Pgp Cme 2009-10

Post Graduate Programme in Communications Management and Entrepreneurship (PGPCME 2009-10)

Structure and Curriculum If you have an Idea, let’s make it

PGP CME Is A Pathbreaking Program With A Vision to Develop ‘entrepreneuriall y’ driven Young CEOs In the Communications Sector

I have an Idea. I want to make a career out of it. I want to create something new. I want to be my own boss. I have chosen PGP CME!

What are we trying to achieve?

How will we achieve this?

Through our unique programme structure and facilities communicated thus:

Our Focus Areas for creating Entrepreneurs

HOW ARE WE DIFFERENT??? Global Business perspective Strategic

Industry Project

Continuous Internship Programme

PGP CME Ideation, Education & Innovation Innovative Venturing/ Venture Incubation Programme

Rural Immersio n

International Immersion

Continuing Industry Internship Programme (CIP) • A complete 12 months’ association, with 2.5 months at the organization’s premises. • This will ensure that students exhibit a high level of commitment to organizations and deliver key values with comprehensive strategic insights • Comprehensive Strategic Business Plan is a key deliverable With Five Year Projections

BAG Films Times Private Relay Worldwide Star India Pvt.Genesi treaties Show time TAG Media ltd Azure Future Group Shringar films VGC s Events ZOOM VITCOM TV

AAJTAK Group

International Immersion The students can opt to go on an International Immersion to countries like the UK and Singapore, where they visit universities

and

organizations

in

the

communications and marketing domain, and have an understanding of the global business practices and environment

Rural Immersion Designed to encourage the students to look back into the roots and see the opportunity to derive insights & develop communication & media strategies

Dissertation/Case Study • The students are required to study an organization of repute (unique for each group or individual) and prepare a full fledged case study on the same • This is intended to bring about a wider perspective about organizational issues and ways and means for success

PGP CME Course Curriculum

Core Courses

Electives

Career Courses

Core Courses

•Professional Communications Competency •Marketing and Advertising Management •Media Marketing and Management •Business Research •Corporate Venturing and Entrepreneurship •Strategic Brand Management •Consumer Value Strategy •Financial Analysis •Business Plan and Project Execution •Managerial Economics •Business Laws, Policies and Frameworks •Creative and Visual Communications •Strategic Corporate Communications •Strategic Management •Design Communications •Leadership and Team Building •Innovation Management •Social Entrepreneurship •Human Resource/Talent Management •Corporate Governance and Stakeholder Management

•Rural Marketing •Language, Culture and Communications •Organizational Systems and Dynamics •Franchise Management •Sports Marketing •Leisure and Lifestyle Marketing •Film Appreciation •Marketing of Services •Managing Family Businesses •Intellectual Property Rights •Management Consultancy •Outsourcing Businesses

Electives

•Introduction to Digital Media and Business •Digital Media Management •Management of Digital Start-ups •Social Media and Viral Marketing •Mobile Marketing •Web Analytics and Research •Management of User Generated Content •Business of Films and Entertainment •Art and Craft of Film Making •Advanced Film Technologies •Film Marketing •Film Finance and Distribution •Contemporary Film Production Practices •Advanced Media Analytics •Business of Advertising •Brand Management and Consultancy •PR and Events Management •Media Businesses •Managing Start-ups

Career Courses

Eligibility Criteria

•Graduates with min. 50 % marks •Some work experience after graduation

The Admission Procedure

For more information and to download Please visit:

http://mica-india.net/centerofexcellence/ActivitiesEDC.ht

http://mica-edc.org Or write to [email protected]

Last Date of Submission of the Application Form:

MICA-EDC

Creating Young CEOs with Education, Direction and Innovation…