Rita Dutt Resume

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Look and you shall find...

Rita Dutt D-754 Chittaranjan Park New Delhi 110019 Cell: +91 9911919202

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Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

Special skill sets: • Dealing with internal and external publics • Management and people skills • Multi media campaigns : press, print, A/Vs, TVCs, POPs, Outdoor • Publishing: newsletters, journals, books • Graphic design, copy, scripts, presentations, speeches • Corporate Identity programmes and Annual Reports • Web design and web content • Proficiency in graphic programs: Adobe PhotoShop Adobe Illustrator Quark, PowerPoint Microsoft Publisher

Some exprimental work... to enhance my skill sets and extend my horizons. . .... .... .... .... . . . . .... .... ... .... ..... .... ..... .... . ..... . . ..... ... . . . . . . . . .... .... ..... .... ..... .... .. ..... .... ..... ..... .... . . . . . ..... . . ..... ..... .... .... ..... ..... . . . . . . . . . . . . . ... .... ..... ..... .... sis. ....... ...... ..... healthy . y ba .... ...... dail ..... ..... d .... ...... on a ....... ..... tasty an .... . . ts ....... . . s . . . o . . ...... n c ...... ... ... ting .. o . . a . .. . e . rs . .. . . e . . ! is . .. corn .... .... ..... r family us diet. chef,f to..o.......... Cut ..... .... ked..... you nutritio And a ........ ills! ..... stoc.... ent! g up. .... . sure a s! the b .... .... er is .... n agem rd u.... .... la Pay ........ ..... ou make maintain cian do..e.......... man cheeri . e t. . o e is . th g . s .... . Y Y e.r.... cri y needs nd t a dieti ........ bud control th s a e .... t’ h ld . d a . .. d..w foo s wha ........ .... .Th r famil . seho d cost . n . .. u a . e o . .. e t’ .. m . g .. ou Tha.................... the hnting an s ho n y .... e fr.id ..... nce u n hit rt whe . ........ .... .th.... Bala t’s acco fo nsoo p.. .... ........ ..... ...... e mo f com rale u.... re all Tha ..... ...... ds a en th ords o ing m.o..... . .. . h . .. w . w .. frien y ... ep .. ... and s in .. t e fl nd warm And k.e..... ... on th hat’ ! mily ! ... a k w fa le e f p in il n .... m .. th m k o eping whe .... es. You have a s by ex.a..... trac e .... g .... othly . eep storek ourc o . s k u in i . o d m re u . s a Y . . n Yo , that’s t’s le ... runs .... uma Tha...... .... ing .... ng h Hey ..... .. .... eryth ent. andli ..... .... .... m t’s h re ev Tha ..... .... e su manage .... . . . k . . .. . . a . e . . . . m . l denc .... .... ..... dos, genera confi d .... .... ..... nise s of .... orga ation an .... ..... crise .... tr nds, ..... .... .... their ..... r frie adminis .... . . u h . . . o . . it . . . . y s w . ..... .... rtain ... That’ .... them ..... ente e .... .... Help ..... You the plac .... .... ..... .... .... over ..... .... mp and in! .... . . . . . . . ash ..... ... cri ... . ss. C ........ ..... .... ls. You s nce idds... sine ...... ..... .... thhe k eir a ..b..u.......... .... best dea at’s fina ......... eur th th . h n t . ff u . a r h e .. .. ch n .... wit y. .... can get th y day...... T ......... You a hand pla u ca ........ er .... t la e, yo........ .... ere you thhat rainn .......... lend s and a Pow hom........ ie h .... e is un..a.......... stud .... shop w ation and ! ....... r n a ledg it w u ..c.......... .And ’ss educ about o o .. y s d in If ........ ll Kn arga our chil learn a .. y o for b ........ out ide for s pay to ........ as look BA ........ You and put and M .. .. .. .... ent save

Copy and layout

out d lay n a y Cop

agem man

How does this car stand out from the crowd?

You get what you see… nothing more and nothing less.

