QUESTIONNAIRE FOR THE MARKETING DEPARTMENT
1. How many employees are there in your marketing department? 2. Which type of promotional tools your bank is using for marketing? 3. There is any fix budget for these types of activities? 4. Which type of budget you use for the marketing activities? 5. What are the important things you kept in the mind before design the marketing strategies? 6. How you counter the marketing activities of other banks? 7. Do you feel that marketing of services is more difficult than the marketing of products? 8. What strategies you follow to retain the customers?
QUESTIONNAIRE NAME:…………………………….. OCCUPATION………………….. CONTACT NO:……………………..
1. Do you have any account in this bank? (a)Yes
2.
(b) No
How do you come to know about this bank? (a)Add.
(b) Friends & Relatives
(c) Any other
3. Do you know about the different products of this bank? (a) Yes
4.
(b) No
What influence you to deposit your money in the bank? (a)Saving Both
(b) Security
(c)
5. How many of your relatives/friends have the account in this bank? (a)1-3 None
(b) 4-6
(c)
6. Do you avail any other services of the bank except the banking? (a)Credit card (d) None
(b) Loan
(c) Any other
7. How do you rate the services of the bank? (a)Good Poor
(b) Average
(c)
8. Do you have accounts in any other banks? (Name them) ……………………………………………………………………………… ……..
SIGNATURE:…………………………