Service Marketing Build Operate Transfer

B. O. T. BOT: n

Build l Set-up the facility and infrastructure, staff the development center, and establish knowledge transfer

n

Operate l Manage the offshore organization: Program Management, Development, QA, maintenance, enhancements, and product support

n

Transfer l Register a new offshore subsidiary for the customer, transfer assets, and handover operations

B. O. T. Comparative Advantage BPO/KPO Sectors Public Private Partnership Reduction of Risk

Built - Operate - Transfer S.W.O.T Analysis

STRENGTHS INTERNAL ü

Easing Budgetary Constraints

ü

Speedy Working

ü

Reliability & Efficiency

ü

Access to International Finance

ü

Technology Transfer

ü

Training & Innovation

ü

Raising quality of life

STRENGTHS ü Optimal Risk Allocation.

WEAKNESSES INTERNAL ü Based on Probabilities

ü Company selection is by its past performance

OPPORTUNITIES EXTERNAL ü

Currently only Airports & Highways

BOT can be used in: ü

Railways – Track lines and Trains

ü

Power & Energy Plants

ü

Research and Development

ü

Hospitals and Educational Institutes.

THREATS EXTERNAL Continues failure of past B-O-T projects.

Extreme economic Recession or Depression.

Unstable Government or Leftist Govt. Policies.

Importance Popularity Stages Benefits Alternative

Examples ☛ITS system ☛Margaon extension ☛Pune metro-DMRC

PHYSICAL EVIDENCE

Process

People Building of working force. Take care of administration. Provide resources and facilities. After a period transfer it.

Internal marketing.

PRICE Total Cost of Project Traffic Time Period Maintenance and Service Expenses

PROMOTION

PRODUCT Construction Operation Engineering

PLACE Why Noida ? Quick Connectivity Physical Infrastructure Resources Mobilization H R Catchments Destination Malls

EXAMPLES Some Existing BOT Projects

GMR - DIAL ü

GMR- 50.1% , AAI – 26%

ü

Modernize – Operate – Develop – Transfer

ü

Fraport (Ger) (10%) - Airport Operator

ü

Eraman Malaysia (10%) – Retail Investors

ü

IDF (3.9%) – Financial Investor

GMR - DIAL Upgrade existing terminals ü New Domestic terminal – T 1D (10m Pasgr) ü 4 level in line baggage handling system ü Spacious , F&B and Retail Facilities, Special Contact Zones

GMR - DIAL Integrated Passenger Terminal – 3 Common Use Terminal Equipment (CUTE) •

5 level in-line baggage handling system

•

160 + check-in counters

•

90 desk for immigration procedures

•

By 31stMar 2010 - Common Wealth Games

GMR - HIAL ü GMR-63%, AAI – 13%, Malaysian Airport holding 11%, Govt. of AP – 13% ü Greenfield Project

GMR - HIAL ü

12m Passengers per Annum. Max 40m

ü

1m tones of cargo per annum

ü

12 boarding bridges & 30 remote stands

ü

16 self check-in kiosks

ü

46 immigration

Counters. ü

130 (CUTE)

check-in desks

AMBALA – CHANDIGARH Location - NH22-21, Haryana-Punjab Project Distance - 35 km. Widening (4 – Lane)

AMBALA – CHANDIGARH GMR Projects Private Limited(GPPL) Engineering, Procurement & Construction (EPC)

Concession Period - 20 years

Reduce Travel Time

Farukh nagar – Jadcherla Location - NH 7, Bangalore-Hyderabad Project Distance - 58 km. Made in 2.5yrs 4 Lane. Improvement, maintenance, strengthening of existing road.

ü

Farukh nagar – 6 lane improved toll plaza Jadcherla

ü Ease traffic congestion

ü Boost trade and commerce ü HASSEL FREE experience

Delhi-Noida Direct (DND) Toll Bridge 4-6 lane, 1.5 km Halcrow Consulting India Pvt Ltd. Silver Lane Facilities

Noida – Gr. Noida Expressway 8 lane, 23.64 km. Silver Lane Facilities

Delhi – Gurgaon Expressway 6-8 lane, NH – 8, 28 km. D S Constructions Ltd. Gives fastest access to IGI Airport.

Future B-O-T Projects

Golden Quadrilateral

ADAG – DMRC

High Speed Airport Metro Express AIRPORT Express Line ü From AjmeriGate - IGI Airport (22km). 30 yrs (BOT basis) ü NDRS - City Airport Terminal (CAT) ü Non Stop - High Speed journey ü JUST 20 mins.

High Speed Airport Metro Express FACILITIES Provided: Buy Air tickets, Check timings etc. Check-in baggage Get boarding pass Shopping – Duty Free Shops Multi Level Parking Conveniences of an Airport terminal