Prakash Rai - Product Sales Manager

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PRAKASH RAI Concept Sales Expert Solution Sales Strategic Selling

Sept’09

PRAKASH RAI RESUME

SALES & BUSINESS DEVELOPMENT

Application for the Post of Sales/BD Manager SC-318, Shastrinagar, Ghaziabad – 201002 +91-9717755399 | [email protected]

PRAKASH RAI Concept Sales Expert Solution Sales Strategic Selling

CAREER GOAL My passion is Selling Concepts, Selling Ideas, Selling Solutions. My Ambition is to become most highly regarded Sales Professional; someone who will be known as a Sales Consultant rather than a Salesman, someone who delivers solutions. And that … I am determined to do.

SYNOPSIS     

~7 Years Professional work Exp –Strategic Selling, Sales Planning & Team Handling, BD & Mktg, Key Acct Mgmt. Special expertise in Institutional Concept Sales of Complex High-Value Solutions (Govt., Academics & Corporates) Seasoned Presenter with 500+ PPTs & speeches at industry events, seminars, conferences & exhibitions. Apt at building strong relationships based on knowledge and credibility. INHERENTLY CREATIVE - innovate to achieve more

SALES / BD EXPERTISE CONCEPT SELLING  Consultative Selling approach - Persuading upon Value & Benefits rather than prices  Probing & engaging customer to identify hot points; focus on Overcoming Objections

NEW BUSINESS DEVELOPMENT  Creating new sales opportunities, Partnerships & alliances, Channel Expansion & Training; Penetrated new markets  Strengthen Brand visibility through Conferences, Seminars, Exhibitions & market specific campaigns.

SALES MANAGEMENT  Account Mapping- Prioritize critical growth opportunities; Achieve Top & Bottom-Line targets & Pipeline Management  Control key customer strategies through prices, discount policies, credit arrangements & terms of sale.

KEY ACCOUNT MANAGEMENT  Identify & prioritize strategic partners, identify their needs, Goals, success factors & pitch the right Solution.  Develop relationships & strongly engage all key strategic players like CEOs, CXOs, Chairman, GM, HEADs

COMPETITIVE INTELLIGENCE  Pro-Actively tracked competitor & market trends, new projects & investments amongst customers & prospects  Intelligence from team inputs & Blogs, RSS feeds etc.

CHANNEL SALES  Developed new revenue from new channel sales partners in India & other neighboring countries.  Delivered Product Training & Sales Training to Channel Sales Team.  Manage, Monitor & lead Channel Partners towards closures by assisting their team in the field.

OTHER STRENGTHS TECH SAVVY    

Seasoned in conceptualizing & creating customized PPTs which engage with strong & clear message. Expertise in MS-Excel - Data analysis & Reports Expert in creating Corporate Videos, Podcasts, etc Learned in Maintaining & Updating website, creating blogs, Online Forums, RSS Feeds etc.

SC-318, Shastrinagar, Ghaziabad – 201002 +91-9717755399 | [email protected]

PRAKASH RAI Concept Sales Expert Solution Sales Strategic Selling

WORK EXPERIENCE P RODUCT S ALES M ANAGER - S . A sia

Elsevier – Science & Technology

Nov’08 to April’09 RESPONSIBILITIES  Responsible for Business Development from Government & Academic and consortia market in South Asia for A&I Databases.  Pitching & successful positioning of A&I databases to industry leaders, opinion makers & officials of leading National Consortia.  Enhance product visibility & acceptability through various customer facing programs like Conferences, Exhibitions, Seminars, etc.  Identify Market Potential in each Account Manager’s area & define Sales Targets.  Review sales pipeline for A&I products along with AM’s.

ACHIEVEMENTS  Conducted Scopus User meet within a Month of Joining, and successfully addressed key customer issues.  Maintained a renewal rate of over 90% with successful closures of several difficult renewals.  Secured new deals for Scopus from IIT Delhi, IPR, IIITM Gwalior, ITM, IICT & Calcutta University.  New Deals for EngineeringVillage2 & Embase.com  Successfully transformed the product perception with Key prospects like IGCAR, IISER, IITs, IUCAA etc.

