Reliance Communications Project Researcher- Www.shish4alka.hpage.com

CONTENTS 1. Student Declaration 2. Acknowledgement 3.

Preface

4. Introduction of the company 5. Scope of study 6. Methodology & Research Design 7.

Profile of Organization

8.

Project profile & Plans

9.

Data analysis

10. Findings 11. Conclusion 12. Recommendation

13. 14. 15.

Limitation Questionnaire Bibliography

STUDENT DECLARATION

I here by declare that the research entitled ‘Analysis Postpaid Data card churn Management in Reliance Communication’ has been prepared by me. I also declare that this research which has been training conducted in partial fulfillment of the requirement for the degree of “MASTER OF BUSINESS ADMINISTRATION (M.B.A)” of the SAMS INSTITUITE OF BUSINESS MANAGEMENT VARANASI, U.P.

Place:

Date:

RAKESH KUMAR VERM MBA/IIIrdSem.

ACKNOWLEDGEMENT I feel so glad that I got an opportunity to learn about Reliance Post paid Data card churn Management. From Reliance communication at Varanasi . I am very much thankful to Mr. Anil Dhirubhai Ambani(Managing Dirctor) & Mr. Ajay singh chauhan (Cluster head) who allowed me to under go training in his renowned Orgnisation . I would like to express my thanks to Mr. Manish tripathi ( Manager of Retention Department) & Mr. Hasan Abbash (Sales Manager) who gave me necessary instruction to under the training. He was very supportive during the whole training period & guided me in every staps. My sincear regard to Mr. Balwant, Mr. Ajay Goutam, & Mr. Zeesant in Retention department & Mr. Ahasan Raza, Mr. Sandeep Mishra ,Mr. Dinesh Singh, Mr. Ranjan At last I thanks my family, friends & faculty members who encouraged me to accomplish this project in the present form.

PREFACE It is imperative to manage efficiently and effectively in order to avoid unnecessary investment in them. The study pattern used in this study is face to face interaction. Experts of different department have been consulted. Most of the data has been collect from different department as like Bill Collection, Sales & Retention, comparative chart from other companies. The various aspect covered during the interaction phase were need and feature of product control ,supply chain management and effect of training and its practices at Varanasi and what is the hierarchy at Varanasi ,what facilities they provide to their employees etc.

OBJECTIVES OF THE PROJECT • To get a practical Corporate Exposure. • The task to analyze the product management system of reliance communication Ltd. • To analyze the current programme in managing the product. • To analysis the major project to minimize the product. .

• To analyze the corporate sufficiency in managing the product. • To analyze procedure.

the

postpaid

connection

plans

• To analyze the current procedure of product development & rating.

WHAT IS A TRANING T: R: A: I: N: I: N: G:

Technology Reinforcing Activating Inducing NURTURING/GROUP Inspiring for initiating No “To On” conversion Generating new thinking.

As for as training policies are concerned. It goes this way:-

TRAINING POLICY Continuous development of human resource at all will be the guiding principal to realize our vision:Our training & development resources will be directed towards:1.

Optimum utilization of existing resources & enhancing productivity.

2. Bridge the skill gap-fictional and managerial, arising from career growth and technological advancement. 3. Develop multi skilled work force for overall business perspective, process orientation and flexibility in there.

4. Nature talent to develop leadership across all levels of the org. 5.

Provide multiple learning opportunities to employees and help them realize their full potential.

6.

Prepare the org. to anticipate and lead change.

7.

Promote the work ethos, which emphasize performance orientation, participation and innovation. Management is committed to provide opportunity to all employs, time and resource to develop their full potential.

Training It is the process of imparting of specific skill for doing a particular job. It is a planned program design to improve performance & bring about measurable changes in knowledge, skill, attitudes social behavior of the employees.

Process of training 1. Organizational objectives and strategies the first step in the training process in org. is the assessment of its objectives and strategies at what level of quality do we wish to provide this product or services and where do we want to be in future. 2. Assessment of training need-need assessment identify present problem and future challenges to be complete

through training, org. spends vast sums of money on training, before commute mating such used resources org. would do well to assess the training need of their employs. 3. Establishment of training goals-without clears set goals it is not possible to design a training program. Goals must be tangible, verifiable, and measurable. 4.

Designing training program-very training must address certain issues- a. who particular in the training program b. who are the trainers c. what methods and techniques are to be used for training d. what learning principals are need.

5. Implement of training program- once the training program has been designed it needs to be implement, by using following tips- a. deciding the location and organizing training and other facilities b. scheduling the training program c. conducting the program d. monitors the progress of program 6. evaluation of results-the last stage in the training process is evaluation of result. Since use sums of money are spent on training, how far the program has been useful must be determine.

SWOT ANALYSIS STRENGHTS:Reliance is the first company which incoming call rate free in India & also give mobile of 500 & 3350 rupees of 10000 rupees.  Reliance is provide high level signal transmission for stable and ensure network.  Reliance provide the widest coverage more than any other circle provider in country.  Customer user group free in Reliance communication.  Reliance no. network of India.  Reliance best service provider compare any other company.  Reliance chipset & best service provider no.1 company of India.  It has 24 hrs customer care service.  Wide range of franchises and marketing associates with enthusiastic sales.  Reliance first company of India which provide at 495, all India R to R free (post paid).  USB MODEM chip compare other any company & Roaming free in Data card.

WEAKNESS:>A lot of customers are not satisfied from billing system. > Courier service is not good for bill. > Retailers which belong out of city are not satisfied from service because salesman not reach for this type of area. > Before inform through message that deposited bill of mobile, otherwise will closed of your connection but nowadays , closed connection of mobile, after that inform that deposited the bill. > Due to low profit margin some retailers have no interests to keep Reliance product. > Somewhere the service of distributors and salesman are not good. > Business of customer care department reduce the satisfaction of customer.

OPPORTUNITIES:-

 Reliance is providing 3G technology to its customers.  Cell phone should be launch itself in market.  There are huge opportunities in cellular market.  Reliance is providing internet and E-mail facilities to its customers.

THREATH: There is very tuff competition with BSNL, Airtel , Vodafone, Idea, & Tata indecom.  There will tuff competition with coming competitors as like shyam telecom, UNI tech telecom etc.  Market is too price sensitive.  Government has given the license to other companies to providing their cellular service in U.P. so there is no monopoly of Reliance.

RELIANCE’S FOUNDER

Few men in history have made as dramatic a contribution to their country’s economic fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left behind a legacy that is more enduring and timeless. As with all great pioneers, there is more than one unique way of describing the true genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot, the leader of men, the architect of India’s capital markets, the champion of shareholder interest. But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth creator. In one lifetime, he built, starting from the proverbial scratch, India’s largest private sector enterprise.

When Dhirubhai embarked on his first business venture, he had a seed capital of barely US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this fledgling enterprise into an Rs 60,000 crore colossus—an achievement which earned Reliance a place on the global Fortune 500 list, the first ever Indian private company to do so.

