Test.docx

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  • October 2019
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Tudor Farmhouse is a countryside hotel based on the theme of tranquillity derived from nature and beauty. It is situated in the historic villa of Clearwell, the town lies between the fringe of the forest of Dean and the Wye Valley. The farmhouse has elated the areas beauty through sensitively incorporating contemporary comforts and facilities. The structure focuses heavily on the use of massive oak beans, original panelling, oak spiral staircase, a large rough stone inglenook fireplace and stone-based exterior giving it the look of a historic artefact build by dwarfs or fairy-tale characters. The food is a traditional and organic endorsed, and the overall ambiance gives of a homely feeling of late 18th century. The average cost of a one day stay at Tudor Farmhouse in UK is between £113-£126. Now coming to the hotel industry prospects in china. China’s domestic hotel industry was undeveloped and thus there was a surge of foreign projects when china opened its borders to the world. The success china has experienced in the high-end hotel market is all due to foreign hotel industry setting up its own roots into china. The larger cities such as Beijing and shanghai has its hands full with a number of top charted hotels monopolizing the hotel service industry. With the market operating without any opening for the new comers in major cities, many foreign investors as well as the local projects compete in the small cities. The second and thirdtier cities thus see a fierce competition between the local and foreign investors. This is reflected through their pricing as well as the overall management and facilities. Take for an example the countryside town of Yangshou which should and can be the ideal location for Tudor Farmhouse to set its first foot in China, could become a fierce battlefield for Tudor Farmhouse as the domestic tea houses and rest places charges as low as £31 for the day. The Yangshou Tea cozy considered as one of the most expensive hotel in the region charges £94 for a one day stay. For a good reference Tudor Farmhouse could take Yanghou Tea Cozy, as the latter focuses on the tourists seeking an authentic and historic and countryside feel of China. It also makes sure that their place is not so as to be inaccessible by the tourists as the terrain and topology of China could give one a serious trouble especially in the countryside. Another major countryside hotel chain is The Banyan Tree hotel in the village of Ringha 3300meters above sea level. It charges around £215 for a day. However, the hotels in major cities and suburbs could make one incur as high an expense as £346-£431 a day. That is mostly in the cities of Beijing, Xi’an and Pingyao as it gives one the

best way to explore the historic, revolutionary Chinese background with places like Temple of Heaven, Olympic Village.

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