Question Paper Jan 07
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- Words: 1,633
- Pages: 20
Surname
Centre No.
Initial(s)
Paper Reference
6 9 8 7
Candidate No.
0 1
Signature
Paper Reference(s)
6987/01
Examiner’s use only
Edexcel GCE
Team Leader’s use only
Travel and Tourism Advanced Subsidiary Unit 1: The Travel and Tourism Industry Wednesday 10 January 2007 – Afternoon Time: 1 hour 30 minutes
Question Leave Number Blank
1 2 3 4 5
Materials required for examination Calculator
Items included with question papers Nil
6 7 8 9 10
Instructions to Candidates In the boxes above, write your centre number, candidate number, your surname, initials and signature. Check that you have the correct question paper. Answer ALL the questions. Write your answers in the spaces provided in this question paper.
Information for Candidates The marks for individual questions and the parts of questions are shown in round brackets: e.g. (2). There are 5 questions in this question paper. The total mark for this paper is 90. There are 20 pages in this question paper. Any blank pages are indicated. You may use a calculator.
Advice to Candidates You will be assessed on your ability to organise and present information, ideas, descriptions and arguments clearly and logically, including your use of grammar, punctuation and spelling.
Total This publication may be reproduced only in accordance with Edexcel Limited copyright policy. ©2007 Edexcel Limited. Printer’s Log. No.
M26369A W850/R6987/57570 6/6/6/6
Turn over
*M26369A0120*
Leave blank
Answer ALL the questions. Write your answers in the spaces provided. Read the information below before answering Question 1. Travelheaven is a fictitious organisation. 1.
Travelheaven is a small tour operator specialising in organising package and independent holidays to destinations in Asia. Holidays typically include scheduled flights, minimum four-star hotels and private airport transfers. Customers can also pre-book excursions. (a) Explain what is meant by the following types of tourism. Package ......................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (4) Independent .................................................................................................................. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (2) Excursion ...................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (2)
2
*M26369A0220*
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Travelheaven uses scheduled flights rather than charter flights for its holidays. (b) Describe three products and services of scheduled flights. 1 .................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... 2 .................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... 3 .................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (6)
*M26369A0320*
3
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Leave blank
Travelheaven has a number of objectives. These include:
• •
increase profits increase market share
As an organisation Travelheaven has the following values:
• •
our product must be of high quality limit any negative impacts of our operations on the local environment
(c) Explain how Travelheaven can develop its products and services to enable its objectives and values to be met. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (8) 4
*M26369A0420*
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One of the values of Travelheaven is to limit any negative impacts of its operations on the local environment. However one of the characteristics of the travel and tourism industry is that it has both positive and negative impacts on a host environment. (d) Analyse how the travel and tourism industry has both positive and negative impacts on a host environment. Make reference to real examples you have researched to support your answer. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (8)
Q1
(Total 30 marks)
*M26369A0520*
5
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BLANK PAGE
6
*M26369A0620*
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2.
The tables on page 8 include statistics on the popularity of visitor attractions in the UK. (a) Give an example of a leading UK visitor attraction. ....................................................................................................................................... (1) (b) Describe three products and services of one attraction. 1 .................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... 2 .................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... 3 .................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (6)
*M26369A0720*
7
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Use the following statistics adapted from the VisitBritain report ‘Visitor Attractions Trends England 2004’ to answer questions 2(c) and (d). Adult Admission Prices 2003–2004 (Paid Admission) – by category Category
Average adult charge 2003 2004
% change
Country parks
£4.01
£4.45
+11
Farms
£3.85
£4.21
+9
Gardens
£4.01
£4.26
+6
Historic houses/castles
£4.68
£4.93
+5
Other historic properties
£2.68
£2.91
+9
Leisure/theme parks
£9.37
£9.84
+5
Museums/art galleries
£3.01
£3.13
+4
Steam/heritage railways
£5.60
£6.40
+14
Visitor/heritage centres
£4.06
£4.26
+5
Wildlife attractions/zoos
£5.74
£6.01
+5
Workplaces
£4.04
£4.09
+1
Places of worship
£4.41
£4.73
+7
Other
£5.00
£5.11
+2
England
£4.17
£4.41
+6
Gardens
Historic properties Leisure/theme parks Museums/art galleries Steam/heritage railways Visitor/heritage centres Wildlife attractions/zoos
Workplaces
14.0
2.0
5.9
25.2 19.1 38.2
1.8
3.2
2.4
9.2
9.4
8.6
139.0
2001
12.4
1.6
7.4
23.4 19.1 37.5
1.9
3.5
2.5
8.6
10.1
8.1
136.1
2002
14.5
2.4
8.3
25.4 19.0 42.7
2.0
3.8
2.9
8.4
10.4
9.1
149.0
2003
16.0
3.0
8.6
26.1 19.7 41.9
2.0
4.1
3.0
7.8
10.2
9.1
151.5
2004
16.5
3.0
8.1
26.3 19.4 44.3
2.1
4.1
2.9
7.8
9.9
9.2
153.6
Total England
Farms
2000
Places of worship Other attractions
Country parks
Five Year Trend (2000–2004) Number Of Visits (Millions) – by category
(c) State the category of attraction that has seen the biggest rise in number of visits between 2000 and 2004. ....................................................................................................................................... (1) 8
*M26369A0820*
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(d) Using the tables, assess how price rises between 2003 and 2004 have affected visitor numbers to attractions. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (8)
*M26369A0920*
9
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One characteristic of the travel and tourism industry is that it is predominantly private sector led. (e) Analyse how this characteristic applies to the attractions sector of the travel and tourism industry. Use examples you have researched to support your answer. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (8) (Total 24 marks)
10
*M26369A01020*
Q2
Leave blank
3.