Dhirubhai is widely regarded as the father of India’s capital markets. In 1977, when Reliance Textile Industries Limited first went public, the Indian stock market was a place patronized by a small club of elite investors which dabbled in a handful of stocks.

Undaunted, Dhirubhai managed to convince a large number of first-time retail investors to participate in the

unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO, promising them, in exchange for their trust, substantial return on their investments. It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian markets. Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of the greatest growth stories in corporate history anywhere in the world, and went on to become India’s largest private sector enterprise.Through out this amazing journey, Dhirubhai always kept the interests of the ordinary shareholder uppermost in mind, in the process making millionaires out of many of the initial investors in the Reliance stock, and creating one of the world’s largest shareholder

RELIANCE’S CHAIRMANS PROFILE

Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources limited. He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat. Till recently, he also held the post of Vice Chairman and Managing Director of Reliance Industries Limited (RIL), India’s largest private sector enterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the company’s management over the next 22 years.

He is credited with having pioneered a number of pathbreaking financial innovations in the Indian capital markets. He spearheaded the country’s first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company in January 1997. Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely,

Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources limited. He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat. Till recently, he also held the post of Vice Chairman and Managing Director of Reliance Industries Limited (RIL), India’s largest private sector enterprise. Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the company’s management over the next 22 years. He is credited with having pioneered a number of pathbreaking financial innovations in the Indian capital markets. He spearheaded the country’s first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company

in

January

1997.

He is a member of:

•

Wharton Board of Overseers, The Wharton School, USA

•

Central Advisory Committee, Regulatory Commission

Central

Electricity

•

Board of Governors, Indian Institute of Management, Ahmedabad

•

Board of Governors Indian Institute of Technology, Kanpur

In June 2004, he was elected for a six-year term as an independent member of the Rajya Sabha, Upper House of India’s Parliament a position he chose to resign voluntarily on March 25, 2006. Awards and Achievements: •

Conferred the ‘CEO of the Year 2004’ in the Platts Global Energy Awards

•

Rated as one of ‘India’s Most Admired CEOs’ for the sixth consecutive year in the Business Barons – TNS Mode opinion poll, 2004

•

Conferred ‘The Entrepreneur of the Decade Award’ by the Bombay Management Association, October 2002

•

Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001

Selected by Asiaweek magazine for its list of ‘Leaders of the Millennium in Business and Finance’ and was introduced as the only ‘new hero’ in Business and Finance from India, June 1999.

RELIANCE’S BOARD OF DIRECTOR

•

Shri Anil D. Ambani - Chairman

•

Prof. J Ramachandran

•

Shri S.P. Talwar

•

Shri Deepak Shourie

•

Shri A.K.Purwar

RELIANCE’S GROUPS Reliance – Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among India’s top three private sector business houses in terms of net worth. The group has business interests that range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of power (Reliance Infrastructure Limited).

Reliance – ADA Group’s flagship company, Reliance Communications, is India's largest private sector information and communications company, with over 80 million subscribers. It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire infocomm value chain. Other major group companies — Reliance Capital and Reliance Infrastructure — are widely acknowledged as the market leaders in their respective areas of operation.

RELIANCE’S OVERVIEWS

“A dream come true the late Dhirubhai Ambani dreamt of a digital India – an India where the common man would have access to affordable means of information and communication. Dhirubhai, who single-handedly built India’s largest private sector company virtually from scratch, had stated as early as 1999: “Make the tools of information and communication available to people at an affordable cost. They will over come the handicaps of illiteracy and lack of mobility.” It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002. Reliance Communications has a reliable, high-capacity, integrated (both wireless and wireline) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services — for enterprises as well as individuals, applications, and consulting. Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life

RELIANCE’S CORPORATE GOVERNANCE Organizations, like individuals, depend for their survival, sustenance and growth on the support and goodwill of the communities of which they are an integral part, and must pay back this generosity in every way they can... This ethical standpoint, derived from the vision of our founder, lies at the heart of the CSR philosophy of the Reliance – ADA Group.

While we strongly believe that our primary obligation or duty as corporate entities is to our shareholders – we are just as mindful of the fact that this imperative does not exist in isolation; it is part of a much larger compact which we have with our entire body of stakeholders: From employees, customers and vendors to business partners, eco-system, local communities, and society at large.

We evaluate and assess each critical business decision or choice from the point of view of diverse stakeholder interest, driven by the need to minimize risk and to pro-actively address longterm social, economic and environmental costs and concerns.

For us, being socially responsible is not an occasional act of charity or that one-time token financial contribution to the local school, hospital or environmental NGO. It is an ongoing year-round commitment, which is integrated into the very core of our business objectives and strategy.

Because we believe that there is no contradiction between doing well and doing right. Indeed, doing right is a necessary condition for doing well.

RELIANCE’S VISION “We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.”

RESEARCH METHODOLOGY The research undertaken for this project is both descriptive and analytical in nature . It is descriptive because it attempts to describe the state of affairs, as it exits in the market at present. It is analytical for its user available facts, information for analysis to make a critical evaluation of the material.

METHODS USED IN THE PROCESSING OF DATA I surveyed shops, showroom and Malls in Vanarasi. I have used percentage method and

comparative study method to analyze the information that gathers from the questionnaire and informal meetings

1. DATA SOURCES A. PRIMARY: .

The primary data is collect through

questionnaire. B. SECONDARY DATA:  Magazines  Internet  Authorized Dealers Reliance  Library .

2. RESEARCH APPROACH The survey approach is used to collect the primary data from the potential retailers and subscribers.

3. RESEARCH INSTRUMENT Questionnaire of the copy which has been provided in the appendix. 4. SAMPLING PLAN * Sampling unit- top middle & lower class & office. 5. METHOD CONTACT * Market study- Visited the Reliance outlet and markets at various shops in Vanarasi. * Field survey- visited the respondents personal

RESEARCH OBJECTIVE The purpose of my research was to know to the size of the subscribers of institutional segment and find out the potential market of Reliance products. The purpose of the company to allotting these objectives to us that are as follows: To create awareness of newly launched schemes related to retailers and among the customers of institutional segment.  To help in sale of Reliance products by observing their needs.  To estimate the success percentage of Reliance in institutional segment.  Find out the satisfaction level from the retailer and subscribers that are already using Reliance.

RESEARCH METHODOLOGY The research undertaken for this project is both descriptive and analytical in nature . It is descriptive because it attempts to describe the state of affairs, as it exits in the market at present. It is analytical for its user available facts, information for analysis to make a critical evaluation of the material.

METHODS USED IN THE PROCESSING OF DATA I surveyed shops, showroom and Malls in Vanarasi. I have used percentage method and comparative study method to analyze the information that gathers from the questionnaire and informal meetings

1. DATA SOURCES A. PRIMARY: .

The primary data is collect through

questionnaire. B. SECONDARY DATA:  Magazines  Internet  Authorized Dealers Reliance  Library . 2. RESEARCH APPROACH

The survey approach is used to collect the primary data from the potential retailers and subscribers.

