Pdf Revised Version

We create systems to increase the donor dollars and donor base for Humanitarian and Charitable Organizations around the globe!

Draft Outline of Proposed Content & Context for Training Systems Build an Internet Marketing Business with the Dubli Partner Program as the product: Partner with an existing Internet Marketing Company to develop a Lead Generation system to recruit people who are interested in building an Internet Marketing Business; more specifically those who can connect to Charity Organizations.  Provide an Affiliate Marketing System as one of the tools.  Create a systemized process to qualify the leads; then sign the qualified leads as Dubli Business Associates.  Provide systemized and automated systems to train them how to effectively build a Network Marketing Business using the Dubli Partner Program as the product as well training them how to effectively utilize the Affiliate Marketing System.  Provide systemized and automated systems to train existing Dubli Business Associates how to effectively build a Network Marketing Business using the Dubli Partner Program as the product.  Provide systemized and automated systems to train the Partner Organization leadership and staff how to effectively 

1



  

optimize their profit share of their Private Labeled Dubli Reverse Auction. Provide systemized and automated systems to train the Business Associates how to manage their Partner Organization’s Reverse Auction Campaign Provide systemized and automated systems to train the Business Associates how to optimize their commission rank. Partner with an existing Internet Marketing Company to drive traffic to sites of cause oriented Charity Web sites. Build entire ranked organizations by recruiting and training people to set up cause oriented Partner Programs and Affiliate Marketing Systems.

Reminder: The end game in Dubli’s Business Model is the customer – and so is ours! 1. We’ll start by posing this question: Why not create a business relationship with a an organization that has a loyal data base; then put in place a win/win plan & program to convert those within that data base to customers? 2. Even more to the point: Why not create a business relationship with organizations that have a loyal data bases; then put in place a win/win plan & program to convert those within those data bases to customers 3. We submit that those who develop, and skillfully & professionally implement a proven Partner Program Campaign as an integral part of building their Dubli Business will realize significant rewards; for it is truly a unique 21st Century Business opportunity. 4. The timing is right. Because of the downturn in the economy, charitable organizations are experiencing dramatic drops in the donor dollars they depend on to support their causes. The Dubli Partner Program is specifically designed to fill the void those “causes” are experiencing. 5. This has created a perfect “Supply & Demand” set of conditions: A need – and a means to satisfy that need!

2

I.

Win/win: Each Partner Organization receives 30% of the profits generated by the purchase of “auction credits” by those in their data base – and those that their initial customers refer to the program. You, as the sponsoring Business Associate also realize a commission for Dubli. The size of that commission is determined by the level of you rank in Dubli. To optimize the potential success of implementing a Partner Program Campaign; systematically and professionally seek out “cause oriented” organizations as we’ll demonstrate during this training session. SET THE SCENE: 1. Why we’re here 2. What we’re going to do 3. How we’re going to do it 4. Start with assumptions 5. Validate the accuracy of those assumptions 6. Our desired outcomes 7. Our expectations from you 8. Your role

I. BEGIN THE PROCESS WITH THESE ASSUMPTIONS: 1. Because we don’t yet know where each of you are relevant to engaging in building a Dubli Business – we’ll start by making these some assumptions to provide us with a more focused frame of reference from which to our Lightspeed System Training Program. The first assumption is that the people on this call have already been introduced to the DubLi Auction site and have a reasonable understanding of how they work. However, if you are on the call and have not seen the site then you may be a bit confused. Hang in there and the person who invited you will follow-up and fill in the details for you. Secondly; we assume that everyone engaged in this training wants to build a Successful DubLi Business. The 3rd assumption is that you have identified what you want and/or need as result of successfully working this business – and that you’ve clearly defined your reason WHY.

1

Our final assumption is that realizing your goal and/or satisfying your needs is important enough to you to actively engage in Lightspeed System Training Program. And – because we provide ourselves the “poetic license” to presume the validity of our assumptions; we have established expectations of those who are involved in Lightspeed System Training Program. I. INTRODUCTION: Introducing the “Positive Shaping Delivery Mechanism” Because the foundation is designed to work in concert with Natural Tendencies of the Human Condition – it applies to adults as well as children. As a result, our desired outcomes include, but are not limited to the following: I. PRINCIPLES AND STRATEGIES: PRESENTATION STRATEGIES: Strategically employ the strategies that will realize our desired results: 1.

1.

1.

RELEVANCY: Can relate to “real life” experience – whether it be fantasy based, or real life relevant – makes learning meaningful – gives it purpose. Focus on identifying & clarifying the reason WHY – and thru goal setting. Shape the act of them creating their own Meaningful Purpose” MULTI-SENSORY INPUT: Activates the neuro-mechanisms of the brain – opens the receptors – increases focus, attentiveness, interest and responsiveness. Visual thru film clips & Power Point; Auditory thru sounds & affects; and physical thru clicking and filling out forms & faxing them to us INTERACTIVITY: 1

Makes learning experience more meaningful – provides feeling that “you’re part of something” – social value – keeps the senses actively involved. Create strategic forms for trainee to fill out; then send fax it to us Provide auto-feedback system as they respond to each requirement 1. REINFORCEMENT: Creates feelings of success - strengthens the learning – provides meaning and substance to the learning – can be interjected throughout – motivates the learner to continue the activity. Provide auto-feedback system as they respond to each requirement 2. STRUCTURE: Provides clarity of direction – guidance of purpose – pacing – rules – regulations – expectations – predictable cause and effect interactions. Provides feelings of security – human organism is responsive to structure. 3. SHORT PROMISE PERIODS Small steps & in sequence Reinforced steps to the goal 4. FEEDBACK: The most powerful of all reinforcers – let’s you know “where your are” and “how you’re doing” Create strategic forms for trainee to fill out; then send fax it to us Provide auto-feedback system as they respond to each requirement 5. ACCOUNTABILITY: Right/wrong – win/lose – observable measurement of one’s worth – opens the receptors – increases attentiveness and focus. Activates the Problem solving part of the brain. Create strategic forms for trainee to fill out; then have them fax the forms back to us 6. GOAL SETTING: Trainee creates his/her own desired outcomes – another form of structure, control and accountability. 1

7. SUCCESS ORINETED ACTIVITIES: Success begets belief! Belief begets Success! I.

DESIRED OUTCOMES AS A RESULT OF LIGHTSPEED SYSTEMS TRAINING: 1. Provide a clear understanding of the process 2. Create a sense of confidence in the business building skills 3. Create a sense of confidence in their ability to apply those skills 4. Create a sense of confidence in the support system 5. Proactively answer their questions 6. Proactively alleviate their concerns & fears 7. Create an awareness that this business can satisfy their needs 8. Simplify and systemize the business building process 9. Narrow the focus 10.Provide structure 11.Sequence where we can create cause & effect strategies 12.Create a roadmap to success: Small steps & in Sequence 13.Create a clear understanding of the strategic utilization of systemized structure 14.NO CONFUSION 15.Create belief that “this thing” can work for them 16.Create a clear understanding and acceptance that this business is primarily about talking to people 17.Create a sense of competency that they know: Who to talk to How to contact them What to say 1. Create a sense of self-efficacy A belief in their capacity to solve problems 1. Create a sense of self-confidence which will produce these “spin-off” assets: Self-motivation Increased adaptability & resilience Problems and obstacles – perceived or real - are less threatening 1

