Social Networking Sites: A Target For Abuse
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How iovation ReputationManager works ™
Nothing beats fraud like iovation
Social Networking Sites:
A Target for Abuse
Online social networking has exploded in popularity. In just a few short years, it has influenced the way we socialize and interact with one other across the globe. This growth has attracted abusive and predatory behavior. The Web’s built-in anonymity makes member identification difficult, and accountability nearly impossible. Consequently, the industry has been an easy target for spammers, scammers and predators. These offenders pose as someone they are not and prey on unsuspecting members, causing emotional and financial harm to members while tarnishing the reputation of the site. However, it is the loss of trust in this burgeoning industry that is the greatest threat. Whether measured in tarnished reputations, operational inefficiency, or dollars lost, the effective control of abusive activities needs vigilance when operating a social networking Web site. Social networking sites must also be responsive to regulatory pressures related to the more serious child predation and harassment issues. The industry has been accused of allowing sexual predators to directly solicit kids. According to a recent Youth Internet Safety Survey, online harassment and cyber bullying of youth grew 50% from 2000 to 2006. Spectrum of abuse facing Social Networks
Abusive Language/Bullying
Spam
Scam/Financial Fraud
Predatory Behavior
Nuisance
Criminal
“After an extensive search for a solution that would give us the desired level of security and protection, iovation was the clear choice for us. By proactively identifying known fraudsters and their devices across iovation’s reputation network, we can better prevent fraudulent activities and inappropriate behavior that can impact the integrity of our site, and most importantly, our members’ trust, confidence and satisfaction.” - Grant Carter, President Capazoo.com
How iovation ReputationManager works ™
Scammers are typically repeat offenders and target multiple sites. Once detected, they return using a different profile/identity. The industry needs a solution that can detect and shut down scammers so they can’t hide behind changing profiles and cause harm even when they are visiting a site for the first time.
Solution: iovation ReputationManager iovation ReputationManager is the only proven online abuse and fraud management solution that can provide this level of protection for any Web site and for the industry as a whole. iovation focuses on the scammers’ device as the nexus of their activities and exposes them by accurately identifying their device across social networking sites and beyond. When abusive behavior is detected against a device or profiles/account on a site, all associated devices and profiles on that site can be quickly exposed and flagged at once to prevent repeat offenders from hiding behind multiple profiles and devices. The information can be shared with other subscribing sites for proactive protection against scammers. The table below highlights the benefits cited most often by existing iovation customers:
Increase profitability
Increase operational efficiency
protect site reputation
Exposes scammers and helps sites keep them out without impacting good members
√
√
√
Reduces abusive behavior, such as spam and chat abuse
√
√
√
√
√ √
Benefits
Shuts down the revolving door of scammers Protect site reputation and increases members’ trust and satisfaction
√
√
Reduces payment and chargeback fraud
√
√
Increases efficiency and reduces operational costs of screening for abusers
√
√
Enables geographic risk assessment
√
√
Can share evidence of known abusers among networking sites and beyond
√
√
√
√
√
Helps with existing and emerging regulatory requirements
As one networking site executive lamented-- “we identify IP addresses originating from certain countries as a high risk. Now we are seeing IP addresses being used from the United States. So it’s essentially someone overseas working with someone in the States who, let’s say, has an AOL or Comcast account, and they are working in tandem. It makes it more difficult for us to detect them.”
How iovation ReputationManager works ™
1
At member login and/or prior to any high risk interaction, the subscribing social networking site requests the reputation of a device by providing member profile/account and device identifiers without any personally identifiable information (PII).
2
iovation ReputationManager associates the profile/account ID and the device information and sends the information to the Device Reputation Authority(DRA) platform for analysis.
3
The DRA exposes all abusive and suspicious associations between devices and profiles/accounts—even across multiple subscribing sites—without sharing any personally identifiable information.
4
Within the DRA’s repository, associated devices and profiles/accounts can be red-flagged (O) when negative evidence (such as spam, chat abuse, or chargebacks) is submitted by any subscribing site.
5
The iovation ReputationManager subscribers can then protect their social networking site and members by making decisions based on their own criteria for allowing or rejecting member interactions.
For more information on iovation ReputationManager and other iovation Reputation Services to combat online fraud & abuse visit www.iovation.com.
