The Different Factors Why Students Prefer China Phones: Pat Ray M Dagapioso

The Different Factors Why Students Prefer China Phones Pat Ray M Dagapioso

Introduction • There is a growing trend among young peoples in the Philippines today that is sure interesting to study about. This year, not only Nokia, Samsung or Sony Ericsson has taken large shares of the mobile phone industry in the Philippines[1]. China Phones, phones manufactured in the new industrial giant China, had invaded the mobile phone industry.

Introduction • This study then becomes one of the first academic thrusts of understanding China Phones and its marketability and the culture it creates towards the youth.

II. Statement of the Problem •

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What factor contribute most to shaping the preference of students buying China Phones? Who among the agents of socialization influences more in shaping the preference of the students? What features do the students look for in buying a China Phone.

III. Significance of the Study • This study is among the first top tackle the issue of China Phones and its relationship to the students, or the youth in general. This study helps to open up the understanding that certain types of culture, or attitudes influence the preference of certain individuals.

III. Significance of the Study • Further, this study is also helpful to gauge the values an individual accommodates in buying certain products during such times of crisis. • Lastly, this study will also serve as a great help for students, scholars who undertake the same subject matter as China Phones and Youth Preference.

IV. Scope and Limitation • This study focused on finding out the different factors that result in the preference of the students in buying China Phones. The determination of the factors of why the students prefer China Phones is done through the dissemination of simple survey questionnaire to the respondents. The areas included are income level, certain factors that influence the attitudes of students, the influence of the agents of socialization, and the features of the phone.

VII. Data Presentation and Findings. How much does your China Phone costs? P1000–P2000 111 P2000-P3000 111111 P3000-P4000 11 P4000-P5000 P5000-P6000 P6000 or more

VII. Data Presentation and Findings. What drives you to buy a China Phone? a. affordability 11111111111 b. features 11111 c. design 111 d. trend e. brand

VII. Data Presentation and Findings. Who do you think influences you more in buying a China Phone? a. parents1111 (mother/father) b.

siblings1 (sister/brother) c. relatives 111 d. friends

11111111

e. classmates

1

VII. Data Presentation and Findings What features do you look for in buying a phone? a. camera 11111111 b. mp3

11111111

c. games

1

d. touch screen

1111111

e. tv

11111

f. internet

11111111

g. fm radio

11

h. video recording

1111111

i. sound recording

111

VII. Data Presentation and Findings What would you rather buy?

a. a China Phone with1111111 3mp camera that cost 1 less b. an original phone with111 3mp camera that cost more

VII. Data Presentation and Findings Are you satisfied with you China phone? a. Yes

1111

b. No

1111111

VIII. Conclusion and Analysis • Most students who had participated the research had bought heir phones in the range of P1000P4000. This price bracket is categorized as somewhat cheaper in comparison to branded phones in Smart and Globe kiosks that sells for P5000 and above. • Choosing affordability and practicability as reasons in buying a China phone means that these students had become more secularized themselves and shown great respects for adopting changes brought in by the environment.

VIII. Conclusion and Analysis • Yet, surprisingly, students found it easier to consult friends and classmates than their own parents in matters relating to buying China Phones. • This tells that students are not only thinking about money and use, but they see their phones as objects of multi-tasking capability. They want that their phones hold, internet, camera and musical functions rolled into one. • Interestingly, the research found out that these students showed a little less satisfaction with their phones. This contradiction has dumbfounded the researcher to find the reasons why.

VIII. Conclusion and Analysis

The End!!!