More accurate perception of reality The lenses on nature’s screening mechanism are “cleaner” Cleaner logic Better decision making Reduced anxiety Increased energy Increased performance Increased production Which – in turn – increases self-confidence Starts in motion a cyclic pattern of positive & productive behaviors and attitude 1. Empower the Business Associates 2. Create a “call to action" plan 3. Motivate BAs to “act” I. AS WITH ANY OTHER BUSINESS, DO YOUR DUE DILIGENCE BEFORE YOU COMMIT TO IT: Do your due diligence! Research it thoroughly to find all you can about it. Clarify your needs. Does it satisfy your needs? PART OF YOUR DUEDILIIGNECE IS TO UNDERSTAND DUBLI’S BUSINESS CONCEPT: IT’S END GAME: It is to accumulate credits in a market with Business Associates who, as a result, get to participate in the explosive growth of the customers. Think about it for a moment: There are no customers in the beginning: Just Business Associates accumulating credits to be used to generate customers by strategically releasing those credits into the market place. At the point in time when a customer base is built in a particular market, there are no more banking credits. Dubli is a hybrid model designed to generate customers. The initial stage (The Launch) of this hybrid model is what you and I are doing now: Networking. Is that a scam? Did Michael Hansen 1

put this in place just to scam people to buy credits so he could run off with their money? Has Michael Hansen done that? Did he do that in Europe? No. He supported a process designed to convert those credits into millions of customers. Then he launched in North America. Did he “go south” with our money? No. He launched in Australia. Will he do that in Australia? No. He’s going to launch globally. Think about it for a moment: Michael Hansen and his investors put $100 million into making this work. He has more to lose than then all of us collectively. Is he really going to run off with off with the relatively small amount of money generated by the purchase of credits when he can significantly multiply his ROI by creating a worldwide customer base? That logic just doesn’t work. Was Amazon’s business model designed to only make money from selling books? Was eBay’s model designed just to make money off their auctions? Was Google’s model just to give sway information? These cases in point make the logic clean: Building a large loyal global customer base is a developmental process carried out in sequential steps – and you can’t skip any of those steps. One last thought to that point: Would you like to have had the opportunity to be in on the front end of Amazon? Or be on the front end of eBay? Can you imagine what your life would be like now if you had – and took advantage of those opportunities – and were collecting residuals now because of it? Do your due diligence for that’s the kind of opportunity Dubli has put in front of you now; with the emphasis on Due Diligence. Find out the facts. Don’t get started until you’re sold on it; until you’ve made a determination that this can work for you; and that it can help satisfy your needs. If you’re not sold on it – you won’t be able sell other people on it.

2

There’s nothing scary about this except “not knowing.” All of us have a certain amount of fear of the unknown. Get rid of that feeling. Position yourself to be successful: Do your homework. If it doesn’t work for you, don’t do it. If it does work for you, do it! ANOTHER PART OF YOUR DUE DILIGNECE IS TO ADDRESS OBJECTIONS; CONCERNS; MISINFORMATION; AND INACCUARTE PERCEPTIONS: Dubli is a worldwide phenomenon. It’s creating a lot of excitement. Thousands of people are talking about it. Some are writing articles and blogs about it. As with any new exploding phenomenon, there is accurate information, and there is inaccurate information. And, as a result: There are accurate perceptions There are inaccurate perceptions Some of the inaccurate perceptions are on the positive side Some of the inaccurate perceptions are on the negative side Some are out of ignorance Some are intentional; put out there with purpose! Example of misinformation put out there with purpose: To create a negative perception. Again, Dubli is a worldwide phenomenon that’s attracting a lot of attention. And, although its end game is customers – it has a network marketing front end designed to kick-start the customer acquisition process. So – if I’m an internet marketer in another Network Marketing business, I’ll want to pig gee-back on the attention being drawn to Dubli. So, all I have to do is say bad things – or negative things about Dubli; my purpose being to attract that audience away from it, then I can sell that audience on what I’m doing. 1

It’s SOP. As any new Network Marketing Organization hits the market place and creates excitement, there are parasites waiting in the wings to feed off that excitement. As a consultant to many large Network Marketing Organizations, I’ve seen these negative attacks recycled over & over again. Here’s an interesting component of this: There are people out there who have developed a great deal of expertise creating negative perceptions about new businesses exploding onto the market place. Because they are good at what they do, they are hired by competitors to divert attention from that new exploding business for one reason: To attract those people to their business. This is an integral part of this industry. Example: Let’s go to Shop.com – or better yet go to Scam.com where they list Dubli as a scam. Is it a scam? No. Is this a Public Service agency? No. Then why would this non-public service agency list Dubli as a scam? I’ll let you guess at that answer. But – does it attract attention? Yes, it does. And it does because we are attracted to the negative. That’s why News Programs have large audiences. It’s sad part of who we are, but it’s the nature of the beast. Think about it: If something negative is said about someone – people are attracted to it; buy into it; and even if it’s proven wrong, many, too many, hold onto to it. Maybe it’s because it makes us feel bigger. I don’t know. In any case, bringing the “other guy” down so that we can look “bigger” is part of this industry; albeit and ugly part. Network Marketing is a much maligned business. Why then did Michael Hansen and Dubli choose that model to kick-start their auctions?

1

DUE DILIGENCE: UNDERSTANDING THE MARKT PLACE: FOR THOSE WHO STILL WONDER ABOUT THE VIABILITY OF “SHOPPING ONLINE” - LET’S TAKE A LOOK AT WHAT’S GOING ON IN THE MARKET PLACE: 1. Let’s take a look at what’s going on in the market place: As Business People, we must be cognizant that the Market Place is “changing” right before our eyes. The way products & services are sold and purchased is “changing” These “changes” could very well affect how we do business – or, more importantly, how we should do business. It’s critical that we understand all that impacts those conditions We must attempt to understand the change so we do not hold on too tightly to what we used to do & how we used to do it simply because we know that it worked – and we’re comfortable with it. 1. Here’s what we know: The Market Place has evolved (changed) in stages as is briefly and simplistically outlined here From The Street Market Place To Family Owned Business: Main Street To Old fashion Department Stores: Main Street To Junior Department Stores To Discount Houses To the Mass Merchants: Sam Walton, etc. To the Internet: Online Shopping 1. The future – which was at one time A GENERATION, then – because of the lightning-like development of new technology - drew down to 20 years, and recently to 5 or 10: and is now 2 – 3 years. Research shows that over the last 10 months there have been more than 300,000,000 new internet users To further clarify, that equates to over 3,000,000 per day. Between now and 2010 there will be more than 1 billion registered internet users around the word – and they will be “comfortable” users