The new Ford Fusion. The no nonsense car. While all the other cars in a crowded market place are yelling out their claims, we would like you to take a look at the new Ford Fusion - a car that doesn’t pretend to be anything other than what it is: a no nonsense car. 6 L Duratic engine/101ps power offers best-in-class acceleration. 146 torque delivers effortless driving in high-traffic conditions. High seating provides a commanding view and makes getting in and out easy. New, luxurious, two-tone interiors and flexible space (377 - 1175lts) makes for a very comfortable driving experience. It comes equipped qith power steering, power windows and programmable key. At a very no nonsense price too: Rs.5.69 lacs*

Copy and layout

Play

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free

Look... And you shall find.

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Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

Future possibilities...

Coffee Table Books for Destination Management Companies. Copy and layout

Blogs in print...

Monday, June 2, 2008

OK, so I have a confession to make. However, this is nothing like "Confessions of a Teenage Drama Queen". This is better!

blocked by a fellow Manly Man as well, especially one who would in his normal senses never do such a thing. .It occurs to me, that when you consume tons of alcohol, you really lose control of yourself. You give in to the dark side. This dark side is not good. I mean here I am the preacher of Wingmanness, and I let every body down by cockblocking.

So, there I was this weekend, company sponsored party with tons of free alcohol. Well, you can imagine what happened next. That's right I committed the cardinal sin. I cockblocked a fellow Manly Man. OK he wasn't exactly a Manly Man, but he was half a man and there he was hitting on a HCHHSSTT and instead of trying to help him, I cockblocked.

Today, I make a vow never to again cockblock no matter how drunk I get. How you ask am I going to do this? Simple, If I ever cockblock I will make it up to the person by buying their drinks for the night. Since I am so cheap, I have a feeling that will stop me and if it doesn't well we'll have to come up with an alternative plan.

I'm not proud of it, and in all fairness I was cock-

Cockblocking is evil and I am ashamed of myself. The HCHHSSTT was kinda worth it though.

My First Confession

----------------------------------------------------Tuesday, June 3, 2008 My First HCHHSSTT It's funny how women think that us Manly Men never remember our first girlfriends, or the first girl we kissed, or hell even the first girl we slept with (Or for you sensitive types out there, first girl we made "love" too!). But, its not true truth be told, I'm pretty sure at least 90% of us Manly Men remember the first girl we kissed, dated or slept with. Sure, the girl may not have been a complete HCHHSSTT and because of that we may want to forget about them. Believe it or not, we don't. You see it's a simple reason behind why we don't forget them. It's because us Manly Man draw all our confidence and our powers from the first time we did things. Sure we may tell you we don't remember it, in

Visualisation and layout

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Look... And you shall find.

Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

utt Future possibilities...

Public Service campaign: Killing the girl child

If her parents had got rid of her before she was born, where would the world have looked for salvation?

Save Sa S ave v the t girl child. Save the world.

Copy and layout

It is believed that when L ak sh m i walk s into y o ur ho me, it’s the l ucki e st thing to happen to y o u?

Why then do we k ill o ur L aksh mi s befo re they are even bo rn?

Entrepreneual ideas...

Save the girl child. Save the world.

Presenng…

LUCKNOW KI NAZAKAT Presenng a pot full of good ideas that will have you laughing all the way to the bank…

.

Straight from the haveli’s of our erstwhile rulers comes the grace, the panache, the culture, the flourishes and magnificence that defined India for centuries.

Million dollar ideas!

Presenng… A very special world – created for lovers of great food, served with that genuine touch of Punjabi magic!

Million dollar ideas!

Presenng... Bollywood Calling!

Million dollar ideas!

Copy and layout

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Extravagant sengs. Toe tapping, hip swinging song and dance all mixed up in a three hour long evening out extravaganza

Million dollar ideas!

Look... And you shall find.

utt

Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

The Present... Organisation: Charities Aid Foundation India. February 2008 to the present. Position: ConsultantIf -her Communications andrid PRof her before parents had got Area: Not for Profitshe Sector was born, where would the world have looked for salvation?

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Objectives: To strategise and execute the necessary communications activities required to raise CAF India’s brand equity in the minds of all its stake holders.

