Spice Jet Ppt

SpiceJet Flying For Everyone

Presented by:Ajay Banka Amey Vikram Anchal Gupta Jyoti Singh Unnati

Profile       

Founded: 23rd May 2005 Head office: New Delhi Director: Mr. Ajay Singh Industry: Airlines / Aviation Employees: 2500 Total Income: Website: http://www.spicejet.com

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History

SpiceJet < Royal Airways, a reincarnation of ModiLuft. SpiceJet entered with Rs. 99 for the first 99 days for 9,000 seats. Followed by a Rs. 999 promotional scheme on select routes. On July 15, 2008 Billionaire Wilbur Ross invested $80 million. Spicejet names their aircraft after Spices.

Mission and Vission Mission : To become India’s preferred low-cost airline, delivering the lowest air fares with the highest consumer value, to price sensitive consumers.

Vision : To ensure that flying is no longer only for CEOs and business travelers, but for everyone

Customers

Competitors

SWOT Analysis 

Strength: 

Second in LCC segment First to target the middle class

SWOT Analysis

Weakness: Very limited advertisings  Reached at the threshold of cost efficiency  Small fleet structure  Small load efficiency compared to Air Deccan / Indigo

SWOT Analysis 

Opportunities

SWOT Analysis 

Threats: 

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High attrition rate The threat of new entrants into Low Price Segment especially IndiGo, Go Air and Air Deccan High Risk Perception

Future Plan And Expansions 

SpiceJet plans to fly overseas

CSR (Corporate Social Responsibility) 

It provides 50-100% discount in base fare for defense personals.

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Thank You