Sales inquiries: [email protected]
111 SW Fifth Avenue, Suite 3200 Portland, Oregon 97204 +1 503.224.6010 www.iovation.com
General business and partnership inquiries: [email protected] Legal Notice: © iovation 2007 All rights reserved. All product or service names mentioned herein are the trademarks of iovation or their respective owners. DS DS 200711/02
Nothing beats fraud like iovation
Social Networking Sites:
A Target for Abuse
Online social networking has exploded in popularity. In just a few short years, it has influenced the way we socialize and interact with one other across the globe. This growth has attracted abusive and predatory behavior. The Web’s built-in anonymity makes member identification difficult, and accountability nearly impossible. Consequently, the industry has been an easy target for spammers, scammers and predators. These offenders pose as someone they are not and prey on unsuspecting members, causing emotional and financial harm to members while tarnishing the reputation of the site. However, it is the loss of trust in this burgeoning industry that is the greatest threat. Whether measured in tarnished reputations, operational inefficiency, or dollars lost, the effective control of abusive activities needs vigilance when operating a social networking Web site. Social networking sites must also be responsive to regulatory pressures related to the more serious child predation and harassment issues. The industry has been accused of allowing sexual predators to directly solicit kids. According to a recent Youth Internet Safety Survey, online harassment and cyber bullying of youth grew 50% from 2000 to 2006. Spectrum of abuse facing Social Networks
Abusive Language/Bullying
Spam
Scam/Financial Fraud
Predatory Behavior
Nuisance
Criminal
“After an extensive search for a solution that would give us the desired level of security and protection, iovation was the clear choice for us. By proactively identifying known fraudsters and their devices across iovation’s reputation network, we can better prevent fraudulent activities and inappropriate behavior that can impact the integrity of our site, and most importantly, our members’ trust, confidence and satisfaction.” - Grant Carter, President Capazoo.com
How iovation ReputationManager works ™
Scammers are typically repeat offenders and target multiple sites. Once detected, they return using a different profile/identity. The industry needs a solution that can detect and shut down scammers so they can’t hide behind changing profiles and cause harm even when they are visiting a site for the first time.
Solution: iovation ReputationManager iovation ReputationManager is the only proven online abuse and fraud management solution that can provide this level of protection for any Web site and for the industry as a whole. iovation focuses on the scammers’ device as the nexus of their activities and exposes them by accurately identifying their device across social networking sites and beyond. When abusive behavior is detected against a device or profiles/account on a site, all associated devices and profiles on that site can be quickly exposed and flagged at once to prevent repeat offenders from hiding behind multiple profiles and devices. The information can be shared with other subscribing sites for proactive protection against scammers. The table below highlights the benefits cited most often by existing iovation customers:
Increase profitability
Increase operational efficiency
protect site reputation
Exposes scammers and helps sites keep them out without impacting good members
√
√
√
Reduces abusive behavior, such as spam and chat abuse
√
√
√
√
√ √
Benefits
Shuts down the revolving door of scammers Protect site reputation and increases members’ trust and satisfaction
√
√
Reduces payment and chargeback fraud
√
√
Increases efficiency and reduces operational costs of screening for abusers
√
√
Enables geographic risk assessment
√
√
Can share evidence of known abusers among networking sites and beyond
√
√
√
√
√
Helps with existing and emerging regulatory requirements
As one networking site executive lamented-- “we identify IP addresses originating from certain countries as a high risk. Now we are seeing IP addresses being used from the United States. So it’s essentially someone overseas working with someone in the States who, let’s say, has an AOL or Comcast account, and they are working in tandem. It makes it more difficult for us to detect them.”
How iovation ReputationManager works ™
1
At member login and/or prior to any high risk interaction, the subscribing social networking site requests the reputation of a device by providing member profile/account and device identifiers without any personally identifiable information (PII).
2
iovation ReputationManager associates the profile/account ID and the device information and sends the information to the Device Reputation Authority(DRA) platform for analysis.
3
The DRA exposes all abusive and suspicious associations between devices and profiles/accounts—even across multiple subscribing sites—without sharing any personally identifiable information.
4
Within the DRA’s repository, associated devices and profiles/accounts can be red-flagged (O) when negative evidence (such as spam, chat abuse, or chargebacks) is submitted by any subscribing site.
5
The iovation ReputationManager subscribers can then protect their social networking site and members by making decisions based on their own criteria for allowing or rejecting member interactions.
For more information on iovation ReputationManager and other iovation Reputation Services to combat online fraud & abuse visit www.iovation.com.
Sales inquiries: [email protected]
111 SW Fifth Avenue, Suite 3200 Portland, Oregon 97204 +1 503.224.6010 www.iovation.com
General business and partnership inquiries: [email protected] Legal Notice: © iovation 2007 All rights reserved. All product or service names mentioned herein are the trademarks of iovation or their respective owners. DS DS 200711/02
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