Project Proposal2

Project proposal The Henley College and 62441

Jordan Callum Jenkins (Student Number – 972825)

Tuesday 19th March 2019 – Documentary (How has auto-tune effected the music industry?)

Creative Media production and technology (TV and Film)

Rationale: Throughout this course I have learned about many areas of creative media production such as Documentaries which developed my filming skills through gaining many complex shots. This unit also taught me the importance of communication within a crew as well how much this benefits a production as well a individuals overall personal skills. Unit 3 where I created a short film about anxiety allowed me to develop my practical skills a lot when filming and editing. An example of me developing my filming skills was during production as I learned many complex angles and shots that allowed me to tell a strong, meaningful story. This allowed me to develop my storytelling skills through the use of camera skills. The editing process within this unit was my chosen specialism as it is a very strong strength of mine, I developed my knowledge within this unit through learning many exciting and beneficial editing techniques on Premier Pro CC such as cut to the beat, colour correction and action cuts. These allow me to tell a story and give a production a certain tone to it for example mental health would be more darker and cold as this is an emotional taboo whereas the effect of auto tune within the music industry would be more brighter as this is a lighter topic. This editing process has allowed me to develop personal skills such as initiative and my overall creativity when creating a production. These skills have been further developed in later units such as 5 where I learned how to use sound appropriately and how to alter this to tell a story, this will be beneficial for me as audio will be vital within a documentary, when interviewees are being interviewed as this will allow listeners to hear them more effectively. We have chosen to create a documentary for our final major project as this allows us to close off the year with a passionate, interesting and creative display of a subject which we admire and understand strongly as a group. We have chosen this topic (How has autotune effected the music industry?) as music is very strong interest within any culture and develops a huge amount each year in both positive and negative ways, one of which is auto-tune. This audio technique allows music creators to manipulate their voice to either equalise their tone our or to make them seem much better than they actually are. An example of a negative result of this is that people pay to hundreds for concerts or festivals to see an artist who actually is not as good as they appear online, auto tune is the reason for this. I am passionate about music as well as this sub topic within the music industry as I personally feel this has made it more difficult for us as the listeners to find good music with strong meaning and actual talent. This is because auto tune has enabled anyone with a computer and a microphone to create music and manipulate their voice to sound music different from the reality, resulting with an increase of artists that actually are not that good. This course has benefited my overall knowledge for the media industry a huge amount as I have learning skills that benefit me professionally and personally for the rest of my life. This is because I have learned practical skills such as editing which have developed massively as I have learned new techniques such as colour correction which sets a tone to a production as well as other techniques that have allowed me to create breath-taking effects such as the ghost effect and strobe effect and other such as cut to the beat ,learned in unit 3 and developed further in unit 6 which has allowed me to create a appropriate flow within music videos, adverts and music videos. This course has made me incredible optimistic and confident within my future as editing is my biggest passion which I have been doing since I was in year 7 when I used to create short films with my friends. By learning and developing this skill has made my dream come closer to reality and I am very excited for this final major project as I am strongly looking forward to seeing all my knowledge and experience and further more my passion to come together within this documentary.

Project concept: The aim of our overall production (documentary) is to educate and inform viewers on a new topic that they don’t have a strong knowledge about, or if they know about this, this production will allow them to have a more in depth visual image of this, this topic will be relevant to ensure the subject of the documentary has a strong meaning that viewers can relate too. An example of this is How has auto tune effected the music industry? . This topic is a strong interest to every age group as this is heard every day in the car or on TV. This is one of the biggest and still growing industries in the world and has plenty of genres to investigate this question on. This documentary would be most relevant to the youth as the genres covered such as rap and rock are strongly listened to and furthermore we can put these genres into a comparison to show this. To support this idea we have reliable contacts that could explain and give their opinion to ensure this documentary is a trustworthy source. To create a documentary based production I will need the following resources such as achieve footage to give viewers a short and beneficial introduction which conveys the subject to viewers instantly as this will allow us to create a flow within our production. Other resources needed are locations that relate to the topic, which will make our documentary seem more professional and reliable to viewers this will be thought of by me and Ben as a team throughout prior to pre-production when we create our location recces. We will also need equipment such as tripods to ensure interviews are steady as well as to a conventional documentary professional standard, I have one of these so this will benefit our production massively as it will allow me and Ben to have access to this whenever this is needed as oppose to having to hire this out with a strict return date which is highly understandable as I believe this could be an stressful for the owners of the equipment. I also personally believe that if that we should bring a spare camera as well as my one. This is useful as me and Ben are working as a team so he will have this. By having two cameras this will ensure that we have a back-up camera in case for example one broke as well as this allowing us to gain multiple perspectives in a interview, by having two cameras will ensure more camera shots, angles and footage which benefits mine and Bens editing experience as well as the viewers experience when watching as more angle will allow us to convey professionalism and creativity as this will keep the viewers interest. We will also need lighting equipment to ensure interviews are shot to a professional standard as well as conveying the closeness the viewer has to the interviewees as if they are talking to the, this will be hired out from college which we will have to ensure is back on time as planned/agreed. I will need interviewees that relate to the topic which is music. This means me and Ben will have to use our contact network of friends and family in order to gain trustworthy, reliable and relevant interviewees within the music industry that can give us beneficial information for our production as well as our audience, when talking to crew and interviewees this will be done respectively, calmly with a high amount of understanding and consideration through communicating with them in order to help them understand our documentaries purpose and furthermore to make them feel confident, motivated and ready as this will benefit our overall end product.

Evaluation: My work will be evaluated by doing the following things to ensure I am getting reliable as well as constructive feedback for our choice of production. I will do this by taking the following steps and applying this to my current work ethic. I will record all process that has been made each by using notes on I phone. This will show the date of when this was done as well what tasks need to be completed to ensure I show strong evidence of process being made. I will reflect on my overall project by sending out a quick and simple survey monkey asking question about e.g. camera angles and how these were used and furthermore if this worked well. This will allow us to gain a much better understanding of our overall production and how this was executed, this will allow me to gain a greater understanding of my process. I will record decision making within the editing process by taking a large amount of screen shots throughout, showing my progress throughout this process as well as how this was done, why and furthermore how I surpassed issues that arose, this will also be done in the filming process to show how we overcame issues whilst filming and furthermore us on location, what we’re doing, where we are, why we are doing this and what this allowed us to do and how this benefits our productions development. For this production I have chosen to work with Ben. I believe this is a beneficial choice for use both as we have the same work ethic/rate that will allow us to progress well throughout this final major project (FMP) as well as socially getting along well and furthermore working together really well to produce productions such as an advertisement for Iceland mince pies, a music video for Nikki by Logic and lastly a documentary on the youths fashion. I personally feel we are both understanding to each other as well as considerate when sharing idea and furthermore we respect each other which allows us to communicate well in order to produce amazing productions that meet deadlines on time conveying a professional and mature worth ethic to our superiors.