3. RESEARCH INSTRUMENT Questionnaire of the copy which has been provided in the appendix. 4. SAMPLING PLAN * Sampling unit- top middle & lower class & office. 5. METHOD CONTACT * Market study- Visited the Reliance outlet and markets at various shops in Vanarasi. * Field survey- visited the respondents personal RESEARCH OBJECTIVE

The purpose of my research was to know to the size of the subscribers of institutional segment and find out the potential market of Reliance products. The purpose of the company to allotting these objectives to us that are as follows: To create awareness of newly launched schemes related to retailers and among the customers of institutional segment.  To help in sale of Reliance products by observing their needs.  To estimate the success percentage of Reliance in institutional segment.  Find out the satisfaction level from the retailer and subscribers that are already using Reliance.

OBJECTIVES OF THE PROJECT •

To get a practical Corporate Exposure.

• The task to analyze the product management system of reliance communication Ltd. • To analyze the current programme in managing the product. • To analysis the major project to minimize the product. .

• To analyze the corporate sufficiency in managing the product. • To analyze procedure.

the

postpaid

connection

plans

• To analyze the current procedure of product development & rating.

Purpose of the study 1. 2. 3. 4.

To improve communication skill & the quality. To help the company achieve target. To help the company achieve max. profit. To help the company fulfills its future requirement. 5. To increase the productivity & requirement. 6. proper training can help prevent corporate looses.

Scope of the study 1. To improve the organization effectiveness & demand. 2. To motivate the employees for achieve max. goal. 3. To increase satisfaction label of the employees. 4. To heighten the morale of the employees.

Benefits of the study

1. it ensure that the correct training is performed. 2. Limited training resources are not wasted.

Limitation of the study 1.The finding of the study are based on the assumption

that respondent have disclosed correct information. 2.The study is helpful in analyzing training effectiveness in Reliance communication in Varanasi . 3. As the information was collected during the working hours, the respondent may have answered in any sans giving adequate consideration due to lack of time. 4. There is a possibility of result not being accurate due to small size of the sample. 5. The time constraints are limiting factor for an indepth analysis of subject as well as response.

WORK ENVIRONMENT Reliance Communications is in the process of setting up best-in-class work facilities across major cities in India. At Mumbai, the Dhirubhai Ambani Knowledge City (DAKC) hosts more than 10000 professionals with a range of office complexes, food courts, avenues and boulevards, fountains and video conferencing. Apart from the physical work setting, Reliance Communications is fostering a work culture marked by positive energy, team work and performance ethic. We are committed to building a non-hierarchical and open work environment and a result-driven meritocracy.

FRANCHISES OF VARANASI

Sr Telecom City no. Circle

Area

1

Uttar Pradesh VARANASI S.K.VISION (EAST)

2

Uttar SHREE Pradesh VARANASI TIRUPATI (EAST) TELECOM

3 4

Uttar M/S Raj Pradesh VARANASI Enterprises (EAST) Uttar VARANASI M/S SAKAR Pradesh ENTERPRISES

Address S-2/1-13AOderly BazarOderly Bazar SHIVPUR UTTAR PRADESH S-11/15-K34TELECOM TOWERG.T.ROAD CHAUKAGHAT CHAUKAGHAT PANITANKI UTTAR PRADESH D-47/199 NA Luxa Road Godowalia UP Plot no 4 Plot no 4 Bhrigu Bihar

Colony Shivdaspur Varanasi UP Uttar S-8/314 Dabbu M/s Option Pradesh VARANASI Mohalla Hukulganj Point (EAST) Hukulganj U.P. Uttar CK 58/51 Nichibagh M/s A.K. Pradesh VARANASI Nichibagh Enterprises (EAST) Nichibagh U.P. A 22/81 B 81-B Uttar AR Machodri Pradesh VARANASI Communication Visheshwarganj (EAST) Road Machodri UP "Kuber A.C.Market D - 58/2 Rathyatra Uttar " Rathyatra Varanasi Crossing Sigra Pradesh Crossing" Varanasi - 221 010." "Babylon Apartments Pvt. Ltd. B - 27/90 Upper Ground Floor Uttar Varanasi " Durgakund" Shakumbhari Pradesh Complex Durgakund Varanasi - 221 005." (EAST)

5

6

7

8

9

PEOPLE MANAGEMENT Our people, our strength:"We bet on people" said Dhirubhai Ambani,

our legendary founder. This is at the core of Reliance Communications’ Business philosophy. Reliance Communications believes in hiring world-class talent and supporting them with an enabling organisational framework. We have already invested in 50,000 person training days and state-of-the-art e-learning facilities. We are introducing several progressive and employee friendly HR practices in e-HR, Employee Self Service, Performance Management System, 360° Feedback and Leadership Development initiatives. Our Vision is to develop Global Leaders in India by providing them opportunities to learn through a comprehensive and contemporary framework of continuing education.

CONTACT OF RELIANCE WORLD Reliance World is a nationwide chain of worldclass retail outlets for all Reliance Communications products and services. It is designed to give the customer a delightful experience of the digital world of information, communication, entertainment and utility services.

Besides a wide range of phones and associated services, you will find a whole array of digital offerings at the Broadband Centre @ Reliance World. All Reliance World outlets are connected to Reliance’s countrywide optic fibre network. The Broadband Centre @ Reliance World leverages this broadband network to bring you offerings like Broadband Surfing, Online Gaming, Video Conferencing, Digital Electronic News Gathering, Digital Services, eLearning, eTicketing, Virtual Office & many more services.

With 241 Reliance World outlets across 105 cities in the country, you are sure to find one in your vicinity.

Reliance Mobile Stores Reliance Mobile Stores are franchised retail and customer service outlets in the neighbourhood of our customers for their convenience. Reliance Mobile and Reliance Hello products are showcased and retailed at these Reliance Mobile Stores.

RETENTION DEPARTMENT We have also learnt about retention work. In this department we have learnt a lot of work such as how to retain the customers, those customers come & want to surrender. For that types of customers, retention team convenience to them, retention members ask to the problem from the customers & try to remove there problem. We have got proper knowledge with proper meting & class through our senior. In the meting room, our respected sir provided some important retention tools for customers to us. After that we goes to the market for visit the customers for retain. Firstly, we have collected a lot of data, plans, current plans retention plans & more information about the others company through retailers, shop & franchises etc. when all important data & information have collected after that we have analyzed & comparative study of the various companies & we have prepared analysis charts about the Reliance & various companies. Following data & information are given below:-

INTRODUCTION

• • • •

Data Card History Use Benefit

There is a introductory chart. In this chart shoes that introduction of company, products of the company, history of the company, uses of the product, benefit of the product names & various plans of the various companies.

COMPARATIVE STUDY OF MODAM Product\C Reliance BSNL Vodafone Idea Tata indic Airtel Product\C Reliance BSNL Vodafone Idea Tata indic Airtel USB Data 2490 2800 2599 2490 2249 2999 USB Data 2490 2800 2599 2490 2249 2999 PC Data C 2590 2449 3350 PC Data C 2590 2449 3350

CAST OF MODAM USB Data card

PC Data Card

3500 3000 2500 2000 1500 1000 500 0

Reliance

BSNL

Vodafone

Idea

Tata indicom

Airtel

In this chart shoes that comparative study of the modem for various companies such as Reliance, Tata Indicom, BSNL, Idea, Vodafone & Airtel etc. Reliance provides very cheapest modem compare to other companies. Airtel provides very high cost modem.

