Special Exam Comm14

Our Lord’s Grace Montessori School and Colleges Commonwealth Avenue, Diliman, Quezon City PUBLICATION AND EDITING (COMM 14) SPECIAL PRELIMINARY EXAMINATION January 12 or 13, 2004

Name: _________________________________________________________________

I.

Write T if the statement is TRUE. If not, correct the statement by underlining the word/s or phrase/s that make it wrong and choose (encircle) the letter that makes the statement correct. (10 points) __________ 1. Editors must know their subordinates on a personal level and that the particular style of direction the editor adopts will influence the climate of the newsroom, the productivity and the potential for motivation. 1. Editors must maintain a distance and certain aura of power and authority from his subordinates. 2. Style and direction applies to all newsroom climate. __________ 2. The amount of work editors can accomplish is tied directly to the amount of work they delegate to others. a. Work of editors is exclusively accomplished by editors. b. Delegation is not allowed in the newsroom. __________ 3. Controls are more effectively implemented on larger newspapers than on smaller papers with only one management layer where the flow of authority is directed to one. a. Controls are effectively implemented on both large and small media/print organizations. b. Controls are more effectively implemented on smaller newspapers than on papers with several management layers where the flow of authority is complex. __________ 4. Controls should be implemented whether the staff likes it or not and is expected from them to follow. a. If set, controls should be implemented at once. b. Controls need to be accepted by the staff.

__________ 5. Tactical planning does not deal with future decisions but with the preparation to make future decisions.. a. Strategic planning b. Tactical planning deals with future decisions. __________ 6. Changes sometimes result from mismanagement, but more often they are caused by unexpected conflicts among staff. a. Result from miscommunication from the top level management to staff. b. Changes sometimes result from miscalculations in the plan, but more often they are caused by a turn of events that forces managers to adjust the plan. __________ 7. The importance of organization in the newsroom is better understood when one considers the systematization of plans after conceptualization and the way different subjects and individual journalists are separated. a. When one considers the variety of tasks performed and the way different subjects and individual journalists are grouped. b. When one considers the variety of tasks performed and the way different subjects and individual journalists are separated. __________ 8. Effective human resource planning will ensure that the appropriate staff positions are part of the overall newspaper making process. a. Will ensure a productive newsroom activity. b. Strategic human resource planning __________ 9. Many editors have affirmative-action goals that are designed to decrease the number of women and minorities on their new staff. a. Increase the number of writers and reporters. b. Increase the number of women and minorities. __________ 10. The functions of management draw on purely human and financial problems. a. Purely financial. b. Draw on human and financial problems.

II.

A. Functions of an editor-manager. Statements are situations involving functions of the editor inside the publication. Identify what function is involved in the situation, encircle the corresponding letter for each number . In answering, please use the legend below. (10 points) D – directing O – organizing

P – planning C – controlling

S – staffing

1. In adding an op-ed page, the responsibility and much of the work will fall on the editorialpage editor. Graphics editor maybe asked to create an attractive package for the material but the editorial-page editor will choose the columns and cartoons and establish a procedure for selecting material to be used on the page, including letters to the editor, longer pieces from local readers. The actual work of selecting the letter, editing the columns and lay-out fall to the editorial-page editor or can be delegate. 1. 2. 3. 4.

D S O P

2. In preparing an annual newsroom operating budget, the editor can propose how to cut newsroom costs if advertising lineage drops. a. b. c. d.

P S O C

3. Interaction between the city desk and the copy desk is well understood although, from time to time, the editor may have to write guidelines or procedures to smooth the flow of work between the two desks or to keep differences of opinion from becoming a barrier to moving copy. a. b. c. d.

D C O S

4. New reporters or copy editors receive training in the newspaper’s style and procedures. a. b. c. d.

D S C P

5. Editor commits discrimination by considering only male candidates for the position of sports editor even though women could do the job equally well. a. P b. D c. O

d. S 6. The introduction of newsroom managers whose roles are advisory, such as an administrative assistant to the top editor has added staff authority to the newsroom hierarchy. a. b. c. d.

O P D C

7. Evaluation and assessment of performance against the standards set. If the editor sees irregularities in the perfomance, he has to take action to correct performance that falls short of the standards. a. b. c. d.

P C O D

8. The editor’s understanding of a problem and the choice to be made is enhanced by a diversity of opinions and a clash of ideas. Thoughtful comments from colleagues will help the editor discern all of the pertinent facts. a. b. c. d.

C P O D

9. Editor assigns the responsibility for planning the Sunday paper to the managing editor but knowing that he cannot be excused from blame if the managing editor fails to deliver a good product. a. b. c. d.

C D O S

10. The editor will ask the staff to help evaluate the newspaper’s coverage of local airplane crash. Though the feedback session cannot affect that story because it has already been published, it will help the staff be prepared to cover the next air disaster more effectively. a. b. c. d.

