Sample Charts
Joanne Gainen, Ph.D. Gainen Surveys LLC
[email protected] Toll-free: 877-666-2486 Direct: 425-747-4860 Gainen Surveys LLC 2007
Contents • How we work with you (click here in slide viewer mode) • Basic Demographic/Categorical Chart Impact Analysis (click)
• • • • •
Impact Analysis (click) Analysis of Key Drivers (click) Tables – Compact Summary of Numerical Data Comparison Charts (click) Box Plots (click)
Gainen Surveys LLC 2007
(click)
How we work with you • We help you design your survey to obtain the information you need. • Charts and tables reflect in-depth analysis of your results. The following slides illustrate just a few of the formats we have used. • Reports are customized to your preferences and to reveal the story in your data. • We highlight significant findings to help you interpret your results. • Your satisfaction is our highest priority. Gainen Surveys LLC 2007
Basic Demographic/Categorical Chart
Pie charts are also used to display results of categorical items such as product, region, or frequency of usage (for example, continuous daily use, use a few times a day, use a few days a week, use once or twice a week, etc.). Gainen Surveys LLC 2007
Impact Analysis Impact of Daily Use on Top Line Sales 0.45 0.40 0.35 0.30 0.25 0.20 0.15 0.10 0.05 0.00
Comp 1
Comp 2
Comp 3
Comp 4
Comp 5
Comp 6
Average
Using correlation or regression analysis, we identify the strength of each variable’s contribution to the overall desired outcome, in this case, Top Line Sales. We plot these relationships so you can easily see which components or other variables have the greatest impact on desired results. See also Key Drivers chart (next two slides).
Gainen Surveys LLC 2007
Key Drivers Analysis
Identifying Strengths, Weaknesses, and Priorities
H igh
Key Weaknesses
Key Strengths
I M P O R T A N C E
>Improvements on these attributes will have high impact
>Maintain and leverage for continued success
Lo w
Important but rated low
Potential Weaknesses
Potential Differentiators
Room for improvement but low priority
Lo w
Important and highly rated
Highly rated, low impact; may become differentiators if key competitor is weak on these attributes
Rated Agreement/Satisfaction for Each Item Gainen Surveys LLC 2007
H igh
Key Drivers Analysis
Identifying Strengths, Weaknesses, and Priorities
Hypothetical results suggest improving Ease of Use would have greatest impact on Top Line Sales, followed by increased stability of tool, quality, and trust in data. Comfort Level and Performance are also important but are rated relatively high. Gainen Surveys LLC 2007
Tables – Compact Summary of Numerical Data Location within Sales
Frequency
Asia Europe North America All Sales
Percent
27 41 173 241
11.2 17.0 71.8 100.0
Distribution of Agreement Ratings Strongly Agree
I use this tool every day This tool impacts my top line sales. I am comfortable using this tool. I have been adequately trained on all aspects of this tool. HQ provides sufficient support for this tool. My Region supports the use of this tool. I could not do my job without this tool. I primarily use this tool in tablet mode I primarily use this tool in laptop mode This tool is stable/reliable I trust the data in this tool
Agree
40.7% 43.8% 31.4% 30.8% 32.2% 41.2% 41.7% 40.3% 37.9% 45.5% 22.3%
Strongly Disagree
Disagree
36.8% 33.3% 20.0% 23.7% 26.5% 40.8% 39.8% 42.2% 42.2% 37.4% 65.0%
14.8% 16.7% 26.7% 26.5% 24.2% 10.0% 12.8% 12.3% 14.7% 10.9% 4.4%
3.3% 3.8% 18.1% 16.1% 14.2% 7.1% 5.2% 4.3% 4.3% 4.3% 5.3%
Don't Know
Total
4.3% 2.4% 3.8% 2.8% 2.8% 0.9% 0.5% 0.9% 0.9% 1.9% 2.9%
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
In which location do you primarily work? Asia Item Label (Key)
Mean
Count
Europe Mean
Count
