Project22.docx

1.2 Reviews of Literature a) Riddhi Sanghvi, jay Talati, H N Misra, made a study on ‘’Determinants of Banking Habits of People

in

Rural

and

Urban

Areas

in

Junagadh.’’ The articles describes the financial inclusion and analyzing the banking habits. The financial inclusion is one of the main agenda of the government and our prime Minister announces Pradhan Mantri JandhanYojana .our Governments now focusing on the untapped rural masses do not have saving or investment habit. Which is envision including the poorest citizen of India to wards provides the financial product and services to all

the section of the society. The study aims to analyze the banking habits the people residing the rural as well as urban areas. And increase awareness about the banking activity. Banking habits can be analyzed on the basic of frequency of bank visit, account, maintenance in terms number of transaction types of account, facility available in terms of ATTM, Credit/ loan

taken, money

transfers, making deposits, savings ,etc. Still there is a remarkable need of tapping the financially excluded population more especially in rural areas. The aim of the scheme is to include the poorest in the

financial ambit and make them aware and

financially literate.

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b) Divya Prabhu P, And Dr.Vijaya, Made study on

“

A

Conceptual

Study

on

Banking,

Technology and Quality Management in Rural India.” This articles state that how many village can getting availability of banking services, and how to support for the bank and effective implementation of government sponsored program. And that bank has providing fully fledge service, is available only in 34000 lakh village, there are still more than 5lakh village remaining unbanked and wide gap existing between banks and the prospective rural customer is a services issues because being infrastructure distance cost viability etc. through rural India constitute 68% of country’s population 3

only 9-12% of the total deposit and 8-10% of the advances

are to rural India. Absence banking

services in village is the cause for their exploitation by unorganized sector. In addition, shortage of technology and other facilities are the reasons for banking out from reaching out to rural population. And financial inclusion mainly require investment in technology and research and development profitable operations in rural areas.

c) Atanu Sengupta , And Sanjoy De, Made study on “Banks and People in the development process : A District level analyzes

of the

banking habit in India.” This article analyzing the traditional macroeconomic and modern economic, He say that the 4

economic development is crucially an end product of mobilizing dormant saving in to the fragrance of a new life and the bank play a crucial role in this channelization in an underdevelopment economy in India. There are many traditional avenues of savings ( such as gold, land, real estate, livestock, etc.) there may be man motive why people opt for traditional avenues rather than formal banking. Because the traditional avenues are believe to be more trustworthy and down to earth. Traditional macro-economic development theory

assets that

the key to economic development is the availability of savings. Would release funds that can be invested. In all our Stan equilibrium is determined when demand for investible funds match the 5

supply. i.e. saving. So say that successful investment is require to collection disparate savings of the families, and modern parlance we can designate it as a co-ordination problem. This problem is still prevalent in the current India milieu. Lack of or absence of formal saving practice is stills there in the country. In order to spend the banking services. d) Abhijeet Birari, Umesh Patil, Made Study on “Spending And Saving Habits of Youth in the City of Aurangab.” The article showing that youth spend more money on shopping and especially

on branded

items among the different group and gender, it was found that student that both male female youth 6

have different spending

pattern with a slight

similarity in spending in many

categories the

youth should save and investment in deposit, mutual funds, gold ,etc. it is huge opportunity for online advertiser shopping complex retail shops, hotel, etc. so the youth should think before spending the money and should be more aware about various saving and investment avenues e) Chukwuvemeka okoye, And Amon Okpala, Made Study on “The History Community role in Banking and its Nigeria rural Economic Development.”

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This article say that today nation most important class conflict in less development particularly in rural sector contains most poverty. But imbalance is quite relevant when one consider the fact that more than 60% of the available social economic

infrastructure

95%

banking

80%

industries are located in urban areas. The rural area for their proper role in the overall development proceed and renders living condition unattractive in response to the need to improve the situation; rural development has been requiring them in national development pane. The authors seek to examine the many silent features of the Nigerian rural economy and role that rural based community. He notes that the key aims of establishing a community bank are 8

to

promote

rural

development

through

the

provision finance and bank services. f) C.J.Unny, Made Study On “Determination of Saving Behavior of Rural Households in Kerala.” This article say that saving has been considered on one of the determinates of growth. To lead the underdeveloped countries to the path of development, rate of savings must be enhanced for the individuals and household’s savings provide a cushion of security against future contingencies. Whereas for the nation savaging provide the funds needed in the developmental effect to achieves higher rate of growth with relative price stability in the Indian economy rural sectors is great 9

importance due to the limits set by this sector to the growth of other sector. In Kerala in spite of lower per capital income compared to other state the rate of savings is very high which is reflected in the high volume of deposits mobilized by the commercial bank. g] Deepak Sood And Dr. Navdeep Kaur, Made study on”A Study of Saving and Investment Pattern of Salaried class People with Special Reference to Chandigarh.” This article study was determine the relationship between the savings and investment pattern among the salaried class people of Chandigarh and it was found from analysis there in relationship between

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annual saving and age income sector vise employment educational of people at Chandigarh. Money attitude of the people to ward money is today world everybody wants to enjoy the benefit of the money. Because they have earned by hard work and efforts made on it. Saving of money help people in long run they would be unsatisfied of future which resist people to save for future if somebody

have saving for future then the

uncertain can be faced by people and shared with lead without money put way in savings and or invest.

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