Questionnaire .docx

QUESTIONNAIRE Brand Loyalty a Case Study of Speedo Garments I Sahil Mahotra of B.B.A Semester Vth is undertaking my project report of B.B.A degree from Govt. S.P.M.R College of Commerce affiliated with University of Jammu. In view of this, I am conducting a survey towards Brand Loyalty a Case Study Speedo Garments The contents of this questionnaire are only for the academic purposes and information provided by you will be kept confidential. Personal Information 1. Name: 2. Age: (a) 16-26 (b) 26-36 years (c) 36-46 years (d) 46-56 years (e) 56 years & above 3. Gender: (a) Male (b) Female 4. What channels you prefer to use for customer service? (a) Social Media (b) Enquiries Contact Form (c) Email (d) Telephone (e) Other _________ 5. Do you experiment with different brands.? (a) Yes (b) No (c) Sometimes

Social Media S.no. Statement 1.

2.

3. 4.

Customer Service experience via social media is better and quicker Social Media promotion of the company has made its awareness wider. Products of company can be inquired by social media. Social Media is a better way to shop for company’s products.

Customer Service 5. 6. 7. 8. 9.

Good customer service effects brand loyalty. After sale service helps to promote new products. Products of speedo garments meets your needs. Free trials increase brand engagement. Quality products helps maintain standard of living.

Price & Incentives 10.

11. 12.

13.

Incentivizing customers for increasing engagement shows brand loyalty. Timely discounts increase brand loyalty. Reward Mechanism engages customer with brand regularly. The prices of products are as per your expectations.

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

14. 15.

16.

Price sensitivity is a major factor for band loyalty. Communication strategies help build a good brand image. Speedo Garments network provides tailored individual benefits.