The structure of the travel and tourism industry is often shown in the form of a diagram. The diagram below shows the chain of distribution for the travel and tourism industry. It is incomplete.
A
PUBLIC SECTOR SUPPORT SERVICES
PRODUCERS
B
C
ATTRACTIONS
TOUR OPERATORS TRAVEL AGENTS
THE TOURIST
(a) Complete the diagram by stating the type of organisation that should be included at A, B and C. A .................................................................................................................................... B .................................................................................................................................... C .................................................................................................................................... (3) (b) Give an example of an organisation of type A and of type B. A .................................................................................................................................... B .................................................................................................................................... (2)
*M26369A01120*
11
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There are a number of factors that have affected the development of the travel and tourism industry. These include changing consumer needs and expectations and fashions. (c) Explain how changing consumer needs and expectations and fashions have affected the products and services provided by travel agents. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (8)
12
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(d) Analyse how travel agents interrelate with and are dependent upon other sectors of the travel and tourism industry. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (6)
Q3
(Total 19 marks)
*M26369A01320*
13
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4.
There are a number of factors that have led to the development of tourism since the second world war. These include changing consumer needs, expectations and fashions and product developments and innovation. Totally Travel Ltd has bought Page and Moys Leicester-based call centre and its 1st4cruising.com and go-nowtravel.com websites. With a £40 million turnover the business is among the top five UK cruise retailers. Totally Travel Ltd will be an independent agency, and by concentrating on cruising will never really compete fully with the “Big Four”. Totally Travel has been set up to target business opportunities in travel. It will unveil details of a tour operation within the next three months. This will package long haul cruise-based products for the UK. A spokesman said, ‘cruising business is booming; it’s a sector that has potential and there is going to be enormous capacity because ship-building is going through a phase of growth.’ He also added that improvements to websites are planned but does not see cruising becoming a big online player because of the complexity and cost of the product. Totally Travel will continue to look for investment opportunities but has ruled out opening high street travel agents. (Source: Adapted from an article in Travel Weekly)
14
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Explain why Totally Travel would not expect their cruise retailer to be a ‘big online player’. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. (Total 8 marks)
*M26369A01520*
Q4
15
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Use the data below to answer question 5.
Visits (000) 1999 2004 Nil nights 1–3 nights 4–7 nights 8–14 nights 15+ nights Not Known Total
2,053 10,046 6,782 3,478 3,035 25,394
Spend (£m) 1999 2004
2,077 11,440 7,522 3,608 3,108 27,755
139 2,672 3,200 2,231 4,166 90 12,498
133 2,884 3,393 2,374 4,147 117 13,047
Change between 1999 and 2004 35 30 25
% change
20 15 10 5 0 –5 –10
Nil Night
1–3 nights
4–7 nights
8–14 nights
15+ nights
Not Known
Total
Visits
1
14
11
4
2
0
9
Spend
-5
8
6
6
0
30
4
(Source: International Passenger Survey, Office for National Statistics)
5.
(a) Calculate the percentage change in visitor numbers staying 1–3 nights. ....................................................................................................................................... (1)
16
*M26369A01620*
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(b) Analyse the total change in the number of visits and spend during the period 1999 to 2004. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (8)
Q5
(Total 9 marks) TOTAL FOR PAPER: 90 MARKS END
*M26369A01720*
17
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18
*M26369A01820*
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*M26369A01920*
19
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20
*M26369A02020*
Centre No.