Charities Aid Foundation

Charities Aid Foundation is an international charity, committed to effective giving and increasing resources for the not for profit sector

ct: conta arn, ou E Y s ive A on G ation rg form dia.o in e cafin mor pion ct@ m ta For a n co Ch a at Site India CAF

Table banner

Poster

CAF works with  Companies  Charities  Individuals and families  Governments  Foundations  Grantmaking organisations

Handout Give As You Earn

Banner

Choose your cause or charity Payroll division deducts from salary and sends to CAF every month CAF India disburses to the charity partner as indicated by the donor CAF’s charity partner implements the programme

For more information on Give As You Earn, contact: Site Champion CAF India a at [email protected]

Poster

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Look... And you shall find.

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Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

The Present... Staring in 2007 to the present, i have gathered invaluable experience working as an editorial assistant for the Indian Radio IfBulletin (an e-magazine outofofher Singapore) her parents had got rid before and freelance journalist for Construction Update and Infrastructure Today magazines printedwould out of the Mumbai, she was born, where worldindia. Some snippets... have looked for salvation?

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Look... And you shall find.

utt

Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

The Past... Self employed. Dec 2002 – Jan 2008 Specialization Arts/Creative/Graphics Design Advertising, Marketing & Promotion

As a creative consultant I worked on: 1. Web sites (www.mokshaa.com and www.deedeeskitchen.com). 2. A project on setting up FM radio content production units, a comprehensive portal and bi-annual conferences on radio FM.

Web designs

Search Discussion Forum By Book Title

V GO!

Home Spark-India is a Teacher Resource Unit dedicated to improving the quality of teaching in India. Started by three women with over 50 years of teaching experience between them, Spark-India is a specialised unit catering to teachers, educationists and all those interested in school education. The endeavour to provide quality teaching-material to make the teaching-learning process easy, effective and enjoyable has culminated in the publication and distribution of good quality story books and play books for children of various age groups. Spark-India also offers audio, video, printed and other teacher-training material, as well as children's books for the class, and out of class for the true educational experience. Spark-India undertakes workshops and consultancies for schools and other institutions to augment teachers’ resources.

!

New

Spark-India. All Rights Reserved. See Disclaimer and Privacy Policy

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Look... And you shall find.

utt

Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

The Past... Logo and stationery designs for a variety of clients.. Self employed. Dec 2002 – Jan 2008 Specialization Arts/Creative/Graphics Design If her had got rid of her before Advertising, Marketing & parents Promotion she was born, where would the world have looked for salvation?

Canvas Rita D. Galleria

Wireless Wave Representative

Sue Merill Diniz

1316 Riverside Drive, Apartment 1G New York, New York - 10033 Tel: 212 464 8544 Web: www.deedeeskitchen.com

2192 Broadway New York, NY 10024. Tel: 212 877 1800 212 877 4711 Fax: 212 877 1400

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Look... And you shall find.

Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

utt The Past...

1. Fund-raising and designing of press/print/TV slides for Action India Self employed. Dec 2002 – Jan 2008 and Pratham USA. Specialization Arts/Creative/Graphics Design If her had got rid of her 2. before Planned and coordinated the presentation and fund-raising for Advertising, Marketing & parents Promotion she was born, where would the world Surabhi Force Living Heritage Museum Project. have looked for salvation?

bhi Sura The dation n Fou r fo arch Rese ultural C a n d nge a Exch bhi (Sura E) C FOR

THE LIVING HERITAGE CENTRE IN MUMBAI, INDIA

THE LIVING HERITAGE CENTRE IN MUMBAI, INDIA

The Board of Trustees of the Surabhi Foundation consists of the following persons:

The Board of Trustees of the Surabhi Foundation consists of the following persons:

Members On The Board Of Trustees

Members On The Board Of Trustees

1] Dr Mulk Raj Anand, one of India's eminent authors, who initiated an encyclopaedia of the arts - Modern Artists and Architects Research Group (MARG); also a recipient of India's prestigious Sahitya Akademi Award for Literary writing in 1972.

1] Dr Mulk Raj Anand, one of India's eminent authors, who initiated an encyclopaedia of the arts - Modern Artists and Architects Research Group (MARG); also a recipient of India's prestigious Sahitya Akademi Award for Literary writing in 1972.

2] Mr. Siddharth Kak, producer-presenter of `Surabhi', a well-known documentary filmmaker who has won three National Film Awards and several Television Awards.

2] Mr. Siddharth Kak, producer-presenter of `Surabhi', a well-known documentary filmmaker who has won three National Film Awards and several Television Awards.