1

Which translates into multiples times multiples of online shoppers in a quickly exploding global marketplace. Regarding E-commerce, what has happened in the last 10-15 years will double in the next 2-3 years. A blink of an eye in the traditional evolutionary sense of the development of retail from one stage to the next It’s a result of the convergence of technology and the evolution of the retail model. Manufacturer’s Offline Traditional Brick and Mortar Stores are Losing More & More of the Market Place on a Daily Basis Cost effectiveness and profit margins drive the Market Place Bottom line: The E-Commerce Market Place is Unlimited Selling products the way we “used to” is becoming more and more difficult. All of the major manufacturers are positioning themselves to be in sync with the conditions that will drive the “new” Market Place They know that everything is being driven to the Internet. That model would have to fit hand & glove with what the “future” is about to put in front of us. One that will not only be appealing and valuable to the consumer in what will be the World Market Place – but also to the manufacturers that produce and sell the consumers what they want – and can afford to buy. There is no denying where we’re going – and that we’re going there fast The point being: All those in the data base of any cause oriented Partner Organization that you sign up are – and will continue to be SHOPPING ONLINE! And, if they can do what they’re doing anyway – and still help their designated cause: Why not? ANOTHER PART OF YOUR DUE DILIGNECE IS TO ADDRESS OBJECTIONS; CONCERNS; MISINFORMATION; AND INACCUARTE PERCEPTIONS 1

Dubli is a worldwide phenomenon. It’s creating a lot of excitement. Thousands of people are talking about it. Some are writing articles and blogs about it. As with any new exploding phenomenon, there is accurate information, and there is inaccurate information.

And, as a result: There are accurate perceptions There are inaccurate perceptions Some of the inaccurate perceptions are on the positive side Some of the inaccurate perceptions are on the negative side Some are out of ignorance Some are intentional; put out there with purpose! Let me give you an example of misinformation put out there with purpose: To create a negative perception. Again, Dubli is a worldwide phenomenon that’s attracting a lot of attention. And, although its end game is customers – it has a network marketing front end designed to kick-start the customer acquisition process. So – if I’m an internet marketer in another Network Marketing business, I’ll want to pig gee-back on the attention being drawn to Dubli. So, all I have to do is say bad things – or negative things about Dubli; my purpose being to attract that audience away from it, then I can sell that audience on what I’m doing. It’s SOP. As any new Network Marketing Organization hits the market place and creates excitement, there are parasites waiting in the wings to feed off that excitement. As a consultant to many 2

large Network Marketing Organizations, I’ve seen these negative attacks recycled over & over again. Here’s an interesting component of this: There are people out there who have developed a great deal of expertise creating negative perceptions about new businesses exploding onto the market place. Because they are good at what they do, they are hired by competitors to divert attention from that new exploding business for one reason: To attract those people to their business. This is an integral part of this industry. Example: Let’s go to Shop.com – or better yet go to Scam.com where they list Dubli as a scam. Is it a scam? No. Is this a Public Service agency? No. Then why would this non-public service agency list Dubli as a scam? I’ll let you guess at that answer. But – does it attract attention? Yes, it does. And it does because we are attracted to the negative. That’s why News Programs have large audiences. It’s sad part of who we are, but it’s the nature of the beast. Think about it: If something negative is said about someone – people are attracted to it; buy into it; and even if it’s proven wrong, many, too many, hold onto to it. Maybe it’s because it makes us feel bigger. I don’t know. In any case, bringing the “other guy” down so that we can look “bigger” is part of this industry; albeit and ugly part. Network Marketing is a much maligned business. Why then did Michael Hansen and Dubli choose that model to kick-start their auctions? UNDERSTANDING THE RATIONALE AS TO WHY DUBLI MADE THE DECISION TO UTILIZE THE “NETWORK MARKETING” MODEL TO KICK-START THEIR AUCTIONS: 1. Dubli’s end game is to build a NETWORK OF CUSTOMERS. 2

DubLi and Michael Hansen (the majority owner) has a goal to become the largest internet shopping mall on the planet: Lots & lots of customers! Their first attempt to launch the auctions was with a traditional Internet approach. The customer acquisition cost proved to be prohibitive. They were spending 132 Euros to acquire a customer and given that they knew they needed roughly 1.2 Million customers on the auction to sustain the viability, it would cost over $1 Billion Euros to get the auctions going in Europe. The end result would also be a small equity stake in their company by diluting their interests with investors. By contrast if they use a Network Marketing front end they can create the necessary 1.2 million customers and share the commissions with the net workers but maintain 100% equity ownership. This is a brilliant use of Network Marketing. Yes, Networking is the front end – but with an exit strategy. It is called the customer. Once millions of customers are established the revenue streams for those of us building our own customer base can be significant – and will truly become residual. It’s important to note the auctions are only 20% of what DubLi will drive down the customer channel once established. Again this is consistent with the top worldwide Internet strategies to date. Amazon used books but today vast amount of revenue comes from their shopping portal. EBay used user auctions yet today they derive 8 times more profit from shop.com than user auction fees on eBay. Google and Yahoo started with free searches and today earn billions on click through and revenue share with merchants. DubLi starts with auctions but will expand to multiple income streams. All of which Associates will share in the revenue. THE MESSAGE HERE: DUE YOUR DUE DILIGENCE!

1

If you’re starting a business – any business – do your homework. Find out the facts – and beware of those trying to use “put downs” to divert your attention to them. I typically don’t like to use clichés, but I’m going to make an exception in this case for Aristotle put it best when he said: “If you want to understand the deed, look to the motivation, and if you want to understand the motivation, look to its source.” Do your due diligence! Once you’ve done your Due Diligence and made a determination that this business can work for you: Can help to satisfy your needs and you make the DECISION to build this business, then YOUR NEXT STEP IS TO CLEARLY DEFINE YOUR “REASON WHY” I. IDENTIFY A MEANINGFUL PURPOSE FOR ACHIEVEING YOUR GOALS: 1. Define your reason WHY! Don’t “go anywhere” until you’ve established your Reason Why! Easy is not part of building a successful business. You will run into obstacles – and if you don’t know why you’re going where you’re going, there’s a darn good chance that when you hit your first obstacle, you’ll stop your journey. We don’t want you to stop your journey. Our goal is to clear the path for you so you can take this where you want it to go. Give it purpose & you will most definitely take it where you want to go. Before you do anything else make it clear in your mind that it will satisfy your needs. Spend some time on this for the most critical variable in making this kind of business work is to give it “meaningful purpose” – the reason WHY! 2

Don’t skip this step. Take yourself through this exercise. Dig deep if you have to. Clearly define the reason WHY you want to – or need to do this. For example, in working with some of our people as they move through this exercise, we’ve heard things like: “For the first time in my life, I was afraid I was going to lose my home. That worry occupied my mind 24/7. I never want to experience that kind of consuming worry again. That’s why I’m doing this.” OR -“I thought I had positioned myself to take care of my kids’ education & all of a sudden the bottom dropped out of those plans and there didn’t seem to be a way out of that situation. I took that fear to bed with me every night. I’m highly motivated to make this work & I know that nothing is going to get in my way because I don’t want ever again be in that position. That’s my reason WHY!” Another option of how to say it: OR - “I’ve found myself in the last year and ½ worrying more & more about money. It’s a consuming type worry because it impacts everything about my life – and my family’s life. I don’t want to have to do that anymore. That’s why I’m doing Dubli!” Or: “If I can’t earn the money I need to support my life, and more importantly, my family’s life – what’s life going to look like? Things are not as they used to be. As it used to be, if you couldn’t earn you ‘life money’ doing one thing, then you just jump into something else and everything would be OK. That’s as it was. It’s no longer as it was. That’s why I want to do Dubli. That’s my reason WHY.”