Initial(s)
Paper Reference
6 9 8 7
Candidate No.
0 1
Signature
Paper Reference(s)
6987/01
Examiner’s use only
Edexcel GCE
Team Leader’s use only
Travel and Tourism Advanced Subsidiary Unit 1: The Travel and Tourism Industry Wednesday 10 January 2007 – Afternoon Time: 1 hour 30 minutes
Question Leave Number Blank
1 2 3 4 5
Materials required for examination Calculator
Items included with question papers Nil
6 7 8 9 10
Instructions to Candidates In the boxes above, write your centre number, candidate number, your surname, initials and signature. Check that you have the correct question paper. Answer ALL the questions. Write your answers in the spaces provided in this question paper.
Information for Candidates The marks for individual questions and the parts of questions are shown in round brackets: e.g. (2). There are 5 questions in this question paper. The total mark for this paper is 90. There are 20 pages in this question paper. Any blank pages are indicated. You may use a calculator.
Advice to Candidates You will be assessed on your ability to organise and present information, ideas, descriptions and arguments clearly and logically, including your use of grammar, punctuation and spelling.
Total This publication may be reproduced only in accordance with Edexcel Limited copyright policy. ©2007 Edexcel Limited. Printer’s Log. No.
M26369A W850/R6987/57570 6/6/6/6
Turn over
*M26369A0120*
Leave blank
Answer ALL the questions. Write your answers in the spaces provided. Read the information below before answering Question 1. Travelheaven is a fictitious organisation. 1.
Travelheaven is a small tour operator specialising in organising package and independent holidays to destinations in Asia. Holidays typically include scheduled flights, minimum four-star hotels and private airport transfers. Customers can also pre-book excursions. (a) Explain what is meant by the following types of tourism. Package ......................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (4) Independent .................................................................................................................. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (2) Excursion ...................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (2)
2
*M26369A0220*
Leave blank
Travelheaven uses scheduled flights rather than charter flights for its holidays. (b) Describe three products and services of scheduled flights. 1 .................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... 2 .................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... 3 .................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (6)
*M26369A0320*
3
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Leave blank
Travelheaven has a number of objectives. These include:
• •
increase profits increase market share
As an organisation Travelheaven has the following values:
• •
our product must be of high quality limit any negative impacts of our operations on the local environment
(c) Explain how Travelheaven can develop its products and services to enable its objectives and values to be met. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (8) 4
*M26369A0420*
Leave blank
One of the values of Travelheaven is to limit any negative impacts of its operations on the local environment. However one of the characteristics of the travel and tourism industry is that it has both positive and negative impacts on a host environment. (d) Analyse how the travel and tourism industry has both positive and negative impacts on a host environment. Make reference to real examples you have researched to support your answer. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (8)
Q1
(Total 30 marks)
*M26369A0520*
5
Turn over
BLANK PAGE
6
*M26369A0620*
Leave blank
2.
The tables on page 8 include statistics on the popularity of visitor attractions in the UK. (a) Give an example of a leading UK visitor attraction. ....................................................................................................................................... (1) (b) Describe three products and services of one attraction. 1 .................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... 2 .................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... 3 .................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (6)
*M26369A0720*
7
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Leave blank
Use the following statistics adapted from the VisitBritain report ‘Visitor Attractions Trends England 2004’ to answer questions 2(c) and (d). Adult Admission Prices 2003–2004 (Paid Admission) – by category Category
Average adult charge 2003 2004
% change
Country parks
£4.01
£4.45
+11
Farms
£3.85
£4.21
+9
Gardens
£4.01
£4.26
+6
Historic houses/castles
£4.68
£4.93
+5
Other historic properties
£2.68
£2.91
+9
Leisure/theme parks
£9.37
£9.84
+5
Museums/art galleries
£3.01
£3.13
+4
Steam/heritage railways
£5.60
£6.40
+14
Visitor/heritage centres
£4.06
£4.26
+5
Wildlife attractions/zoos
£5.74
£6.01
+5
Workplaces
£4.04
£4.09
+1
Places of worship
£4.41
£4.73
+7
Other
£5.00
£5.11
+2
England
£4.17
£4.41
+6
Gardens
Historic properties Leisure/theme parks Museums/art galleries Steam/heritage railways Visitor/heritage centres Wildlife attractions/zoos
Workplaces
14.0
2.0
5.9
25.2 19.1 38.2
1.8
3.2
2.4
9.2
9.4
8.6
139.0
2001
12.4
1.6
7.4
23.4 19.1 37.5
1.9
3.5
2.5
8.6
10.1
8.1
136.1
2002
14.5
2.4
8.3
25.4 19.0 42.7
2.0
3.8
2.9
8.4
10.4
9.1
149.0
2003
16.0
3.0
8.6
26.1 19.7 41.9
2.0
4.1
3.0
7.8
10.2
9.1
151.5
2004
16.5
3.0
8.1
26.3 19.4 44.3
2.1
4.1
2.9
7.8
9.9
9.2
153.6
Total England
Farms
2000
Places of worship Other attractions
Country parks
Five Year Trend (2000–2004) Number Of Visits (Millions) – by category
(c) State the category of attraction that has seen the biggest rise in number of visits between 2000 and 2004. ....................................................................................................................................... (1) 8
*M26369A0820*
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(d) Using the tables, assess how price rises between 2003 and 2004 have affected visitor numbers to attractions. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (8)
*M26369A0920*
9
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Leave blank
One characteristic of the travel and tourism industry is that it is predominantly private sector led. (e) Analyse how this characteristic applies to the attractions sector of the travel and tourism industry. Use examples you have researched to support your answer. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (8) (Total 24 marks)
10
*M26369A01020*
Q2
Leave blank
3.
