Planning The Integrated Task

The use of theory in program planning and evaluation. (From Theory in a Nutshell by Don Nutbeama and Elizabeth Harris) Program Phase Problem identification and prioritisation

Task

Possible Use of Theory

Clarify major health issues for a defined population, and prioritise in terms of the potential for effective intervention.

Clarify what should be the target elements of an intervention, such as individual beliefs, social norms or organisational practices.

Teaching thoughts • • • •

Identify the existing problem. Outline the social justice issue. Identify target population What are the existing beliefs, social norms or organisational practices contributing to the SJ issue? Why?

Planning a solution

Develop a program plan which specifies program objectives, strategies and the sequence.

Guidance on how and when and • Program objectives – what is the target change? where change can be achieved in What is the message? the target elements of a program. • Program strategies – how will the message be communicated? • Program sequence – how will the message be promoted? Where will the message be displayed? When will the message be displayed? • How do we know this change can be achieved by the proposed program?

Mobilising resources for implementation

Generate public and political support, build the capacity of partner organisations and secure resources.

Guidance on how to build partnerships, raise public awareness and foster organisational development.

• What already exists that you can align your project to in an effort to increase chances of success? • What health promotion models can you design your intervention on? • Are there existing health promotion campaigns you can use a base or partner program to enhance your impact? • How will you distinguish your program from the others that exist? Consider placement, promotion and other aspects.

Provide a benchmark against • How will you determine success of the program? which the actual implementation What measurable information can you collect? can be compared with the How and when will you collect it? theoretically ideal. • Implement the plan as designed, noting barriers and impacts as they occur. Outline actions decided and taken to counteract arising barriers?

Implementation

Execute the program as planned, utlising multiple strategies (as appropriate to the program objectives).

Evaluation

Assess the impact and outcome Define outcomes and of the program according to pre- measurements which could be defined program objectives. used at each level of evaluation.

• Was the intervention successful? Were the program objectives achieved? • What significant occurrences inhibited progress and success of the intervention? • What significant occurrences enabled progress and success of the intervention? • What recommendations would you suggest if another groups was to attempt your program in the future?