COMPARETIVE STUDY OF DEFFERENT PLANS PROVIDING BY COMPANISE COMPANISE\PLANS 0.5 GB 1 GB Reliance BSNL VODAFONE IDEA TATA INDICOM Airtel 350 Reliance

BSNL

1.5 GB

2 GB

650

900

299 500 590

650

VODAFONE

IDEA

Night free Unlimited 400 1500 250 499 399 499 799 999 TATA INDICOM

Airtel

1600 1400 1200 1000 800 600 400 200 0

0.5 GB

1 GB

1.5 GB

2 GB

Night free

Unlimited

In this chart shoes that comparative study of different plans providing by the various companies for data card net connection. All companies provides unlimited plans at various price but very cheapest unlimited plans

provided by the BSNL company. Reliance provides only night free plans.

COMPARISION AMONG DATACARDS SPEED Companise Reliance BSNL Vodafone Idea Tata Indicom Airtel Reliance

BSNL

Speed @ kbps 144 144 150 210 190 140 Vodafone

Idea

Tata Indicom

Airtel

250 200 150 100 50

1/1/1900

0 Airtel

Tata Indicom

Idea

Vodafone

BSNL

Reliance

1/3/1900

In this chart shoes that comparison among the data card speed. All companies provides different types of speed, Idea provides highest speed to the other companies & Reliance & BSNL provides same speed, Airtel provides lowest speed & very price.

RETENTION TOOL FOLLOWED BY VARIOUS COMPANISE Retention Tool\Co.

Reliance BSNL Vodafone Idea Tata Airtel Indicom

Retention team

Y

N

Y

N

Y

-----

Plan Migration

Y

---

Y

---

Y

-----

Thank You Cards

Y

N

Y

---

Y

-----

Free SMS

Y

N

Y

---

Y

Y

Increase in Credit Limit

Y

N

Y

Y

N

Y

Bill Discount

Y

N

Y

---

Y

-----

Promo Gifts

N

N

Y

---

Y

-----

In this chart shoes that Retention tool fallowed by the various companies. This retention tool are used in last moment for control the customers when customers want to migrate that time this tool provides the customers there are several types of tools such as plan migration, retention team, thank you cards, free SMS, increase in credit limit, bill discounts & Promo gifts etc. but

Reliance provide maximum tools for the consumers or customers & BSNL does not provide any retention tool for the consumers.

INFORMATION ABOUT VISITED CONSUMERS Status

No of customer's

Have meet

68

Have not meet

36

Total customer

104

In this chart shoes that information about the visited consumers in door to door retention marketing. We interacted with maximum consumers but some consumers do not stay in this city & some consumers do not want to meet us & we found some wrong address.

We retained the maximum consumers in a limited time. Some consumers gave good response & very good behavior, attitude. We efforts to retain the maximum consumers in the limited time.

.

Customer Service: We are reachable anywhere, anytime. Whether you are a customer, a prospective partner, or just a curious citizen, we are here to answer your questions. You can access our customer care call centre 24 hours a day, 7 days a week, from anywhere in India Customer service form : Fill in the form online and submit. e-mail : [email protected]

Customer Service - Reliance Mobile or Reliance Hello (FWP/ FWT only): For Postpaid : Dial * 222 from your Reliance Phone or 30333333 from any other phone. For Prepaid :

Dial *333 from your Reliance Phone or 30333333 from any other phone. Dial *369 from your Reliance Phone for access to Admin menu ( For checking the account balance, Recharge and Language change option). Dial *225 (SMS option for retrieving account balance and STV validity) or SMS 'BAL' to 53670. Dial *367 (Express account balance).

Customer Service Broadband:

-

Reliance

Landline

/

For assistance / information regarding Reliance Broadband & Voice services call 30337777 or 1800 3000 7777 (Toll Free) or dial *377 from your Reliance landline phone. You can also E-mail us at [email protected] To avoid unwanted telemarketing calls, please register your telephone number in NDNC registry. Call 1909 or Reliance Customer Care on 30337777 or 1800 3000 7777 (Toll Free) or dial *377 from your Reliance landline phone Reliance Landline / Broadband Complaint Registration Form

Customer Service - Mobile Office Solutions: If you wish to get in touch with our representative for more details on Mobile Office, you can access our Enterprise Customer Care call centre 24 hours a day, 7 days a week, from anywhere in India. Enterprise Customer Care Phone no: 3033 6363 or dial *363 from your Reliance Mobile if you are already our Enterprise Customer. Customer service form: Fill in the form online and submit. If you are a Reliance Mobile customer then, while Posting your Message please click on Customer Inquiry in the drop down menu for Reason 1 (against Type of Message) and then Mobile Office in the drop down menu for Reason 2. If you are a not a Reliance Mobile customer, then don't forget to click on the radio button against New Customer. Click on Prospects Inquiry in the drop down menu for Reason 1 (against Type of Message) and then Mobile Office in the drop down menu for Reason 2 while Posting your Message.

Corporate Office Address: Reliance Communications Limited Dhirubhai Ambani Knowledge City Navi Mumbai 400709, India. e-mail : [email protected] Tel No. : 3037 3333

MARKETING DEPARTMENT

We have also worked in marketing department for as sales person. Firstly, we got some knowledge & important information through sales manager. When we have got knowledge about the Reliance product, such as Post paid, Pre-paid & USB Data card for Net connection & some current plans, Packs, Tariffs, Local Call rates, STD rates, ISD rates & Roaming charges. Reliance Product & fallowing comment are given below-

Mr. Ajay Singh Chauhan (Cluster head), Mr. Hasan Abbash(sales Manager), The main

purpose of this

Department sell the product directly to the customers, there is no any channel for the selling. In direct sells , TSO, Under him there are seven FSE(Field sales Executive) and one telesales. Mr. Dinesh singh Mr. Sandeep mishra Ahasan Raza are provides guide line of us for sells.

RELIANCE’S PRODUCT 1. CDMA SERVICE. 2. GSM SERVICE. 3. BROADBAND INTERNET SERVICE. Our work were on the basis of target. First we were attends of showroom, shops and malls. some Customers were interested of plans and some Customers were not interested of our plans ,Again We attends of that Customer who not interested of our plans and those customer give good response and take our plans. After that we were make decision for door to door, we meet good response and attends of hot calls and sell products .

We were sells a lot of products through reference. We were face a lot of problem as like billing problem, costly plans, slow speed of internet compare other companies.

Advantages of Direct sales 1 Company can customized as per customers. 2 Company can select specific target. 3 Company can reduce of advertising cost. 4 Company can take feedback of customer. Disadvantages of Direct sales 1. Lac of customers receptirity. 2. culture 3. image problem.