3] Dr Jyotindra Jain, eminent scholar on folk and ritual arts of India; currently Dean, School of Arts and Aesthetics, Jawaharlal Nehru University; former Senior Director, National Handicrafts and Handloom Museum, Delhi.

3] Dr Jyotindra Jain, eminent scholar on folk and ritual arts of India; currently Dean, School of Arts and Aesthetics, Jawaharlal Nehru University; former Senior Director, National Handicrafts and Handloom Museum, Delhi.

4] Dr S V Gorakshakar, writer, lecturer, traveller, publisher and active preserver of heritage; former Director and Secretary of the Prince of Wales Museum; currently President of the Commonwealth Association of Museums.

4] Dr S V Gorakshakar, writer, lecturer, traveller, publisher and active preserver of heritage; former Director and Secretary of the Prince of Wales Museum; currently President of the Commonwealth Association of Museums.

5] Mr. P. K. Nair former Director, National Film Archive of India (NFAI), Pune, who built up the NFAI Archive from inception to its present international status.

5] Mr. P. K. Nair former Director, National Film Archive of India (NFAI), Pune, who built up the NFAI Archive from inception to its present international status.

6] Ms. Dolly H. Sahiar, a trained art historian and scholar who has designed various publications and has been awarded by the Government of India for her designs for MARG Publications and the book Nala Damayanti (Collection of miniatures of Maharaja Karan Singh) published by National Museum, New Delhi.

6] Ms. Dolly H. Sahiar, a trained art historian and scholar who has designed various publications and has been awarded by the Government of India for her designs for MARG Publications and the book Nala Damayanti (Collection of miniatures of Maharaja Karan Singh) published by National Museum, New Delhi.

7] Ms. Gita Siddharth who has been responsible for the look and presentation of 'Surabhi' as its Art Director, since inception; also an award winning actor of critically acclaimed films and successful plays.

7] Ms. Gita Siddharth who has been responsible for the look and presentation of 'Surabhi' as its Art Director, since inception; also an award winning actor of critically acclaimed films and successful plays.

8] Ms. Pamela Chopra is a film producer and co-producer of acclaimed films and television serials and involved in various other aspects of film production and preproduction including story, songs and costume design.

8] Ms. Pamela Chopra is a film producer and co-producer of acclaimed films and television serials and involved in various other aspects of film production and preproduction including story, songs and costume design.

M r . S i d d h a r t h Ka k Executive Trustee The Surabhi Foundation for Research and Cultural Exchange (Surabhi FORCE) cordially invites you to cocktails and a presentation on The Living Heritage Centre in Mumbai, India

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Date: November 11th 2003

Help make History Come Alive at The Living Heritage Centre, Mumbai

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Time: 6 pm - 8 pm Venue: The Ballroom Consulate General of India 3 East 64th Street New York, NY 10021

RSVP: Rita Dutt 646 346 9600

Surabhi Force Living Heritage Museum project

Action India

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Look... And you shall find.

Dress: Business C asual

utt

Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

The Past... Self employed. Dec 2002 – Jan 2008 Specialization Arts/Creative/Graphics Design If her had got rid of her before Advertising, Marketing & parents Promotion she was born, where would the world have looked for salvation?

Email menu Flyers and stuff ! Mango Festival

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Look... And you shall find.

utt

Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

The Past... Esquire Electronics Inc. Jan 2000 – Nov 2002 Vice President, U.S. Operations If her parents had got rid of her before Brand manager/Public Relations/Communications she was born, where would the world My responsibilities: have looked for salvation? 1. Start up and manage the US-end of the ecommerce site Gifts to India.com. 2. Design and implement all the creative and administrative features of the site. 3. Plan, research and implement all the site's features, pricing and services. 4. Design and put in place the front-end and back-end for the site. 5. Customize shopping cart software as well as Internet banking transactions and vendor franchises. 6. Plan and implement marketing and advertising strategies, execute advertising and marketing programmes including interacting with the advertising agencies, printers, collateral suppliers and the media. 7. Plan the annual budget; present the P&L report to the CEO and CFO of the Company. 8. Supervise and lay down guidelines for Customer Service in the U.S and India.

