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Top Box Foods Statement of Work Regarding Customer Acquistion TEAM STAR 3/21/19
WHAT ACTIONS CAN TOP BOX FOODS TAKE TO INCREASE CUSTOMER ACQUISITIONS?
RESEARCH OBJECTIVES
1. To explore areas for growth in TBF's promotion strategy
2. To assess how consumers understand TBF's brand narrative
4. To determine the the effectiveness of TBF's incentive programs
3. To investigate TBF's current accessibility
5. To understand what creates brand loyalty among customers
DESCRIPTIVE DATA COLLECTION TOOLS AND SAMPLE TEAM STAR'S DESCRIPTIVE DESIGN
1 2 3 4
What features distinguish the Qualtrics Survey? Team Star's survey focuses its questions around each research objective. With every question, the survey generates essential and relevant data for TBF. It also ensures that every TBF customer's preferences and concerns are accounted for. What design traits are untraditional? The look and feel of the survey reflects the brand and style of Top Box Foods. Additionally, Team Star emphasizes accessible language that is clear and understandable for all survey participants. How will the Qualtrics link be shared with participants? The link to the survey will be sent out via email to all current TBF's customers. Additionally, providing the survey on a computer/tablet at delivery route stops would add to the convenience for survey participants and benefit data quality. What traits do sample participants have in common, if any? The goal of the survey is to uncover descriptive data that will help broaden the reach of TBF's current market strategies. This means it focuses on customers that fall within TBF's target audience characteristics (middle aged, female, lower income, health oriented) to generate intelligent insights into TBF's needs.
Qualtrics Survey Experience Team Star's survey firsthand! Follow the link below: https://loyolaquinlan.qualtrics.com/jfe/form/SV_4NQCWnJV4Qs2wHH
ABOUT TEAM
MISSION STATEMENT To serve and assist the client with innovative, original and meaningful marketing strategies that align with the core and purpose of their product/service with the goal to improve the company’s image and performance.
CONNECT WITH US WWW.LINKEDIN.COM/IN/ALEXA-BRENNAN/
WWW.LINKEDIN.COM/IN/MARTIN-SARAVIA/
WWW.LINKEDIN.COM/IN/LIZCIARAMITARO/
WWW.LINKEDIN.COM/IN/SAFAAKAROUMIA/
WWW.LINKEDIN.COM/IN/JACOBSIERRA/
WWW.LINKEDIN.COM/IN/ISABELLA-PRADHAN/
WHAT ACTIONS CAN TOP BOX FOODS TAKE TO INCREASE CUSTOMER ACQUISITIONS?
RESEARCH OBJECTIVES
1. To explore areas for growth in TBF's promotion strategy
2. To assess how consumers understand TBF's brand narrative
4. To determine the the effectiveness of TBF's incentive programs
3. To investigate TBF's current accessibility
5. To understand what creates brand loyalty among customers
DESCRIPTIVE DATA COLLECTION TOOLS AND SAMPLE TEAM STAR'S DESCRIPTIVE DESIGN
1 2 3 4
What features distinguish the Qualtrics Survey? Team Star's survey focuses its questions around each research objective. With every question, the survey generates essential and relevant data for TBF. It also ensures that every TBF customer's preferences and concerns are accounted for. What design traits are untraditional? The look and feel of the survey reflects the brand and style of Top Box Foods. Additionally, Team Star emphasizes accessible language that is clear and understandable for all survey participants. How will the Qualtrics link be shared with participants? The link to the survey will be sent out via email to all current TBF's customers. Additionally, providing the survey on a computer/tablet at delivery route stops would add to the convenience for survey participants and benefit data quality. What traits do sample participants have in common, if any? The goal of the survey is to uncover descriptive data that will help broaden the reach of TBF's current market strategies. This means it focuses on customers that fall within TBF's target audience characteristics (middle aged, female, lower income, health oriented) to generate intelligent insights into TBF's needs.
Qualtrics Survey Experience Team Star's survey firsthand! Follow the link below: https://loyolaquinlan.qualtrics.com/jfe/form/SV_4NQCWnJV4Qs2wHH
ABOUT TEAM
MISSION STATEMENT To serve and assist the client with innovative, original and meaningful marketing strategies that align with the core and purpose of their product/service with the goal to improve the company’s image and performance.
CONNECT WITH US WWW.LINKEDIN.COM/IN/ALEXA-BRENNAN/
WWW.LINKEDIN.COM/IN/MARTIN-SARAVIA/
WWW.LINKEDIN.COM/IN/LIZCIARAMITARO/
WWW.LINKEDIN.COM/IN/SAFAAKAROUMIA/
WWW.LINKEDIN.COM/IN/JACOBSIERRA/
WWW.LINKEDIN.COM/IN/ISABELLA-PRADHAN/
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