1

Even if you have a job you know that one day that will end. It will stop. It’s inevitable. And, because of the advances in nanotechnology and bio technology, people will be living to the age of 100 – or even 110. How are they going to live those long years after they’ve lost the capacity to work at a job – or after your employer decides you’re too old – and he can find someone younger – and for less money – to do your job. Your job will one day end – however, living your life will not. We all face that prospect, and it’s not a pretty one. If you haven’t given that any thought, perhaps it’s time to do so. We’ve heard those kinds of stories regarding family health care problems, and the costs associated with them. The same kinds of stories from people who are afraid they were going to lose their jobs. The conditions of today’s economy have created circumstances and a degree of worry that many people have not faced before. For so many of our people who made the decision to do this, it’s not hard to find the reason WHY! In reference to needs; try to simulate what life would look like: If you lost your job If you lost your home If someone dear to you gets sick & you can’t afford the treatment If your kids couldn’t get an education because you didn’t have the resources to pay for it Look beyond the worry those things create, and into the real life consequences. Now, try to imagine what would life look like if you did have the resources to take care of all those things along with other lifestyle desires? If nothing else, what would your life be like is you did not have those 24/7 nasty worries that goes along with the real life circumstances of not being in control of your life. 1

Because of the today’s economic conditions we here about those kinds of worries more & more each day. Don’t be fooled into thinking that the fears people are facing due to the economic down turn are only experienced by those with limited income to start with. Personally, many of my friends who have had the kind of resources to enjoy very desirable lifestyles – and no longer have those resources and thus are facing discomforting lifestyle changes. No matter what level you’re at, if you lose things that are meaningful to you, you want them back. There are all kinds of motivations to do this business. Find yours for it will become your driving force - and will significantly increase your chances of making this work, as well as satisfying your needs. For network marketers, I’ll give you my reason WHY for doing Dubli: “I’ve been in Network Marketing for 30 years. I know the truth about Network Marketing. You can make a lot of money – and compared to having a ‘job’ – it’s a fantastic opportunity. BUT – it’s never ending. And, it’s not residual. You constantly have to hold people’s hands; put on meetings; motivate unmotivated people; and train & recruit. I’m 50 years old & I don’t want to have to be doing that when I’m 70. The thing that attracts me to Dubli is that it’s Network Marketing up front – and I know how to do that part, as well as teach others to do that part, and I’m motivated because it has an end to it – an exit strategy. It ends when customers are created; and customers tell customers; who tell other customers, etc. – and those customers don’t know that there are any commission sales people involved in the process at all. Dubli is not dependent on their Business Associates, and only Business Associates, purchasing their products on an auto-ship monthly basis. They purchase credits packages because they are marketing commodities used to acquire customers. From as 1

Network Marketer’s perspective, this is like nothing else we’ve ever seen before. It can truly provide me a residual income – and I can now have the lifestyle I want. I’m highly motivated to do Dubli because it changes the way I live the rest of my life! That’s my reason WHY.” (An alternative way to say the same things) “There are a lot of people that are looking for residual income; perhaps as a secondary income; or even a primary income to secure their desired lifestyle; or to satisfy unsatisfied family needs whether they be related to health care needs or fears; kids education; losing one’s home because of a job loss, or the fear of a job loss, etc. - or whatever reason that the lack of resources creates those kinds of fears. And, a lot of Network Marketing Companies will make that promise – but all you’re going to do is substitute your time & effort on what you do for a living to doing their business and you don’t truly end up with a residual income. And, while doing so, in too many cases, there is a mandate that you purchase their products on a monthly auto-ship basis to “qualify” yourself to make the “big bucks.” It’s a myth. They’re feeding off you. Dubli’s game plan in not just a Network Marketing deal. If it was, I wouldn’t do it! It’s Dubli’s exit strategy that segues from the Network phase to the customer phase that got my attention. The point is: If there is something that it’s going to do for you that makes it worth doing, and then take the time to clearly identify and define that “something.” The reason why we’re putting so much emphasis on this subject is because this not only a business; its life. There will always be obstacles; there will always be ups & downs; there will always be frustrations; there will always be challenges. And, if you have not taken the time to clearly identify & define your reason WHY, it’s predictable that when you hit those walls, you’ll quit. You’ll become a statistic. And, you’ll be convinced that “this thing” doesn’t work. I repeat: It this is going to work, it’s going to 2

work because of you. If it doesn’t work, it will not have worked because of you. VIII.MAKE A COMMIMENT: 1. This is a business and it needs to be treated like a business: One with success oriented strategies, as well as setting and maintaining high professional, ethical and moral standards. What you do – and how you do it - not only represents you; but also represents Dubli. 1. Every business is a people business; Thus: The quality of the relationship that you create with the “people” you’re going to work with will determine your level of success Not only with those people but also with those they will talk with about you. 1. If you’re going to be on this team: Your job is to help create the first wave of customers. We’re going to help you do that. However, we’re not going to do it for you. 1. Remember, this is a business & when you start any business it requires an investment in order to get your desired ROI. In this case, it’s not a major cash investment. For us, it’s our: Attitude Time Energy Commitment Dedication to that Commitment Focus Tenacity Conviction Belief That’s your investment. If you commit to making that investment, and keep that commitment, then you can realize a very healthy ROI. The point being, it’s your business and it’s your responsibility to make it work. 2

1. Create a “Business Building Game Plan” Position it right Structure it right Work it right Engage in all the training Create your success criteria Work to meet those criteria Stay with it! 1. Define your reason WHY! Don’t leave until you’ve established your Reason Why! Easy is not part of building a successful business. You will run into obstacles – and if you don’t know why you’re going where you’re going, there’s a darn good chance that when you hit your first obstacle, you’ll stop your journey. We don’t want you to stop your journey. Our goal is to clear the path for you so you can take this where you want it to go. Give it purpose & you will most definitely take it where you want to go. As already covered, part of making the decision to do the business is to clarify your reason why – and to set your measurable goals. Another part of the decision making process is to be part of our team for the work related standards for our team – our organization – are high. To start with, we are a resolution oriented organization. If we bump into an obstacle – or what we, or someone else might perceive as a “problem” or “challenge” – then we go directly into the resolution mode. We don’t waste time pointing fingers, bitching, complaining or blaming. We find the answer – the resolution – the way forward. To do anything else is counterproductive.