OBSERVATIONS OF MARKETING In today time there is a big competition between telecom companies. All are providing better services for satisfaction of the customer and good feed back of customers. After the market survey for postpaid & Data card net connect for Reliance we observed that when customer have already a postpaid connection they don’t want to change them without any solid reason. So maximum customers whom we got was not interested. And some were planning to change their connection by some reason.

ANALYSES OF DATA On the base on collective data we find out that customer are not interested in taking new postpaid connection because they already have postpaid connection of some other service provider and they don’t want to change them. Because they are satisfied from their services providers.

So most of customer ignore us and according to whole data analyses we find out that 50 % customer are not interested in taking new postpaid connections, means they are not interested(Cold customers categories). And 30 % customers want to change their service providers means that are something interested(Worm customers categories) in new postpaid connection & 20 % customers want to take immediate reliance postpaid connection means that customers are highly interested (hot customers categories). So we divide customer in three categories –

1.

Highly interested customers.

2.

Interested customers.

3.

Not interested customers

•

Highly interested customers – Highly interested customers means that those

customers who heard plans about the reliance

postpaid & they are sharing our views & ask the question about other products & compare to competitor’s product. That type

of customers are

known as Hot customers or highly interested customers. •

Interested Customer – Interested customer means those customer who

heard our plan about the Reliance postpaid and they are interesting in taking new postpaid connection in future. That type of customer as known as Interested Customer. •

Not Interested CustomerNot interested customer means those Businessmen

who already have the Postpaid connections of other telecom operator

and they are happy with their

services, so they don’t want to change their operator so that type of customerare known as “Not Interested Customer”

Under our training period we have been fulfill the questioners by the customers which we got some ideas & perception to the reliance communication. Total customers who have filled the questionnaire 200

Customers Level Hot cust.

Worm cust.

Cold cust.

New Plans

STD LOCAL STD

Plan name Rental Clip Plan Charges Monthly commitment Free SMS(Rs)

RIO 129 129 0 0 129

My local 299R 299 0 299

My My truly STD unlimited on 375R net 375 995 0 375

0 Rs 150 Local Free intra circle talk time worth onnet & Rs NA Rs. Rs 150 375 local offnet Intra circle On Net 1 0.50 0.5 Cell 1 0.50 0.5 Fixed 1 0.50 0.5

995 Rs 995 worth local & national SMS

0 0.5 0.5

Inter circle

On Net Cell Fixed

1

1.5

1

0

1 1

1.5 1.5

1 1

1 1

International US, Canada,Fixed Lines in Europe,Australia,Newzealand 6.00 and South East Asia Mobile phones in Europe, SAARC,Gulf,Middle 8.00 East,UAE,Africa and Rest of the world. Bissau,Nauru,Norflok island,Sao 40.00 Tome,Sakhalin,Solomomn Island,Tokelau,Tuvalu,Vanuatu Rate /SMS(164 characters) Local SMS National SMS International SMS Onnet Pack Rental First 1000 Mins Free-RIM and FWP then 15paise. SMS Onnet Pack Rental Roaming Rates Local Onnet Off net Landine STD Incoming

6.40

6.40

6.40

9.19

9.19

9.19

40.00

40.00

40.00

1 2 5

1 2 5

1 2 5

1 2 5

225

150

125

99

50

50

50

50

1 1 1

1 1 1

1 1 1

Free 0.5 0.5

1.5

1.5

1.5

1

1

1

On net free / Others 1/min 0

Tariff Plans – Postpaid Tariff plans at a glance For the first time, STD calls between state capitals at just Rs.1.20 for 3 minutes with the Hello Capital Plan.

Ahmedabad, Bangalore, Bhopal, Bhubaneshwar, Chandigarh, Chennai, Delhi, Dehradun, Panjim, Hyderabad, Jaipur, Kolkatta, Lucknow, Mumbai, Patna, Raipur,Ranchi, Shimla, Thiruvananthapuram, Gangtok and Port Blair.

Save 83% on calls across state capitals with Reliance Hello Scheme applicable on all Existing Reliance Hello postpaid plans & Prepaid recharge cards, except on 795 rechage card. *Local calling @ Rs. 1.20/3 mins is applicable only on calls between Reliance Hello phones having “32” no. series, across the mentioned cities.

Local Calling , Land Line & STD plans

Plan Particulars

Hello 150 New Local Hello Plan 299 Plan Plan

500

Circles

Benefits

All Circles All Circles All Circles Call any Call any Call any Local / Local / Local / Intra Intra Intra circle @ Rs. circle @ circle @ 0.50 / min 40p / min 40p / min

Monthly Rental 150 299 500 (Rs./month) Free Usage (Rs/month) Nil 150 470 CLIP (Rs./month) Free Free Free Tariff Details Rate per pulse (Rs) 1.2 1.2 Call Type Pulse in Sec Effective Call Charges (Rs/min) Local 180 (60 for /Intra New Local 299 40 p 50 p 40 p circle Plan) Inter Circle 60 Rs. 1.20 Rs. 1.20 Rs. 1.20 Calls SMS Tariff Local & National SMS International SMS Application SMS

Rs. 0.50 / Rs. 0.50 SMS SMS Rs. 3.00 / Rs. 3.00 SMS SMS Rs. 3.00 / Rs. 3.00 SMS SMS

ISD Calls US, Canada, Fixed lines in Europe, Australia, Rs. 6 NewZealand & South East Asia

Rs. 6

/ Rs. 0.50 / SMS / Rs. 3.00 / SMS / Rs. 3.00 / SMS

Rs. 6

Mobile Phones in Europe, SAARC, Gulf, Middle East, Rs.8 UAE, Africa, Rest of World Cook Island, cuba, Deigo Garcia, Guinea Bissau, Nauru, Norfolk Island, Sao Rs. 40.00 Tome, Sakhalin, Solomon Island, Tokelau, Tuvalu, Vanuatu

* Service Tax will be 10.30%.

Rs.8

Rs.8

Rs. 40.00

Rs. 40.00

STD LOCAL STD

Plan name Rental Clip Plan Charges Monthly commitment Free SMS(Rs)

RIO 129 129 0 0 129

My local 299R 299 0

My STD 375R 375 0

My truly unlimited on net 995

299

375

995 Rs 995 worth local & national SMS

0 Rs 150 Local Free intra circle talk time worth onnet & Rs NA Rs. Rs 150 375 local offnet Intra circle On Net 1 0.50 0.5 Cell 1 0.50 0.5 Fixed 1 0.50 0.5

0 0.5 0.5

Inter circle On Net Cell Fixed International US, Canada,Fixed Lines in Europe,Australia,Newzealand and South East Asia Mobile phones in Europe, SAARC,Gulf,Middle East,UAE,Africa and Rest of the world.

