"in The Name Of Allah, Most Gracious, Most Compassionate". We Must Start Our Work With The Name Of Almighty Allah, That He Will Show Us The Right Path And Help Us To Complete Our Work With Accuracy
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"In the name of Allah, most Gracious, most Compassionate". We must start our work with the name of Almighty Allah, that He will show us the right path and help us to complete our work with accuracy.
Communication Strategy
1
Communication Strategy of LG MOBILES
Communication Strategy
2
Presen ters Miss. Anzil Mosood Khan Miss. Humaira Kiran Miss. Aaminah Shahid Siddiqui Miss. Anila Iram Miss. Ayesha Nawaz Mr. Umair Saeed Khan
Communication Strategy
3
Communication Strategy of an Organization (Summary) • Introduction – What is a communication strategy?
Communication Strategy
4
Introduction • Communication: – The exchange of thoughts, messages, or information by speech, signals, writing, or behavior such that that the recipient understands clearly what the sender intends.
Communication Strategy
5
Introduction
Communication Strategy : A communication strategy outlines a process for communicating and sharing information on project benefits and facts to target audiences and stakeholders. It is a tool used for promoting the awareness, knowledge and understanding of a project.
Communication Strategy
6
Communications Strategy A Communications Strategy: • • • • • • •
Will help deliver a focused, consistent message about the organization. Ensures everyone in the organization delivers the same message and understands desired impact. Is an internal guide and should be detailed. Ensures most efficient use of limited resources. Prioritizes between conflicting demands. Gives clear direction for everyday activity. Provides milestones to measure future success. Communication Strategy
7
Communications Disciplines A Communications Strategy includes: •
Internal Communications – What type of communication • tools used (fax, email system etc)? – What kinds of Problems, themes, factors (issues) being faced while using these tools? – Methods of Evaluation of employees? – Customer Services? • What are the issues? • What are the messages?
External Communications – Public Relations – Direct Marketing – Advertising – Branding – Media Relations – Donor Relations – Business Community Relations
Communication Strategy
8
Company Profile Before designing the plan, ask some fundamental questions: • Why does this organization exist? • What is it trying to achieve? • How aware is the public of the organization’s work? • What is the public’s opinion of the organization’s work? Communication Strategy
9
Communications Strategy Our • • • • • • • • •
strategy establish:
Objectives Audiences Messages Message Delivery Methods of Delivery & Tone Timelines Budget Resources Evaluation and Amendment
Communication Strategy
10
Objectives •
Align communications objectives with organizational objectives (makes the case for proper resourcing of communications activities).
•
Determine what you want people to know about the organization (e.g. create awareness, strengthen relationships or produce an action?).
•
Set short & long term objectives: – Where do you want the organization at the end of a campaign? – Where do you want the organization in 1 year? – Where do you want the organization in 3 years?
Communication Strategy
11
Audiences •
Identify the audiences you need to target to achieve organizational objectives (The “general public” is too vague.).
•
Prioritize the audiences (you have more than one audience.).
•
The more you narrow down your audience, the more effective your message will be.
•
Find out how your target audience gets its information (newspaper, radio, internet, etc.).
Communication Strategy
12
Messages •
What do you want to say? (your key message).
•
Ask yourself, “Why should the target audience come to us?”
•
Key messages: – should be simple and consistent. – should be incorporated into news releases. – should be used by spokespersons in interviews with media or with stakeholders.
Communication Strategy
13
Message Delivery •
Branding (consistent with messages, logo, colors, fonts).
•
Memorable name, slogan, logo is best (3 word statement--for example, “Just do it”).
•
Determine tactics (e.g. news release, e-mail to clients, speech at event).
•
Designate spokespersons for public and media enquiries.
Communication Strategy
14
Methods of Message Delivery Identify the most appropriate methods of message delivery to the audiences & customize the tone of key messages. Some examples: • •
• •
Personal contact, special events, trade shows, seminars, word of mouth, personal letter, e-mail messages, presentations. Direct mail, newsletters, brochures, posters, store window displays, billboards, transit boards, annual reports, facts sheet, banners, greeting cards. Print publication (newspapers, magazines). Electronic media (Website, TV, radio, videos, CD’s). Communication Strategy
15
Strategy & Timelines •
Prepare a detailed plan of action.
•
Do you want a big blast of publicity or a steady flow?
•
Prepare targets and timetables (e.g. 18 presentations over 6 months).
•
Each method of communication has its own time restraints or limits.
•
Media releases should be timely (e.g. magazine stories 3 months in advance, news releases 2 days in advance). Communication Strategy
16
Budget •
What is the plan going to cost?