P D C O

B. Identify the staff/personnel responsible for the following tasks listed below. Encircle the appropriate letter. (Take note of the legend before you start answering) LEGEND: EIC ME E

Editor-in Chief Managing Editor Editors

NE BM

News Editor Business Manager

1. Sell a specified number of column inches of advertising space for each issue of the paper. a. EIC

b.

BM

c.

E

d.

ME

2. Works with the editor-in-chief on the paper’s public relations (b-days, social events). a. ME

b.

NE

c.

E

d.

EIC

c.

EIC

d.

E

3. Directly responsible for page 1. a. ME

b.

NE

4. Be willing to write as many stories on any topic that is necessary for the production of the paper. a. EIC

b.

E

c.

BM

d.

ME

ME

c.

BM

d.

EIC

c.

EIC

d.

BM

d.

NE

5. Train new staff members. a. E

b.

6. Logs in story drafts as they come in. a. ME

b.

E

7. Studies each issue of the paper to suggest improvements a. EIC

b.

ME

c.

BM

8. Determines the number of pages to be run in each issue according to the total number of column inches of advertising space sold for each issue of the paper. a. NE

b.

BM

9. Directs the work of the copyreaders.

c.

EIC

d.

ME

a. EIC

b.

E

c.

NE

d.

BM

c.

NE

d.

BM

10. Copyreads and edits all news articles a. EIC

III.

Identification.

b.

E

Choose from the selection in the box below.

(15 points)

1 – 5. First-line supervisors, such as the city editor, features editor and sports editor carry out the objectives of the editor by 1) ______________________ coverage of the news, 2) _________________ the staff to gather, write and edit the news, consulting with other editors in 3) ________________________ decisions, 4) ________________________ the activities of individual journalists in preparing news report and 5) ________________________ the process through deadlines and a series of quality control steps such as copy editing and page layout. 6. _______________________ discrimination occurs if the editors selects new staffers using results of written tests that have not been validated by minority candidates. 7. _______________________ A sound program of reviewing work behavior is essential in developing a highly skilled staff. ____________________ should be based on the viewers made which is set on established standards and must include feedback to staffers. 8. _______________________ is a power that enables the editor to multiply his or her abilities many times. 9. _______________________ A limiting factor in delegation is the ___________________. 10. A ____________________ is rarely a choice between right and wrong or good and bad. 11. ______________________ tells the editor what has gone wrong, but not why. 12. Job descriptions that exist for all newsroom jobs is another name for __________________. 13 – 14. Whatever the time span, a goal must be pursued in a systematic, well-organized manner that will convert a plan into action. This is done through a _________________ or _______________ plan. 15. _____________________ gives the editor a formula for efficiently reducing the newshole or cutting travel or keeping staff vacancies open in a way that minimizes the risks of long term damage to the news product and yet helps the publisher keep the bottom line stable in the face if lower advertising revenue.

Delegation Operating principle Strategic planning budget Budget Orientation

Staffing Covert

Decision Tactical

Directing Exception

decision making

human res planning

contingency

Recruitment Prevention Control

Training & Dev’t Controlling

Selection Organizing

IV. Answer the following questions. (15 points) 1. In directing, there are two essential activities what are those two and explain briefly. (5 points) 2. The value of the editor’s role as an auditor can be seen in the steps of delegation. What are those steps and briefly explain each. (5 points) 3. What are the obstacles to planning and explain each briefly. (5 points) V. Composition (20 points) Compose an essay regarding an issue which you think is relevant at this time and analyze. (Three paragraphs – opening, middle, conclusion with three sentences per paragraph.)

THANK YOU!!!

Our Lord’s Grace Montessori School and Colleges Commonwealth Avenue, Diliman, Quezon City PUBLICATION AND EDITING (COMM 14) SPECIAL PRELIMINARY EXAMINATION January 12 or 13, 2004 ANSWER KEY I. True or False 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

T T b b a b a T b b

II – A. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

d a c b d a b d b c

II – B. 1. 2. 3. 4. 5. 6. 7. 8. 9.

b b a b a c a b b

10. c III. Identification 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

planning organizing staffing directing controlling covert performance appraisals delegation exception principle decision diagnostic control prevention controls tactical operating contingency budget

IV. Essay Note: Please give two points for the enumeration. If possible, explanation to be checked by professor. (Thank you) 1. Delegation and decision-making 2. Steps in delegation Previewing direction Questioning progress Requiring reports Scheduling meetings Setting deadlines Checking results Assessing results 3. Obstacles in Planning Lack the ability to plan Lack conceptual skills Poor planning Infomation is out-of-date, innacurate or of otherwise poor quality Limit their focus to things they can control while ignoring the unknown V. Composition to be checked by professor.