The structure of the travel and tourism industry is often shown in the form of a diagram. The diagram below shows the chain of distribution for the travel and tourism industry. It is incomplete.
A
PUBLIC SECTOR SUPPORT SERVICES
PRODUCERS
B
C
ATTRACTIONS
TOUR OPERATORS TRAVEL AGENTS
THE TOURIST
(a) Complete the diagram by stating the type of organisation that should be included at A, B and C. A .................................................................................................................................... B .................................................................................................................................... C .................................................................................................................................... (3) (b) Give an example of an organisation of type A and of type B. A .................................................................................................................................... B .................................................................................................................................... (2)
*M26369A01120*
11
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Leave blank
There are a number of factors that have affected the development of the travel and tourism industry. These include changing consumer needs and expectations and fashions. (c) Explain how changing consumer needs and expectations and fashions have affected the products and services provided by travel agents. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (8)
12
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(d) Analyse how travel agents interrelate with and are dependent upon other sectors of the travel and tourism industry. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (6)
Q3
(Total 19 marks)
*M26369A01320*
13
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Leave blank
4.
There are a number of factors that have led to the development of tourism since the second world war. These include changing consumer needs, expectations and fashions and product developments and innovation. Totally Travel Ltd has bought Page and Moys Leicester-based call centre and its 1st4cruising.com and go-nowtravel.com websites. With a £40 million turnover the business is among the top five UK cruise retailers. Totally Travel Ltd will be an independent agency, and by concentrating on cruising will never really compete fully with the “Big Four”. Totally Travel has been set up to target business opportunities in travel. It will unveil details of a tour operation within the next three months. This will package long haul cruise-based products for the UK. A spokesman said, ‘cruising business is booming; it’s a sector that has potential and there is going to be enormous capacity because ship-building is going through a phase of growth.’ He also added that improvements to websites are planned but does not see cruising becoming a big online player because of the complexity and cost of the product. Totally Travel will continue to look for investment opportunities but has ruled out opening high street travel agents. (Source: Adapted from an article in Travel Weekly)
14
*M26369A01420*
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Explain why Totally Travel would not expect their cruise retailer to be a ‘big online player’. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. .............................................................................................................................................. (Total 8 marks)
*M26369A01520*
Q4
15
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Leave blank
Use the data below to answer question 5.
Visits (000) 1999 2004 Nil nights 1–3 nights 4–7 nights 8–14 nights 15+ nights Not Known Total
2,053 10,046 6,782 3,478 3,035 25,394
Spend (£m) 1999 2004
2,077 11,440 7,522 3,608 3,108 27,755
139 2,672 3,200 2,231 4,166 90 12,498
133 2,884 3,393 2,374 4,147 117 13,047
Change between 1999 and 2004 35 30 25
% change
20 15 10 5 0 –5 –10
Nil Night
1–3 nights
4–7 nights
8–14 nights
15+ nights
Not Known
Total
Visits
1
14
11
4
2
0
9
Spend
-5
8
6
6
0
30
4
(Source: International Passenger Survey, Office for National Statistics)
5.
(a) Calculate the percentage change in visitor numbers staying 1–3 nights. ....................................................................................................................................... (1)
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(b) Analyse the total change in the number of visits and spend during the period 1999 to 2004. ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... (8)
Q5
(Total 9 marks) TOTAL FOR PAPER: 90 MARKS END
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