Service Management-1

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Service Management Hafizurrachman fkmui

Definisi dan Tujuan • Service Management didefinisikan sebagai bagian dari Supply Chain Management yang merupakan gabungan antara penjualan yang terjadi dan pelanggan; • Tujuan adalah mengoptimalkan rantai service (pelayanan) – agar tercapai keberlanjutan (After sales services); • Dapat sebagai sumber keuntungan yang besar (50%)

• Service Management saat ini sebagai bagian dari strategi bisnis; • Untuk mempertahankan pertumbuhan organisasi dan memelihara customer loyalty pada lingkungan yang kompetitif.

Keuntungan adanya SM • Biaya service dapat berkurang (pengintegrasian antara rantai produk dan servis); • Menurunkan biaya inventori/ gudang; • Service quality terhadap customer services dapat dioptimalkan; • Meningkatkan service revenue; • Meningkatkan kepuasan pelanggan; • Meminimalkan kunjungan teknisi karena segera tertangani.

SM untuk optimalisasinya memperhatikan 1. Service strategy and service offerings – – – –

Service Strategy Definition Service Offerings Definition & Positioning Go-To-Market Strategy Service Portfolio Management

2. Spare parts – – – – –

Parts Supply Management Inventory Management Parts Demand Management Fulfillment Operations & Logistics Service Parts Management

3. Returns, repairs and warranties – – – –

Warranty & Claims Management Reverse logistics Returns Processing Remanufacturing

4. Field Service Management or Field force effectiveness – – – – –

Technician Enablement Mobility E-learning Activity Scheduling Service Billing

5. Customer management – – – –

Order Management & Availability Channel & Partner Management Customer Insight Technical Documentation

6. Assets, Maintenance, Task Scheduling, Event Management – – – –

Remote Monitoring Diagnostics & Testing Asset Management/Optimization Configuration Management

• Service management, disebut juga IT service management, yaitu suatu disiplin ilmu yang digunakan pada industri yang menyediakan services atau kombinasi barang dan jasa; • SM digunakan secara luas pada industri IT t/u sektor ICT (information and Communication Technology); • Service management dapat berintegrasi dengan banyak macam industri.

• Service management digunakan bersama dengan operations support systems. • Systems yang menggunakan service management diantaranya: – – – – – –

order management, inventory management, activation, maintenance, performance diagnostics Dan beberapa tipe support systems yang membuat sistem berjalan proficiently dan bebas kesalahan.

• Beberapa komponen service manajemen: • Service management biasanya bersama dengan sistem automatis dan pegawai terampil; • Service management juga menyediakan service development; – Contohnya adanya alur kerja – Tetapi alur kerja tidak cukup perlu kemampuan mengatur dari pusat dan menjamin keamanan data setiap saat.

• Service Management biasa digunakan tipe lain management systems seperti Total Quality Management (TQM), Six Sigma, CMMI (Capability Maturing Model and Integration), and Business Process Management; • Dapat dipakai pada skala kecil perusahaan dan besar; • Ilmu service management sudah dipelajari sejak awal tahun 1970's dan merupakan pengembangan dari disiplin ilmu Operations Management.

Service Management Customer Service Management Enterprise Asset Management

Service Sales & Marketing

Service Planning & Forecasting

Investment Planning & Design

© SAP AG 2004, Title of Presentation, Speaker Name / 2

Service Parts Management

Procurement & Construction

Service Procurement Management

Maintenance & Operations

Service Operations Management

Decommission & Disposal

Customer Service Management Analytics Asset Life-Cycle Analytics

Service Management Customer Service Management Service Sales & Marketing Marketing & Campaign Management (S14) Lead Management (S14) Territory Management (S14) Account & Contact Management (S14)

Service Planning & Forecasting

Service Parts Management

Strategic Service Planning & Forecasting (S14) Resource Planning & Optimization (S14, S59) Service Activity Planning (S14, S59)

Activity Management (S14) Opportunity Management (S14) Customer Interaction Management (S14, S59) Service Quotation & Order Management (S14, S59) Service Contract Management (S59, S14)

Service Procurement Management

Supply Chain Design (S1, S51, B12)

Supplier Selection (S47, S63, S46)

Life-cycle planning (S1, S51, S64)

Contract Management (S47, S63)

Forecasting (S1, S51, S64)

Demand Determination (S47, S63, S59, S64)

Inventory Planning (S1, S51, S64)

Purchase Order Management (S56, S47, S63, S50)

Distribution Requirements Planning (S1, S64, S51) Deployment Planning (S1, S51, S64) Collaborative Inventory Management (S51, S1, S64) Order Management (S54, S6, S51, S64)

Receipt of Service Parts (S47, S63, S64, S62, S50) Confirmation of Services (S47, S63, S50) Invoice Management (S47, S63, S60, S50)