1

1.5

1

0

1 1

1.5 1.5

1 1

1 1

6.00

6.40

6.40

6.40

8.00

9.19

9.19

9.19

My Plans Pulse Rental CLIP(opt)

Free Talktime

Plan Charges On Net Cell Fixed On Net Cell Fixed Local Outgoing STD Outgoing Incoming

My My My Roaming My Group Local STD 475 995 299 375 60 sec 60 sec 60 sec 60 sec 299 375 475 995 25 25 0 0 Rs 180Rs Local 375 Rs 250 Intra +InterRs 4000 Onnet Intra Onnet& offnet Intra Onnet and +Inter Rs 250 Roamingand Rs Rs 180Onnet incoming+Outgoing 1000 STD Local & free Onnet Offnet offnet IntraCircle 0.60 0.50 0.50 1.00 0.60 0.50 0.50 1.00 0.60 0.50 0.50 1.00 InterCircle 2.40 1.50 1.00 1.00 2.40 1.50 1.00 1.00 2.40 1.50 1.00 1.00 Roaming 1.40 1.40 1.00 1.00 2.40 2.40 1.00 1.00 1.75 1.75 1.00 1.00 International

US, Canada,Fixed Lines in Europe,Australia, 6.4 Newzealand and South East Asia Mobile phones in9.19 Europe,

6.4

6.4

6.4

9.19

9.19

9.19

SAARC,Gulf,Middle East, UAE, Africa and Rest of the wotld. Cook Island,Cuba,Diego Gracia, Guinea Bissau, Nauru, Norflok 40 island,Sao Tome, Sakhalin, Solomomn Island,Tokelau, Tuvalu,Vanuatu SMS Local SMS 1 National SMS 2 International SMS 5 New Intracircle Onnet Pack (1000 Mins free,150 then 15p)

40

40

40

1 2 5

1 2 5

1 2 5

150

125

NA

** Reliance phones include RIM, Reliance Fixed Line and Reliance FWP/T. *Service Tax @ 12.36% extra.

ROAMING AND ISD CALL PROCESS:-

 Complete freedom to use your mobile anywhere in INDIA and ABROAD, strategic tie-ups with 450 Global Players in 200 countries across the globe.  ISD CALL rates slashed – now call USA, CANADA USK, USE AUSTELIA etc at only at Rs 6.00 per minute.  Roam with Reliance in all 25 circles at 58% reduced national roaming rates.  Now roam anywhere in INDIA with ZERO ROAMING RENTALS. Reliance- POSTPAID CONTRACONNECTION

 Postpaid are those connections where the customer enters into an agreement to utilize mobile services.  Customer is billed as per his/ her usage.  Receives a monthly bill for services availed.  For a postpaid connection customer has to fill up Subscriber Enrollment Form.

POST PAID PRODUCTS:PRICING/ TARIFF PLANS 1. Other network charges  The customer chooses from the Tariff plan offered to them  It varies from low user to high user  The customer can shift from one Tariff plan to another.

ADVANTAGES OF A POSTPAID CONNECTION  Monthly billing  Various Value Added services available  Call Details are provided to customer.  Rim to Rim free at some plans. 

Customer who use talk time above Rs 1500 then Reliance provides Specially offer who user of Hello mobile.

FOR MAGIC 3 LEVEL OF SALES ARE MONITERED PRIMARY : Company to Distributor. SECONDARY: Distributor to Retailer. TERTIARY: Retailer to End user.

VALUE ADDED SERVICES Reliance offers you a host of Value Added Services. These services are subdivided into five major categories that are mentioned below : Voice Based Services Voice Mail Fax Mail Text Based Services (SMS) Text Messaging Data Services Fax & Data Services Call Management Services

Call Line Identification Presentation (CLIP) Call Line Identifications Restriction (CLIR) Call Waiting Call Hold Call Divert Other ( Roaming) STATEMENT OF OBJECTIVE The objective of the marketing research are as follows: A. To find out the Reliance awareness among the subscribers and retailers. B. To find out the factors affecting the purchase of Reliance products. C. To find out which cellular phone service is preferred by retailers and subscribers. D.To find out the purpose of having Reliance products.

BillPay Options - Pay Bill Reliance World How to use the service? Log on to Reliance World. In the menu, select bill help. The

following

menus

will

appear:

Payment Info This service provides details of payments made by a user for his/her Reliance Mobile phone. View details such as payment date, amount, status of the payment — whether it is accepted, rejected or under processing, the location where the payment was made, mode of payment, details of payment instrument, etc. The details of the previous five payments are provided through the service (payments become visible as soon as they are inserted in the billing system). Now you need not call customer care or wait in a queue at a Web World to find out if your payment has been received. The service is available for you at the click of a button.

This service is available on LG 2030, LG 2130, Samsung XBS, Nokia 2280, LG 7130, LG 7230, Samsung Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130, Motorola A-One.

Reliance Post paid Mobile Bill Payment Pay your Reliance Mobile Bill by direct debit from your ICICI Bank, SBI or HDFC Bank account. This application also allows you to pay your Reliance Mobile bill from your handset using your credit card (Visa/Master/Diner). There is no extra charge to use this service for Reliance Mobile Bill payment. This service is available on :1. LG 2030, LG 2130, , LG 6000, LG 5130, LG 6130, LG 7130, LG 7230. 2. Samsung XBS, Samsung Rainbow, Samsung RCP, GTRAN. 3. Nokia 2280, Nokia 2112, Nokia 3105. 4. Motorola A-One. View Bill With R Bill, Reliance Mobile customers can view their monthly bills online through the easy-to-use View Bill application in Reliance World. To view your bills,

register with www.rcom.co.in. If you have already registered, log in. This service is available on LG 2030, LG 2130, Samsung XBS, Nokia 2280, LG 7130, LG 7230, Samsung Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130, Nokia 2112, Nokia 3105, Motorola A-One, LG 6000.

Get PIN To start using the Pay Bill service, you need to obtain a 4-digit secure PIN from Reliance. You can get this PIN at the click of a button through your mobile itself, by using the Get PIN application on Reliance World. Launch the application and select the Get PIN option. You will receive the PIN by SMS within 48 hours. It can be used for all Reliance World applications that require a PIN login.

This service is available on LG 2030, LG 2130, Samsung XBS, Nokia 2280, LG 7130, LG 7230, Samsung Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130, Nokia 2112, Nokia 3105, Motorola A-One. Unbilled use Using this application you can find out your current unbilled use; the total amount payable, from the date your last bill was generated till date. This can help you track your mobile use on a day-to-day basis. You can

also see the last payment you made, the amount paid and the date on which the payment was made. This service is available on LG 2030, LG 2130, Samsung XBS, Nokia 2280, LG 7130, LG 7230, Samsung Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130, Nokia 2112, Nokia 3105, Motorola A-One, LG 6000. PIN change You are advised to change the 4-digit PIN you get from Reliance. Do it easily and securely, through your mobile by using the PIN Change application. Enter your old PIN and then enter your new PIN and confirm it. This service is available on LG 2030, LG 2130, Samsung XBS, Nokia 2280, LG 7130, LG 7230, Samsung Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130, Nokia 2112, Nokia 3105, Motorola A-One

GSM Services

Reliance GSM has launched a new prepaid recharge priced at Rs 101 for all their new GSM subscribers in Karnataka. This unique FRC Rs. 101 is bundled with a core talktime of Rs. 75 along with additional 100 local SMS to any network with a validity of 30 days. The launch of Rs. 101 FRC is part of Reliance GSM Mobile’s ongoing Customer Experience Program aiming to provide enriched value to its subscribers. This offer provides attractive special tariff to its subscribers offering calls to any Reliance Mobile GSM and CDMA at 30 p/min, calls to other network at 60 p/min and STD calling at Re. 1. The new Rs. 101 FRC also offers Reliance Mobile GSM subscribers night calling to Reliance GSM or CDMA network at 5 p/min applicable between 11pm and 6am. This FRC 101 is available until the end of June.However some time back Reliance GSM was

offering the same tariff with its Recharge of Rs.45 and Rs.26 in various telecom circle.

