Ready To Eat

Ready to Eat FMCG Case study on Review of Marketing Concepts Prepared ByAnkur Sharma Viral Soni

Survey Location: Canteen – Cept University.  Case Study -lays/kurkure

THE DISCUSSION…..

What were the triggers of purchase? A. Temptation for spicy & crispy snack (2) B. As a biting with Chai/Drinks (2) C. Just like that.. (1)

What if price would have been even 11 Rs?  Yes (1)  No (4)  Can’t Say (0)

Would you buy it if not displayed?  May not  Will buy

buy (4) (1)

If it is not crispy I will  Never buy (5)  May buy (0)  Definitely buy (0)

Would you buy it if it is less spicy?  Yes (2)  No (2)  Can’t Say (1)

if not supplemented with beverages then…  Wont like to have it…  Will still have it.. (2)

(3)

Can you have it more than once in a day?  Yes (1)  No (3)  Depends

… (1)

I would like replace potato with..  Tomatoes (1)  Banana (2)  Nothing ..(2)

Alternatives : Samrat  Uncle Chips  Balaji  Pringle

What would you like to change in this product?  Eco friendly package  Shall come with small souse pack  Reusable zip pack  Make female brand ambassador

INFERENCE……

Critical Choice Factors : Low fat food  Flavors  10 Rs factor  Front display at stores  Crispiness  Aroma  Compatibility with chai/coffee/cold

drinks  Due to brand ambassadors

SWOT Analysis

THANX