Curriculum Vitae – 2009
Jane Smith Copywriter - Advertising & Marketing Qualifications Tertiary:
2001
Bachelor of Business and Media (Hons) University of Northern Sydney
Secondary:
1997
HSC Jepara College, Melbourne
Career Competencies | Overview Marketing|Advertising: 5 years industry experience working with internationally and domestic based agencies and client bases. Freelance Copywriting experience: • Saatchi and Saatchi, - New York; • BDM – Hong Kong • Love Inc – London. Advertising content copywriting for over 30 brands and 7 fortune 500 companies. Above and below-the-line campaign experience including • Television • Radio • Print • Digital Account management from inception through to on-time delivery. Multi-lingual communicator. •
Fluency in Spanish and Italian.
Market research; including focus group co-ordination, results analysis and client presentations. Major clients included in my portfolio: • News Limited • Vodafone • BMW • Virgin Group • Sass and Bide. Credited with work across the following brands: (a selection only): • • • •
Sass Candy Collection BMW Series One release Vodafone Live - New Zealand V-Australia Launch
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A comprehensive “Show Reel” & “Copywriting Portfolio” are available in multi-media formats via email or in hard copy.
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You will find a sample portfolio included in Addendum I of this document.
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Employment History – Advertising | Marketing 2007 – 2008
Freelance Copywriter & Sabbatical The last 12 months have predominantly been about widening my experiences as a person and therefore, as a writer, whilst also honing my foreign language skills. My travels through Europe, Asia, The UK and USA have also lead to contract work in advertising as a copywriter. A categorised selection of the agency work that I have contributed to is contained in my “Comprehensive Portfolio” and “Sample Portfolio” on Page 4 of this document.
2004 – 2007
Jones Marketing Group Melbourne, VIC, Australia
Position:
Market Research Executive • Coordination of Focus Groups for brand research in relation to existing and new client brands. The Focus Groups ranged from 5-25 participants and I conducted on average 3-8 groups per week. • Formulation of Focus Group questionnaires in line with client brief and strategic partner guidelines. • Collation of research results and formal presentation to strategic planning team and client when required. • Supervision of 5 freelance/contract market research officers including new projects briefing and administration tasks. Major Outcomes: • Participated as planning and research executive in the 34 new clients pitches over 3 years. The company was awarded over 70% of the new business it pitched for in this time. • Contributed on a voluntary basis to the creative team strategic brainstorm sessions. I was credited with creating the initial strategic thinking and copy for 2 major brands, Special K and Reflex Paper. • Streamlining the internal Market Research functions through the writing and implementation of a standards manual that has also been used as a training program for new team members.
2002 – 2003
Martin Plaza Advertising Group Sydney, NSW, Australia
Position: Position:
Staff Copywriter (2003) Account Services (2002) • As part of the 22 strong Creative Team I provided copy for print, television and radio advertising. Contributing to the leading edge interactive web content of the companies 2 leading brands. • I was a member of the 2003 team who won “Creative Agency of The Year” for our work on Supercars and the Virgin Brand. • New creative team inductions. • New client pitches and client briefing. • Creative brainstorming. • Working closely with Account Services in NSW and VIC with regard to planning, time lines and client communications.
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On-Going Training| Affiliations 2008
Networking for Business Professionals
2006
New Media Technologies
2001 – Current
Advertising Association (Aus) (USA) (UK) – Associate Member
Technology Competency General:
Microsoft Windows (Advanced) Microsoft Word, Excel, Access and Power Point. Outlook, Explorer
Industry Specific:
M4B; Dreamweaver; Photoshop
Personal Brief Address:
2 Quiet Drive, Melbourne, VIC, 3999
Tel (H):
03 9699 5467
Mobile:
0491 386 754 (preferred contact number)
Email:
[email protected]
Date of Birth:
August 14, 1979
Languages:
English – First language Spanish – Fluent verbal Italian – Fluent verbal and written
Interests:
Screenwriting for short film Oscar Wilde - The king of the timeless one-liner!
Referees Mr Joe Brown | CEO Brown Marketing Tel: Mob: Email:
02 1234 5678 0414 555 333
[email protected]
Ms Sally Jones | Marketing Director Jones Group Market Research Tel: Mob: Email:
02 4568 9101 0416 111 333
[email protected]
Ms Ann Little | Senior Account Manager Martin Plaza Advertising Group Tel: Mob: Email:
03 3456 7890 0412 667 778
[email protected]
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Addendum I Copywriting Samples 2002 – 2008.
Copy by Jane Smith – Virgin Blue Website Launch 2004
Copy by Jane Smith – BMW Series One Radio Campaign 2002
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