Reliance GSM has launched a new prepaid recharge priced at Rs 101 for all their new GSM subscribers in Karnataka. This unique FRC Rs. 101 is bundled with a core talktime of Rs. 75 along with additional 100 local SMS to any network with a validity of 30 days. The launch of Rs. 101 FRC is part of Reliance GSM Mobile’s ongoing Customer Experience Program aiming to provide enriched value to its subscribers. This offer provides attractive special tariff to its subscribers offering calls to:Reliance Mobile GSM and CDMA at 30 p/min. Calls to other network at 60 p/min and STD calling at Re. 1. The new Rs. 101 FRC also offers Reliance Mobile GSM subscribers night calling to Reliance GSM or CDMA network at 5 p/min applicable between 11pm and 6am. This FRC 101 is available until the end of June. However some time back Reliance GSM was offering the same tariff with its Recharge of Rs.45 and Rs.26 in various telecom circle.

Reliance Mobile Internet Data Plan: R World 1. Mobile internet would be a subscription based monthly data service plan. 2. Mobile Internet Data plan is an auto renewal (30 day plan). 3. Subscription of mobile internet data plan is mandatory for accessing internet sites on mobile. 4. Mobile Internet Data plan is applicable to both postpaid and prepaid Reliance subscribers. 5. Charges for mobile internet data plan are as follows:-

Plan Name

Plan Network Amt Duration Mobile Usage (Rs) (auto Access Charges renewal)

Default 0 plan

N/A

Yes @ No 5p/10kb

Mobile Internet Internet Charges Access beyond quota* in kb quota N/A

N/A

Browsing/Streaming Mobile Yes @allowed. Content Internet 99 30 days 20MB 5p/10kb+NUC 5p/10kb Download NOT Plan 99 possible Mobile Browsing/Streaming Internet Yes @ 199 30 days & Content100MB 5p/10kb+NUC Plan 5p/10kb Download possible 199

(NUC) *Network Usage Charges @ 5p/10kb apply #For L4 & DAPO customers Network Usage Charges waived off but Mobile Internet Plan amount would be charged #Unused KB charges beyond validity period will not be refunded. Details: 1. Network Usage Charges of 5p /10kb is charged while accessing R World.

2. Kilobyte size of a mobile site or website is the responsibility of the service provider, not Reliance Communications.

3. Monthly mobile internet data charges are for accessing the internet. Cost of content downloads from any mobile site or website is cby the respective account and not the responsibility of Reliance Communications.

4. The network usage charges are applicable to all R World users having a Wap enabled handset. E.g. Nokia 6155, Nokia 6265, Nokia 2865, Nokia 6275 etc. Its also applicable on R World enabled Wap/Brew handsets where mobile internet sites can be accessed e.g. Motorola V3M, Motorola L7C, Motorola K1M, Motorola V9M, Cool Pad 288, Blackberry 8703e, Blackberry 8830, Blackberry 8130, HTC Wave, HTC Libra, Kinpo Classic 762, Kinpo Classic 731, Kinpo Classic 732, UT Starcomm PPC6700, etc. (all handsets having internet browser)

5. Subscriber can change his/her data plan in between. However, charges for the new data plan would be applicable at that time and there would be no carry forward of previous data plan balance. At a time, only a single data plan would be active for the subscriber.

6. Reliance Communications assumes no responsibility and does not endorse unless expressly stated, content created or published by third parties that is included in the sites and the services which may be linked to and from the mobile internet sites.

7. Reliance Communications accepts no responsibility for the content, services published on websites. The user is accessing the mobile internet sites at own risk; Reliance Communications is in no way responsible for quality of content/applications and impact on handsets.

8. Reliance Communication is also not responsible for any consequences for any mobile internet or 3rd party sites accessed.

9. Reliance Communications is merely providing connectivity between customers and mobile internet sites and will not be responsible for the content on any mobile internet site.

10.Reliance Communications shall in no event is responsible or liable for any direct, indirect or

punitive damages arising on account of accessing mobile internet links.

WAP users who do not wish to subscribe to mobile internet data plan can access internet sites using mobile web.

Value Packs Reliance Mobile introduces wide range of economical value packs with unlimited calling and SMS benefits. Choose the pack as per your requirement and stay in touch with your dear ones. Type STD Pack

Night calling pack

Name

Rental Rs /mth)

Benefits

STD 50 MOBILE PACK

50

All STD Calls at 1 min

STD 249 MOBILE PACK

249

All STD Calls at 0.50/ min

NIGHT CALLING PACK

75

Intracircle Onnet calling free from 11pm7am

SMS Pack

Local mobile pack

SMS2000

50

2000 free sms to reliance phone anywhere in India and Rs 25 worth free SMS to other phones in India

SMS 25

25

100 Local & national SMS to any phone Free

SMS 60

60

1000 Local & national sms to any phone Free

Local 49 calling pack

49

All Local Onnet/Offnet Calls @ 49p/min

Unlimited On net 99

99

Local Reliance to Reliance Calls Free

Discounted SMS pack / Free or promotional SMS part of special promotions/products will not be applicable on Special days. For further details

Features of broadband net connection Get the Reliance Netconnect Broadband+ advantage:Wireless Broadband for laptop & desktop 20 times faster with speed upto 3.1Mbps in Reliance

Broadband + Network. Fastest uploads at a speed of upto 1.8 Mbps Downward compatible with Reliance High Speed 1X network to ensure seamless connectivity across 20000 towns & 5 lakh villages, as well as along major highways, railway routes, airport lounges and remote locations in India Optimized for running rich media / heavy applications such as video conferencing, video streaming, electronic surveillance, online multiplayer gaming and heavy file transfers. Simply plug & play

Postpaid net Plans

Monthly Free Usage Charges Rental Rs. Usage Beyond Free Usage Pay as you 174 Nil 60 p/min day go 30 p/min night Swift 30 300 15 hrs 50 p/ min day 30 hrs night Swift 40 Plus 400 40 hrs 50 p/ min day 40 hrs night Freedom @ 400 Night 50 p/ min night unlimited Freedom 650 1 GB/ Rs. 2.00/ MB month Freedom 900 1.5 GB/ Rs. 2.00/ MB plus month Platinum 1500 Unlimited Tariff Plan

Special Post paid Offer

Tariff Plan

1GB

Usage Charges Beyond Free Usage Rs. 2.00/ MB

5 GB

Rs. 2.00/ MB

Monthly Free Rental Rs. Usage

Freedom 650 Special Platinum5GB 1099

Get 50% off on first 2 months bills and save Rs. 650/- on Freedom Special plan and Rs. 1099/- on Platinum5GB plan. •

