Tamil Cinema

FILM STUDIES ASSIGNMENT

SUBMITTED BY: R.RAJASEKARAN

TAMIL CINEMA

Tamil cinema (also referred to as the Cinema of Tamil Nadu, the Tamil film industry, or Chennai film industry) is the Chennai–based Tamil language filmmaking industry of the South Indian state of Tamil Nadu. It is based in the Kodambakkam district of Chennai, where several Tamil language feature films are produced, which has led to a colloquial reference to it as Kollywood (Tamil: ோகோலிவுட் kōlivūṭ), a portmanteau of the words Kodambakkam and Hollywood. Silent movies were produced in Chennai since 1916 and the era of talkies dawned in 1931 with the film Kalidas. By the end of the 1930s, the State of Madras legislature passed the Entertainment Tax Act 1939. Tamil Nadu cinema has had a profound effect on the film making industries of India, with Chennai becoming a hub for the filmmaking industries of other languages, including Sri Lankan cinema and Sri Lankan Tamil cinema in the 1900s. Tamil–language films are further made in other countries. Today, Tamil films are distributed to various theatres around the world such as in Sri Lanka, Singapore, South Korea, Malayasia, Mauritius, South Africa, Western Europe, North America, and other significant Tamil diaspora regions.

History A visiting European exhibitor first screened (date unknown) a selection of silent short films at the Victoria Public Hall in Madras. The films all featured non-fictional subjects; they were mostly photographed records of day-to-day events. In Madras (now known as Chennai), the Electric Theatre was established for the screening of silent films. It was a favourite haunt of the British community in Madras. The theatre was shut down after a few years. This building is now part of a post office complex on Anna Salai (Mount Road). The Lyric Theatre was also built in the Mount Road area. This venue boasted a variety of events, including plays in English, Western classical music concerts, and ballroom dances. Silent films were also screened as an additional attraction. Samikannu Vincent, an employee of the South Indian Railways in Trichy, purchased a film projector and silent films from the Frenchman Du Pont and set up a business as film exhibitor. He erected tents for screening films. His tent cinema became popular and he travelled all over the state[disambiguation needed] with his mobile unit. In later years, he produced talkies and also built a cinema in Coimbatore. To celebrate the event of King George V's visit in 1909, a grand exhibition was organised in Madras. Its major attraction was the screening of short films accompanied by sound. A British company imported a Crone megaphone, made up of a film projector to which a gramophone with a disc containing prerecorded sound was linked, and both were run in unison, producing picture and sound simultaneously. However, there was no synched

dialogue. Raghupathy Venkiah Naidu, a successful photographer, took over the equipment after the exhibition and set up a tent cinema near the Madras High Court. R. Venkiah, flush with funds, built in 1912 a permanent cinema in the Mount Road area named Gaiety. It was the first in Madras to screen films on a full-time basis. This theatre is still functioning, although under different ownership. In tent cinemas, there were usually three classes of tickets: the floor, bench and, chair. The floor-ticket purchaser sat on sand to watch the movie, but he enjoyed certain advantages that other patrons did not. He could sit as he pleased, or he could turn over and take a short nap when the narrative was particularly dull and roll back again when the action was again to his liking—luxuries in which the upper class could never indulge.

Film music Ilaiyaraaja and A. R. Rehman are music directors from the Chennai film industry and have an international following. Other prominent Tamil film score and soundtrack composers in the industry include Yuvan Shankar Raja, Harris Jayaraj, Karthik Raja and Vidyasagar. Several international composers have used Chennai's studios to record music for projects, as have composers from other film industries. S. Rajeswara Rao was based in Chennai from the 1940s. During the 1960s and 1970s, film composer M. S. Viswanathan was popular, with interest in classic Tamil film songs being re-ignited with the audio cassette revolution.

