Report Format- Category Extension.docx

Format for Final report Semester 2 – UGFLBM 1. Cover page 2. Certificate 3. Acknowledgement 4. Index 1 )Synopsis 2) Research methodology 2.1 Objective 2.2 Research Methodology 2.3 limitations 3. Brand 3.1. History 3.2. Brand today 3.2.1 Overview 3.2.2 Vision 3.2.3 Mission 3.2.4 Target consumers 3.2.5 Brand Identity Prism 3.3. Marketing Mix 3.4. Collaborations (if any) 3.5. Visual merchandising and display 3.6. Production 3.6.1 Sourcing strategy of raw materials (fabrics and trims) 3.6.2 Manufacturing plan of the product as per the brand merchandise mix 3.6.3 Setting quality standards for the merchandise 3.7. SWOT 3.8. PESTLE analysis 3.9. Business Environment analysis 4. Brand Extension/ New Brand 4.1. Rationale 4.2. Competition analysis

4.3. Business model 4..3.1 Target market 4..3.2Collaboration (if any) 4..3.3 Organizational Structure 4.3.3.1 Job Description and Job specification of new job profiles (Of atleast three employees) 4.3.3.2 HR policies and procedures 4.4 Marketing mix 4.5 Product 4.5.1 Inspiration 4.5.2 Range Plan 4.5.2.1 Mood board, 4.5.2.2 Fabric Board, 4.5.2.3 Table for range plan, 4.5.2.4 Design sheets of 50 products, 4.5.2.5 Accessories(20-30) 4.5.2.6 Consolidated range plan 4.5.2.7 OTB calculation as per season budget with assortment mix, consisting the final range plan 4.6 Visual Merchandising 4.6.1 Display plan - Calculation of merchandise as per space allocation 4.6.2 Window display 4.7. Production 4.7.1 Sourcing strategy of raw materials(fabrics and trims) 4.7.2 Manufacturing plan of the product as per the brand merchandise mix 4.7.3 Setting quality standards for the merchandise 4.8 Window display 4.9 Financial analysis and Demand analysis 4.10 Production File (in the order as mentioned in the mail dated 18th April by Nitika ma’am) 5. Bibliography Annexture -

Transcripts of interviews Questionnaire Graphs and charts