presentation zen
Good afternoon and welcome to “Presentation Zen”. I am Phil Toland I work in IT on Customer Portal I will be giving today’s Lunch and Learn presentation
meta presentation
This is a presentation about presentations A “meta presentation” I will talk about using slideware as a communication tool I will not talk about how to create a presentation in powerpoint
Bad presentation anecdote: Vendor presentation Presenter did not know the subject matter, was reading slides “I don’t know what this slide is trying to say”, “I think this slide is trying to say...” Typical of bad presentations, we left the room annoyed with the vendor
presentation styles
We will start out by looking at some new and different presentation styles Different ways to approach the problem Mine for inspiration and ideas
Masayoshi Takahashi
Takahashi is a developer who was asked to give a five minute presentation He didn’t have powerpoint or graphics software, yet he wanted to make a good impression He decided to put a few carefully chosen characters on the screen for each slide
The Takahashi Method
This style is known as the Takahashi Method The characters on the screen are carefully chosen to have the most impact Overlap of written language and art
huge characters
Uses very large fonts A few characters take up the whole screen Audience doesn’t have to spend a long time looking at the screen to understand
easy to see
The large characters are easy to see from all points in the room The simplicity of the slide does not distract from the speaker
Larry Lessig
Larry Lessig, attorney and law professor at Stanford Involved with the EFF and created the Creative Commons Advocate for “free culture” and copyright reforms
The Lessig Method
Similar to the Takahashi method
Lessig’s slides often contain a single word
quote
or photo
Guy Kawasaki
Guy Kawasaki, venture capitalist Gives a lot of presentations Listens to a lot of business pitches
The Kawasaki Method
top 10 format
Tired of boring presentations Top 10 format gives some idea of progress Kawasaki uses top 10 for all of his presentations
10 slides 10 major ideas
10 slides 10 major ideas helps keep things simple
10/20/30 rule
Kawasaki’s advice to people pitching business ideas to him the 10/20/30 rule Extension of top 10 format
10 slides
20 minutes
Gives time for question and answer Padding for, eg projector failure People show up late and leave early
30 point font
Easy to see c.f. Takahashi method
(minimum)
fonts should probably be much bigger I use 96pt in this presentation
a contrast in styles
Look at two very different presentation styles Consider the styles, not the individual presenting or the company they represent
Steve Jobs
Very dynamic and open style Known for his ability to hold an audience Every “Stevenote” is sold out
Simple...three main elements Immediately clear A prop, not the main message
Bill Gates
Is that litter? Too many different colors Information overload
Simple graphic Supports what Steve is saying Doesn’t take attention away from Steve
Takes attention away from Bill Too much...doesn’t support a single point well Is it raining on the iMac?
Steve is comfortable with himself on stage Comes out close to the audience Uses blank screen to focus attention on himself
Bullet points as a crutch Bill is not as comfortable...nervous gesture of bringing hands together Stays back from the audience At least move each bullet point to a different slide
what can we learn?
These are all examples to be learned from
top 10 list
(10)
have a clear goal...
...for the presentation...
...and each slide.
know your message
(9)
slides are a visual aid
slides are not the main event...
you are the main event.
(8)
know your audience
context matters
not “good” or “bad”
“appropriate” (or not)
(7)
be “open”
body language matters
attitude matters
connect with the audience
http://davidrodgers.us/blog/?p=21
face the audience
(6) Advice from Edward Tufte...
apologies are bad
Edward Tufte “Never apologize. If youʼre worried the presentation wonʼt go well, keep it to yourself and give it your best shot. Besides, people are usually too preoccupied with their own problems to notice yours.“
pauses are good
Edward Tufte: “Be sure to allow long pauses for questions.”
(5)
simple...
(no more than 6 to 10 words per slide)
...but not simplistic
bullet points are bad
m’kay
focus on clarity
(4)
use notes...
...but don’t use your slides as notes.
(3)
there is no #3
(humor is good)
(2)
powerpoint is not good for...
...complex concepts
...lots of words
...inspiring an audience.
(1)
DON’T
USE
BULLET POINTS!
(‘nuff said)
(0)
there are no rules
Remember...
only you can prevent bad presentations.
Resources
Edward R. Tufte
The Cognitive Style of Powerpoint
Beautiful Evidence
http://presentationzen.com http://garrreynolds.com/Presentation
finis