•
In an ideal world, would simply be cost of implementing the strategy.
•
Non-profits unable to do it all, need to narrow the options.
•
Funders more likely to contribute to a specific method if it is part of an overall communication strategy.
Communication Strategy
17
Resources •
Always deliver what you promise and never over- promise.
•
Use your resources and time lines to set legitimate levels of expectations.
•
Target resources at the most effective method, even if not the most glamorous.
Communication Strategy
18
Evaluation & Amendment •
Evaluation is an early warning system that enables changes in strategy.
•
Ongoing evaluation is difficult to maintain but necessary to determine if efforts are successful.
•
The best strategy is one that is flexible and changes over time.
•
Consider a Communications Audit to assess the effectiveness of strategy.
•
Use the audit results to amend the strategy. Communication Strategy
19
Making plan (1) • • • • •
Dividing the duties Discussions with management If needed, hiring consultants Studies and analysis done previously If needed, making new researches
Communication Strategy
20
Making plan (2) • • • •
Brainstorming inside the organisation Draft Budget, argumentation to get money Making of the final version and presentation to the board • Shorter version for public • Training of the team • REALIZATION!
Communication Strategy
21
Internal communication is essential: staff are your #1 audience
Communication Strategy
22
Your staff need their questions answered. What does it mean for me?
Communication Strategy
23
Nothing beats face-to-face communication. I love it when we unite.
You’re so coordinated!
Communication Strategy
24
Senior management paints the big picture, the conditions that drive decisions.
Communication Strategy
25
Schedule your coordination experts to talk with your UN team regularly.
Communication Strategy
26
Coordinate word of mouth and make it part of your communications plan.
Communication Strategy
27
Tell me a story that makes my conversations more interesting
Communication Strategy
28
Make it something I really care about Make it fun, credible and memorable Make it something I can easily tell others Be true, so I don’t look like a liar
Communication Strategy
29
Be creative about the venues you choose for internal communications.
Communication Strategy
30
Strategic communication s is about pursuing concrete outcomes that promote development and strengthen the UN country team. Communication Strategy
31
Work together to develop a Country Team Communications Strategy.
Communication Strategy
32
The country team’s UN Communication s Group should unite to help agencies communicate together. Communication Strategy
33
Internal communication is essential: staff are your #1 audience
Communication Strategy
34
Consider pooling communications funding, HR and office space.
Communication Strategy
35
Communicate to unite your team and convince it to deliver what you promise.
the choice
Communication Strategy
36
Communication Strategy
37
? Communication Strategy
38
Communication Strategy
1
Communication Strategy of LG MOBILES
Communication Strategy
2
Presen ters Miss. Anzil Mosood Khan Miss. Humaira Kiran Miss. Aaminah Shahid Siddiqui Miss. Anila Iram Miss. Ayesha Nawaz Mr. Umair Saeed Khan
Communication Strategy
3
Communication Strategy of an Organization (Summary) • Introduction – What is a communication strategy?
Communication Strategy
4
Introduction • Communication: – The exchange of thoughts, messages, or information by speech, signals, writing, or behavior such that that the recipient understands clearly what the sender intends.
Communication Strategy
5
Introduction
Communication Strategy : A communication strategy outlines a process for communicating and sharing information on project benefits and facts to target audiences and stakeholders. It is a tool used for promoting the awareness, knowledge and understanding of a project.
Communication Strategy
6
Communications Strategy A Communications Strategy: • • • • • • •
Will help deliver a focused, consistent message about the organization. Ensures everyone in the organization delivers the same message and understands desired impact. Is an internal guide and should be detailed. Ensures most efficient use of limited resources. Prioritizes between conflicting demands. Gives clear direction for everyday activity. Provides milestones to measure future success. Communication Strategy
7
Communications Disciplines A Communications Strategy includes: •
Internal Communications – What type of communication • tools used (fax, email system etc)? – What kinds of Problems, themes, factors (issues) being faced while using these tools? – Methods of Evaluation of employees? – Customer Services? • What are the issues? • What are the messages?
External Communications – Public Relations – Direct Marketing – Advertising – Branding – Media Relations – Donor Relations – Business Community Relations
Communication Strategy
8
Company Profile Before designing the plan, ask some fundamental questions: • Why does this organization exist? • What is it trying to achieve? • How aware is the public of the organization’s work? • What is the public’s opinion of the organization’s work? Communication Strategy
9
Communications Strategy Our • • • • • • • • •
strategy establish:
Objectives Audiences Messages Message Delivery Methods of Delivery & Tone Timelines Budget Resources Evaluation and Amendment
Communication Strategy
10
Objectives •
Align communications objectives with organizational objectives (makes the case for proper resourcing of communications activities).
