff and my first impression after immediate leaving was „never again“.

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1.Conclusion After brief secondary research of the chosen product, primary research online and mystery shopping performed on the Datart store was concuded that half-proffesional camera Canon offering is more available and attractive, from the customer point of view, online – on the website server FotoSkoda. The personalle of the Datart shop was not skilled to satisfy highly interested customer with in-depth knowledge about the cameras from particular area of halfprofessional product for home usage. The recommendation based on the research is that FotoSkoda offers online reliable, relevant online data from the area of cameras and we can recommend the usage of its online shop.

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REFERENCES Datart Megastore Available from: http://www.datart.cz [ cited 14 May, 2007]

Foto Skoda Available from: http://www.fotoskoda.cz/ [cited 15 May, 2007]

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BIBLIOGRAPHY

Edexcel HNC & HND Business, 2004, Marketing. BPP Professional Education, London

Kotler P. & Armstrong G., 2004. Marketing, 6th edition, Grada Publishing, Prague

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APPENDIX 1 There were following electronic shops researched:

Datart Megastore Available from: http://www.datart.cz [ cited 14 May, 2007]

Foto Expert, Mall.cz Available from: http://www.fotoexpert.cz [ cited 14 May, 2007]

Foto Skoda Available from: http://www.fotoskoda.cz/ [cited 15 May, 2007]

MegaPixel Available from: http://www.megapixel.cz [ cited 15 May, 2007]

ShopFoto Available from: http://www.shopfoto.cz [ cited 15 May, 2007]

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APPENDIX 2 The brick-and-mortar shop Datart Megastore was visited May 14, 2007 at 2:30 PM. The address: Narodni trida 28, 110 00 Prague 1, Czech republic The GPS position: 50°04'56", 14°25'09"

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APPENDIX 3 The conclusion and ecommendation was based partly on the communication with the staff of FotoSkoda, documented here:

Message sent: May 18, 2007 0:16

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Message sent: May 18, 2007 04:01 PM

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