1

There are answers to every problem – a resolution to every challenge, and those on our team must openly carry with them that attitude Our purpose, as business owners and business builders, is to be consistently and tenaciously productive. We want to build, not tear down; to energize, not de-energize. If we have issues or perceived issues with others – we, in a private setting, address those issues with the people with whom we have the issues with the goal of seeking resolution. We edify each other. And if each of us carries with us the right attitude – through good times or bad times – and there will be both – the process of edification is easy, and will come more natural which compounds its impact. We’ve had people get into the business and purchase a Gold Package, and then complain that they had to ‘spend’ $3,000 for it. Attitude Red Flag: In reality, from a business perspective, they did not spend it; they invested it in a business that can realize a very healthy return on that investment. If they went through the steps of clearly defining the reason WHY, set their goals, created a structured game plan, committed to executing that game plan, as well as becoming part of the team, they can then realize their desired ROI. However, it all starts with the attitude. Complaining and/or blaming in a team environment are enormously counterproductive – as well as distasteful. We’re often asked: How long will it take? The answer is: It will take as long as it takes. That’s up to you. If you want to accelerate your business, then become more proficient at the conversion rates. Why? Because people follow people. We’re social animals. We mimic. 80% of all learning goes on through modeling. What they see you do, they’ll do. Not what you tell them to do; what they see you do! Remember, we said that we’re going to work in concert with the Laws of Human Nature. 2

MODELING is one of those laws – and it’s irrefutable. Provide a positive model & people will follow it. Provide a negative model and people will follow it. It’s just the way we’re wired. Another of Nature’s Laws is that people want to “belong.” They want to be part of something. And if that ‘something’ generates a positive energy – and it’s productive – and it’s rewarding to those within – those who are a part of it will want to stay with it – and others will want to become part of it. Regardless of what any tells you, this is a people business! Case in point: Networking is not a negative thing. However, if you misrepresent while trying to make it happen, then your people will do the same, and eventually it will lose the magic that ‘belonging’ brings with it. People will start looking for something else to satisfy that need to belong. We’ve structured our system to work in concert with Human Nature because it works. Also; Because Human Nature is predictable. This is a “people business.” And because it is a people business, it’s in our best interest to positively tap into the human condition. This; and everything we do – and everything we teach – is designed to work in concert with the Laws of Human Nature. To that point, the human organism was designed to respond. If you know what it responds positively to – opens up to; and you tap into those things, you optimize responsiveness, attentiveness, focus and motivation. If you know what repels – what closes it down – what, by nature, in avoids, and you stay 180 degrees away from those things, you minimize the chances of “turning them off.” There is no down side to treating people with dignity & respect! 2

It’s just the way we’re wired. We’ll all different; unique. However, in so many ways, because of the way nature has wired us, we’re all the same. We’re responsive to the same things – and the same things turn all of us off. For example, how many of us like it when people edify us – or when people talk to us about the things we’re interested in – or when people listen to us attentively – or when we help others – or when we’re treated with dignity & respect..! And, on the other side of the coin; how many of us dislike it when someone puts us down – or when someone seems disinterested in us – or when someone deceives us – or when someone treats us rudely or disrespectfully..! And both lists could go on & on. It’s just the way we’re wired! It just makes sense that we work in concert with the natural tendencies of the Human Condition. You will not only make the people you’re working with like and respect you more – you’ll like and respect yourself more. It’s just the way we’re wired. This is not a guess on our part. There is validated science behind everything we do. i.e. For every action there’s a chemical reaction: Shape your interactions show that you get the right kind of biochemicals cascading through the system. The human brain is designed to release those chemicals accordingly. It’s just the way we’re wired! Provide the trainees with a reference that legitimizes what we put in front of them. i.e. For those of you who might be interested in checking out the research that validates what we’re talking about, go to Candice’s Pert’s “Molecules of Emotion” – also, check out John Lipton’s: “Biology of Belief.” Etc….

2

Successful people will “shape” the circumstances, while working with others, so that the manner in which they respond is predictable. And, they will avoid the circumstances that make it predictable that they won’t respond the way they need them to. Every business is a people business – and successful people know that and put it to positive use. There’s no magic to it. However, there is science to it. The technical term is “Positive Shaping.” Shaping is one of nature’s most powerful “steering mechanisms” and, if skillfully and positively applied, it puts them in the position where the natural human tendency is to do what needs to be done. And, much to our good fortune, we have one of the leading experts in that area as a member of our team. Understand that you don’t have to do this 100% of the time. The key is, when you are doing it that you give 100% of yourself to doing it right. Also, you don’t change your life’s priorities to do this. You don’t put it ahead of your family. You still take your kids to their ballgames. You still go to your grandmother’s birthday. Dubli does not make that demand of you. Keep your priorities in order. Also understand that in this format we can’t do a comprehensive training because this is primarily a people business – and your success, to a certain degree, will depend on how well you communicate; how well you listen; and how well you relate to others. Remember, you’re doing this because it will satisfy your needs. They also have needs – and you need to be cognizant of that – and sensitive to that. In this format, we’re not going to teach how to do that. We’re just going to tell you that it’s critical to making your business work. However, if you feel uncomfortable with any of that, there are plenty of places to get the kind of information that can help you. Whether it be a Dale Carnegie Training Course – or read positive thinking books, etc. this effort 2

will not only help you become more relatable while building your business, it will help you in life. There’s another element to this. Where you might lack, a system can make up for it. One of the great things about this business is that it utilizes a team approach. So, if you feel as though you may be lacking in people skills, find somebody on your team with good people skills and introduce them to people. Together you can help to get that person to feel good about the system and the organization. This also allows you to watch your team member interact and, as a result, you can begin to model some of the behaviors you feel comfortable duplicating. By the same token, you will have something to offer your team member that he/she might be lacking in. We all have unique abilities – and, by working in a team environment, we can complement each other. They give – you give. It strengthens the team as well as the individual members of the team. One of the by-products of working as a team is – it builds confidence. It’s very cool. However, there are sensitivities that you must be cognizant of when in a help/help situation. If it ends up one person taking advantage of it – and becoming dependent on the other to do what they feel uncomfortable doing – or what they find inconvenient, it will become counterproductive and affect relationships. From you own perspective, be very sensitive to that. Watch, read, listen, learn & grow. It’s not only productive, it’s rewarding. Bottom line: Put in place a structured game plan that will optimize your chances of making this work & satisfying your need. If, at any time you start to feel that you may not want to do any of these things for whatever reason (and they would have to fall into the category of fear or inconvenience) then look to your reason WHY – and you’ll find the courage & the time to do what it takes!

2

Use the “science” approach to validate the importance & effectiveness of clearly defining the reason WHY!