KEY LEARNINGS  Gained understanding of A&I products & the science of bibliometrics.  Developed skills in positioning A&I products & their benefits  Identifying key prospects for A&I databases and initiating dialogue with the right persons.

P RODUCT M ANAGER

Gale Cengage Learning

Nov’06 to Oct’08 RESPONSIBILITIES

(Formerly Thomson Learning)

 Heading Online Products Division – Responsible for Top Line + Bottom Line.  Channel Expansion, Training & monitor activities of their sales team.  Product Mapping & Sales Plan – Identify Market Potential in each RSM’s area & allocate Sales Targets  Sales Review & Forecast – Conduct fortnightly Pipeline Update, Review Actual Vs. targeted sales.  Conceptualized & Created Sales Tools like – PPTs, Videos, Cheat Sheets, Brochures, Sales call postcards etc.

ACHIEVEMENTS  Increased revenue from < $ 80K to over $ 1.2M.  Successfully initiated revenue (1st Sales) from new product lines  Created & closed multiple Up-Selling opportunities, Initiated new sales Pakistan, S.Lanka, B.desh & from each product line  Established channel partner network in all major cities & all other S.Asian Countries.  Participated in Conferences, Seminars, Exhibitions; 100s of Sales PPTs, Trainings, Webinars, DEMOs

KEY LEARNINGS  Channel Dev, Channel Sales & Sales Trainings. Relationship Mgmt with Top Brass & opinion leaders  Proactive & reactive strategy to counter competition. Demand Generation & Build Customer Preferences.

SC-318, Shastrinagar, Ghaziabad – 201002 +91-9717755399 | [email protected]

PRAKASH RAI Concept Sales Expert Solution Sales Strategic Selling

WORK EXPERIENCE F IELD S ALES R EPR ESENTATI VE – N ORTH I NDI A

EBSCO Information Services

Jan’05 to Nov’06, RESPONSIBILITIES  Handled Business worth >340,000USD business from all 9 North Indian states.  Prospecting, Cold Calling, Sales PPTs, Creating Proposals, negotiate & close deals.  Handled promotional activities like Event sponsoring, Print Ads, Seminars & Conferences.  Maintained accurate record of prospects, activity and pipeline, Utilized NetCRM tools.

ACHIEVEMENTS  Secured 2 Maximum Value orders ($34K & $28K) and registered Highest Growth, 65% in very 1st year in the industry  Secured 1st breakthrough sales for 3 new product launches.

KEY LEARNINGS  Extensive In-the-Trenches experience direct sales, Concept Sales, delivering PPTs, negotiation & closing.  Develop & Maintain relationships with Senior Professionals & Administrators in Corporate & Govt sector.

B USINESS D EVELOPMENT O FFICER

Creative Media Group, New Delhi

Jun'02 to Dec'04 RESPONSIBILITIES  Build pipeline through networking & cold calling, mailers & personal meetings; and secure new sales.  Manage resources of 2 field executives, ensuring smooth production, packaging & delivery.  Consult with client to acquire knowledge of product to be advertised & and budgetary limitations.  Editing content for accuracy, grammar, artwork, photographs, Fonts & submit for printing.

ACHIEVEMENTS  Created databases & spreadsheets for a Start-Up.  Increased sales from <20L INR to over 2Cr INR  Clients–Coke, TOI, HPCL, HCL, LG, Honda, Idea.

KEY LEARNINGS  Direct Sales, BD, prospecting, cold calls etc. Gained expertise in creating Ads, Mktg literature etc.

EDUCATIONAL QUALIFICATIONS B.E. - Mechanical Engineering

Delhi University

DCE, Delhi College of Engg

th

CBSE, New Delhi

GBSSS, Shakarpur, Delhi

th

CBSE, New Delhi

K.V.Hindon No.1, Ghaziabad

12 (PCMB) – II Div. 10 – I Div.

SC-318, Shastrinagar, Ghaziabad – 201002 +91-9717755399 | [email protected]

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