I use this tool every day 5.11 27 4.85 41 This tool impacts my top line sales. 5.15 27 5.02 41 I am comfortable using this tool. 5.07 27 4.78 41 I have been adequately trained on all aspects 5.33of this 27 tool. 5.10 41 HQ provides sufficient support for this tool.4.37 27 3.71 41 My Region supports the use of this tool. 5.00 27 4.59 41 I could not do my job without this tool. 4.74 27 4.41 41 I primarily use this tool in tablet mode 4.70 27 4.34 41 I primarily use this tool in laptop mode 4.67 27 3.32 41 This tool is stable/reliable 4.70 27 4.46 41 I trust the data in this tool 5.22 27 4.83 41 *Indicates significant differences between locations on this item p<= .05 Gainen
North America Mean
4.72 4.69 4.46 4.97 3.85 4.91 4.81 4.82 4.10 4.53 4.62
Count
173 173 173 172 173 173 173 173 173 173 172
All Sales Mean
4.79 4.80 4.58 5.03 3.88 4.87 4.73 4.73 4.03 4.54 4.72
Surveys LLC 2007
Company-wide
Count
241 241 241 240 241 241 241 241 241 241 240
Mean
4.86 4.61 4.39 4.85 4.07 4.70 4.53 4.54 4.11 4.30 4.63
Total
3,053 3,046 3,044 3,038 3,045 3,048 3,039 3,042 3,046 3,039 2,972
* *
* *
Simple Comparison Charts Number of Comments Per Category by Gender
Gender DiscrimSexual Harassment
FEMALE Conflict Management
MALE
Inclusiveness
Advancement/Promotion/Hiring
Reverse Discrimination
Management/LeadershipGeneral
0
5
10
15
20
Gainen Surveys LLC 2007
25
30
35
Comparison Charts – Vertical Bar 1. How many years have you worked with this type of service? 45% 40% 35% 30%
FY99 FY98
25% 20% 15% 10% 5% 0% 1-2 years
3-4 years
5-6 years
7-8 years
Gainen Surveys LLC 2007
9 years or more
Comparison Charts – Horizontal Bar Average Ratings by Service Attribute Overall Satisfaction
Dispatcher Courtesy
Prom pt Response
Explained Problem
FY2001 FY2000
Prom pt Resolution
Adequate Testing
Follow -up Report
Genuine Interest
1
2
3
Gainen Surveys LLC 2007
4
5
Complex Comparison ChartsCategorical Questions, Multiple Years
Current and Planned Training 1997 1998 1999
Leadership/Team Training
100% 80% 60%
57% 53%
40% 20% 0%
18% 3%
26%
22%
6%
Currently Using
Within 1-2 Yrs.
15%
Within 3-5 Yrs.
1997 1998 1999
Technical Training
100% 80% 60%
60%
40% 20% 0%
No Plan to Use
17%
28%
4% 6% Currently Using
National Users Group
Within 1-2 Yrs.
50%
19% 16%
Within 3- 5 Yrs.
Gainen Surveys LLC 2007
No Plan to Use 9
Complex Comparison Charts – “Choose All” Questions, Multiple Years
What would make you consider switching Service Providers? 1997 1998 1999
100%
83% 80%
65% 60%
59%
57%
56%
54%
40% 20% 0%
Price
Overall Account Team Prod. Features / Repair / Customer Care S upport Capabilities Installation Perf.
Service Gua rantees
NOTE: Pe rce nta ges ma y total more or le ss than 100% due to multiple answers by some respondents a nd no a nsw er by others National Users Group
12
Gainen Surveys LLC 2007
Distribution of Coded Comments Advancement/Promotion/Hiring N = 20
Advancement/Promotion/Hiring - General: Comments related to employment opportunities, pay structure, etc. (not specifically related to gender, ethnicity, or “reverse discrimination”) Inclusiveness N = 24
FEMALE 35%
MALE 65%
FEMALE 21%
MALE 79%
Inclusiveness: Comments that speak to an individual's sense of being excluded from professional or social groups within the organization
Conflict Management/Avoidance N=9
FEMALE 33%
Conflict Management/Avoidance: Comments that describe management's approach to conflict resolution Gainen Surveys LLC 2007
MALE 67%
Box Plots: Range of Responses by Survey Version (Region) 12
10
8
6
Ease...
4
Pric ing 2 Sales Representation 0 N=
Understand apps 686
763
703
662
North Am erica
228
243
237
238
Europe
Survey Version
“Box plots” are a quick way to compare the distribution of ratings for several items or across categories such as region or product. The black horizontal bar indicates the median (50% below, 50% above). In this chart, highest ratings are given on the North America survey for Sales Representation. Pricing is more variable in North America (green bar stretches from 5 to 9) but rated higher than in Europe, where median is lower and green bar more compressed.) Ratings of ease of use are uniformly positive in North America, less so in Europe. Gainen Surveys LLC 2007
Thank you for your interest. For more information contact:
Joanne Gainen, Ph.D. Gainen Surveys LLC
[email protected] Toll-free: 877-666-2486 Direct: 425-747-4860
Gainen Surveys LLC 2007