Presentation of Data
Introduction to Data
Rohit Vishal Kumar Reader, Department of Marketing Xavier Institute of Social Service P.O. Box No: 7, Purulia Road Ranchi – 834001, Jharkhand, India
What is Data?
Data:
Types of Data
Data refers to unorganized information Datum – refers to a single piece of Information
Data is the measurement (or outcome) of an experiment. This is frequently referred to “raw data”. Data is processed to get information A collection of data is referred to as “data-set” Height of 10 college going students in cm 140.90 159.10
161.20 147.20
153.90 773.50
172.20 181.50
Primary Data:
Data collected primarily for the purpose of the given enquiry are called primary data
Secondary Data:
Data which has been collected by some other agencies (either Government or Private) and exist in published or unpublished form is known as secondary data
162.90 1590.0
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Collection of Data
Complete Enumeration:
Each and every individual of the group to be surveyed is covered and the information is collected for each individual separately Leads to greater accuracy in analysis Is time-consuming, costly and at times impractical
A subset of individuals (called the sample) which are representative of the group to be surveyed is covered and the information is collected only for the sample Low accuracy, but gives sufficiently accurate results Requires knowledge of statistics to do it correctly
Scrutiny of Data
Collected data should be checked for errors before being used in analysis
The Questionnaire Method:
Non Frequency Data
Errors of date
Values of the variables are given for different individual in a group for the same period of time E.g. : Height, weight and Sex composition of babies born in May ’06 in the various districts of Jharkhand
Frequency Data
Find the error in the following data
Values of the variables are given for different period of time E.g. : Food grain production in India for the last twelve month
Spatial Series (Longitudinal) Data
E.g. : Age of father 45, Age of Son 30 E.g. : Output of a factory on 2nd October 2006
Time Series (Historical) Data
E.g. : 107 or 707
Improbable (but not impossible)
Respondent not told that he is under observation Investigator observes and records response
Types of Data Series
E.g. : 10.97 or 109.7
Questionnaire NOT GIVEN to the respondent Investigator asks the questions and records responses
Method of Direct Observation
Errors due to wrong recording
Questionnaire GIVEN to the respondent for filling up Investigator collects the filled in questionnaire
The Interview Method:
Errors due to decimal point shifting
Sampling:
Methods of Data Collection
Data in which the “characteristics” formed by a group of individuals is of interest. Frequency of occurrence is important
E.g. : IQ of a group of class 10 students
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Textual Presentation
Types of Data Presentation
“Total geographical area of India is about 329 mn hectare, but statistical information is available for only 305 mn hectare. 41 mn hectare of the total reporting area is classified as barren land and as area under non agricultural use. 67 mn hectare is under forest. Permanent pastures or grazing land is about 12 mn hectare. Cultivable waste land accounts for 19 mn hectare. Fallow land account for a further 30 mn hectare. The net sown area is only 136 mn hectare” CMIE Land Use Statistics 1987-88
Textual Presentation
Advantages:
Appeals to people with analytical bent of mind Allows all details to be explored Attention can be focused on special issues Normally employed in official reports
Disadvantages
Not very useful for a large mass of data Can become monotonous and boring
Tabular Presentation Stub Describes what is contained in the rows
Title Contains a brief description of the table
Table 2.1 Land Utilization Pattern in India 1987-88
Item 1. Total Geographic Area 2. Total Reporting Area 3. Barren Land 4. Area under forest 5. Permanent Pastures 6. Cultivable waste land 7. Fallow Land 8. Net Sown Area
Area (mn ha) 329 305 41 67 12 19 30 136
Source: CMIE Land Use Statistics, 1987-88
Caption Describes what is contained in the columns
Percentage 100 93 Body Contains the relevant 13 Figures 20 4 6 9 41 Footnote Contains the source and other explanatory material
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Tabular Presentation
Graphical Presentation - Types
Advantages:
Line Diagram:
Shows data in a compact form Puts the information in a clear perspective Does not require explanatory material Enables easy comparison to be made Errors and Omissions can be easily detected
Bar Diagram
Disadvantages
Requires expertise in preparation Wrong presentation can lead to faulty inference
Pie Chart
Pictorial Diagram
Statistical Maps
Line Diagram
Can be used for time series or any other series Variations: Multiple bar chart,
Normally used with time-series data Variations: Log & Semi Log Chart, Band Chart, Multiple Axis Chart
Used for representing percentage Similar to Bar Diagram, uses pictures instead of bars
Bar Diagram
60000
8.00
Rural 7.00
Urban
Kg. per month
Rs. Crores
50000
40000
30000
6.00 5.00 4.00 3.00
20000 2.00 10000
Value of Exports 0
1.00 0.00
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
Fig 1: Value of Indian Exports (including re-exports) in India during 1985-94
Rice
Whe at
Jowar
Bajra
M aize
Fig 2: Average Per Capita Consumption of Cereals per month during 1985-94
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Pie Chart
Pictorial Diagram 0.56
0.52
Kg. per month
0.95
Rice 6.93
Wheat Jowar Bajra Maize
4.7
Fig 2: Average Per Capita Consumption of Cereals per month during 1985-94
Statistical Map
Fig 3: Input needed to produce food energy
Graphical Presentation
Advantages:
Easily understood by laymen
Disadvantages:
Only a limited amount of information can be presented Can only provide a rough idea about magnitude of variation Numerous charts can become boring
Fig 4: Map of India showing Land Types Classification
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Thank You
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