VIII.CREATE A GAME PLAN: 1. Establish your goals: The brain is on a continuous quest for “meaningful purpose” – and goal-setting– if it is a measurable – and perceived to be reachable goal helps to provide that ✔ Provide your game plan with the structure you need to optimize your chances of building a successful, sustainable income producing business ✔ Don’t leave until you’ve established your measurable goal. This statement best defines the potential consequence to skipping this step: Experts on the science of success validate that the brain is a goal-seeking organism. The brain is on a continuous quest for “meaningful purpose” – and goal-setting– if it is a measurable – and perceived to be reachable goal helps to provide that ✔ Provide your game plan with the structure you need to optimize your chances of building a successful, sustainable income producing business ✔ Don’t leave “the room” until you’ve established your measurable goals. This statement best defines the potential consequence to skipping this step: (All relevant to: GOAL SETTING: Create a “Goal Setting Formula Document/Chart/Sheet”) 1. Set you goal: Team Coordinator & start here: 2

Here’s Here’s TL Here’s Here’s Here’s TC: Etc.

how many calls I have to make to get to TL how many presentation I have to make to get to how many TL I have to get to make it to TC how many calls I have to make to get to TC how many presentations I have to make to get to

1. Remember the power of STRUCTURE. As you’re setting your goals and putting in place the activities needed to reach your goals – put a timeline on each, No one will hold you accountable except you & that’s not an easy task. But, who said “easy” was part of this? We can guarantee you this. In any success driven process, you’ll find that ACCOUTABILITY was part of it. If there is no accountability, there will be no success. It is also relevant to a one of nature’s very powerful steering mechanism. Here’s the science behind. 1. Then you set your sites on becoming a Sales Director for you will have in place a Model that works! This business does work – and it will work for you - but only if you assume the responsibilities to make it work! 1. If you want to increase your numbers, you have to work at becoming more proficient at all the conversion rates. 2. How do you do that, and specifically, what are the conversion rate variables? ✔ Convert a contact into a phone call ✔ Convert a phone call into an appointment ✔ Convert an appointment into viewing a Webinar ✔ Engage in a follow up activity after the Webinar ✔ Convert the “follow-up” into a customer and/ or a BA

1

✔ How do I become more proficient at working my conversion rates? ✔ Here are the training modules I must look to for help ✔ Here’s the “coach” I need to look to for help PART OF YOUR GAME PLAN IS TO INCLUDE A STRUCTURED PROCESS TO TRACK & MEASURE YOUR ACTIVITIES RELEVANT TO YOUR RESULTS: Once you put in place your structured game plan, and start to work at it, then track & measure it. Keep score. Create your own yardstick. Then you’ll know your “numbers.” Then you can draw out a timeline with measurable goals. For example: If, on average, for every 10 contacts you make, you get one new Business Associate – you now have a frame of reference from which to work. This, of course, is only a guideline – however, it is a guideline. Use it. You’ll now know what your numbers are, and if any others have similar numbers, you can pretty much create a relatively predictable timeline. You are systemizing your process of converting your planned activities into Business Associates and customers. The key to tracking and measuring is to start it from the get-go & continue all the way to where you want to go. There are a variety of variables that impact that conversion rate, and if you want to increase your conversion rate, by tracking and measuring, you can determine which of those variables you want to work on to accelerate your conversion rate. Structure is a powerful component to your business building game plan. In fact, at every opportunity, build STRUCTURE into your game plan. It’s one of nature’s powerful steering mechanisms. Use it & use it well! As you proceed forward toward your goal, you’ll notice that you have STRUCTURED a success oriented business building process. It will not only lead to your success, it will be a model that you can teach to your people which will lead to their success 1

– which, in turn, leads to you success. Now, you are perceived to be – and are a “leader.” Once you have your conversion rates in a relatively predictable position, you can then set your sites on building to a Team Coordinator. That’s a key position for it means that YOU have learned how to build your business – and that you’re executing and managing the process effectively – and the structure you created will have contributed to you getting there. To that point, at every opportunity, make every effort to create structure within your game plan. Setting your goals; clarifying your reason WHY; creating a game plan to follow; and track & measure provide you with STRUCTURE. Once again, we remind you that we are trying to, at each step, work in concert with the Laws of Human Nature. Well, STRUCTURE is one of them, and a critical one. Here’s the reason why: VIII.THERE ARE SPECIFIC KEYS TO BUILDING A SUCCESSFUL DUBLI PARTNER PROGRAM BUSINESS: 1. Mindset: To begin with, it’s strongly suggested that all that become involved in engaging in generating income from building a Dubli Partner Program Business develop this mind set: This is a business and it needs to be treated like a business: One with well defined success oriented strategies, as well as the need for setting and maintaining high professional, ethical and moral standards. ✔ What you do – and how you do it - not only represents you; but also represents Dubli. Every business is a “people business.” ✔ Thus; the quality of the relationship that you create with the “people” you’re going to work with will 2

✔

determine your level of success – not only with those people but also with those they will talk with about you. If those with whom you’re doing business like and respect you, you will become a valuable commodity to them & those they know.

Bottom Line: Building a successful Dubli Partner Program is a Relationship Based Business! 1. Show the site! The process does not change ✔ It remains that the fun; excitement; value added; and profitability gets and sustains their attention After you’ve spent time interacting with the site & its features, and have outlined the scripted highlights, you can then convincingly project its: ✔ Appeal & Opportunity ✔ Always: Your gateway is through the affect! 1. Time sensitive process: Once you have: ✔ Made the decision that this is a direction you’d like to take ✔ Clarified your reason WHY ✔ Established your goals ✔ Created a timeline ✔ And have identified a Partner Organization that meets the success criteria ✔ It is your best interest to act on it for it is becoming more & more a time sensitive process; ✔ For, as we’ve demonstrated, Partner Programs as an excellent business opportunity are becoming more & more visible, and thus - there are more & more people who’re taking advantage of this rare business opportunity ✔ Don’t let someone else get to “your opportunity” before you do. 2

1. A successful Partner Program Business is about QUALITY – not QUANTITY It’s not about how many Partner Programs you “sign-up” It’s about how closely, skillfully and effectively you work with your Partner Organization: ✔ Creating the initial “marketing” message: Relevancy! ✔ Engaging their support base (Data-base) ✔ Managing the process from the beginning ✔ Becoming a trusted and valuable member of their team ✔ Be their liaison to Dubli: Problem Solver ✔ Work closely with them to increase the critical conversation rates ✔ Create the conditions for a viral explosion for that’s what makes the program work for the Partner Organization – and for you! ✔ And – it’s what your job is! If you manage your Partner Organization’s program skillfully and sensitively, the; ✔ Their 30% profit allocation will be optimized ✔ And your commission rate will be more than if you tried to “sign-up” numbers of Partner Organizations – and thought that was the way to optimize your income. ✔ If you chase too many rabbits at the same time; you run the risk of you not catching any of them! Yes, this is an excellent business opportunity – but don’t fall into the trap of thinking there are shortcuts; ✔ That’s the very reason why we’ve outlined, in detail, the success criteria to meet to make it work ✔ And, it will work for you only if you assume the responsibility of making it work

2

VIII.WHERE DO WE START? 1. The initial step is to strategically Identify and Qualify the potential Partner Organizations you are looking to approach. There is a right way to do that – and take it to productive fruition - and a wrong way to it which could derail the process. Research your target organizations to ensure they meet these SUCCESS ORIENTED criteria: ✔ Does it a cause oriented purpose? ✔ Is it a Humanitarian or Charitable Organization? ✔ Does it have a data base that’s loyal to the organization and/or the cause? ✔ Ideal: The Organization has a data base that’s emotionally tied to the organization and/or their cause. ✔ Ideal: The organization has a structured digital communication process between the leadership of the organization and its data base: Email… Newsletter…Data Base responsive to that process. ✔ Partner Program Worksheet (Create a link to take them to the worksheet) 1. Success criteria relevant to communicating with Qualified Partner Organizations. A must: ✔ Personalized interaction process from beginning to end: ✔ This is not a cold call sales process – nor is it a solicitation process driven by the internet. ✔ There are no short cuts… A must: ✔ Go though the affect. ✔ The degree of receptivity is based on the emotions – not the intellect.