Service Operations Management

Customer Service Management Analytics

Installed Base Management (S59, S14) Knowledge Management (S14, S59) Case Management (S14)

Service Profitability Analytics (S59, S14, B12) Service Contract Analytics (S59, B12, S14, P67) Customer Analytics (S59, S14, B12)

Complaints Management (S14, S59) Returns & Repair Management (S59, S14, S64)

Warranty Analytics (B12, S14, S59)

Warranty Management & Entitlement Validation (S59, S14) Service Scheduling & Optimization (S14, S59, P32) Escalation Management (S14, S59) Service Billing (S59, S14)

Foreign Trade (S64, S56) Transportation Management (S1, S51, S64, S73) Inventory & Warehouse Management (S51, S64, S7) Reverse Logistics (S64, S51, S14, S59)

SAP Product Available

Partner Product Available

SAP Product Available with Future Releases

Partner Product Available with Future Releases

Future Focus

Collaborative Business Map Available

© SAP AG 2004, Title of Presentation, Speaker Name / 3

Sxx, Vxx, Bxx Pxx

SAP Product & Service Partner Product

For more information see: http://www.sap.com

Installed Base Analytics (S59, B12, S14) Service Parts Analytics (B12, S51, S64) Spend Analytics (B25, S47, B12, S63) Supplier Performance Analytics (B12, S47, S63, P67) Sales & Marketing Analytics (S59, S14, B12)

Service Management Enterprise Asset Management Investment Planning & Design

Procurement & Construction Maintenance & Operations

Business Planning (S60)

Collaborative Specification & Design (S62, P14)

Supplier Qualification & Candidate Selection (S63, B12) Bidding & Contract Management (S63, S50, S62)

Document Management (S62, P14)

Procurement Process (S63, S60, S56, S50)

Interfacing CAD, GIS and SCADA systems (S62, P14)

Document Management (S62, P14)

Project Management (S62)

Project Management (S62)

Shutdown Planning (S62, P60)

Collaborative Construction (P14, S62)

Mobile Asset Management (S62, B26)

Project and Investment Controlling (S60, S62)

Web-Based Processing (S62)

Investment Management (S60)

Decommission & Disposal

Asset Life-Cycle Analytics

Technical Assets Management (S62, P79)

Asset Transfer & Disposal (S60, S62)

Asset & Maintenance Reporting (S62)

Preventive & Predictive Maintenance (S62)

Document Management (S62)

Asset Performance Management (S62, B12)

Work Clearance Management (S45, S62)

Collaborative Disposal Management (S62, P14)

Reliability Centered Maintenance (S62, B12, P54)

Maintenance Execution (S62, P54)

Project Management (S62) Waste Management (S38)

Asset Life-Cycle Costing (B12)

Asset Compliance (S38)

Damage Analytics (B12, S62)

Asset Remarketing (S64, S59)

Object Statistics (B12, S62)

Contractor Management (S62, S63, S46) MRO & Services Procurement (S63, S56, S60, S50) Service Parts & Inventory Management (S64) Document Management (S62) Employee Management (S62, S23) Maintenance Budgeting (S62) Integrated Asset Accounting (S60, S62)

SAP Product Available

Partner Product Available

SAP Product Available with Future Releases

Partner Product Available with Future Releases

Future Focus

Collaborative Business Map Available

© SAP AG 2004, Title of Presentation, Speaker Name / 4

Sxx, Vxx, Bxx Pxx

SAP Product & Service Partner Product

For more information see: http://www.sap.com

Spend & Supplier Performance Analytics (B12, S63)

Contoh Best Practise

Pragmatic Service Management Using ‘best practice’ frameworks to solve real business problems Claire Bourke Lucid IT

© Lucid IT Pty Ltd, 2006 - All rights reserved version 3.0

Pragmatic Service Management A Pragmatist - Guided by practical experience and observation rather than just theory

Theorist

Pragmatist

Maverick

Pragmatic Service Management Pragmatic Service Management uses the theory innovatively to solve a real business problem

Theorist

Pragmatist

Maverick

#1 Alignment with Business Strategy  Symptoms  Business fails to see ‘value add’ and won’t support the initiatives  Lack of IT Management support  Processes become overly complex or stagnate as they have failed to align with business process

#1 Alignment with Business Strategy Develop a Strategy Map to focus on benefits realisation  Link key initiatives to strategic objectives



Improve Brand Awareness

Expand Market share

Shareholder Value

Customer Focus Business

Improve Customer focus

Improve Service availability

Improve Time to Market

Product Innovation

Reduce RTB costs by 10%

IT SOE Roll Out

Service Desk Consolidation

Application Enhancement

Problem Management

Network Upgrade

Server Consolidation

DRP

Staff Engagement Survey

SLA’s

Service Catalogue

Career Development

ITIL Implementation

Customer Satisfaction Survey

Activity Based Costing

Data Centre Relocation

Setting up a PMO

#2 Create a ‘sense of urgency’  Symptoms  Other projects take priority  Lack of management support  ITIL Implementation done as a ‘business as usual’ activity

