Resume - Alyssa Vande Leest

Alyssa Vande Leest 259 Langdon St. Apt 7 Madison, WI 53703 [email protected] (920) 621-0773

View my portfolio: alyssavandeleest.com EDUCATION University of Wisconsin-Madison, Madison, WI September 2007 - Present o Pursuing a B.A. in Journalism and Mass Communication with a concentration in Strategic Communication o GPA: 3.968 St. Norbert College, De Pere, WI September 2006 - May 2007 o College English courses taken as part of high school curriculum o GPA: 4.0 EXPERIENCE Account Planning Intern, Knupp & Watson September 2009 – Present Responsibilities o Manage client and internal social media content o Assist account staff in a variety of account planning tasks o Participate in client meetings o Write press releases and create press kits o Conduct and analyze qualitative and quantitative research o Assist in media planning and buying o Write creative briefs Accomplishments o Assisted account managers in winning a large national account o Produced newsletter template that will save pro-bono client $2000 annually in design fees o Assisted in planning for a new internal research system Owner and President, Creatopia Media July 2008 - Present Responsibilities o Provide social marketing-focused consulting, planning and design services to a variety of nonprofit organizations o Handle general business ownership and management responsibilities Accomplishments o Created image package that was successful in securing large amounts of funding for Brown County System of Care o Planned and implemented large-scale strategic communication campaign for downtown Madison community center Neighborhood House, including tagline and mission statement creation, design of new logo and development of direct mail pieces Membership and Marketing Intern, the Wisconsin Union September 2008 – Present Responsibilities o Designed and wrote copy for promotional materials including brochures, emails, letters, and fliers sent to 40,000 Union members and many more prospective members

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Assisted in planning and implementation of strategic communications campaigns aimed at increasing Union membership Plan and host promotional events

Accomplishments o Launched the Union’s first ever Integrated Marketing campaign o Concepted and produced a series of branded mini-magazines that resulted in a 25% spike in membership sales o Produced over a dozen direct mail and print promotional pieces o Planned and facilitated the first annual Wisconsin Union Senior Bash, resulting in sales of 200+ memberships Playground Program Leader, City of Green Bay June 2008 - August 2008 o Planned and promoted activities in an inner-city Green Bay park and the community through The Department of Recreation o Supervised children and interacted with children and the community Office Assistant, Russel Metals June 2007 - August 2007 o Handled customer will calls and daily accounts receivable via computerized system o Other general office duties such as receptionist work, copying, and filing LEADERSHIP Sellery Hall Civic Engagement Committee – Co-Chair High School Junior Class President National Honor Society – Publicity Chair Student Council EXTRACURRICULARS/VOLUNTEER WORK PRSSA Member September 2009-Present Badger Herald, Reporter September 2007 - Present RED Magazine, Magazine Contributor and Advertising Representative November 2007 - Present Universitychic.com, Website Column Contributor August 2007 - Present Big Brothers Big Sisters, Big Sister September 2005 - August 2007 SOFTWARE Adobe Photoshop, InDesign, Illustrator, Dreamweaver. Microsoft Office. PUBLISHED WORK

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Book article: ”Fitting In: The Dorm Room Wardrobe Dilemma published by Sourcebooks, Inc. in U Chic: A College Girl’s Guide to Everything in April 2009 o Newsletter: Neighborhood House’s The Bridge printed and distributed in November 2008 o Advertising Materials: Promotional pieces for both The Wisconsin Union and various Creatopia Media clients o Various feature articles in RED Magazine to be published in spring 2009 o Various articles on University Chic (www.universitychic.com) o Various news articles in The Badger Herald