1

Research the organization to find its hot-button need: ✔ The cause and/or issue that would most drive the leadership of the organization - As well as the grass roots membership of the organization - to be motivated to actively seek out a means to satisfy their needs Magnifying the need: ✔ The resources to satisfy that need being more dramatic as a result of the down spiraling of the world economy. Donor dollars are now – and will continue to be more & more elusive. If the organization does not have a data base, then consider proposing that they collaborate with a likecause oriented organization. 1.

Success criteria relevant to the contact person/people connected to the Target Partner Organization: At each stage it’s critical to have someone actively engaged in the process that has a “trusted relationship” with the Partner Organization’s leadership and/or decision makers. ✔ If the decision makers listen to and hear the “whole story” relevant to the benefits to the organization – coupled with the no-risk/no cost factors – it’s a no-brainer because there’s no down side to this program. ✔ Having that “trusted relationship” person present and engaged in the process at each stage maximizes the chances that the “whole story” will be listened to – and heard.

1.

Success criteria relevant to working with the Partner Organization to “make it work”: Design a Reverse Auction Campaign for your Partner Organization. ✔ Actively and strategically pursue participation from the loyal members of their data base. 1

✔ Get a 100% commitment from the Partner Organization to support the campaign. ✔ 12 month commitment: Stay with them to secure their data base; then to increase the conversion rates. ✔ Open and maintain a supportive relationship with all key staff members. ✔ Work with their marketing people to ensure the initial message is crafted with maximum impact. ✔ Ensure the information pages communicate the message that’s emotional and relevant to the cause – as well as the benefits to the organizationally: One that will resonate with the grass roots membership of the Org. ✔ Be the liaison between Dubli and the Partner Organization to address any issues of concern that might surface throughout the signing up process and marketing process. ✔ Address all the concerns brought forth by anyone within the organization. Don’t leave this solely to the leadership of the Org. They need to know that we are not only their sponsors – but also their support system. ✔ Create a plan for viral growth: One that will not only spread within the organization, but also reach beyond their existing data base. Everything you do to benefit the charity organization you’re sponsoring, will benefit your business As well as helping to solidify your “pedigree” as a Business Person who can & will charity organizations help to fill the void in donor dollars created by the down-spiraling of the world economy And, if you follow our patterns and systemize the strategies and processes you use to build your Partner Program Business, you will soon be a sought after valuable commodity.

1

✔ Your goal is to create a productive value added system that can be duplicated from organization to organization adjusting to ensure relevancy ✔ That creates a major advantage because then you manage the system & not the people 1. Our message through all this is: You’re the one who is going to have assume the responsibility to take the necessary steps to make sure that” your” Partner Organization & its data base understand the importance of what this represents to those who are being helped by their cause. And, it’s your responsibility to work closely with them to “manage” the system to ensure their conversion rates are optimized – and their needs are met! You are not only going to expand their donor dollars – but also expand their donor base And, you’ll not only be building a successful business – you’ll be helping to satisfy the needs of those supported by “your” Partner Organization’s cause. How cool is that? If done correctly, there is no downside to this business! VIII.

THE VIRAL AFFECT

BOTTOM LINE KEY TO A SUCCESSFUL DUBLI PARTNER PROGRAM CAMPAIGN: 1. The ability to tap into an existing network with a digitally accessible data base that has a cohesive bond. 2. Go through the affect. Drive it through the emotions, not the Relevant to satisfying the needs of the network and its grass roots database

Meaningful Purpose Meaningful Cause 1

2. That’s the source of an ignitable viral marketing explosion! 3. Here’s what we know: Once someone engages in an activity that they perceive is of value to them – and find it exciting and fun, two things typically happen: ✔ They want to repeat it ✔ They talk to others about it ✔ It’s just the way we’re wired! 2.

A “viral” example: A Gun Club in Denmark had 2,000 members. They wanted to build a new firing range for their members and needed to raise the capital to do so. They engaged in the Dubli Partner Program. They communicated with their 2,000 members that they were going to use the private labeled Dubli Reverse Auction as the fund raising vehicle to realize that goal. In 12 months, the 2,000 members became 50,000 paying customers on their Reverse Auction site and @ $10, on average, spent monthly on the auction credits – they generated $1.8 million for their Gun Club’s new firing range. Wow! For a Gun Club? What do you think that firing range looks like? Pretty nice, don’t you think?? Now think about what that viral impact would be like if there was really a cause – like yours – involved. We know people are emotional about guns, but not like they would be about your cause!

Now – that’s a great story – and a true story. However, you have to look at it closely and read in between the lines to understand why this campaign was such a success. Somebody did something

3

to make that happen. The leaders of the gun club knew their membership really wanted a new firing range. Those leaders paid a lot of attention, initially, to making sure that their 2,000 members (their support base: data base) understood why this program was important to them – and why it then was important to engage in “their” Reverse Auction, as well as why it was important to talk to other people about it. ✔ Because of how they promoted it from the get-go – and then because of the inherent appeal of the Reverse Auctions – that initial 2,000 gun club members grew to 50,000 active customers. ✔ There were 48,000 people outside of the gun club membership that actively engaged in their Reverse Auction – not because they were passionate about the new firing range – but because of the appeal of the Reverse Auctions. The viral affect is explosive – but is explosive only if it is carefully and effectively ignited with a support base that’s emotionally supported of the organization’s “cause.” VIII.THE VIRAL EFFECT OF THE REVERSE AUCTION IS NO ACCIDENT – NOR IS IT A COINCIDENCE Strip everything else away – and what you have is a brilliant marketing mechanism put together by Michael Hansen. This man knew exactly what he was doing & he did it well! Actually, it’s a skillful application of the combination of science and art. The science is based on the human condition. The human organism was built to respond. When you put something in front of it that brings it pleasure, it opens up to it and is receptive. If it’s exciting and fun, the human brain sends “feel good” juices (actually, bio-chemicals) cascading throughout the body which creates a desire to repeat.