Distribution and popularity Tamil films constitute India's most popular films along with Tollywood and Bollywood films. They have one of the widest overseas distribution, with large audience turnout from the Tamil diaspora alongside Hindi films. The Chennai film industry produced the first commercially successful film across India in 1948 with Chandralekha, a landmark film in Tamil cinema. Tamil films have enjoyed consistent popularity among populations in India, Sri Lanka, Singapore and Malaysia. They have recently become popular in Japan (particularly Muthu, directed by K. S. Ravikumar, and Indira, directed by Suhasini Mani Ratnam), South Africa, Canada, the United Kingdom and the United States. Sivaji: The Boss (2007) had been touted as a record-breaking film for its highbudget, large opening, and reception worldwide. It also cracked into the United Kingdom's and South Africa's top-ten high-grossing films during the week of its release. Ayngaran International distributes a majority of Tamil films overseas while domestic distributors such as Aascar Films, Pyramid Saimira, and Madras Talkies handle distribution within India. The Kamal Haasan starrer Dasavathaaram was distributed by Walt Disney Pictures in Canada. Many Tamil-language films have premiered or have been selected as special presentations at various prestigious film festivals across the world, such as Mani Ratnam's Kannathil Muthamittal, Veyyil and Ameer Sultan's Paruthiveeran. More recently, Kanchivaram, directed by Priyadarshan, had been selected to be premiered at the Toronto International Film Festival. Films like Thevar Magan, Indian and Jeans had

been selected by India for Best Foreign Language Film for the Academy Awards. Mani Ratnam's Nayagan (1987) was included in Time magazine's "All-TIME" 100 best movies list.[7] Tamil films enjoy significant patronage in neighbouring Indian states like Kerala, Karnataka and Andhra Pradesh. In Kerala and Karnataka the films are directly released in Tamil but in Andhra Pradesh they are generally dubbed into Telugu. There is a fair amount of dispersion amongst the Indian film industries. Many successful Tamil films have been remade by the Hindi and Telugu film industries. It is estimated by the Manorama Yearbook 2000 (a popular almanac) that over 5,000 Tamil films were produced in the 20th century. Tamil films have also been dubbed into other languages, thus reaching a much wider audience. Examples of those dubbed into Hindi include such hits as Anniyan directed by S. Shankar, Minsaara Kanavu directed by Rajiv Menon, Roja and Bombay directed by Mani Ratnam. Tamil language films are produced in other cinema hubs. The film My Magic directed by Singaporean Eric Khoo became Singapore's first film to be nominated for the Palme d'Or at Cannes. There has been a growing presence of English in dialogue and songs in Chennai films. It is not uncommon to see movies that feature dialogue studded with English words and phrases, or even whole sentences. Some movies are also simultaneously made in two or three languages (either using subtitles or several soundtracks). Chennai's film composers have popularised their highly unique, syncretic style of film music across the world. Quite often, Tamil movies feature Madras Tamil, a colloquial version of Tamil spoken in Chennai.

Industrial trends

Annual film output in Tamil market Average annual film output in Tamil film industry peaked in 1985. Given below is a chart of trend of box office collections of Kollywood with figures in millions of United States Dollars. The data excludes the market segments of in-film advertisement, celebrity branding, mobile entertainment, stage, DVD and other intellectual property rights. Chandralekha produced in 1948 at a cost of almost $600,000 ($28 million in 2008 prices) remains the most expensive Tamil film ever. The film was released in 609 screens worldwide with subtitles.

The Tamil film market accounts for approximately 0.1% of the gross domestic product of the state of Tamil Nadu. In the year 2007 a record 108 movies were released.[11] For the purpose of entertainment taxes, returns have to be filed by the exhibitors weekly (usually each Tuesday). [12] Costs of production have grown exponentially from just under Rs.40 lakhs in 1980 to over Rs.11 crores by 2005 for a typical star-studded big-budget film. Similarly, costs of processing per print have risen from just under Rs.2,500 in 1980 to nearly Rs.70,000 by 2005.[citation needed] The Tamil Nadu government has made provisions for an entertainment tax exemption for Tamil movies having pure Tamil word(s) in the title. This is in accordance with Government Order 72 passed on July 22, 2006. The first film to be released after the new Order was Unakkum Enakkum. The original title had been Something Something Unakkum Ennakkum, a half-English and a half-Tamil title.