•

Voice calls and SMS on Reliance Netconnect as per NJ149 plan of Reliance Mobile with zero rental for voice & SMS services. 100 sms free for all plans except Pay as you go, Swift 30, Swift 40 and Freedom @ Night

Advance Rental Plans Subscribe to Reliance advance rental Plans and get a datacards absolutely FREE Offer

Tariff Plan

Monthly Free Usage Rental

12 month freedom 650 subscription 24 month swift 40 400 subscription

1 GB/month

Usage Charges Rs. 2.00/MB

20 hrs. day, 20 50 p/ min hrs. night

Terms and Conditions for Free Data Card with 12/24

Months Subscription • •

•

•

Customer will get a USB data card as the free bundle Customer has to make full payment for 12/24 months in advance Customer cannot migrate to any other tariff plan during the period of 12/24 months for which he has made an advance payment After a period of 3 months, customer has the option to exit and get a refund for the monthly rental, for the balance months after deducting Rs. 2490/- for USB modem.

Prepaid Plan Monthly Tariff Plan Rental Rs. Prepaid

Free usage

As per Nil recharge voucher Off-Peak hours 10 pm to 6 am

Usage Charges Beyond Free usage 60 p/min day 30 p/ min night

Prepaid on Reliance Netconnect is applicable on all Reliance Mobile prepaid recharge vouchers. Also available, Netconnect Prepaid Data Vouchers

5 Hour 10 Hour 25 Hour Unlimited Pack Pack Pack Pack Prepaid Data Rs. Rs. 202/- Rs. Rs. 1099/RCV (in Rs.) 111/404/Validity (in Days) 0 0 30 30 Free SMS 50 100 300 300 Minutes of usage 300 600 1500 Unlimited (If entire usage is in Peak Hours) Minutes of usage 600 1200 3000 Unlimited (If entire usage is in Off Peak Hours) Peak Hours 6 AM Off Peak hours - 10 PM to 6 AM

to

10

PM

Additional benefits of Reliance Netconnect • •

Free email with POP3/SMTP access 10MB email storage

International Datacard Roaming Charges (International datacard roaming services currently available in USA) Data Charges

INR 5.37 per 10KB.

STATEMENT OF FINDING

The objective of the marketing research are as follows: E. To find out the Reliance awareness among the subscribers and retailers. F. To find out the factors affecting the purchase of Reliance products. G. To find out which cellular phone service is preferred by retailers and subscribers. H.To find out the purpose of having Reliance products.

Reliance Energy Ltd.

Harmony

Reliance Mutual Fund

Reliance Communications

Reliance Life Insurance

Reliance Anil Dhirubhai Ambani Group

Reliance General Insurance

Reliance Service

Reliance Big Entertainment

Portfolio

Management

CONCLUSION In the market survey we learnt so many things. We interacted with different types of customer and also their behavior. In the market we found customer view that which type of services make them satisfy. This project are fulfill with challenges. We noticed that there are big competitions in the market And Customers are also very intelligent. They know that where they will get benefits, so customers also do market survey before buying any products. So Company also does market survey for knowing customer week point and also for that in which types of services attract to customer. In the Reliance market survey we learned all these things that how should talk with customer and how should interact with the customer.

In the Reliance market survey we know that how motivate of customer, how sales product in market where a lot of competitor stay in market. We learned that how survived our self in competition market and how cooperate each other in organization. We work a lot of department as like sales department, Retention, Bill collection web world & Franchises

RECOMMENDATION • Reliance should be launch itself cell phone attracting to customer. • Number of tower should be increase or New technology should be research for increase frequency power. • Customer care should be work proper ways. • Bill should be reach proper ways to the Customers because lot of customers are not satisfied from service. • Number of franchise should be increase because a lot of customer face problem for deposited bill. • Relationship should be good between customer and Reliance employees. • Always should take feedback of customer that they are satisfied or not. • Reliance should be launch some attracting plan to its customer.

QUESTIONNARE Sir/ Madam I am Sanjay kumar verma pursuing MBA from Society of Advance Management Studies(SAMS) IBM in Varanasi. Now I am doing two month summer training in Reliance Communication at Mahmoorganj in Varanasi, for purpose of my summer training project, I would like to ask some question from you, please help me. Name:- ---------------------------------------------Occupation:- -----------------------------------------------

Contact no.:Date:-

Topic:- Post paid Data card churn Management Q.1) Age group a. 20-25

b. 25-30

Q.2) Occupation a. Govt. servant Unemployed.

c. 30-35 b. Buss. Man

d.>35. c. private sector d.

Q.3) Your satisfaction level a. highly satisfied b. satisfied c. dissatisfies d. highly dissatisfied Q.4) Reason for dissatisfaction a. poor customer service b. over billing

c. poor network

Q.5) Which company connection you will prefer at next time?

a. Reliance f. Tata Indcom

b. BSNL c. Vodafone d. Idea e. Airtel

Q.6 ) Which company connection you are using? a. Reliance b. BSNL c. Airtel d.Vodafone f. Tata Indcom

e. Idea

Q.7 ) Which company provide cheapest service? a. Reliance b. BSNL c. Airtel d. Vodafone f. Tata Indcom

e. Idea

Q.8 ) Which connection would you like ? a. post paid b. prepaid Q.9) If post paid, Then why? --------------------------------------------------------------------------------------------------------------------------------------------Q.10) Do you receive your bill on time? a. yes b. no Q.11) How do you rate collection Boys who serve you? a. good b. average c. bad Q.12) Will you like to pay the due bill? a. yes b. no Q.13 ) If no, Then why? ----------------------------------------------------------------------------------------------------------------------------------------------Q.14 ) How do you rate us with competitors. a .good b. average c. bad Q.15 ) Advice to Reliance communication ------------------------------------------------------------------------------------------------------------------------------------------------Signature of customer

Thank you

BIBLIOGRAPHY Reference books:Retention Manager By

Mr. Manish Tripathi

Reference Websites: www.google.coms www.allbusiness.com www.enterpreneur.com www.hraudit.com www.hrworld.com www.hrguru.com www.reliance communication.com

Marketing Management by Philip kotler Research Methodology by C.R.Kothari

EXECUTIVE SUMMARY 1. Tital of the project

:POSTPAID DATACARD CHURN : MANAGEMENT 2.Name of institution :SAMS institute of Business Management Varanasi 3. Name of organization : Reliance Communication Ltd Varanasi 4. Duration of Summer Training: Two Month 5. Organization Guide :Mr. Manish tripathi (Retention manager) 6. Methodology : Data Sources : Primary Research Approach : Descriptive Research Instrument : The questioner method was undertaken due to its main advantage of versality speed & cost the questioner was by large structure with informal interview method was also undertaken. 7.Analysis of data : Data thus gathered or were analyzed in a sequential logical order mainly percentage method statistical analysis used on finding the desired result that fulfills the stated objective.