2

Fact: The present day giant in the Auction business is eBay. They have a 200,000,000 customer base world-wide. Their earnings are at an astounding $55 Billion annually. However research shows that the majority of the purchases made on eBay are not as a result of people going onto it to seek out a specific product. In fact, research shows that a startling 80% of all purchases made on eBay are as a result of people going there because they might find something they “like” and get a “good deal” on it. People don’t go shopping on eBay; they go “fishing” for a good deal! Simple concept, and brilliantly applied. It’s just the way we’re wired. The pleasure derived from “getting a good deal” has made eBay into one of the giants of the online retail world. By the way: eBay’s earnings last year were $9 Billion. $1 Billion came from the Auctions; $8 Billion came from the shopping as a result of their “loyal” customer base now doing their shopping on line. EBay’s hook to make that happen was the excitement created by their Auctions! Keep that in mind as we move forward. Now think of the Dubli Auctions. Every time someone makes a purchase on either of the 2 Auctions, it will be because they saw something they “liked” and got it a price they “liked” – every deal is a “good deal.” Customers buy “chips” (Dubli Auction credits for 80 cents each) and they use those “chips” to engage in an exciting and fun process in an attempt to get that “good deal.” It’s a game! And it has the same kind of appeal. If you closely analyze this – there is an underlying addictive nature to it. Customers will continue to come back again & again to engage in this process – and they’ll tell others about it. What’s the result? The same infectiousness that applies to any viral mechanism: The users repeat it – and they talk to others about it! That’s the science part. The art part pertains to how Michael Hansen put together this unique business and retail model. To 1

compound the brilliance, he “tossed” it right into the midst of the whirlpool of how & where everyone, world-wide, is going to shop: On the Internet! Not only is Dubli architected to bring “pleasure” to the customers, it also brings “pleasure” to all the stakeholders in the process:

✔ ✔ ✔ ✔ ✔

The Manufacturers Dubli The Business Associates The Dubli Business Partners The Causes The Dubli Business Partners Support

Dubli is going to explode onto the World Market Place, sustain and continue to grow. When you see this happen, look closely at the fundamental reason behind it: The brilliant application of the combination of science and art. For those who wish to better understand the science behind this phenomenon, we recommend that you read Candice Pert’s Molecules of Emotions and/or Bruce Lipton’s The Biology of Belief. XIV. OPTIMIZING YOUR ROI 1. Demonstrate the potential ROI Create a link to an example of the Metric formula 1. Is it a Humanitarian or Charitable Organization? This is an emotionally driven process! 1. Define the investments to realize the ROI Define the required investment on the part of the Business Associate to make the partnership work Define the required investment on the part of the Partner Organization to make the partnership work Define the required investment by Dubli to make the “Partnership” work 1. Apply risk/reward formula to each (Make the case!) 2

Example of needed investment in traditional business to realize that kind of return. Compare & contrast: McDonald’s example 1. If done correctly, the Dubli Partner Program can be a major contributor to you accumulating customers in you Dubli Business. Make note: The Partner Program customers does not change your rank. The level of your rank is only impacted by adding Business Associates to your organization. However, they are interrelated. The percentage of the commissions earned is determined by your rank:  BA = 5%  TL = 10%  TC = 15%  SD = 20%  VP = 25%

Thus; it’s in your best interest to build your organization to as high a rank as possible for the difference in dollars earned can be significant. The customers you create through the Partner Program are organizational, not personal customers. VIII.

UTILIZE THE PARTNER PROGRAM TO BUILD A NETWORK TO INCREASE

1. There is a symbiotic relationship between the Partner Program and building a network of Business Associates Skillfully utilize the Network Model Talk to people Make it compelling and interesting: Well-crafted relevancy!!! 1

The best route to take to success is through the affect because the Partner Program conversation goes through the affect, the attentiveness is greater Each of us is two degrees away from someone involved in a charitable cause and/or organization: Find the path to that person... Set your goal for Team Coordinator & start here: 1.

Here’s how Here’s how Here’s how Here’s how Here’s how TC: Etc.

many many many many many

calls I have to make to get to TL presentation I have to make to get to TL TL I have to get to make it to TC calls I have to make to get to TC presentations I have to make to get to

1. Remember the power of STRUCTURE. As you’re setting your goals and putting in place the activities needed to reach your goals – put a timeline on each, No one will hold you accountable except you & that’s not an easy task. But, who said “easy” was part of this? We can guarantee you this. In any success driven process, you’ll find that ACCOUTABILITY was part of it. If there is no accountability, there will be no success. ✔ It is also relevant to a one of nature’s very powerful steering mechanism. Here’s the science behind. Then you set your sites on becoming a Sales Director for you will have in place a Model that works! This business does work – and it will work for you - but only if you assume the responsibilities to make it work!

1

1. If you want to increase your numbers, you have to work at becoming more proficient at all the conversion rates. How do you do that, and specifically, what are the conversion rate variables? ✔ Convert a contact into a phone call ✔ Convert a phone call into an appointment ✔ Convert an appointment into viewing a Webinar ✔ Engage in a follow up activity after the Webinar ✔ Convert the “follow-up” into a customer and/ or a BA ✔ How do I become more proficient at working my conversion rates? ✔ Here are the training modules I must look to for help ✔ Here’s the “coach” I need to look to for help VIII.

BECAUSE THE PARTNER PROGRAM “CONVERSATION” GOES THROUGH THE AFFECT; INTEREST, ATTENTIVENESS AND FOCUS ARE GREATER: What to say How to say it When to say it And, to whom to say it is critical to building a successful Dubli Partner Program

Suggested Elevator Pitch: “One of the reasons why I’m working with charitable organizations is because the down-spiraling of the world economy has negatively impacted their donor dollars. The charitable and humanitarian organizations – or any cause oriented organizations - are serving a great purpose. 1

I know people who work in those organizations – and their donor dollars are seriously depleting which means that the unmet human needs that they were working to satisfy are going unsatisfied. From my perspective, that’s unacceptable – particularly because most of those unmet human needs are those of children. So - there is a group of us that are seeking out and developing Innovative Marketing Programs to help fill that void. There is one program in particular that applies across the board to any fundraising organization – particularly if they are cause oriented. Actually, it’s part of my business to put these programs in place – but just as Example of how a part of a conversation can be shaped to get it where you want it to go: BA: “I’m looking for who run – or are associated in some way to – charitable organizations. Do you know any?” Prospect: “Yes, I know 2 people.” BA: “Maybe I can help them – and you as well. Are you opposed to making additional income?” Prospect: “No.” BA: “We need to talk. If you can help me get me in a conversation with those people – I can make it worthwhile for you. I think you – and they will find this very interesting.

VIII.USE PARTNER PROGRAM INTERNET MARKETING PROGRAM TO BUILD YOUR NETWORK; Lead Generation Driving traffic VIII.REVIEW GETTING STARTED STEPS: 1

1. Make sure not to skip any of the steps – or take them out of sequence: Do your due diligence Define your reason WHY Make your decision Make your commitment Purchase an eBiz kit Purchase a Marketing Package that will best realize your goals and satisfy your needs Subscribe to Connect Download CINCH Download the script. Print it out Learn it Believe in it Organize your “social networks” Create a record of those within your social networks that you are going to contact That’s your “inventory” They are your assets Develop contact strategy Get the CINCH onto their desktops Contact Follow the script Get their attention Get them as either a customer of a BA Or, get them to refer you to someone who might be “looking” for an opportunity like this Or, to someone who would love to know this unique shopping experience Get them on a Webinar FOLLOW-UP Track & Measure Refine accordingly Repeat……… Track & Measure Refine accordingly Repeat…..

1

3