Research Proposal On Role Of Media

Research Proposal

The University of Lahore

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Research Proposal

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Submitted To: Sir Akram

Submitted By: Moin Safdar 73 Ahmed Mumtaz 96 Rameez Alam Jaswal 76

03007963200 Date: 4 March 2009

Business Research Method

The University of Lahore The University of Lahore

Research Proposal

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Sir Akram Lecturer Business Research Method DMS The University of Lahore Dated: 4th March 2009 Subject: Proposal Letter Dear Sir, We are very much obliged that you give us opportunity to conduct research and thankful to you for your guideline. We have chosen our topic which is “Role of Media (Positive or Negative)”. The reason of choosing this topic is the rapid development in media sector, and the shaking situation of Pakistan. We want to access whether the population responds positively or negatively to information spread through media. Detailed information about our research is within the research proposal for your assistance. We are looking forward for your acceptance so that we can continue our research. Yours Sincerely Moin Safdar 73 Ahmed Mumtaz 96 Rameez Alam Jaswal 76

The University of Lahore

Research Proposal

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Media Role in Pakistan Positive or Negative? To: Sir Akram

By: Moin Safdar 73 Ahmed Mumtaz 96 Rameez Alam Jaswal 76

Date:

4 March 2009

Subject: Research proposal Type of research: Reporting

Background: Since the 21st centaury the media is growing rapid and world is becoming a global village. Every kind of information, especially news from all over the world is being communicated through media. People are becoming more familiar with their surroundings, adapting changes and eliminating any unethical practices in their society. Media helps community to develop good understanding and broaden the thinking power. People now are becoming more socially responsible. The reason of this research is to assess whether the media is playing positive role or trigger off people against someone (Government, Organization, Personality etc.).

The University of Lahore

Research Proposal

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Objective/Scope: The primary objective of our research is to assess the role of media in the view of our target sample. Secondary objective will be to check : • That if people have any impact on their thinking by media? • Which is the most popular media? • Impact of media on Pakistan’s popularity • Is media always true?

Target Population: Population of Lahore

Selection of Sample: n = Z2(1-α/2) pˆqˆ/d2 = (1.96)2 (.57)(1-.57)/(.05)2 = =

(3.84) (.57)(.43)/.0025 376

We will conduct our survey from at least 376 people of different age group which include rural population, uneducated, labor class, and educated people.

Tool: Our survey will be conducted through questionnaires and personal meetings.

The University of Lahore

Research Proposal

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Budget: The approximate budget will be Rs.2500 including transport, questionnaires and any other contingent expenses. The budget will be contributed by the group members equally.

Limitations: First of all time limit is the major limitation in our research due to which we conduct our survey from only hundred peoples. Then our budget, which do not allow us to access remote areas. Other limitation is the different school of thoughts of our target population, to cover up this we have to read the mind of our sample population to get the accurate results.

Delimitations: We are choosing to observe multiple teams, even though such comparisons might be valuable, in order to allow more depth of understanding regarding the group on which we will focus. Additionally, we will use structured interviews in order to minimize our obtrusiveness and it will help us to better compare our data.

The University of Lahore

Research Proposal

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About the Questionnaire: The first part of the questionnaire is for the introduction of the respondent it include the name, age, gender, and occupation. First two questions are the make up questions the purpose is to get the respondent toward the topic, then the third and the fourth questions are to check the biasness or the criteria of the respondent whether he is in favor of media or not. Then fifth and sixth question covers our primary objective that is “Role of Media in Pakistan”. The other three questions will cover the secondary objectives.

The University of Lahore