#2 Create a sense of ‘urgency’  Questions you must answer

 Why are we doing this project - need vs want  What is the benefit to our business 

What are the risks if we don’t do it  Do we have executive buy in - accountability, not sponsorship  Do we have the budget or access to budget  Does this improve alignment with the business  How will this impact customer, employees, partners  Have we done this before  How will we measure success - business and IT

#3 Clear implementation framework  Symptoms  No project structure for implementation or project governance  Technical determinism’ - implement technology independent of process and the organisational structure in which is embedded  Underestimating the scope and ‘touch points’ of the project  Slow progress, lack of support - ‘bright shinny thing’

#3 Clear implementation framework Business Drivers

Vision

Implementation Planning

Assessment

Process Design

Functional Specification

Objectives (Roadmap)

Build

Tool Evaluation & Selection

Business Case

Transition

Organisational Alignment

Go/No Go Plan

Go Live Implement Communication and Training

Maintain

Service Improvement Optimise

#4 Scope - Run and Build  Symptoms  Limited support from the Application Support and Development Teams  Lack of focus on the end to end service value chain  ITIL only

#4 Scope - Run and Build  Need to consider the whole of

IT Business

Program Management Office

Governance

“Service Management Office” Service Level Mgt Financial Mgt Availability Mgt Capacity Mgt Security Mgt IT Service Continuity Mgt Incident Mgt

Programme Mgt Portfolio Mgt Project Mgt Requirements Analysis

“Build” IT Services

Application Development Project Management

Release Mgt Change Mgt Configuration Mgt Problem Mgt

“Run” IT Services

BSC COBIT

AS8015 ISO20000 ITIL ITIL

6 Sigma

CMM Prince2

ITIL

ITIL

ITIL

ITIL

ITIL

ITIL AS7799

CMM ITIL ITIL pmBOK

Prince2

ITIL

ITIL ITIL ITIL ITIL

ITIL

ITIL

ITIL

ITIL

#5 Consider all the Dimensions of Change  Symptoms

 Failure to understand that implementing ITIL will fundamentally change the way people work.  Unsustainable change, people revert back to old ways of working  Lack of integration between to the elements, for example  Tool does not adequately support the process,  Practice does not align to process  Process outcomes do not deliver on strategic objectives

#5 Consider all the Dimensions of Change

Project Plan - Develop a Product Breakdown Structure based on each of the elements  Create a focus on organisational change and bring in an expert if required 

# 6 Service Architecture  Symptoms  No clear definition of services  Services defined in terms of technology  IT finds it difficult to effectively assess the impact of incidents and changes

# 6 Service Architecture 

At the heart of Service Management is Service Business/Customer Service

IT Services

Underpinning Configuration Items CI

CI CI

CI CI

CI CI CI CI

CI

CI CI CI CI CI

CI

CI

CI CI CI CI CI

CI

# 7 Process Architecture  Symptoms  Lack of understanding of process intent or desired objectives - WHY?  Processes overly complex and prescriptive  High compliance overhead  Implementation generating too much change  Risk throwing the baby out with the bath water

# 7 Process Architecture Policy Statement of Process Intent

Process One Page, Role Based, High Level Process Flow

Procedures Underpinning procedural steps

Local Work Practices Supported by documented work instructions (focus on ‘how’ e.g. platform/technology recovery instructions)

#8 Clear Business Engagement Model  Symptoms  Lack of strategic input from the business  Business complain about IT service delivery  IT ‘fear’ consultation with the business  Meaningless Service Level Agreements  Process like Problem Management fail

#8 Clear Business Engagement Model Business Units Executive Management

IS Executive Management

Strategy and Architecture

Strategic, policy and architecture alignment IT Business Representative

Customer Relationship Management

Service Level Management

Service Level, Service Design and Deployment interface

Business Users of IT Services

Change Management

Service Desk

Request Management Incident Management

Clear and consistent channels for incidents, requests and changes

#9 Plan to Improve  Symptoms  Lack of traction; people go back to old ways of working  Process no longer meets business needs  No induction for new staff - dilution of process

#9 Plan to Improve

PLAN

ACT

DO

CHECK

Quality Assurance (ISO2000)

Time

Driven by Changing Business Needs

#10 Situational Management

Theorist

Pragmatist

Maverick

Summary 0 observations - 10 pragmatic solutions ! #1 Alignment with Business Strategy ! #2 Create a sense of urgency ! #3 Clear implementation framework ! #4 Scope - Run and Build  #5 Consider all the elements of change  #6 Service Architecture  #7 Process Architecture  #8 Clear business engagement  #9 Plan for Improvement  #10 Situational Management

• Terima kasih & Selamat Berpuasa

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