•
Determine what you want people to know about the organization (e.g. create awareness, strengthen relationships or produce an action?).
•
Set short & long term objectives: – Where do you want the organization at the end of a campaign? – Where do you want the organization in 1 year? – Where do you want the organization in 3 years?
Communication Strategy
11
Audiences •
Identify the audiences you need to target to achieve organizational objectives (The “general public” is too vague.).
•
Prioritize the audiences (you have more than one audience.).
•
The more you narrow down your audience, the more effective your message will be.
•
Find out how your target audience gets its information (newspaper, radio, internet, etc.).
Communication Strategy
12
Messages •
What do you want to say? (your key message).
•
Ask yourself, “Why should the target audience come to us?”
•
Key messages: – should be simple and consistent. – should be incorporated into news releases. – should be used by spokespersons in interviews with media or with stakeholders.
Communication Strategy
13
Message Delivery •
Branding (consistent with messages, logo, colors, fonts).
•
Memorable name, slogan, logo is best (3 word statement--for example, “Just do it”).
•
Determine tactics (e.g. news release, e-mail to clients, speech at event).
•
Designate spokespersons for public and media enquiries.
Communication Strategy
14
Methods of Message Delivery Identify the most appropriate methods of message delivery to the audiences & customize the tone of key messages. Some examples: • •
• •
Personal contact, special events, trade shows, seminars, word of mouth, personal letter, e-mail messages, presentations. Direct mail, newsletters, brochures, posters, store window displays, billboards, transit boards, annual reports, facts sheet, banners, greeting cards. Print publication (newspapers, magazines). Electronic media (Website, TV, radio, videos, CD’s). Communication Strategy
15
Strategy & Timelines •
Prepare a detailed plan of action.
•
Do you want a big blast of publicity or a steady flow?
•
Prepare targets and timetables (e.g. 18 presentations over 6 months).
•
Each method of communication has its own time restraints or limits.
•
Media releases should be timely (e.g. magazine stories 3 months in advance, news releases 2 days in advance). Communication Strategy
16
Budget •
What is the plan going to cost?
•
In an ideal world, would simply be cost of implementing the strategy.
•
Non-profits unable to do it all, need to narrow the options.
•
Funders more likely to contribute to a specific method if it is part of an overall communication strategy.
Communication Strategy
17
Resources •
Always deliver what you promise and never over- promise.
•
Use your resources and time lines to set legitimate levels of expectations.
•
Target resources at the most effective method, even if not the most glamorous.
Communication Strategy
18
Evaluation & Amendment •
Evaluation is an early warning system that enables changes in strategy.
•
Ongoing evaluation is difficult to maintain but necessary to determine if efforts are successful.
•
The best strategy is one that is flexible and changes over time.
•
Consider a Communications Audit to assess the effectiveness of strategy.
•
Use the audit results to amend the strategy. Communication Strategy
19
Making plan (1) • • • • •
Dividing the duties Discussions with management If needed, hiring consultants Studies and analysis done previously If needed, making new researches
Communication Strategy
20
Making plan (2) • • • •
Brainstorming inside the organisation Draft Budget, argumentation to get money Making of the final version and presentation to the board • Shorter version for public • Training of the team • REALIZATION!
Communication Strategy
21
Internal communication is essential: staff are your #1 audience
Communication Strategy
22
Your staff need their questions answered. What does it mean for me?
Communication Strategy
23
Nothing beats face-to-face communication. I love it when we unite.
You’re so coordinated!
Communication Strategy
24
Senior management paints the big picture, the conditions that drive decisions.
Communication Strategy
25
Schedule your coordination experts to talk with your UN team regularly.
Communication Strategy
26
Coordinate word of mouth and make it part of your communications plan.
Communication Strategy
27
Tell me a story that makes my conversations more interesting
Communication Strategy
28
Make it something I really care about Make it fun, credible and memorable Make it something I can easily tell others Be true, so I don’t look like a liar
Communication Strategy
29
Be creative about the venues you choose for internal communications.
Communication Strategy
30
Strategic communication s is about pursuing concrete outcomes that promote development and strengthen the UN country team. Communication Strategy
31
Work together to develop a Country Team Communications Strategy.
Communication Strategy
32
The country team’s UN Communication s Group should unite to help agencies communicate together. Communication Strategy
33
Internal communication is essential: staff are your #1 audience
Communication Strategy
34
Consider pooling communications funding, HR and office space.
Communication Strategy
35
Communicate to unite your team and convince it to deliver what you promise.
the choice
Communication Strategy
36
Communication Strategy
37
? Communication Strategy
38
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