Work is theatre and every shop floor is a potential Mecca for tourists. The visitor centre is dead, long live the corporate theme park. Are you experienced?
Main picture: Dewar’s World of Whisky, Aberfeldy. Above right: William Lawson’s Distillery On The Road. Above, from left to right: The Holy Land Experience, Orlando, Florida; Nosing & Tasting Bar and Dewar Vision at Dewar’s World of Whisky.
This article first appeared in UP Magazine, June 2002 with an alternative selection of photographs.
The Holy Land Experience, Orlando, Florida
Ian Buxton of The Edinburgh Consultancy
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