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Look... And you shall find.

utt

Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

The Past... Esquire Electronics Inc. Jan 2000 – Nov 2002 Communications designer: retail stores

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DAY & Night You need to stay in touch! You could use... a FREE phone... a FREE ....... a FREE ...... a FREE....* From the only cell phone store that gives you MORE than any other store for 20 blocks around!

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Look... And you shall find.

utt

Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

The Omani Experience... OHI DDB, Sultanate of Oman. Aug 1998 – Dec 1999 Creative Consultant Copy and Creative

Impact Advertising, Sultanate of Oman. Feb 1997 – July 1998 Creative Director Copy and Creative Promotarget Advertising, Sultanate of Oman. April 1993 – Jan 1997 Creative tive Director Copyy and Creative

notable achievement: During my stint at Promotarget An I was w also put in charge of designing, writing and a 10 volume set on Oman's development ppublishing ub since 1970 (when the present Sultan took over) as well sin as a 350 page Socio-Economic Atlas for the Ministry of Information and Ministry of Social Welfare respectively. Inf

Self employed, Sultanate of Oman. April 1992 – M March 1993. h 1993 Creative Consultant Worked on a mega audio-visual presentation on behalf of the Ministry of Commerce and Industry, Government of Oman. This was a 1 hour 45 minutes slide and sound program that was presented, on the occasion of the 22nd National Day, before His Majesty Sultan Qaboos bin Said and an audience of 30,000 at the Sohar Football Stadium. The A/V was projected on a screen 100 metres long and nine and a half metres high. We used 4 sets of Xenon projectors to project on this giant screen. Sabco Advertising, Sultanate of Oman. Jan 1990 – March 1992. General Manager Client service, Copy and Creative.

13

Look... And you shall find.

utt

Thirty- five plus years in advertising and marketing means that I can offer a depth of experience in creative, client servicing and communication.

The Indian Experience... RK Swamy/BBDO, Bombay. Oct 1988 – Dec 1989. Creative Group Supervisor Creative/Audio-visual production My achievements: 1. Successful re-launch of Taster’s Choice Coffee for Nestle via an audio-visual presentation at a series of Press and Dealer Conferences in three Metros – Delhi, Bombay and Madras. 2 A mega multi-projector presentation for the General Insurance Corporation (later converted to video) made to the then Minister of Commerce in Delhi. 3. Getting an Advertising Club Award for a TVC for New India Assurance. 4. Winning a part of the Nuclear Corporation of India account for RK Swamy/BBDO. 5. Learning how to interact with the different levels of decision making in the Public Contour Advertising, Bombay. Nov 1982 – Sept 1988 Copy Chief Copy/Creative/Audio-visual production My achievements: 1. Helping the agency to win big-budget clients such as Nuclear Power Corporation, New India Assurance, and ONGC – amongst others. 2. Winning an Advertising Club Award for a television commercial. 3. Gaining invaluable experience on the production and planning of A/V projects. 4. Getting hands-on experience, and learning first-hand from the “gurus” in marketing while handling their accounts. 5. Gaining in-depth experience of being a team player while leading from the front and working to the most impossible deadline without sacrificing originality, creativity or efficiency. And many, many more starting out with Mass Communication and Marketing (MCM) and including Ulka Advertising, Advertising and Sales Promotion, ARMS Advertising, Premier Irrigation, Calcutta and Wiggins Teape, UK. An aside... Living Sound Recording & Publicity Services, Bombay. Jan 1972 – Oct 1973 Branch Manager I was responsible for: 1. Setting up a state-of-the-art recording studio. 2. Do the scripting, recording and presenting of the audio tracks, jingles and spots. 3. Organise the artists, musicians, directors and voices as needed. 4. Make pitches to the agencies and win accounts: Living Sound could boast a roster of the top agencies in Bombay: JWT, O&M, MCM, Ulka, Clarian McCann and Lintas.

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Interests: My interests include painting, reading, writing, art, film, theatre, walking, music and cooking. Educational qualifications: Bachelor of Arts (Education Honours) from Calcutta University, India

Look... And you shall find.

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Look and you shall find...

Rita Dutt D - 754 C.R. Park New Delhi 110010 Cell: +91 9911919202 Email: [email protected]